Coquettish Rebirth

Just when Jia Hongjian's sphone started to sell well in the Chinese market, a certain reporter from the Helsinki newspaper in Europe couldn't help but bought a sphone for use, and then such a former Nokia fan couldn't help but write A letter was sent to Nokia executives.

In this letter, a female reporter named Laurie did not talk about industry trends or cutting-edge technologies, but started from the most subtle and practical feelings.She listed the biggest disadvantage of the Nokia phone she used: it was not easy to use! "For example, if you want to change the ringtone, you have to go down to 5 levels from the homepage to find it. However, if you open countless times to edit text messages every day, it will let you choose from 4: edit text messages, multimedia text messages, voice text messages, and emails. This kind of complicated design is simply driving people crazy! With Huaxia Hi-Tech's sphone, I don't need to do so many steps at all! I just need to click the home button to enter the menu. It is not complicated to write such a letter, and the overall plus It’s just over 1000 words. Originally, Laurie wanted to send such a letter to Nokia’s mobile phone technology department, thinking that such a matter should be under the control of the technology department, but she couldn’t find it on the Nokia homepage. The mailbox of the technical department! And she opened the European homepage of Huaxia Hi-Tech, and after entering the mobile phone~chang~feng~wen~xue~~cx~ page, she directly saw the address of the developer's email address! This contrasts that It only added a shortcoming of Nokia, so Laurie added this point to the previous letter. Then it was sent to the email address of the news center on the Nokia homepage. The letter began to be circulated within Nokia, causing a sensation It is a great honor for the reporter to write an admonition letter to the company to attract attention. But what happened next exceeded her expectations! So a senior executive of Nokia frequently called such a Lowry reporter and tried every possible means I really didn't want her to bring such a thing up on the public platform. Later, I found out that this girl was just a Nokia fan. It was just a letter written by a former fan who said goodbye to the Nokia camp. .She was not allowed to make the contents of the letter public. Even so. The senior executive of Nokia still couldn't help meeting with Laurie, and then the two had a debate in the conference room. The senior executive showed in the debate Explaining Nokia's strategy in detail, he said that consumers have diverse needs. The market needs different mobile phones. Yes, Huaxia Hi-Tech's mobile phones are good, but so what, not every consumer likes Huaxia Hi-Tech's design, and some Consumers may like Nokia's design logic very much!... At the end, the executive suddenly stopped talking, and then looked at the reporter seriously, "You really like Nokia, don't you?Otherwise, you wouldn't have argued with me for so long?You don't have recording equipment here, do you?Are we talking privately?What I say will not be made public, will it? "The reporter nodded confusedly. Then I saw that the high-level executives wiped their faces dry with their hands, and then let out a sigh of relief, "Huh... To tell you the truth, I don't believe what I just said. I'm so embarrassed when I said it when I was young... Actually, I completely agree with you, really, Nokia's mobile phone software design is a piece of shit! "The reporter was shocked at that time! Then the executive also said that after Huaxia Hi-Tech's sphone was released in Europe, the executive bought a sphone and went home. In order to test whether this phone would cause trouble for Nokia, he took the phone I gave it to my 4-year-old son to try it out. After half an hour of effort, the boy played like a slug! At the end of the day, it was time to go to bed, but the boy was still reluctant to part with it, and held it in his arms like a baby. Li, "Dad, can I put this phone under the pillow and let it sleep with me? "At that time, the executive knew that Nokia was in big trouble!

It seems that someone at Nokia has realized that they are in serious trouble. It is no longer the same as last year when they saw Huaxia Hi-Tech's mobile phone and stubbornly believed that this mobile phone can only withstand falls at a position of 1.2 meters, so it is a waste mobile phone.But it is only now that I realize that Nokia is in big trouble. Is this still in time?In such a time and space, both Apple and Microsoft have started to develop their own touch systems more than half a year ago!

In China, the boss of a company found that his company was in serious trouble.But such a company is not a mobile phone company, or even an electronics company.Although the boss of such a company used to be the first heir under Liu Chuanzhi in Lianxiang Company.This person is called Sun Hongbing.In the earliest days, Sun Hongbing was the rising star of Lianxiang, but he formed a clique in the company and was finally called to the police by Liu Chuanzhi, so that he was sent to prison for several years.In 94, Sun Hongbing stood in front of Liu Chuanzhi again.He was released more than a year early because of his good behavior.In Sun Hongbing's mind, Liu Chuanzhi is the only person in the world who has appreciated him, and the only person he can turn to for help when he is desperate.In the end, Liu Chuanzhi lent him 1 yuan.As the first pot of gold for a new start.

