Coquettish Rebirth

To tell the truth, Jia Hongjian knows a better and more famous designer, and that is Apple's Ivey.Such an Ivey, whose full name is Jonathan Ivey, later achieved the position of senior vice president of Apple Inc., and was responsible for various industrial design issues!Then there is such a Jonathan Ivey, who is said to be an alumnus of the handsome Beckham, but he entered school 8 years later than Beckham.Later, in 92, Ivey finally entered Apple and began to be responsible for the design of an Apple notebook. After that, he developed well within Apple.However, when Jobs returned to Apple in 1997, Ivey almost suffered. It is said that as soon as Jobs returned to the company, he began to clean up people.The first is to cut more than 60 product lines, and only four are left!What about the extra people?Is Jobs the kind of person who can keep useless employees with respect and affection?Certainly not, so Apple really wanted to fire people in all kinds of ways back then!

The project Ivy was working on at the time was cut off, and the entire project team went to the company office to chat with personnel one by one, then came out with a cardboard box to pack their own things, and then fucked off.At that time, it was said that Ivey had already received his severance pay and was packing up his things to leave the company. However, at this time, Jobs found out about Ivey’s “file” by accident, and suddenly found that the things designed by Ivey were pretty cool. It was in line with Jobs' taste, so with a wave of his hand, he called back Ivey who had been kicked out of the company, and gave him the position of the company's design director!that's all.The subsequent products of Apple are all related to such a .nsb. Ivey. Basically, the products developed by Jobs are ultimately designed by this Ivey!Not to mention whether Huaxia Hi-Tech can poach people from Lianxiang's department.Just saying that we recruited an industrial designer from Lianxiang... that feels weird!Because doesn't this prove that Lianxiang's industrial design level is better than ours?Right?This is generally poaching.Especially to dig someone like a designer, isn't it all from companies that design better than ours?You said that if you poach people from companies like Sony or IBM, Jia Hongjian can still accept it.After all, they are famous all over the world.To be honest, everyone is on the same level, and their company is even bigger than Huaxia Hi-Tech.Under such circumstances, there is no shame in poaching people from other companies!So what to do?Where do we go to poach people?Do you want to go to Sony to poach people?Seriously, the stuff designed by the people from Sony is really pretty.For example, in history, after Sony acquired a part of the shares of Ericsson's mobile phone company, the Sony Mobile Company changed its name. The mobile phone designed is really quite coquettish!Like lt26i or something mobile phone, there is also a purple breathing light, this kind of design is really rare in other designs!Although the configuration of Sony mobile phones in later generations is not top-notch, the price is quite top-notch, and the software is such a real weakness, but there are still some people in China who are buying Sony mobile phones, and it is not too rare to say the least!Why?In addition to a brand like Sony, the most important thing is that the design of Sony's things is really beautiful!

Just like Sony's vai notebook in the later generations, the price/performance ratio of this notebook is a mess, but because the appearance is suitable for girls or young people, there are really many people buying it!Of course, this sales volume is really not enough for Sony's psychological expectations. In the end, Sony has been rumored to sell the notebook department or something.From such a perspective, it should be okay for us to poach people from Sony, right?But having said that, is there anyone famous in this Sony company?Japanese companies like Sony Corporation seem to have been relatively well-known for their East Asian collectivism, so they are all the result of collective design or something.On the American side, it is more a person who leads the way and is famous outside.For example, like Ivey of Apple, everyone knows that all kinds of Apple products are designed by him.

In such a situation, can we really just dig anyone from the Sony design team?What if it's not suitable to dig over?This is really not Jia Hongjian's entanglement, it is indeed a very critical point when poaching people in normal business activities.This is not the same as the general headhunting, this is to find the product designer of Huaxia Hi-Tech in the future!This is such a position for an art director or creative director!As for the design of many products in Japan, there is really something that people can't say - this country may be subconsciously united because it is an island country, and on the other hand, it is relatively xenophobic.Among other things, there are still many businesses and shops in Japan's custom industry, that is, the porn industry, that do not accept foreigners!Where can this kind of thing be seen in countries around the world that allow the normalization of the custom industry?

It is such an inexplicable xenophobia that makes the product design of Japanese companies really speechless in many cases!For example, a relatively global company like Sony is not bad, and mobile phones or many electrical appliances made by other companies such as Toshiba and Panasonic are only available in Japan!Then this kind of product has never been seen before in foreign countries!It's like the electric toilet in Japan, which can automatically flush chrysanthemums with warm water. In such a year, it doesn't exist in the Chinese market, even in the American market and European market!This is relatively good, in fact, it may be a product that can be used all over the world. If the Japanese do not sell them in the global market, there are still many things that are only available in the Japanese market, and they will definitely not survive in other markets. stuff!

For example, the simplest mobile phone silicone case, the Japanese can make a giant banana-shaped case with the mobile phone inlaid in the middle, or make it into a stuff like a chicken drumstick!Who came up with this crazy design?Some people may say that this kind of thing is just a kind of weird thing in the market. Maybe there are many kinds of weird products in China on xbao?But as the well-known Japanese game producer Hideo Kojima said, in a country like Japan, in the game industry, many companies never thought about selling their games in overseas markets!When they first carried out the concept design, they only designed it according to the sales in the Japanese market, and then the company allocated funds based on the expected sales volume in the Japanese market. The company's executives never thought about selling the game overseas. !In such a small country with a population of only [-] million, the domestic market is only a little too big, and they do not want to sell their own products overseas. At that time, it is not the tragic decline of these companies, should it be the decline of other companies?They themselves didn't even think about dominating the world, okay?In many cases, it really means that the stage is as big as the heart!

Under such a situation, Japanese companies invest less and less in games, and then the technological progress is naturally slower and slower, and in the end it is simply not as good as the technological development of European and American games!In the 80s and 90s, there was always an unspoken rule that if you get the Japanese market, you can get the world market. At that time, the Japanese market accounted for 50% of the world market. Under such circumstances, the investment of this Japanese company is not bad. There are many, and their technology is almost completely crushing game companies in other countries in the world.But what about after 2000?By around 2010, the game market in Japan was only about 10% of the world's. Then what Japanese game manufacturers' technology can compete with other well-known manufacturers in the world?no more!This is what happened in ten years!

Under such circumstances, is it really a good choice to choose a designer from a Japanese manufacturer?What if such a designer thinks only of the weird views of the Japanese?

**************************

Happy New Year, Tangerine is here to wish everyone a New Year~