Coquettish Rebirth

Huaxia High-tech's mid-range and low-end mobile phones have almost developed.It is of course relatively easy to develop mid-range and low-end mobile phones on the basis of high-end mobile phones.Even in terms of software, because the new Android system started preparing to build the entire framework three or four years ago, and Jia Hongjian also consciously asked Andy Rubin and others to avoid the problems of the old Android in history, paying special attention to optimization and background program or something.So even if it is a low-end mobile phone of 1000 yuan, it actually runs smoothly with the new Android!After all, to be honest, the cost of a low-end mobile phone of about 1000 yuan is actually 1000 yuan at this time!When designing before, it was based on the standard of 1200, and now the material cost has dropped to 1000.

According to the mobile phone standards of other manufacturers, if you sell a mobile phone that costs 1000 yuan for 1500 yuan, it’s considered conscientious.Why do you say that?Because they are different from Huaxia Hi-Tech, they don't rely on software to make money and sell hardware at a low price, but rely on hardware to make money!Besides, they cost 1000 yuan to manufacture, and 1300 yuan is already very conscientious, right?After all, when the time comes, the advertising fee will be paid by the manufacturer!The ex-factory price of 1300, come to a country agent to start with, and wholesale to the provincial agent, why should it not be 1500?Then the provincial agent wholesales it to various retailers, why not 1700 or even 1800?This retailer still has various store labor costs, why not sell it to 2000?That's not counting taxes and fees, okay? ?&nbs{}书%吧{small} said 3.nsb.mp;?? So it is obvious that other mobile phones are doing it.Most of the intermediate profits are earned by the channel dealers!As for Huaxia Hi-Tech, to a large extent, it imitated the practice of later generations of Xiaomi, that is, it only sells through the Internet. Exploitation of intermediate profits, of course, the final show to consumers is a very attractive price!Naturally, this price is for people who can surf the Internet, if they don't know how to surf the Internet or don't trust the Internet.Then add 200 yuan to go to various scalpers or even various so-called physical stores to buy it.Jia Hongjian couldn't help it.People's brick-and-mortar stores took photos of mobile phones from the Internet, and then sold them to consumers offline. Jia Hongjian can't stop him, can he?Even if he restricts ID cards, one ID card can only buy one mobile phone and the like.This ID card can't be borrowed anymore?In history, when the Shenzhen and Hong Kong stock markets subscribed for certificates.So how many wagons and sacks are transported to the south all over the country.This sack is full of ID cards!

To put it bluntly, the scalper only needs to make an offer and lend him an ID card.He gave 50 yuan, why wouldn't the common people who knew scalpers not want to lend it to him?If it’s really not possible, the owner of the ID card will see someone register online and then buy a mobile phone and get the ID card back. It’s only 50 yuan in a blink of an eye. Who wouldn’t do it?And in this way, is the so-called ID card restriction still useful?And in the end, who will the extra cost of 50 yuan be passed on to?Isn't it the last consumer to take over?Even if Jia Hongjian has done this, he has no benefit at all, and he has to invest a lot of money to develop related software. In the end, it is useless, and it makes ordinary people who really want to buy mobile phones feel troublesome. Isn’t this just asking for trouble? ?Besides, the two elderly people in the family don't know how to surf the Internet, and the son bought mobile phones for the two elderly people and bought a mobile phone for himself. Assuming that they have the money, they only have one account.Do friends need ID numbers or something to help buy?So restricting scalpers is a bit of a waste of time and money in the end!Jia Hongjian's mobile phone is not a train ticket for Spring Festival travel. Is it necessary to take care of fairness like this?Having said that, after the mid-range and low-end mobile phones have been successfully developed, the next thing to do is of course to find a suitable time to release these two phones.This date must be adjusted. On the one hand, it has only been on the market for two months in China, and it has only been four months in Europe. If you count it as a whole, it will be announced that a new mobile phone will be launched immediately. Gross?Although we don't make money from hardware, we always sell what we have already produced, right?The inventory is almost cleared, right?Otherwise, when there are 1000 million mobile phones in stock and only 500 million are sold, wouldn't the remaining 500 million be a loss?Either quickly reduce the price and sell it, or eat the loss yourself!

