Coquettish Rebirth

"I didn't expect Chinese people to be rich now. This sphne high-end machine can be sold for so much money. When we release the low-end terminal, isn't that going to kill the Quartet in the country?" Luo Feng, as one of the leaders of the hardware team, After seeing such a sales volume, I was really surprised!That's right, Luo Feng didn't expect such a sphne to be able to sell so many in the country, and so much in such a short period of time!According to his original thinking, this country is still... a developing country, right?right?Although he is also one of the ordinary people, how many years has he not lived the life of ordinary people?He has been in Huaxia Hi-Tech since 93—although he was in Xiaomi Technology, a joint venture between Huaxia Hi-Tech and Lianxiang, but the salary has always been several times that of ordinary people, okay?

In 93, his salary was 5000 RMB a month, and now, he is 5 RMB a month, 12 RMB for 60 months a year, plus a three-year salary at the end of the year, which is directly 75 One month, according to the exchange rate these years, not to mention comparable to the salary of a senior engineer in the United States, but it is almost the same as the salary of a senior hardware engineer in Japan!Although he is much lower than the person in charge of the hardware team in Japan, maybe half of them, but he has been living in China!The few members of the family rely on his salary, let alone buy things for ten years without looking at the price!Buy as long as you like it!That is to say, because Luo Feng is busy in Huaxia Hi-Tech all day long, he doesn't have time to travel around with his family, otherwise he could really live like a fairy in those days!In such a situation.How could he ≡Wan≡Book≡Ba≠Novel≡Novel.nsb.m know what the income level of ordinary people is like?So it can be said that the hardware engineers in the entire hardware group, if you really want to say that in China, they are considered to be similar to the software engineers in the United States and their middle-class positions in the middle class!It's a bit ignorant of what ordinary people's lives are like.Isn't this normal?Like the old emperor or something.Although I really want to show closeness to the people and frugality, but because I have never lived outside in my life, even if the little eunuch tells the emperor that eggs are five taels of silver outside, will the emperor know whether it is true or not?He had never lived outside at all.How can there be a common people's values?He doesn't know what price should be at all!And now Huaxia Hi-Tech has sold 130 million units within a week. Although theoretically it can reach 10 million units in 1000 weeks, Jia Hongjian does not really think that Sphne will have such a high sales volume in China. Sales, after all, still have to spread slowly.Now it is bought by rich people. After all, rich people are relatively few. Later, the interest of ordinary people is slowly aroused. It is really possible that people with a salary of 2000 yuan will buy such a sphne. !How could it be possible to stop the sales of 1000 million units by then?And looking at the current situation, it may be because Huaxia Hi-Tech is more famous in China than Apple in the past and the brand is too strong. In addition, Huaxia Hi-Tech is still a national enterprise in such a time and space, so the mid-range low-end mobile phones came out Why don't the three add up to a sales volume of hundreds of millions in China?The combined global sales of [-] million may not be able to stop it!Then this figure may have surpassed the highest sales volume of mobile phones in the history of Nokia and other brands!

Looking back, if Jia Hongjian was developing the markets of the third world countries and took the cheapest thousand-yuan phones and sold them to the "middle-class" ordinary people, wouldn't the sales increase by leaps and bounds?Even if we increase the screen of the functional machine to make a "smart machine" worth 600 yuan and sell it to places in Africa and Southeast Asia, then don't let it become popular?Although such an ultra-cheap mobile phone may not be counted in the sales volume of Huaxia Hi-Tech sphne series, after all, the design concept is different, but you must know that doing so is still very good for combating competitors!After all, after Nokia became more and more powerful in the Apple mobile phone, the mobile phone that Nokia really made money and made a lot of money was an ultra-cheap mobile phone!

To be honest, last year Nokia really gave birth to a mobile phone that rose to the top ten in the world's sales rankings - 1110!Such a mobile phone is an ultra-cheap mobile phone launched by Nokia in 2005. It was launched in early 2005. Since it has no competition with Sphne, it has been sold safely until the end of the year. It sold 2.5 million units a year, okay?Can this sales volume scare people to death? A low-end machine that costs less than 1000 yuan!And then a 1160 mobile phone was launched, and it was exactly one year in March this year, and it is said that the total sales volume was as many as 3 million units!Scary or not?Even if such a machine only brings a profit of 1.6 yuan to Nokia, which is 100 euros, the sales volume of 10 million or 20 million units is 1 billion 7000 billion euros!What is this concept?To be honest, if we only talk about the profits brought to Nokia, maybe this low-end phone will bring much more profit than the high-end phone!Because there are not many high-end phones that have sold [-] million units, most of them are [-], [-] or [-] million units, and [-]-[-] million low-end phones are just like playing for Nokia!

And to be honest, before 2005, Nokia really encountered a small crisis, and such a crisis, that is, low-end phones helped Nokia get out!Mobile phones are developed as personal communication devices. From the era of analog mobile phones to digital mobile phones, Nokia has achieved a leading position through quality, technology, innovation and marketing.Before 2005, Nokia faced a crisis. Japanese and Korean multimedia mobile phones relied on qvga resolution 26-color screens, more than 200 million high-quality cameras, mp3, and video functions, making nkia’s 4096-color, low-resolution , the product of the toy camera looks like an outdated dinosaur.At that time, nki responded in a timely manner. First, the low-end machines made great efforts to hit the market, and first occupied the market with the largest volume of the market. Fighting high and low - the screen can't increase the resolution, the camera can't ask for help from Carl Zeiss, coupled with the advantages of its own Symbian system compared to Japanese and Korean non-intelligent systems, it can safely survive the crisis.

Nokia's products cover the entire market from $50 to $700. Now that Huaxia Hi-Tech sphne has been born, it has replaced the iphne and launched a serious impact on Nokia's $500 and above markets. Without the cost-effectiveness of high-end mobile phones, there is no need for them to exist.Next, Huaxia Hi-Tech will develop products worth 250 US dollars and 125 US dollars. The 250 US dollars will radiate upwards to the 350 US dollars market, and down to the 150 US dollars market, which will definitely make Nokia's mobile phones not cost-effective at all!The $125 market can almost grab the student phone market, and the next $125 mobile phone coverage will not be easy to cover.Because high-end and mid-end brands rely on configuration and cost-effectiveness to cover down, but in this market where the price is not high, or the market below 1000 yuan or even 800 yuan, it does not rely on performance and cost-effectiveness , and it may rely on reliable performance and low price, simply low price!

Under such a situation, Jia Hongjian and the others wanted to block Nokia's survival and bring Nokia's second crisis. Didn't they aim at the market of $50 and above?He, Jia Hongjian, got such an ultra-low-end phone, so he wanted to wipe out the market between 50 US dollars, which is between 400 yuan and 800 yuan, and make Nokia, Motorola, Samsung and other manufacturers play with it!Once he, Jia Hongjian, entered such a market, it would be impossible to give other people the opportunity to stay in this business to eat!What he has to do is to quickly reach the point where other companies can't make money but he can still make money after he enters a business!He is really that bad!