Coquettish Rebirth

That's right, Apple's is coming.Even if such a new product launch event was not written on the invitation letter, Jia Hongjian knew that it must be!Why?Because the 1st generation in history started selling in January 2007, compared with the present, there is only a gap of half a year.This apple was threatened and inspired by Huaxia Hi-Tech, and it was made half a year in advance, which is also normal!On the other hand, if Apple doesn't release their mobile phones at such a time, it can be said that in the first round of competition for mobile phones in this new era, Huaxia Hi-Tech has won a complete victory, and no one competes with them at all!

If Huaxia Hi-Tech really won the first round without competition, it would be a big loss for any manufacturer!Because after such a round, it means that Huaxia Hi-Tech has established a reputation all over the world without any interference at once, and it has established a reputation without interference!In this way, according to this word of mouth, when Huaxia Hi-Tech's next-generation mobile phone is on sale, everyone's first-generation touch-screen mobile phone will be on the market. In this way, Huaxia Hi-Tech's mobile phone is like a big-name mobile phone that everyone can trust, while other mobile phones are It may be regarded as a new brand, but this has widened the gap!In this way, the first round of development of Huaxia Hi-Tech is not restricted, but the first round of development of other manufacturers is limited, which means that other manufacturers are directly one round less than Huaxia Hi-Tech!This is quite unacceptable in terms of market share and profitability!So Jia Hongjian knew that although these manufacturers had no way to "interrupt" Huaxia Hi-Tech's sale in the first place, but now that it has been released in the United States for half a year, some manufacturers will definitely come out and try to steal the limelight!If they couldn't seize such a last chance, they really deserved to be shuffled out during the reshuffle of the new generation!In some ways.Before Nokia came to exchange contracts, maybe they knew that they could not delay any longer, and if they delayed, it might affect the overall situation.So I had to be generous and sign the contract quickly.Then launch mobile phones as soon as possible to attract their inherent fans, so as to prevent Huaxia Hi-Tech from poaching too many of their fans and consumers.

Having said that, of course, this Apple's press conference will not invite Huaxia Hi-Tech to be present.Unlike the ultra-open press conference held by Huaxia Hi-Tech in China, this Apple press conference is still an invitation-only press conference, and not many media are invited. In the United States, only some well-known media are invited. .Therefore, if Jia Hongjian and the others want to know what the configuration and design of the building will look like, they can only find out by waiting for the photos and videos sent by acquaintances in the "Los Angeles Times" after the press conference.However, at such a time, Jia Hongjian couldn't help thinking about what the first generation of this time and space would be designed to look like.Logically speaking.This Apple should design their time and space as it was in history, after all, history has such an inertia.Historically, Jobs and the others would design in this way, which proves that they think it looks the best.But in such a time and space, Huaxia High-Tech has already plagiarized the design as it should be, which leads to the fact that the current appearance is actually similar to the history, that is, the home button at the bottom of the screen It is no longer a complete circle, but a rounded rectangle, and the shape does not look exactly the same as the first generation, but more similar to the fourth generation.

Under such a situation, of course, there is no way to design according to the first generation.For doing so.It's safe to be sued by Huaxia Hi-Tech. After all, although the appearance is different, they are still similar.Even Apple has a thick skin.It is not possible to make such a mistake.So in such a time and space, Jia Hongjian really doesn't know what kind of shape Apple will design.After all, Jia Hongjian is not a roundworm in the stomachs of Jobs and Ivey. How does he know what these people think looks better?Therefore, it is impossible to guess the appearance. Jia Hongjian thinks it is better to guess the internal configuration, as well as the positioning strategy of the entire Apple mobile phone.

Speaking of the internal configuration, according to Jia Hongjian's understanding of Apple, they should not pay much attention to hardware data. For example, the camera configuration of many mobile phones in those days exceeded 1000 million pixels.But Apple is still using 800 million pixels.From some perspectives, this digital camera is as well as a webcam.It doesn’t necessarily mean that the higher the pixels, the better the shooting effect, in fact, the bigger the “bottom”.That is, the larger the mos, the better the imaging effect.For example, other mobile phone manufacturers in history have promoted various high-resolution images, which is actually just a misleading means.Because consumers only pay attention to the number of pixels when they see it, manufacturers are happy to only promote high pixels regardless of the imaging effect!In such a situation, Apple can not follow the trend and upgrade the pixel level of the camera blindly. This actually proves that Apple does not necessarily have to follow the trend in the configuration of mobile phones!

