Coquettish Rebirth

That's right, after the sphone was released in the US and Europe, Jia Hongjian went to the launch ceremony of the sphone in countries such as Australia, New Zealand, South Africa, the Middle East, Japan, South Korea, Brazil, and Argentina, but chose to return to China to prepare for such a launch ceremony in China.Why do you want to do this?It's very simple, we are Chinese!Except for the United States and Europe, the two largest markets in the world with a combined population of close to 10 billion, after the world's most consuming market is settled, other countries combined are not as important as the United States and Europe.No matter how strong Japan is, it only has 1 million people. No matter how strong South Korea is, it has only 6000 million people. Brazil, Argentina, Australia, New Zealand, and even the Middle East are small countries in terms of population. Selling mobile phones in these countries alone can be said For Jia Hongjian, these markets are not so important that he has to go to them, just like Jobs and even Apple’s top executives will not come to the Apple conference. The consumption power and potential market of a country are naturally related to a country. The attitude of the company is linked!

Back then, when Apple was the first, it really ignored the Chinese market. It only held new product launches in the United States, and never came to China.As the sales in the Chinese market continued to improve, Apple was moved to develop a conference in China.However, the first press conference held by Apple in China in history really showed its "imperialist" arrogance. Going to attend a press conference, [Long][Feng].c.net And the invitation letter also says "This day is destined to be a dazzling day".Because 9 hours before that.That is, at 9 am on September 11, China time, Apple's global conference will be held in Cupertino, California, where its headquarters is located.The press conference of China World Trade Center Phase III is obviously the Chinese "local version" of this global conference.And according to everyone's understanding, this must be something new. There may be some executives from Apple who will come out and say something specifically for Chinese audiences.And because before this, Apple has never independently held a formal press conference in China, so it is said that China Telecom, China Unicom and China Mobile will all have areas to attend this conference, and Apple's new product launch is also the first For the first time, mainland China was listed as the first batch of listed markets.In some predictive news.Some media have already commented that "Apple has taken the Chinese market seriously".But soon. The journalists in the IT circle were stunned because after repeatedly checking their mailboxes, they found out painfully that they had not received this fabled invitation letter.This is actually nothing, whether it is invited or not is usually not important. The budget of corporate office conferences is limited.It is indeed difficult to balance which media to invite.Impossible not to miss.For professional and dedicated IT journalists, it doesn't matter if there is no invitation, gift, or information.As long as I can go to the scene, listen to it, take a look, and ask questions, that's enough.After all, this is Apple, after all, this is Apple's emphasis on China!

But the problem is that, according to the information disclosed by the media that has already received the invitation letter, the press conference is only for invited guests and is not open to the public.As a result, big news suddenly became a big problem: journalists with jobs need to submit articles to the media, but they can’t enter the venue to write anything, and self-media without jobs also have a headache. Without real experience on the spot, how can they write more in-depth articles? Informative news?It's hard for a clever woman to cook without rice, and she can't enter the venue, so it's just nonsense to write a good manuscript.As a result, the reporters began to inquire about the phone number of Apple's public relations manager, began to "seek advice" everywhere, and even began to discuss various feasible plans to follow the example of 007 and "mix into the scene" when the above methods were ineffective.What is rhythm?Do you want to make many IT reporters "this day is destined to be a sad day" rhythm? ...As a result, the reporter who was not invited in the end was really annoyed, why?Because "the so-called Apple's press conference in China is to play the video of yesterday's American conference, and then provide a translator! Haha, a bunch of media reporters are sitting there watching the video like idiots! The organizer even has melon seeds , Peanuts are not prepared... so pitiful..."!This Apple's Chinese PR department is almost impossible to say how good they are!I really thought that the Chinese were still living in the Middle Ages, wouldn't everyone watch American videos online?Your sister played it so mysteriously, but in the end she tricked everyone like this?And before such an incident, Apple’s public relations even showed their tough and funny side of “making decisions for the other side”. The public relations oolong of unifying the written record, not allowing photos, and revising the manuscript after the event attracted many Chinese journalists to complain, "What we saw in the end was simply a public relations farce that intensified. And from the perspective of my peers, I am very clear about this. It's not the fault of those reporters." An IT reporter commented.Is your sister's approach really not that the enemy helped Apple hire such a bunch of public relations?

But who made China our motherland?Even if we know that China's consumption power may be quite weak in such a period, but so what, who makes China our motherland?Apple can look down on China in such a period of time in history, but we can't look down on our own country!Should come or should come?In our motherland, such a launch event must of course be extremely gorgeous. After all, this is the first time that such a Chinese brand can be sold in the world, and it still overturns the dining table , When such a brand that has surpassed the original giant returns to China for sale, we have to be stingy, but it seems that it is not on the stage, but it seems that it is not in line with the status we have obtained abroad, right?