In the United States, mobile phones have been on sale for almost half a year. Overall, although sales have entered a flat period, the weekly sales are not small—after all, this year is the time when tens of millions of people in the United States have their mobile phone contracts expire. Time, so everyone wants to change their mobile phones sporadically.Now the sales volume in the United States has reached 1800 million units, and seeing that it can reach 2000 million units, the sales volume is naturally good.It seems that it should be nothing to go to the US market to announce the new machine at such a time.But after all, the Chinese and European markets have just been released, and the Japanese market is under the auspices of the following people, and it will also start selling. Will this delay the sales of sphne in these markets?

For such a matter, Jia Hongjian specifically checked the total inventory of the company's subsidiaries all over the world. Fortunately, there was not much inventory.The United States has about 300 million units in stock, Europe has 200 million units, China has 100 million units, Japan has 100 million units, and South Korea has 50 units.It seems that there is not much inventory, loaded together in a mess, this is also 900 million units!On the other side, the OEMs on the other side are dissatisfied with the speed of the other side's OEMs. Now the monthly production speed is really as much as 320 million—they have expanded the production line again!The current production speed is as crazy as the production speed of later generations of iphne, directly 80 units a week!

With such a production speed, it can be said that Huaxia Hi-Tech's Sphne high-end series has really entered the time of mass sales.In such a period of time, in fact, according to the usual pricing strategy, the price should start to drop at such a time-a model started by Casio in the 70s in history is such a model.It is to sell at a high price at the beginning, and then the cost of materials is high, so the production quantity is also small, coupled with the publicity effect brought by the high premium, it can make the product overwhelm other products in the market, and then follow other companies to follow suit. After developing similar products, our products will start to increase in volume.It has been a few months since the increase in volume, and the cost of various materials began to drop, so after the increase in volume and price cuts, it directly made it impossible for others to sell at high prices!It will directly make it impossible for other houses to sell at a high price!Then as soon as this side has made a lot of money, when other companies are ready to follow up with the increase in volume, they simply sell it and cut the price, which is so exciting that other companies can't sell it at all.

Such a method of Casio has been used by many companies in such a year, even Samsung, Nokia and Sony, which have adopted machine-sea tactics, will use it!It’s not like Samsung didn’t sell a new flagship phone for 5000 yuan when it was launched, but it dropped to around 3000 yuan after half a year!In half a year, the price reduction speed of the flagship machine is almost halved, is it scary?Even if the cost of materials has dropped, it has not dropped so much!It can only be said that when the Samsung mobile phone was launched, the premium was really too high, and the price was too false!It's not even good to say, it's purely the rhythm of pitting die-hard fans!Relatively speaking, because companies like Apple have not adopted mobile phone tactics, the prices of their mobile phones are actually relatively stable.There are indeed price cuts, but the price cuts are basically only when the next generation of mobile phones has come out.

As for Huaxia Hi-Tech's sphne high-end mobile phone, the price can actually be reduced at such a time, but because the mobile phone has just been launched in many countries not long ago, it is a bit... a blow to one's own brand to directly reduce the price!And in general, the pricing of our mobile phone is relatively unprofitable at the beginning, so after the cost of materials has dropped, the pricing of this mobile phone is actually very conscientious! The cost is about 3500, and we set a price of about 4500 to sell. Although one earns 1000 yuan, but other mobile phones with the same configuration are sold, why not 5000 or even higher?This is because other companies rely on hardware to make money, not software!Originally, the sales volume of high-end flagship mobile phones is relatively small. If they don’t sell high prices, how can they make money and maintain high profits?

So even if the new high-end phones recently developed by other companies can compete with Huaxia Hi-Tech's sphne in terms of configuration, but in terms of price, the price of Huaxia Hi-Tech's mobile phones may be similar to or even a little lower than theirs!And at such a time, if the mid-range and low-end news is almost released, it seems that it can also block the market of corresponding competitors?Make their products not so easy to sell?After thinking about it, Jia Hongjian decided that it is almost possible to reduce the production quantity of this high-end sphne.It can be reduced from 80 units per week to 40 units per week or even lower, and then the excess production capacity can be used to produce mid-range and low-end product inventory!

Then after two or three months, when the current inventory is almost sold out, we can start announcing low-end and mid-end products. Have the tricks that people might deal with been blocked?Isn't this the rhythm that makes the opponent suffocate?This kind of thing is Jia Hongjian's favorite thing to do!