In addition to being the first to use something like a retina screen, this Apple really doesn't compete with manufacturers like Samsung in terms of pu or memory or whatever.Relatively speaking, Apple is a policy that enough is enough, and such a policy is quite practical.So thinking about it under such a framework, Jia Hongjian felt that if he was Apple's Steve Jobs...then he would design the internal configuration... a little higher!What?Didn't you say that Jobs and the others didn't catch up with the trend and didn't pile up configurations?Why do you need to be more high-tech now?Nonsense, when did Huaxia Hi-Tech design such a thing?It was designed at this time last year. When did Jobs design their mobile phone hardware?It is estimated that the design was finalized at the end of 2005, right?With a time gap of half a year, even a machine made at the same cost obviously has a higher configuration!

Besides, they announced their mobile phones one year late, although the release time may only be more than half a year late, but if their configuration is only similar or even lower than that, consumers are stupid to buy them ?According to Jia Hongjian's habit of Jobs and the others, this Apple should not give up their pursuit of profit like a strong man cut off his wrist, and learn Huaxia Hi-Tech's cheap strategy to sell mobile phones!Therefore, Apple will not say that the configuration is similar but the price is lower. What they will do is probably to configure a little higher, keep the cost at less than 4000 yuan, and sell the price to 5000 or even 5500 yuan. .In this way, they also earn a lot of money from a mobile phone, and the hardware seems to be higher than that!In this way, maybe it can really fool some consumers!

And Huaxia Hi-Tech's app store, Apple also has it!So they make part of the money on the hardware, and then they also make money on the software. Even if the number of mobile phones sold is less than that of Huaxia Hi-Tech, the total profit is not necessarily less!In this way, Apple can continue their historical positioning - to sell mobile phones as luxury goods!Although this Apple mobile phone is not as expensive as Nokia's Vertu, it has to be said that Apple is in a relatively "luxury" category in ordinary mobile phones, so it can still be said, even Samsung and the like The flagship phone of a mobile phone manufacturer may not be as expensive as an Apple phone!

In this way, they leave the relatively mainstream market to Huaxia Hi-Tech, and use the time difference to make the configuration ratio higher each time. In this way, they seem to be able to overwhelm Huaxia Hi-Tech in terms of their reputation in the eyes of ordinary people. Their configuration will always be a little higher than that of Huaxia Hi-Tech.Of course, the price of his kindness is also a little higher, so consumers will consider it according to the idea of ​​​​near-zero profit when Huaxia Hi-Tech sets the price, and naturally think that it is also near-zero profit, but they did not expect that this is actually delayed for a while. In addition to the reduction in material costs, I also made a lot of money!Then the word-of-mouth here is a bit higher, and it seems to be more upscale than Huaxia Hi-Tech. In this way, they can also maintain a certain historical "high-end" and compelling image?After all, only in this way can they earn excess profits and not be completely suppressed by Huaxia High-Tech, and only then can they be considered to have walked out of their own path, and only then can they be considered to have their own rhythm!

Otherwise, if they do the same as Huaxia Hi-Tech, and the price is also similar, wouldn't they follow the rhythm of Huaxia Hi-Tech?Isn't this following Huaxia Hi-Tech's approach?Being pulled into the rhythm of Huaxia Hi-Tech, this Apple still wants to please?impossible!Don't forget that Huaxia Hi-Tech sold it half a year earlier than them, so the total basic market is not the same!If everyone takes a unified route, Huaxia Hi-Tech will definitely eat them!So according to the theory of "I hit mine, he hits his", this Apple should adopt such a method.Otherwise, it will be like other manufacturers in the field of calculators are gradually being pulled into their rhythm by Casio. In the end, Casio wins. Almost all other Japanese manufacturers have withdrawn from this market because they followed Casio. Going at the same pace, there is no way to beat Casio!

Jia Hongjian guessed the hardware and business ideas in this way, so will Apple really do what Jia Hongjian thinks?