Coquettish Rebirth

For the time being, after Motorola is settled here, the bargaining with Sony will be left to the attention of the following people for the time being.Jia Hongjian went back to China first, and he had to figure out why Changhong didn't come to him when he was under anti-dumping.Could it be that Chang Hong had some centrifugal idea?For this reason, he found Ni Runfeng, the vice president of Huaxia Hi-Tech.After Ni Runfeng retired, he has been working in Huaxia Hi-Tech for two or three years now. In these two or three years, his income can be said to have doubled compared to when he was in Changhong, and it is still a salary. In terms of dividends, 100 million a year is definitely not an exaggeration!With so much money, Ni Runfeng was so happy!

"Old Ni, did Changhong encounter anti-dumping last year? Why didn't you find me?" Jia Hongjian asked directly after seeing Ni Runfeng. "Ah? Oh, about this, they inquired about it with me at the time, and they heard that you were in Africa at the time, and then Zhao Yong thought that he could try to see if Changhong could survive the difficulties without you... Hehe..." Ni Runfeng sneered twice.As soon as Jia Hongjian heard this, he immediately understood that the relationship was like that after Jia Hongjian paved the way for Changhong to Europe a few years ago, Changhong's life became better and better, and Zhao Yong felt a little smug at once. right?Feel the wings are hard and want to fly and see for yourself?Want to break into the US market by yourself?Do you think you can do well in Europe as well as in America?The result is eaten deflated, right?I've been devastated, do I still have the face to come over and ask Jia Hongjian for help? ???&nb,wan,,, .nsb.omsp; "Old Ni, like this. Later, you go and scold him, but you also care about it. After all, Huaxia Hi-Tech and Changhong have had a good relationship for so many years , can’t just be so unfamiliar, right? Young people, we have to allow them to make mistakes, but after they make mistakes, we can’t hold on to their mistakes for the rest of our lives.” Jia Hongjian said old-fashioned.The meaning of his words sounds like the words of the chief of the army or the veteran cadres of some organization, and it sounds like a series of clichés.But in fact what this said meant that Jia Hongjian didn't want to let Changhong go!That's right.How can I say that Chang Hong was cultivated by Jia Hongjian himself, now that Chang Hong's wings are hardened, he feels that he can leave Jia Hongjian?Where is such a good thing!When tlc and Kangjia Chuangwei wanted to break free from Jia Hongjian's control, what was the result?Jia Hongjian manipulated Changhong to suppress these three manufacturers!Offended the abbot and want to leave?How can there be such a simple thing!Didn't you hear that it's easier to get off a pirate ship than to get on a pirate ship?

Ni Runfeng also understood Jia Hongjian's words at this time—although Jia Hongjian's words seemed to say that he would win over Zhao Yong in the past, but the voice-over really let Ni Runfeng know that Jia Hongjian meant to beat Zhao Yong in the past.For example, find old connections such as the Sichuan Provincial Party Committee and the Provincial Government.Emphasize the loss caused to Changhong by Zhao Yong's inappropriate response.Let the provincial party committee and the provincial government criticize Zhao Yong.Then Ni Runfeng went over to win him over.Through such a method, Zhao Yong could understand that it would not be without consequences if he wandered outside without reporting to Jia Hongjian.Not without a little revenge!This is the meaning of "swearing and scolding", and then "the good relationship for many years can't be rusted" is to ensure that Changhong will continue to listen to Huaxia Hi-Tech after the beating!I believe that the provincial party committee and provincial government in Shuchuan are also willing to turn a blind eye to this point. Who made Shuchuan's current economically largest foundry industry be brought in by Jia Hongjian!Now half of the world's 7% air conditioner production lines are directly produced in Shuchuan, and 8% of the world's 6% TV production is also in Shuchuan, and 6% of the world's washing machine production is 7% Yes, they were all produced in Shuchuan!Half of the production capacity of microwave ovens in the world is directly in Shuchuan!How many jobs has this created, how many taxes have been filed?With these things backing Huaxia Hi-Tech, isn't it certain that the officials will help who will not?Besides, listening to Jia Hongjian's words, Jia Hongjian will also make the company more profitable, which is great!If you lose money if you are disobedient, why do you have to be disobedient?

After Ni Runfeng nodded, it was time to prepare.At this time, Jia Hongjian took the opportunity to study the recent domestic market conditions and corporate conditions. To be honest, he really never thought that Chinese TV companies would become so strong in 04 that they would trigger the US anti-dumping incident. Son!Jia Hongjian really doesn't know whether China's TV companies have triggered anti-dumping at such a time in history, but it has happened in such a time and space, which really makes him feel that domestic companies have become stronger than he expected.So he felt that it was necessary to re-acquaint himself with the domestic environment. After all, he had been out of the country for at least half of the time in the past ten years, and he might not be able to detect the changes in the domestic situation in many cases!

This understanding has really changed a lot!First of all, 90% of mobile phone manufacturers in the country have greatly reduced their profits or even lost a lot!Why?Because the competition for domestic mobile phones has been too fierce in such a year, and on the other hand, Huaxia Hi-Tech has also released its own mobile phone customization plan.This Huaxia Hi-Tech’s plan is now further simplified. It can be said that the small workshop only needs to place an order with Huaxia Hi-Tech, and after a period of time, the functions they have formulated will directly become semi-finished mobile phones and send them to them. They just need to be equipped with a plastic keyboard and a case and battery, and they are ready to use!So in such a situation, Huaxia Hi-Tech replaced MediaTek in history and made a lot of money, while other mobile phone manufacturers with no technical content were squeezed by various counterfeit manufacturers and their sales were further reduced!Especially the outrageous mobile phones that were sold to the "Village Chief's Wife" before, but now they have been completely replaced by various counterfeit phones!Without the fourth-tier and third-tier markets, domestic mobile phone manufacturers can't make much money in the first-tier and second-tier cities. Isn't this constantly losing money?

