Coquettish Rebirth

Listening to Barton's explanation, Jia Hongjian understood many things.It turns out that in a company that has just developed like Huaxia Hi-Tech a few years ago, it can be said that time and funds are relatively tight. If you have money and time, it is better to invest in making the company bigger, so whether you understand it or not I understand, at such a time, the general company will not be too active in applying for various patents, and the main thing is to develop the market.But when the company has grown to a certain scale, the speed of development has gradually slowed down, and it is time to "defend the city", and it will start to slowly invest in various patent applications.At such a time, the staff of the organization will gradually become bloated, and the speed of development will also slow down. However, the advantage of having a large number of people is that special personnel can be assigned to cooperate with the legal department and lawyers to apply for various patents and cooperate with lawyers. Go to court to represent the company in a lawsuit!For a fast-growing company, it is better to let such a person develop products in the company, and the effect is far better than the effect of litigation, but it is different for large companies. Whether the time is needed or not is there anyway, and whether the manpower is needed or not is paid anyway, so it is better to make full use of it! "By the way, Barton. By the way, how about patents in software engineering? For example, we now have a patent for a hand touch algorithm for a touch screen. Then companies like Apple...or Microsoft or Motorola have a solution Can we bypass our patents? Is it easy for them to bypass them? Can we rely on our patents to block their way forward?" Jia Hongjian suddenly thought of this after learning a little about the situation of American companies. For a question about the patent wall, I asked Barton directly.As a result, after watching Barton think for a while, he immediately replied: "It is difficult in the software field. For example, I don't know how many lines of code are in your algorithm patent, but the more lines of code, the harder it is to bypass "Then if we start to apply for those patents that we forgot to apply now.How long will it take to come down? Jia Hongjian hurriedly asked, "Basically, the case can be closed within 12 months." "Barton replied. After hearing this, Jia Hongjian made a calculation. He could almost get stuck in front of Apple. In history, Apple started selling in January of 07, right? If we apply for one year, it will be 1. In August of 06, it should be possible to get stuck in Apple's neck! Hearing this, Jia Hongjian felt as if he had taken a reassurance! Now that Barton said so, if we think about it, it's a certainty if we want to toss Apple! Let's wait for someone to start selling... No, let's wait for someone to announce, and then announce when it will be on sale. During the gap period, we suddenly rushed out and went to the court to sue Apple. When the time comes, Jobs will definitely vomit blood. Bar?

Thought of here.Of course, Jia Hongjian immediately asked Andy Rubin to arrange for two people to come over and cooperate with Patton to apply for the relevant unapplied patents in a hurry.In this regard, Barton said that he can come to help from tomorrow, so at such a time.Jia Hongjian then pulled Barton and started chatting, especially about how to get Apple later - this Patton is also a lawyer of Huaxi Hi-Tech Law Firm.In other words, he is our company's attorney, and he will keep everything we tell him secret!Therefore, Jia Hongjian was not afraid that he knew about Apple's research and development and leaked out. If the lawyer dared to leak it, his own qualifications as a lawyer would be lost!

"Barton, you said we have so many patents in our hands, how can we repair Apple later?" Jia Hongjian asked enthusiastically.Upon hearing Jia Hongjian's request, Patton asked Jia Hongjian in a very sophisticated way, "Mr. Jia, it depends on whether you want to collect protection money or kill him directly." "Protection money...?" Although Jia Hongjian wanted to kill the opponent directly, but he still wanted to hear how to do the two methods in detail, "Tell me about the two methods?" After hearing Jia Hongjian's request, Patton would talk about it I started to introduce, "Let's talk about the protection fee first. We can get the protection fee through several methods. For example, we can talk to Apple about paying the protection fee at the software level, and let Apple give us the protection fee on each device. After paying the money, we will go to their upstream and downstream manufacturers. For example, the upstream companies that make...inductive sensors for them, we can threaten them with our patents and ask them to give us money for every inductive sensor they sell. At the same time We can also sue the studios and individuals downstream of Apple that develop small software for them, sue them for infringing on our gesture operation and sensing patents, and require them to pay us for every piece of software they sell..."

Whoa!When Jia Hongjian heard this, he was almost dumbfounded!Originally, he felt that this matter of extorting protection fees could be done with the Apple family, just like when Huaxia Hi-Tech paid Microsoft.It never occurred to him that he could start from the upstream and downstream companies, and that he could blackmail such a family!Seriously, if it is such a blackmail, the money will come in a rush!Maybe in the end, the most profitable mobile phone is Apple, and then Huaxia Hi-Tech is next!Maybe one can get a "commission" of about 15 dollars from Apple's Huaxia Hi-Tech, and then get some more money from upstream manufacturers in a mess, how come it's less than 30 dollars?Plus the protection fee on the software... It's simply a no-cost deal!

Your sister is too profitable!Just when Jia Hongjian was surprised, Barton continued, "If you want to kill the other party, it will be relatively troublesome, that is, directly file a lawsuit with the other party, and directly ask the other party to stop all infringements, and do not accept Any mediation and out-of-court settlement. However, such a method does not leave a way for people to survive, and the other party will also erupt the most powerful survival* to resist. If the other party is a small company, it is okay to say, but Apple is a big company after all. I'm afraid that they will succeed in resisting in the end, and the court will judge them not to infringe through various methods. To eliminate the other party's lawsuit, it may take ten or eight years. Small companies like Transmeta can't wait for so long, and they are about to go bankrupt. It's okay to say, but companies like Apple have a lot of resources. It is absolutely possible to delay with us for ten years, or even argue in court, so that the court's injunction cannot be issued. In this case, even if there is a final result, it may be ten years later, and there is really no way to stop them..."

After listening to Barton's introduction, Jia Hongjian was surprised to find out that with the patent in hand, it is not very convenient to put the other party to death!For example, Intel's takeover of Transmeta is probably because the other party is a small company that has just been born, and the resources are not enough to support the tug-of-war with Intel.Otherwise, if it is like a lawsuit between Intel and AMD, it is normal to fight for ten years, and AMD may not be fine after the fight!At the same time, it is no wonder that companies like Microsoft and IBM generally use patent sticks to extort money. It is estimated that people have calculated who use patent cards. After calculation, they may not be 100% able to get stuck, and they will encounter various resistance from the other party. , It may even take 10 years to get results.It's better for everyone to discuss quickly in a few days and a month, and harvest the protection fee!

So how do we fix it?Do you want to kill Apple and fight for character, or put a rein on Apple's head and limit Apple's development by blackmailing them?