Coquettish Rebirth

Through sales in the US market, this has created a very good warm-up effect in China.Because of the popularity and popularity of sphne in the United States, not to mention the popularity of this mobile phone in China, but the name of this mobile phone has gradually become a popular topic in the society recently!In terms of analogy, it is a bit like if a Chinese-made brand car entered the US market in the original time and space.Then such a domestic car is not a cheap and low-end type, but it is still a top-end configuration in the eyes of ordinary people like BMW and Mercedes-Benz, and then it has been popular abroad. What kind of situation will this cause in China? topic?

Coupled with the exaggeration and enthusiasm of various media, it can be said that this mobile phone is basically the talk of every family after dinner and chat!In the streets and alleys, when colleagues are chatting during meals or when relatives and friends are chatting, it is easy to talk about sphne.Even middle-aged people in their 50s and [-]s, even if they don't understand how smart such a smart phone like Sphne is.But they just saw this mobile phone with a big screen on TV, and then the American people flocked to it!Such a matter is enough to become his talking point, enough for him to point out the country with his relatives and friends!In the comments of these ordinary people in the streets and alleys, Sphne's Huaxia Hi-Tech was made, which is obviously a rare and ambitious manufacturer in China!That's right, although these ordinary people may not know whether other domestic companies are more competitive? Ten thousand?But it does not prevent them from commenting on Jiangshan - in their eyes, other mobile phone manufacturers in China are obviously businessmen who only want to make money, have no foresight at all, and like to stay in the low-end market or em market all day long !And what about Huaxia Hi-Tech?That would be different!Look at what the news said, the sphne of Huaxia Hi-Tech is groundbreaking!That's super awesome!That is what foreigners have not done!That is even more awesome than the mobile phones made by foreign companies. If it is done well, it will directly usher in a new era!

Isn't such a company awesome?Must be awesome!Such a mobile phone from such a company, isn't that awesome?Must be awesome!It can be said that this sphne is in such an era in China, and the popularity of the sphne among the people is definitely higher than that of the later iphne4!What is the popularity of the later iphne4?It's just that many young people use such a mobile phone, and then many middle-aged and elderly people who don't care about mobile phones heard about it.I think such a mobile phone is good.But how good is such a mobile phone?They don't know it at all, they just know that many people use it, that's all!But now Huaxia Hi-Tech's sphne is different!At least the middle-aged and old people know where this sphne is awesome-opening a new era, representing the strength of the nation!Huaxia Hi-Tech had just redeemed Nanfu Battery, a national power brand, from a foreign company like Morgan Stanley.How nationalistic is that?But now Huaxia Hi-Tech's sphne is not only selling well in foreign countries.And it makes foreigners praise it so much!Not to mention how high-end the configuration of this phone is.No matter how awesome it is, it is better than all domestic products, and even better than foreign products!Such a competitive national brand.That makes people want to support him!There is also the repeated analysis in the news that Huaxia Hi-Tech sells mobile phones at a low price, and then relies on selling software to make money. Many middle-aged people and elderly people have been involved. They all know how awesome Huaxia Hi-Tech’s sphne is!

While they might not know much about what touch is all about, they probably don't know much about gestures either.But this does not prevent them from using these professional terms as talking points!For example, someone told relatives and friends that Huaxia Hi-Tech’s touch screen is awesome. It is said that it is a ten-point touch—that is, ten fingers can type on it!How awesome!This is equivalent to making the keyboard as big as a mobile phone!Coupled with the "blind typing" of young people and so on, it is easy to type out an article with a mobile phone!If there is any gesture operation, the middle-aged and elderly people think it is the same thing as punching while drinking-maybe when you want to make a phone call, you just draw a gesture similar to six to the camera, and then the phone will automatically started to enter the phone mode!How smart!Just like a robot!

It is true that the content of these touch screens and gesture operations in their imagination is completely different from the actual technology, but the common people spread it like this, which has a very good effect, that is, it has achieved a result similar to viral marketing. ——What is this viral marketing?That is, manufacturers do not spend much money, and consumers take the initiative to become infected with viruses, and actively help spread the news!According to the definition of viral marketing in later generations, it is through the user's word-of-mouth publicity network, information spreads and spreads like a virus, and spreads to thousands or millions of audiences by means of rapid replication.That is to say, by providing valuable products or services, "let everyone tell everyone", through others to promote you, to achieve the role of "marketing leverage".It refers to those who encourage the target audience, pass the information they want to promote to the people around them like a virus, make every audience a communicator, and let the promotion information generate geometric growth in terms of exposure and marketing. Marketing promotion strategy.

There is no free lunch in the world, any dissemination of information must be paid for the use of channels.The reason why viral marketing is cost-free mainly means that it takes advantage of the participation enthusiasm of target consumers, but the promotion cost of channel use still exists, but the target consumers are stimulated by the merchant's information to voluntarily participate in the follow-up dissemination In the process, the advertising costs that should have been borne by the merchants are transferred to the target consumers, so for the merchants, viral marketing is costless.Target consumers cannot benefit from "working for merchants", why do they voluntarily provide communication channels?The reason is that the information delivered by the first communicator to the target group is not naked advertising information.It is the processed and very attractive product and brand information, and it is this beautiful coat on the outside of the advertising information that breaks through the "firewall" of the consumer's alertness and prompts it to complete the transition from pure audience to active communication. The change of the person!