No wonder that in such a time and space, TLC's mobile phone department, which was doing well a few years ago, did not acquire Alcatel as it did in history. Better off!On the road in Europe, TLC was dragged down by Thomson.Thomson lost [-] to [-] million yuan a year to tlc, and this TV has also encountered special anti-dumping duties in the US market, and in the end basically it can only make money by selling TVs in Southeast Asia! Isn't tlc a bit lacking in strength?

On the other hand, Jia Hongjian discovered that another major industry change in the domestic home appliance and electromechanical industry was the emergence of professional and powerful store channel vendors, the most representative ones being Gome founded by Huang Guangyu and Zhang Jindong. Suning.Huang Guangyu left his hometown at the age of 17 to start a business in the north. In 1987, he opened an electrical appliance store with an area of ​​less than 100 square meters in Zhushikou, the capital. Relying on the secret of small profits but quick turnover, he gradually gained a little fame in the capital in 1993. Year 1999.Huang Guangyu started a national chain.He insisted that the area of ​​the store should not be less than 1000 square meters, and quickly occupied the market with bombardment advertisements and a firm low price strategy.Almost at the same time when Gome achieved great success in the north, Zhang Jindong of Nanjin also gave up his original wholesale business to focus on chain retail, and Suning expanded rapidly in the south of the Yangtze River.

With the rise of Gome and Suning.The era of "channel is king" in the home appliance industry has come.The manufacturer's "throat" is firmly stuck.Their market initiative is completely lost, and their profit margins are getting smaller and smaller. In July 2004, Gome and Suning went public in Hong Kong and Shenzhen respectively.On the Hurun "China's 7 Rich List" in 2004, Huang Guangyu was promoted to "China's richest man" with assets of 105 billion yuan.With the expansion of Gome and Suning, the protagonists of the big stage of China's home appliance industry began to change.Now, this Huang Guangyu is talking about the acquisition of Yongle, another chain home appliance company in Shanghai.Huang Guangyu said that his goal is, "I want to be able to control the retail price of the home appliance industry." As soon as he said this, all the leaders of the manufacturing industry fell silent.Years of mutual killing in price wars have found their destiny here.

In fact, many home appliance manufacturers discovered that something was wrong in 03. It was against this background that they took risks one after another and went to Europe or the United States in armor.Of course, there are also reasons why the domestic market is gradually saturated, but its strategic purpose is very clear, that is, to get rid of the "China Red Sea", or "China's Sea of ​​Bitterness", to export the advantages of scale and cost to the outside world through acquisitions. Two major effects, one is to realize the alliance on the brand, and the other is to directly enter the mainstream sales channels in Europe and the United States.This seemed to be the only active strategy available at the time. At that time, a popular saying in the business circle said, "The path of globalization must be taken. If you don't take it today, you will have to take it tomorrow."

At such a time, Changhong's life was relatively easy, because Changhong had started to build its own channels since 95 under the guidance of Huaxia Hi-Tech Jia Hongjian, and established a national channel within 3 years. There are more than 1 directly-operated stores, and now there are more than [-] directly-operated stores nationwide!But life was easy, so Zhao Yong also decided to venture outside.Although Jia Hongjian had already taken them to Europe ahead of schedule, Zhao Yong felt that he would not be able to catch up if he saw that other families were still rushing to the United States!Don't let people enter the United States after they have laid out the layout in the United States before entering the United States!As a result, who knows that they have stepped into a pit with those brands.

This kind of panoramic view did not attract people's attention in early 2005.Lianxiang's M&A news is so dazzling. Under the situation of China's macroeconomic continued to strengthen, people are more willing to link them with the rise of Chinese companies. This spectacular scene is also very reminiscent of Japanese companies' massive mergers and acquisitions in Europe and the United States more than 20 years ago. Enterprise history.People prefer to believe that miracles are sometimes self-fulfilling.While Jia Hongjian was investigating domestic market trends, the acquisition news of Lianxiang complemented each other, and the IT star company BenQ announced the acquisition of the mobile phone business of Germany's Siemens. On September 2005, 9, the BenQ-Siemens merger case was exposed.This is a seemingly "economical business". Siemens bears the loss of 28 million euros in the mobile phone department, and what is transferred to BenQ is the mobile phone assets without liabilities. At the same time, Siemens provides a cash "dowry" worth 5 million euros to BenQ. , and purchased BenQ shares for 2.5 million euros.After the merger, BenQ's mobile phone production and sales exceeded 5000 million units, making it the fourth largest mobile phone brand in the world.

After seeing such an acquisition case, the domestic media boasted that the Dawan brand is going to rise, and the brand that promotes our Chinese is going to rise!It is said that there is finally a brand that can accompany Huaxia Hi-Tech to conquer the world!But Jia Hongjian knew that it would be good if this BenQ Siemens could last for two years!How can cross-border mergers and acquisitions be so easy to succeed?Don’t you see that tlc acquired Thomson, Thomson has more than 3000 TV patents, and as a result, the cheated loses [-] to [-] million yuan a year!