Coquettish Rebirth

The weird behavior on Japanese mobile phones is also caused by different situations in different countries.Some people who worship foreigners may subconsciously find that foreigners are different from themselves, and feel that people in our country are backward and stupid. In fact, this is not the case. It is just that the timing and situation of everyone's development are different.Just like the United States, they have been used to automatic answering machines in the early years, so now they still use a voicemail even if they use a mobile phone.As for the Chinese, almost no one uses such a voice mailbox, because the things left on the phone can also be said in text messages.What is the reason for this difference?It's just because Americans have used the phone for a long time, and they have more "old" habits left over from the long-term use process, while our country only started to popularize the phone in the 90s, and we haven't waited for everyone to think of it. With answering machines, mobile phones have become popular, and mobile phone communication service providers were the two largest at first, and these two companies did not dare to listen to the government's advice and cut off communication with each other, so in the end everyone found that the most The most useful thing is text messages, such as voicemail, it's like taking off your pants and farting!

Similarly, why are Americans and even Europeans more accustomed to using email to contact business, while Chinese are more accustomed to using IM instant messaging software?Whether it's msn or qq, Chinese people are more accustomed to using chat software that can get answers from the other party at any time, rather than emails that don't know when the other party will see it and when they will reply. Why =? Like this?It is also because Americans started using the Internet in the 80s and early to mid-90s, and there were no such chat software on the Internet at that time.The only thing available is email.So during the period of slow dialing, a large number of people in the United States developed such a habit, so of course young people who started using the Internet after forming such a habit naturally followed suit.But China actually began to use the Internet on a large scale. Historically, it was still at the end of the 20th century. At that time, there were already iq and oiq, which later became qq.And in such a time and space, although Jia Hongjian promoted the Internet earlier, he also promoted a chat software such as q, so Chinese people still started to use q from the first day they went online, and eventually became accustomed to using chat software out!Ever since, in Japan, it became impossible to send text messages to friends of different service providers, but to send emails on the Internet with mobile phones, it can be sent to friends!Under such a situation, plus the text message itself has a character limit, and the most primitive text message cannot send photos like mms or MMS, naturally Japanese consumers also think that sending emails is very useful.So in fact, in this corner of Japan, people who basically know each other don't save each other's number like the Chinese, but only know the other party's mobile phone email address, and there is no way to call the other party!Only people who are very familiar or need to work will exchange mobile phone numbers with each other! ... Generally speaking, when Japanese people buy mobile phones in Japan, it is basically a bit like the United States. They also have to sign various two-year and three-year contracts.It's just that because the 2G system in the United States adopts the dma mode, the number is burned into the machine, while in Japan, their mobile phone cards can be changed.However, Japanese mobile phone users basically buy mobile phones for free or at low cost after signing a contract like Americans.After buying a mobile phone, the service provider will provide them with mobile email services and so on.So what Jia Hongjian was thinking about was whether to slightly change the system settings according to the special situation in Japan?

For example, it is impossible to say that the services launched globally are completely unified globally. When they arrive in various places, they must be localized to a certain extent and "improved" to a certain extent.It’s like when Sichuan cuisine comes to Shanghai, even if its characteristic is still spicy, it has to meet the tastes of Shanghai people, at least the degree of spiciness should be reduced, and at least the side dishes should be changed.Just like in the 90s, when Huaxia Hi-Tech was still working in the old office building, the various small restaurants at the entrance of the 18-story office building were doing very well at noon.Once upon a time, there was an authentic Sichuan cuisine restaurant opened by people from Shuchuan. The taste of the restaurant was the authentic Sichuan cuisine as soon as it opened.As a result, the Shanghai employees in Huaxia Hi-Tech went to eat, and all had spicy diarrhea. Everyone didn't know that it was because the food in the store was too spicy, which made their stomachs uncomfortable, but they thought it was unclean, so everyone called To the nearby Industrial and Commercial Bureau!How many times has the shop opened by this Shuchuan person been checked by the Industrial and Commercial Bureau? I bought a kind of particularly fragrant chili from northern Shaanxi. After making this chili pepper, it looks red and scary, but it is not very spicy, but it is delicious!

In this way, people in Shuchuan feel that there is no spicy taste, but people in Shanghai are sweating profusely when they eat it, and refreshing what they eat, so the owner of this shop has never received anyone saying that his food is not clean. complaint!Sometimes things are like this, no matter how good something is put in a different environment, it must be changed.When KFC McDonald's came to China, shouldn't it also be localized?These two fast foods, kji and mji, are especially popular among children in the United States, so their positioning in the United States is for children!In the early years when the m and k records entered China, there was a mascot combination of Uncle McDonald's and a prisoner and a big rooster, which were clearly aimed at children!But in the 21st century, have you noticed that there are no such mascots in the k and m stores suddenly?Have you noticed that after the 21st century, the TV commercials of these two companies no longer have these mascots?Why?Because in China, they found that it is not children who come to their restaurant more to eat, but all kinds of young people in their teens to 30s and [-]s come to eat!

They found that in China, their grades are not the grades of small street shops, and they are also a bit "petty bourgeoisie"!So they will start to localize and slightly change their grades to be different from those abroad!So what they make in China is more high-end than in foreign countries. This is not to say that foreign mid-range brands become high-end and sell more expensive in China, but that the services of m and k are different from those in foreign countries!There are no employees in K Ji and M Ji in foreign countries to help clean up the food after the guests have finished eating!These meal wastes are all dumped by consumers themselves in the store to recycle trash cans after eating!Moreover, in foreign countries, especially the M and K of the United States and Europe, the toilets are not accessible to anyone, and it does not mean that they will not chase away customers!

That's right!In the United States, even for m and k, you have to follow the password on the shopping receipt to go to their toilet. Stores that don’t spend money won’t let you go to the toilet at all!And their store is really the same as Stephen Chow's "The God of Cookery", all kinds of thoughtful efforts are made to drive customers away after they have spent their money!In China, you can go in and order a cup of coffee and sit in a 24-hour shop all night, but in the United States and Europe, you will definitely be driven away!So this is the result of localization, which is to develop different things according to the characteristics of different markets!Even K Ji finally started selling rice in China!Americans have never seen rice sold at KFC in the United States in their entire lives!

And besides, was GE General Electric, which Jack Welch was in charge of back then, awesome?Absolutely awesome, but the energy-saving lamps that Ge worked so hard to invent come to China, what the hell is that called?It can't be sold at all, okay? It's good to be hung by energy-saving lamps in various Jiangsu and Zhejiang workshops!Why is this happening?It's because they didn't consider the situation in China at all!If this ge finds out the situation, they will basically not sell high-priced and high-quality energy-saving lamps in China, because as long as the light bulbs are not made in China, then even if one of their light bulbs lasts as long as ten light bulbs in China, the price will not be too high. Far taller than ten Chinese light bulbs!Then why do ordinary people spend more money to buy ge light bulbs?

Even suppose that if a company makes a light bulb that can last for 100 years, but it costs 1000 yuan a piece, while ordinary light bulbs can last for 3 years, 20 yuan a piece, and 100 light bulbs will be used in 33 years, that is 660 yuan, the cost is more than 1000 yuan!Not to mention that what if there is some new technology in the future, the bulb will save more power and last longer?Just like in the 80s, no one thought that China would popularize energy-saving lamps so soon!In the end, of course, it’s a small step and a quick run to come to the calculation!So in general, Huaxia Hi-Tech's mobile phone still needs to be specially modified according to the special habits of different markets around the world! r1292