The marketing method of mass media publishing advertisements is "one-to-multipoint" radial communication, and it is actually impossible to determine whether the advertising information has really reached the target audience.Viral marketing is spontaneous and expansive information promotion. It is not spread to everyone in the society in a balanced, simultaneous and indiscriminate way, but through channels similar to interpersonal communication and group communication, product and brand information are spread. Consumers pass on to those individuals with whom they have some kind of connection.For example, when the target audience reads an interesting fls, their first reaction may be to forward the fls to their friends and colleagues, and the countless participating "forwarding army" constitute the main force of the exponential spread.

In fact, the usual advertisements have some insurmountable flaws.For example, the information interference is strong, the receiving environment is complicated, and the audience's alertness and resistance are serious.Take TV commercials, for example.There are a variety of advertisements on the TV at the same time, and many of them have "crash" phenomenon of similar products, which greatly reduces the acceptance efficiency of the audience.As for those cute "viruses", the audience obtained them from familiar people or actively searched for them.There will naturally be a positive attitude in the acceptance process; the receiving channel is also more personal.Such as mobile phone text messages, emails, closed forums and so on.the above advantages.It makes viral marketing overcome the influence of noise in information dissemination as much as possible, and enhances the effect of dissemination.

Viral marketing is to find the tipping point or "pathogen" of marketing. How to find a topic that not only caters to the tastes of target users but also positively promotes the company is the key.The core of marketing skills is how to impress consumers, let the company's products or brands go deep into the hearts of consumers, let consumers know the brand, understand the brand, trust the brand and finally rely on the brand.Viral marketing is one of the most cost-effective methods of network marketing. It digs deep into the selling points of products and creates public opinion topics suitable for network communication.Detonating the viral marketing of corporate products, the effect is very significant.And Huaxia Hi-Tech sphne's awesome app store, what touch screen, what gesture operation and other professional vocabulary, this time along with the hot sales of Huaxia Hi-Tech sphne in the United States, such a tipping point has become one after another. That is to say, it has become one tipping point after another!In the end, many people who were not customers of sphne reservations may know the name of sphne clearly, and know that Huaxia Hi-Tech has released such a mobile phone!

Maybe they won't spend a lot of money to buy sphne after it lands in China, but all this will leave the deepest impression on their minds today, and when they can change their mobile phones in the future, they will definitely want to take a look sphne phone!Maybe when they see that sphne mobile phone is so expensive, they will buy other mobile phones or Huaxia Hi-Tech's lower-grade mobile phones, but in their hearts, sphne will become a synonym for awesome mobile phones!Everyone will think that if life is better, if you can afford sphne, then you must buy such a mobile phone in the future and try it out!To some extent, Huaxia Hi-Tech's sphne already has a basis similar to iphne4's popularity in China!

It can be said that if Huaxia Hi-Tech starts to sell sphne in China today, it might be like the iphne4 in history. Suddenly it seems like everyone is using it!Perhaps sphne will also bring a pretentious effect like the historical iphne4.Maybe many people think that success in life is equivalent to using sphne!For such a situation, I don't know what Jobs thought-oh, yes, he wouldn't have any thoughts.Because he is not a reborn person, he has no idea how popular the iphne series will be in China in history!In such an era, Huaxia Hi-Tech's sphne was released before the iphne, and it still took advantage of many features developed by Apple's iphne later.So under such a situation, it can be said that even if Apple develops iphne later, their mobile phone looks like a mobile phone that imitated Huaxia Hi-Tech sphne to a certain extent!

Maybe their appearance will be good-looking, maybe their functions will be very good, but such a concept was proposed by Huaxia Hi-Tech sphne, and such a concept of mobile phone was created by sphne.Moreover, iphne does not have any breakthrough progress and transformation in terms of function and content. They are just equivalent to changing a shell and a system of sphne!In the Internet age, if the things made by imitators do not have the operational capabilities of Tencent, they may not be as good as the original creators!After all, under the leadership of Jia Hongjian, Huaxia Hi-Tech belongs to a company with Internet genes. It was established in the 90s, and the mobile phone department did not start until after the 21st century.It can be said that he is like a young man of seventeen or eighteen, his physical fitness is just good!And Apple.This Apple is a company created in the 70s. They are actually middle-aged companies just like Microsoft!

Apple in history has captured the ipd, iphne and ipad and injected a lot of Internet genes, which makes them energetic and able to compete with various young companies.But relatively speaking, Microsoft is a bit behind the pace. Microsoft took the lead in deploying the mobile phone system, but after ten years of deployment, it is still lagging behind in a mess!Sometimes it's like a race between a middle-aged man and a young man, he just can't catch his breath!It's just that time is not forgiving!But in such an era, Apple did not seize these products that could change their genes because of Huaxia Hi-Tech.So in fact, this apple is a bit old-fashioned, and it is also eating ashes after Huaxia Hi-Tech!

Not to mention that Jia Hongjian is still a reborn person, and can let his company take advantage of their youth by "cutting corners". Microsoft these companies!Therefore, it can be considered that after such a sphne, whether it is in China or the United States, it will be quite difficult for Apple to regain their historical glory and profits!