Coquettish Rebirth

Chen Kaige didn't know how to make a film to attract ordinary audiences. He had too much previous knowledge in his head, which made it impossible for him to absorb new knowledge like a blank sheet of paper.Because his previous experience blinded his eyes, let him watch the movie marketization with colored glasses, and he will definitely not be able to see some things clearly because of his colored glasses.To put it vulgarly, a woman from a good family who has just entered the sea is still holding on to her old ideas, and she still thinks that being a chicken has no technical content, as long as she is willing to lie down, she can't see why she is a real "oiran" Make so much money!Being a chicken also needs to cooperate with psychology and physiology, and it also needs to talk about professional skills!

Similarly, marketization also requires professional skills, and a series of techniques are required to make the audience enjoy watching!This is a skill that operates from psychology and a series of film construction details, not simply making the film so that people can understand it!It’s not just about finding a gimmick and making a movie!Even in terms of analogy, in fact, many skills in the music industry are similar to those in the film industry-whether it is classical music or pop music, when teaching music composition in a conservatory, it is necessary to talk about how to slowly To pave the way for emotions, what should I do with the chorus to make the emotion of the whole song more full and moving!This kind of thing is actually something developed from the psychological level of the audience!

The essence of music is to serve the audience, so they have to study how to get the audience to understand the feelings that the composer wants to express.But as for some film practitioners in China and even in the world, they do not make movies to serve the audience, they do it to make themselves happy, to satisfy themselves!They haven't learned much how to serve their audience!Under such circumstances, they still feel that they are quite remarkable, and that they are quite masters.Now let them learn how to market from scratch... How many of them can really bow their heads and learn as humbly as Lao Mouzi?Really not many!

When Chen Kaige couldn't figure out why Jia Hongjian's movie was so popular, the interview team of the Innocent Satellite TV arrived in Los Angeles after a day's rest.This group of people rented a car and came to Jia Hongjian's mansion in Beverly Hills, where they planned to interview Jia Hongjian.If you want to interview.There is still a lot of preparation in advance.First of all, you need to find a good location. If you come to interview in the living room of Jia Hongjian’s house, you must first place two chairs facing each other, and a small coffee table next to it. Lighting is not enough, professional fill light is also needed.After the fill light is done, the camera still needs to be set up. After the sound recording, the master will stick a long microphone over Jia Hongjian's head to collect the sound to see the effect.

Such preparations are only hardware preparations.There is also a lot to do on the software side.First of all, Jia Hongjian wants to change clothes and dress up. Although he thinks it's okay to wear a T-shirt, Ye Jing doesn't allow it!Ye Jing still thinks that her fiancé is going to be on camera, so she has to dress up so that people all over the country know that Ye Jing is good at housekeeping and dressing up her husband!So Ye Jing was busy with the make-up artist and stylist, matching Jia Hongjian with a casual suit, then cutting his hair, applying gel water, and putting on light makeup for him.Anyway, it made Jia Hongjian look mature, stable, and very successful, and at the same time he looked handsome!

After Jia Hongjian finished dressing up like this, he actually almost fell asleep helplessly—he knew that this matter was like a man going shopping with a girl, and there was no way around it.You must bite the bullet and come!When he finished dressing up and finally sat on the chair opposite the camera, he happened to see the reporter who interviewed him come out of the bathroom after changing clothes and putting on makeup.Then he was stunned - the reporter here is not someone else.It was Zhou Ruihan!That's right, the reporter here to interview Jia Hongjian is Zhou Ruihan, Jia Hongjian's former classmate!Jia Hongjian knew that Zhou Ruihan often went out to collect and edit news as a front-line reporter of China Satellite TV a few years ago, and then he didn't take much care of China Satellite TV in the past two years. Zhou Ruihan has already risen to such a position?

Zhou Ruihan in front of her looks a lot more mature than when she was in school. The makeup and clothes she wears give her the intellectual beauty of a mature woman, plus she has such an iceberg beauty, she suddenly becomes cold up.At this time, she found that Jia Hongjian was looking at her, so she looked up at Jia Hongjian.She pursed her lips and smiled, "Shall we start?" Since the beauty didn't want to exchange pleasantries.If you want to start quickly, then Jia Hongjian will follow others.So this started the visit.After the machine was turned on, Zhou Ruihan asked Jia Hongjian with a smile, "First of all, congratulations to Mr. Jia for winning six Oscars, and among them are the most important awards for Best Director and Best Picture. How do you feel after receiving these awards?"

