Coquettish Rebirth

h2> Huaxia Hi-Tech encountered such a problem of choosing between cpu and gpu. Of course, Apple will also encounter similar problems. For Jia Hongjian’s headache, Jobs must have even more headache.On Huaxia Hi-Tech's side, they have the assistance of VIA and INVISTA, and both of them happen to have suitable CPUs. Although they still need to develop mid-range and low-end CPUs and GPUs, after all, they already have high-end ones.So specifically speaking, the mid-range and low-end products can be castrated only by the defective products of high-end cpu and gpu. In this way, the cost control will be better. That's not too difficult in itself, and it's much faster than designing from scratch.Wang Xuehong said that it takes half a year to have a result, and this is what Wang Xuehong said in the direction of insurance. In fact, it is estimated that there will be a result in one or two months!It's just that just in case, Wang Xuehong left a chance to modify the problem several times in order to avoid problems in the process of castrating the CPU!

On the other hand, on Apple's side, they don't have mature partners to help provide products immediately!For example, a person named Fadell under Jobs, this person is the senior vice president of the ipod department, directly leads the entire ipod department and is only responsible to Jobs!He also participated in the development of the early iPhone.Now, he is contradicting Jobs' ideas.In Fadell's view, Apple should adopt the arm design. It is best for Apple to buy a small and medium-sized chip design company, and then buy the arm architecture license and modify it by itself, and finally find another company. The factory came to help OEM.But Jobs wanted to cooperate with Intel!

Speaking of which, just a few years ago, Jobs led their iMac computer to officially break up with IBM, which they had cooperated with for many years, and began to cooperate with the new industry giant Intel, installing Intel's CPU on the iMac.Under such a situation, Intel itself is also thinking about developing CPUs for the embedded development market, that is, considering designing some embedded CPUs such as Atom Atom in the future.At such a time, Intel saw that Apple had made a device called the iPhone, and suddenly felt that it could "cooperate" with its partners in depth.As a result, at such a time, after Jobs gave Intel CEO Paul Otellini a non-disclosure agreement, he revealed to others that Apple is secretly developing a gadget to replace laptops—a tablet!

Knowing that there is such a project, Paul Otellini, the CEO of Intel, is quite happy!Although Intel had developed such a product almost ten years ago, such a thing has never been made for various reasons.But now it's different, Apple is going to do it, if Intel can provide core chips, doesn't that mean that Intel's plan back then has been revived?A project that was killed back then was revived in his hands, and then it is still alive and well, and it has brought Intel into the embedded market that it has always wanted to enter. How great is that!This makes Otellini so powerful!So Intel took the initiative to invite Apple to join in the research and development!That's right, Intel wants to invite Apple to develop mobile CPUs together!

What a temptation this was for Jobs!Like Fadell's proposal, buying arm licenses, etc., in the end, it is just to cultivate one's own design ability?And if you cooperate with Intel, doesn't that also cultivate your own design capabilities?Besides, it is not a big problem to cooperate with Intel. Isn't Intel's CPU used in imac now?We are here as partners!And the most important thing is that Jobs thinks that Apple can learn something from Intel?He Jobs is the best at stealing things from others!In such a matter, I really have a kind of wife who is not as good as a concubine, and a concubine who is not as good as a stealer!

…So under the decision of Jobs, Fadell’s proposal was shelved, and then Jobs sent a group of hardware engineers from his company to Intel to start designing low-voltage CPUs together with Intel’s people. .But seriously, what kind of company is Intel?Where are the people in such a giant company so easy to cooperate with?In particular, Intel is one of the top companies in the cpu industry in the market, and it still has decades of history. Is it comparable to Apple?So it shows that the people from Intel are really ambitious. In the field of chip design, they really don't listen to Apple's suggestions at all!Even looking at the faces of those engineers at Intel, they clearly expressed a kind of silent language-how many CPUs have been designed by me, and I need you guys who have never designed CPUs to give pointers?piss off!

