Coquettish Rebirth

Looking for someone to advertise in the United States, Jia Hongjian had several shortlists in mind.For example, Christian Bale, after this Bale has cooperated with Jia Hongjian in several films, now he is simply a popular niche in Hollywood.Finding such a popular niche is of course in line with the general idea of ​​advertising for companies.However, in Jia Hongjian's view, finding Bell was actually not the best choice.Yes, this Bell is rightly popular, but the mobile phones introduced by the rightly popular people are not necessarily suitable for all ages!Although Jia Hongjian's mobile phone is mid-range and low-end, it does not mean that it is completely "entertainment-oriented" mobile phone.Generally, in the previous thinking of the mobile phone industry, high-end mobile phones are business phones, which are used by rich and successful people, and those used by ordinary people are all kinds of mobile phones with entertainment functions.

Because in the past, after the mobile phone manufacturers successfully created the subdivided concept of "business mobile phone" from scratch, the corresponding business mobile phone is naturally an entertainment mobile phone.And what kind of feeling do entertainment mobile phones give people?That is the mobile phone used by energetic young people, what is biased towards music or what kind of mobile phone with various strange functions.Bell was originally from the entertainment industry, and he was not very old, and he was well maintained, so his face looked like that of a young man aged 25 or 50.Putting on such a face, no matter what, it will look full of vitality!Even if such a Bell puts on a suit and tie, it will still look a little green and not stable enough.For humans, tender is of course better.But it doesn't have to be so for products!Especially when Jia Hongjian and their products are positioned for all age groups!So who should we choose?This must first talk about Jia Hongjian's conceptual requirements for such a "local" advertisement broadcast in the United States. Generally speaking, Jia Hongjian's requirements for such an advertisement are to make people of all ages in the United States understand Interested in such a phone!Whether it is a part-time job or an ordinary white-collar worker!Whether it is a young child in his teens, or a family pillar in his 20s or 100s!Whether it is a trendy girl in her 2000s who is most interested in fashion, or a dirty blue-collar worker working on various production lines all day long, as long as they have more than [-] dollars in their pockets, they should want to buy this a mobile phone!This thing is the same as when Jia Hongjian asked Shanda Enterprise to make electric cars. At that time, electric cars had the shape of low-end bicycles, some were made into mid-range ones suitable for home use, and some were made into high-end electric cars. The small motorcycle poses.In those days, such an electric scooter cost [-] yuan a set.That's really expensive, and there really aren't many sales in the country.After all, gasoline was cheap back then.So electricity does not seem to be cost-effective.But such a design is like the treasure of a town store, and it can cultivate word-of-mouth!So he must also ensure the feelings of high-end users.Although I have thought about it a long time ago, it is divided into different grades of mobile phones, and it can be regarded as the first time to do it. This should not cause high-end users to feel forced to be deprived.But having said that, maybe people are still a little bit upset?Although this kind of displeasure will not make them dislike Huaxia Hi-Tech, it may indeed make them feel like they are on the same level as "migrant workers"!

Therefore, in the advertisement, it is still necessary to give some face to these high-end users who have bought before. If you can secretly praise them and make their face easier, this thing will be done perfectly!So what should be done?How to do it to achieve such a point?There is even how to choose stars to achieve such an effect?To be honest, Jia Hongjian thought about it for a while, but he never thought that there were any actors and stars in the United States that met his requirements!what is it now?To be honest, in the environment of the United States, it is rare for a person to have the kind of character that China has—they are rich and keep a low profile and modesty.

Although in European and American traditional culture, humility is a virtue, but this virtue has almost disappeared with the development of society.In China, there can still be model workers like Andy Lau, who can make money and become rich for decades, but they are still very low-key and close to the people, and they don’t show off their wealth at all.This is unimaginable in Europe and America!In Europe and the United States, celebrities still feel that they are prosperous and live a good life and show it. This is a positive image, which shows the various possibilities of American society and encourages others to work harder.So under such circumstances, if you want to get one in the United States, it can make high-end groups feel pleasing to the eye, feel that they belong to the same group, and then make ordinary white-collar workers, blue-collar workers, etc. a group of people I feel that I also agree with him, which is really difficult.There is really no Andy Lau in the United States!Although from a certain point of view, it is okay to find a big star to help with advertising, but in this way, let a high-end big star hold a mid-range or low-end mobile phone and say how good the mobile phone is... Didn't the high-end crowd feel that mid-range and low-end mobile phones stimulated their style?

So after much deliberation, I really can't choose a star, or there is no suitable star in the United States for Jia Hongjian to choose!what is it now?The good thing is that Jia Hongjian will definitely not be troubled by such a thing, because they have never found a star in the many advertisements they have done in Huaxia Hi-Tech?Like the high-end mobile phones of Huaxia Hi-Tech before, didn't they just use the developers in the company to advertise?So if it doesn't work, we can still use developers to advertise?Hiss, no, if it is done by developers, their grades are still not enough.Although the income of the developers of Huaxia Hi-Tech is actually high in the United States.For example, software engineers at Huaxia Hi-Tech have an average annual salary of US$12 to US$15 a year.This is the year when the average annual income of a family of four in the United States is 5 US dollars. They are definitely high-income people, and they are all high-end people in the middle class!But although their income is relatively high, these people really give Americans the feeling that they don't know how to dress up, and then they are honestly obsessed with technology all day long...

The United States has a certain anti-intellectual tradition. Everyone thinks that life should be chic. Those who make a lot of money but study hard all day are nerds!In fact, in China, it also has the same meaning. Our software engineers and hardware engineers in China are all technicians, and they are all technicians.And what do these technicians feel to ordinary people?It's just a bit wooden, not "interesting" enough, a bit "incomprehensible", isn't it?If such a few people are allowed to shoot commercials, at least in such a situation, Jia Hongjian predicts that the effect may not be very good.So what can we do?The previously selected models of technicians shooting commercials and celebrities shooting commercials have been rejected, so what should we do?

If it doesn't work, Jia Hongjian will do it himself!That's right, it's not that Jia Hongjian hasn't acted in commercials before, so according to his level, he should be considered "upper class", right?If he comes, then he can gain the approval of those who bought high-end people to a certain extent, right?On the other hand, when Jia Hongjian wants to attract ordinary people to buy these mid-range and low-end mobile phones, he should also be able to not offend those who have bought high-end mobile phones before.In this way, wouldn't it be perfect?Moreover, Jia Hongjian really kept a low profile in the United States. Many people didn't even know that he bought two houses in the most expensive locations in the two most famous cities on the east and west coasts of the United States.So in general, Jia Hongjian should be the most suitable candidate, right?And because Jia Hongjian played in person, what he did would definitely make him extremely at ease. After all, doing things in person is what makes people feel in control, isn't it?