"Impressions? Firstly, I am happy, and secondly, I feel very gratified that our efforts have been recognized by many members of the academy. In addition, I also feel very lucky, because the films that compete with us are also very strong. For example, Yi "Million Dollar Baby" made by Sterwood, I think this film is very good. In fact, they also have a very good chance to win the Oscar for Best Film and even Best Director. I think the difference in the number of votes between them may be very large. Small, even one or two votes are possible. Therefore, to a large extent, we were lucky to win the award. On the one hand, after the United States defeated Iraq, it found that Iraq did not have any weapons of mass destruction. We started to reflect on the issue of war again, and at such a juncture, our somewhat anti-war film came out and was favored by the public and the judges..."

In fact, Jia Hongjian really wanted to say to the camera, "Thinking? My feeling is that I have a lot of money and a lot of relationships! My feeling is that even if Eastwood's film won the award in history, I am willing to canvass votes in such a time and space. The film is good, but the final grand prize is still Lao Tzu's." It's a pity that I can't really say that.In fact, among the media reporters in Los Angeles, how many of them don't know about the inside story of Oscar canvassing?In fact, we all know it, and we have heard it more or less, but no one has ever made a fuss about it!why?It is because everyone carries the sedan chair, as long as Oscar's fair and open image is maintained for the common people to see.Then everyone can eat a bowl of rice like Oscar!After all, media reporters also rely on reporting various Oscar news to make a living!

From a certain point of view, this is the unspoken rule that everyone does not tell the outside world. Everyone is maintaining a "false prosperity" for outsiders to see.And Jia Hongjian didn't need to blow this point.Besides, he was able to canvass votes because of his good film skills.Otherwise, if it is true that cats and dogs can win awards by canvassing, then the behavior of canvassing votes before each Oscar vote has long been messed up!At the same time, we must also consider who such a media is interviewing for.If it is for Americans, then Jia Hongjian can act a little more aggressively and aggressively.For example, if my film won an award, it's because my film is really good, and it's because I and the crew have put a lot of effort into it!Because Americans are relatively more like this.As for the interviews with the Chinese media or the interviews broadcast to the Chinese people after the interviews, then we should be more tactful.Said that my general ability is limited, and it is pure luck to win the award.

Because in Chinese culture, this is called modesty!If you brag about your success to the Americans mainly because you are awesome, then you will offend people in China, you will lose your connections, you will not be able to unite with neutral people, and then something will happen in the future Maybe everyone will push the wall down.In short, when interviewed in the United States, I speak more according to my own feelings, while in China, I speak according to the feelings of others.Because the population of the two sides is different.Survival pressure is different.Just like on small islands like Daiwan and Japan, the population is only so small, and the place is so big.You've torn your face and offended others, and you might encounter it someday.In this kind of place where you look down and don't look up, people are really more "conservative" than Chinese people, and they have to pay more attention to other people's opinions.And in China, because the place is much bigger, it’s great that we offend people here, so let’s not mess around here!So the Chinese will also turn their faces!So it can be said that the character of the Chinese is exactly between Japan and the United States.

Here Jia Hongjian was polite, and then Zhou Ruihan asked, "We saw that this time director Chen Kaige took his "The Promise" to participate in the Oscars with your film, and it also won the best foreign language film However, the word-of-mouth of such a film in China does not seem to be very good. Many literary youths said that the film was made in a mess. There was even a person named Hu Ge who appeared on the Internet two days ago, using Chen Kaige's "The Promise "The fragments were pieced together into a spoof video called "A Murder Caused by a Steamed Bun". It aroused the enthusiasm of netizens, what do you think of such a film by Director Chen? Do you think this film is good or bad?"

Whoa!This week, Rui Han obviously received Jia Hongjian's salary, but she asked sharp questions!However, although the problem was acute, it did not bother Jia Hongjian!At this time, I saw Jia Hongjian smiled faintly, "Of course Director Chen's film is a good one, there is no doubt about it, hundreds of producers from the Oscar Producers Union voted for Director Chen's film as the best." Foreign language films, if such a film is a bad film, wouldn’t it be scolding these Hollywood producers for being blind? Right? So there is no doubt, just judging from the selection results of the producers’ union, we know This film is definitely a good film. But why domestic reviews are not so good, I think this is a very strange question.

It’s not that domestic audiences, especially young literary and artistic youths, are wrong to criticize, it’s not that they think they are smarter than Hollywood producers, but another problem—for various reasons in our country, it can be said that pirated copies can be said to be Another question, ordinary people have actually seen many more movies than American audiences!For example, in this year's Oscars, the host of ceremonies went to the cinema to interview the audience. Many American audiences said that they have basically never watched the literary films in the Oscars, even Leonardo's "The Aviator", but I believe Many viewers in China have watched it on pirated discs or in other ways.So from this point of view, our domestic audience's vision is actually much higher than that of international audiences. Domestic audiences are nourished by excellent international films, their aesthetic ability has increased significantly, and their standards for good films are also high. It is getting higher and higher, so ordinary movies for them may still be quite good for audiences in other countries! "(to be continued)