Sun Hongbin carried the 50 yuan that Liu Chuanzhi lent him.Leaving the capital came to Tianjing.On the quiet Fifth Avenue, he rented a small yard facing the street, set up a small real estate sales agency company, and named the company Sunco.That is the homonym of "Sun Shi".This is a man who never lacked ambition.He must do a big career with his own deep imprint on it.He studied water conservancy in college.So there is a professional affinity for real estate.In the conversation with Liu Chuanzhi, Liu Chuanzhi also predicted that the real estate industry is a promising industry, and promised to cooperate with Sun Hongbing to develop it.It was early 1995.Sunco and Lianxiang jointly invested and developed the Xiangxieli Community, but Sun Hongbing did not make any money from this project.

One is because the construction area of ​​the community is only 1 square meters, which is a very small project; the other is that the property market in Tianjing is very sluggish, and it is almost unprofitable.Although the city is a municipality directly under the Central Government, there are many large state-owned enterprises, which were in trouble in the middle and late 20s, while private enterprises are quite underdeveloped.Therefore, the city's economy has been in a downturn all year round, and the consumption capacity of the people is weak. It is nicknamed "the end of the sky" in business.In this atmosphere of little water and shallow ponds, the ambitious Sun Hongbing often sighed that his life was not at the right time.In the first few years of starting a business, his company has only 90 to [-] employees, which is actually smaller than the size of a Lianxiang branch under him back then.After the project in the Champs Elysees community came to an unremarkable end, Sunco's main business was to be a real estate agency.Different from those small agency companies, Sun Hongbing always encourages developers to put in a lot of advertisements.The sales staff he hired are all college graduates, and they are very different once they are pulled into the market.His gambler-loving personality is fully revealed in his agency business.Sunco was the first agency company in Tianjing to try the buyout method, and because of this, it quickly became famous among its counterparts in the city and made a good profit.

At the end of 1997, the Asian financial crisis broke out, and China's economy was under great pressure. Starting domestic demand became the main strategic task.At this time, the real estate industry, which has been restricted in development but can drive huge consumption, suddenly received attention. In 1998, the state stopped the welfare housing allocation policy, and then the central bank promulgated the "Personal Housing Loan Management Measures", which canceled various restrictions on personal housing credit in the past, and allowed a number of commercial banks to enter the residential mortgage loan market.As a result, the housing demand that had been suppressed for many years was completely released, and China's real estate industry began to grow.It was also in this year that Sun Hongbing, who had practiced in this industry for many years, got a project with a construction area of ​​14 square meters.He got a 200% return on investment, and the real estate industry really came of age.

In August 2000, Tianjing City held the largest land bidding meeting in history. Sunco defeated many state-owned real estate companies participating in the bidding, and won two of the three land plots at a price of 8 million yuan. for a while.According to regulations, Sunco had to pay the more than 1.72 million yuan in full within one month. At that time, many people in the real estate industry believed that it was impossible for "Little Sun" to get that much money.However, they really underestimated this amazing boy who had been in the market in his 3s.He ran around day and night, lobbying everywhere, and turned in the funds on time.At the celebration, he choked up several times and burst into tears with excitement.The dream moment belonging to Sun Hongbing has finally begun.

In the next two years or so, relying on the prestige of winning the bidding, Shunchi conquered the city and conquered the territory in Tianjing.Sun Hongbing insisted on the strategy of intermediary agency and real estate development on two legs, and was the first to establish a large-scale intermediary chain store in the local area. From 2000 to 2003, he opened 60 chain stores one after another, covering almost the entire Tianjing market.Sunco also set up China's first Internet-based real estate service network m. He personally guided the development of an online transaction software, and all chain stores realized network connection and information sharing.In addition, he also drew on Lenovo's national marketing experience to establish a cascaded deployment control system, with chain stores as the central store, each residential property department as a cooperative store, and each community as a basic store to ensure the closest contact with housing sources. This is the "octopus model". .This octopus network makes Sunco far ahead of its peers in terms of real estate recommendation and customer resource development, and has established an unshakable market position.