And I have to say that the people in this Intel company are really a bit sick of big companies when they do things!After ten years of transformation by Jobs, Apple's people still maintain a relatively "young" overall work speed, moving forward like a speedboat on the sea.As for an old company like Intel, which has a history of decades, it behaves like a steam ironclad ship that traveled through the 19th century, which is called slow!So after two months of cooperation, the hardware engineers who were assigned to Intel for joint research and development were really fed up!And in such a situation, Fadell has found another opportunity.At such a time, the senior vice president of the ipod department also took charge of the development of the future ipad project, so after seeing that the engineers below expressed their sincere disapproval of cooperation with Intel, Fadell began to ask Ready to challenge Jobs!

How is he going to challenge Jobs?In a routine work meeting, Fadell first reported the complaints of the engineers below, and advised Jobs to reconsider the cooperation with Intel.Then Jobs said that Intel is such the best chip company in the world, and he also insisted that Intel can cooperate with Apple to manufacture the best mobile device chips!At such a time, Jobs realized that Fadell was carrying private goods in the report. In the past, Fadell tried to persuade him to choose arm or something, but now he is still persuading him to cut off the relationship with Intel when reporting complaints. Cooperation, how can Jobs not feel that it is carrying private goods?So at such a time, Jobs directly told Na Fadell not to say anything about arm, nor to say anything bad about Intel!

Hearing this, Fadell exploded immediately. He pointed directly at Jobs' nose and shouted: "You are wrong! You are so fucking wrong!" Then he took off his work badge and put it on the table, while glaring at Jobs.The meaning is obvious, and Jobs can understand it, that is, either Jobs listens to him, or he resigns!At this moment, Jobs really stared at Fadell with wide-eyed eyes. He couldn't believe that the person he once trusted the most, and then the vice president of design who had worked so hard to poach from Philips, would treat him like this now!He even threatened himself!All of a sudden, he and Fadell glared at each other as if burning with anger, and the two stared at each other for 5 minutes!After watching for 5 minutes, this Jobs was defeated-"Okay, well, I will not object to my most loyal and talented employee, you win, go your way."

Hearing such a statement, Fadell almost jumped up for joy!In his eyes, this means that there is no need to help Intel improve graphics chip-related things!Although Jobs's Apple and Intel had previously cooperated only in the cpu field, but cpu alone is not enough!It is always necessary to get graphics chips, and Intel will definitely ask Apple to give them a share of graphics chips, and even Intel will say that the two parties will cooperate to develop graphics chips together.In the end, isn't it equivalent to using ipad products to give Intel experience points?In the end, Intel used their Apple products to practice their skills. The skills they practiced are not only for Apple to use, but will be provided to all walks of life in the future. Doesn’t that mean that Apple doesn’t even have any exclusive hardware?What about your sister?

…The things that Apple worked so hard to get are finally cheaper than others?Why?So Fadell is not happy in every way!In his view, it is better to buy the authorization of arm, and then the company pays some money to buy a small company that designs chips, and finally the company develops its own design capabilities.In this way, at least their own chip is unique. Although it looks like a4a5 ​​or some other arm series on the surface, their series cpu only sells one architecture, and the specific things are modified by Apple itself!This self-modified thing is guaranteed to be better than the cpu and gpu originally manufactured by other companies according to the arm architecture!But although Fadell's struggle was victorious, Apple's progress was interrupted.

They had to start from scratch with the CPU, and first contacted arm to buy a license. This was done very quickly, and it was done in a week.But the next step is to find a suitable small chip design company, which is not expensive, has certain technology, and the quality of personnel is also good. It is really not easy to find.Just looking for such a company, Apple threw it in for another month!In other words, in the process of more than a month, this Apple's CPU has not moved at all, and it has not started designing at all!Not to mention modification or something!But at such a time, VIA and INVISTA have brought back the castrated and modified new cpu and gpu tapes from the foundry manufacturer! r1152