Coquettish Rebirth

What is Apple going to do?Very simple, a touchscreen phone!And the corresponding operating system!

To be honest, this Apple has actually developed something similar in principle when it accumulated black technology more than ten years ago-a touch-screen landline!That's right, a landline phone uses a touch screen!This thing is also something that the great god Esslinger in the world-renowned "Frog Design" company designed for Apple, but Apple has not launched a physical product to the world.And the idea of ​​developing a mobile phone, in fact, as early as 1982, Steve Jobs already had it!For such an idea, Apple's Danny Leavitt and Harry Disco followed Jobs' philosophy and designed a mobile phone for Apple!

Such a mobile phone, to be honest, is quite strangely designed.Generally speaking, the design is as thick as a dictionary, and the front looks exactly the same as the Apple logo.That's right, a mobile phone designed by such a company is the same as their company logo!At the same time, because they were designed in 82, the last hand=top=point=novel machine is also a thick mess. Basically, it is a traditional flip phone made of Apple's logo!Naturally, such a thing could not conform to Jobs' aesthetics, so it was quickly rejected.At the same time, what was rejected together with such a design is Apple's idea of ​​​​going mobile phones.

But 20 years later, such an idea has revived again!Why is there a resurgence?If Jia Hongjian knew.He may think that Apple in history developed the iPhone, so it will definitely develop it now.Although this is true, but in such a time and space, because of Jia Hongjian's sudden rise, Apple has brought a different state, causing them to want to make mobile phones even earlier!Why?Because they don't have ipods anymore!Historically, they launched the ipod in 01 and 02, which made a lot of money, but such a thing was snatched away by Jia Hongjian early, and the entire ecological environment of Jia Hongjian’s music pod system has been very complete. It can be said that even if Apple After developing an mp3 player, it is difficult to compete with Jia Hongjian and others, so the profit is also very small.

And when he was fighting with Jia Hongjian and the others.Didn't Apple add a small online store to their macos computer system?Isn't it possible for developers who can make various small software to sell some weather small software in the mac system?These things have developed quite well in recent years!To know before.When Apple's system is better than Microsoft's Windows, it really has a perfect ecological environment and all kinds of software.However, since the mid-to-late 80s, the market share of Apple Computer has been getting lower and lower.Microsoft's systems are getting better and better.In the end, Microsoft had 90% of the market share.The variety of software in the Apple system is really getting less and less!And at a certain point, a computer with very little operating system software will really hinder their promotion work!

After all it's like Microsoft trying to promote their wp mobile.When such a mobile phone is relatively small, there are few people to make corresponding software, and when no one makes corresponding software, it will naturally attract even fewer people!So this is a vicious cycle of things!But after having such an online sales platform, although it was selling some small plug-ins at the beginning.But this thing is too attractive for individual developers!Soon all kinds of messy little things landed in such a market, and there were even some small games, small protection software and so on.The result is that the ecosystem of Apple macos has been improved a lot!

Of course, such a perfection is not perfect in all aspects.After all, a lot of software that needs to be used on computers cannot be produced by individual developers, nor can it be produced by a small team of three or two developers.So Apple has also discovered that it is a delusion to rely on such a small thing to increase the overall share of macos, but it is still possible to enhance the user experience of current consumers.Then such a judgment made them think of the current smartphone system!Like the current Nokia or something, the smart system is simply a mentally handicapped system in the eyes of Apple, but the owner of such a system, Nokia, still dominates the world market!What if Apple also released a system, and then equipped with this kind of small online store, selling various mobile phone software and so on?

You must know that there are not many softwares on Symbian now, so in fact, there is really a huge vacancy in such a market now, it is really a state of no tigers in the mountains!So the more I think about Apple, the more I feel that the mobile phone market has room for development, and the more I think about it, the more I feel that this is a blank market!They want to enter such a market more and more!But it is not so easy for them to enter such a market quickly!Why?Because this is determined by the "system" here in the United States - the United States is different from China. Relatively speaking, there are very few people in the United States who directly come to buy unlocked mobile phones. Relatively speaking, Americans buy mobile phones. Like the Chinese, Japanese, and Koreans, they like to follow fashion so much, so they get a mobile phone with a contract from the carrier to use it!

Of course, this kind of practice also exists in China, but there are still many people in China who choose to use their old numbers to replace with new mobile phones, and there are quite a lot of stores that directly sell mobile phones in the market.So under such a situation, in fact, the power to sell mobile phones in the United States often depends on the face of the carrier!As for communication providers, of course they prefer to find large companies to cooperate with. It is really not easy to mix various small and medium companies!Even when mobile phones like Blackberry first hit the market, they had to be linked with other carriers!And the communication provider I found at the beginning was also a small communication provider. If it wasn't for the 911, anthrax, and various power outages in the United States that showed their awesomeness, otherwise this BlackBerry phone might not be able to sell in the United States. Get up!

And now if Apple wants to enter such a mobile phone market, then they will actually face discrimination from American carriers!Besides, Apple has no experience in the mobile phone market!They are not like Huaxia Hi-Tech, which started to make mobile phones ten years ago. They can really have not designed a mobile phone for 20 years, let alone make a mobile phone!It can be said that even if Jobs is particularly famous in the United States, even Apple is quite famous, but in the eyes of American carriers, Apple is a fart!So even if Apple manufactures an epoch-making product, as long as the carriers don't nod, then basically Apple won't be able to sell many mobile phones in the United States!This is the status quo here in the United States!

So since this is the case, Apple will naturally find someone to cooperate with, especially a relatively well-known manufacturer or something, so that it can enter the communication market through someone else's cover, and then it can bypass the discrimination of communication companies. ?So Apple's Jobs found a person who had met several times-Ed Zander, such a person used to be a member of Sun, but now he is the CEO of Motorola!Such a Zander has encountered strong pressure from the board of directors because of the continuous shrinking of Motorola's mobile phone business caused by the popularity of BlackBerry in the past few years.At such a time when he wanted to find a way out, Steve Jobs approached him and discussed the two parties working together to develop a mobile phone.

Such an idea made Motorola's boss feel very interesting, because Apple still has some appeal in the market, and their Motorola also needs a gimmick to attract consumers' attention at this time!So after the two of them hit it off, the two sides began to develop in secret.First of all, Motorola is responsible for the construction and manufacture of hardware. For example, Apple thinks that such a mobile phone needs to have a better music playback effect, so Motorola's engineers have to think about how to fit two in a straight mobile phone. Very good external speakers!Then the two sides also added a lot of things that Apple wanted to the y system developed by Motorola. For example, if Apple made an online application store, they got it into the mobile phone!The things sold in such an online mall are all kinds of games and software made in java, and after the software is sold for such a thing, Apple and Motorola will share it!

Such a gadget really made Motorola's shareholders full of expectations!Because after having such an online mall, it means that selling a mobile phone is no longer a matter of oneself except after-sales after the sale, but after selling the mobile phone, as long as the trial users buy the software, they There will be a steady stream of income!This will immediately make Motorola's income situation have a tendency to improve. Maybe Motorola will be able to turn losses into profits by relying on such a thing in the future!At the same time, Apple's board of directors is also very optimistic about such a move!After Huaxia Hi-Tech or Sherlock Holmes has developed rapidly in the United States and made a lot of money with the mp3 player music pod, the Apple board of directors is also very jealous!Now they may also have their own opportunities to continue to make money, and seeing their stock prices that have been falling, they can't help but force Jobs to announce such a thing! (To be continued..)