In our country, most of the time, the more high-end and more elegant the brand is, the more ambitious it is to do things, and it is necessary to be willing to spend money!If you are not willing to spend money, it will give people the feeling of being petty!If Huaxia Hi-Tech is not a Chinese company, then Jia Hongjian may still consider saving a little money in China, but who makes our company a Chinese company, and the most important thing is that the people of our country are still a bit xenophobic?If we don't have a big battle, it will easily make people feel that we have a guilty conscience.In this way, ordinary people already feel that domestic products are not as good as foreign products. We obviously sell well abroad, but we feel guilty when we return to China. What does this mean?So for such a first launch event, it must be all kinds of tall!

Moreover, Jia Hongjian felt that he must not adopt such a silly method as that of Apple's China PR team!Even if this kind of approach is likely to be disliked by Apple's China PR team, even if such a method may be asked by the US headquarters to do so!Who said Apple's decision must be right?There is no perfect person in the world. No matter how genius Jobs is, is there no time for him to make mistakes?The products developed by Jobs are not without smashing time!Moreover, people know that such a public relations method is not good. Since they want to mess around in society, why make it like this?It's not sane at all.Even Jia Hongjian felt that this was Apple's public relations style.That's a bit like Jobs's personality!Although talented, it really makes people feel difficult to cooperate with!No wonder Apple employees have always felt like dying throughout history!

So what Jia Hongjian and the others are going to do.How to make it tall and have a completely different style from Apple?First of all, it must be to choose a good location, to choose a particularly tall place!For example, places like the National Convention and Exhibition Center of later generations.Of course, there is no such place in this year.Where should I choose?Choose China World Trade Center Phase III?It would be better to choose Shanghai than to choose that place!If you want to choose the capital.Then you must choose a tall place.For example, the Temple of Heaven, for example... the Great Hall!That's right, the rent of the election hall is only close to 1000 million yuan a day.What a big price that is?Since we want to be tall and big, we can't be afraid of spending money, this is definitely a very important thing!

In addition to rent, various supporting service measures should also be done well. For example, all kinds of materials should be prepared in the file bag, and a copy should be distributed to reporters on the spot. Is there any work to entertain and cater after the work?Is there even a "finishing fee" of one or two hundred per person?This all costs money, and for the big battle, this money also needs to be spent!Even regarding the matter of running a pen fee, Huaxia Hi-Tech or simply Jia Hongjian has never been a person who hates evil in this regard.Sometimes we just want to be with the light, just like Jia Hongjian has shown films in China for so many years, is there any movie theater that hacked Jia Hongjian's box office?I believe there must be. We can only control them to hack a small part as much as possible. Over the years, there have been online ticket sales, which is better.But selling tickets online doesn't mean you can't black money!Sometimes it is even obvious that the audience buys tickets to watch movie a, but the movie theater just gives movie tickets to movie b to consumers and asks consumers to go to movie a, thus stealing the box office of movie a!Chen Peisi couldn't accept this kind of thing no matter what, so he stopped working in the film industry, even though his family was the first to do market-oriented film operations!

But Jia Hongjian is different, he knows that there is no absolute fairness in this world!Sometimes when we want to do big things, we have to turn a blind eye to some things. There is no way!Even he, Jia Hongjian, couldn't solve it completely!It's like saying that until now, is it true that everyone in Huaxia Hi-Tech is 100% sincerely working hard for Huaxia Hi-Tech?Is there really no one who accepts all kinds of entertainment outside under the banner of Huaxia Hi-Tech, and is invited to dinner and sauna by various downstream partners?there must be!But Jia Hongjian changed people and it still happened!In terms of procurement and other aspects, does anyone accept various kickbacks?Not to mention that you can get a rebate if you buy a stationery!Maybe the company's front desk girls will have rebates. For example, various courier companies will give kickbacks to the front desk girls, so that the front desk girls can help colleagues receive the courier when necessary, or let the front desk girls think when they want to send the courier at the same time. Look for their courier company.Even the drinking water for various daily needs in Huaxia Hi-Tech's office is delivered by water merchants. In order to avoid giving the purchase quota to other water merchants, does the current water merchant have to give kickbacks to relevant personnel?

Is this kind of thing avoided?It is unavoidable, even if Jia Hongjian changes everyone in the company, all kinds of manufacturers and even courier salesmen who need Huaxia Hi-Tech will come over and want to spend money, and people who want Huaxia Hi-Tech will appoint them to serve !So unless Jia Hongjian replaces the people in the relevant positions with a new batch of new ones every month, there is no way to put an end to such a thing!So we can only turn a blind eye and close one eye, we can only pretend not to know!Otherwise, is there any way for us to live in peace?Or the ancients said that when the water is clear, there will be no fish?If we ask the people below to be too honest, then it will be so useless in the end!We have to do everything ourselves!In the past, when the state-owned enterprise was a state-owned enterprise, didn’t there still take things home from the factory?Is it even gone abroad?Still have!Employees of foreign private companies can also paddle all day long, and they can also dawdle and receive money!