Coquettish Rebirth

Why did the historical Microsoft Sophie shock Jia Hongjian so much in concept when it came out, but the response in the market was really mediocre?This is not Jia Hongjian's carelessness, but according to the results calculated by Bloomberg, the global sales volume of Microsoft's "Sophie Bro" version is only 150 million units in a quarter!This is still the world!Looking at the Chinese market, it can be seen that in the flagship store of the chain electrical appliance mall in Suzhou, 10 units of Sophie can be sold in a month, and in the Microsoft flagship experience store in the capital, the sales volume is only 30 units a month. That's all!The best sales performance in the country is only more than 100 units in xdong a month!

From such a point of view, Microsoft's things really look scary, but why can't they sell?Speaking of which, when Sophie Po first came out, Jia Hongjian bought it too.This tablet is as expensive as 500 US dollars, such a price will definitely prevent the product from being sold all over the world!After all, how much did other tablet products cost before?On the other hand, what kind of tying is this Microsoft doing? There is no doubt that part of the $500 must be the price of the system, and then there is money for word processing software like oie!Where does Microsoft do things, what free word processing software will people use?If you add up the money, it will be six to seven hundred in RMB, okay?Not to mention the money Microsoft still makes on hardware!It's the mess that adds up to make such a tablet so expensive.So thinking of this, Jia Hongjian suddenly felt that although such a thing from Microsoft actually poses a great threat to Apple's iPad.It can even be said that it has become the gravedigger of Apple's tablet, but because Microsoft adopts Apple's profit method and follows Apple, it will never be able to compete with Apple?So if Microsoft still develops such a so-called Sophie series of mobile phones in such a time and space, then Jia Hongjian and the others are still under relatively little pressure?Because Microsoft is still so desperate to make money?That's right!In fact, in Jia Hongjian's view, such a market should be as popular as possible, and the more popular the better.If you just want to make money, there are many ways to make money, and the most stupid thing is to collect money by pre-installing software!

Seriously, it looks like Microsoft is going to be awesome.But sometimes what Microsoft does is really constantly proving that their own personnel are idiots. You say that Microsoft has had an app store since win8.And Sophie broke the first generation of the win8 system.You said how good it is for Microsoft to sell Office in the app store at this time?Those who want to use it will naturally pay for downloading or something, and the money will be in hand.Then because there is no pre-installation, it can still appear that the price has dropped!If the money for the win8 system fee is cancelled, such a machine might be sold for 4000 yuan.If so.That pair of ipad can definitely form a strong competition!But Microsoft must not.The system must also charge money.You have to charge the office as well.Yes, on the surface it looks like a lot of money has been collected for selling one, and it looks like a fool has been cheated.But Microsoft treats consumers as fools, so consumers can't treat Microsoft as fools?If in such a time and space, Microsoft launched their Windows tablet in about two years, as in history, then Jia Hongjian felt that the threat was not too great!Although historically Microsoft released their win09 system at the end of 7, even in such a time and space because of Jia Hongjian's troubles, Microsoft aimed win7 at the touch market, but don't forget win8 also aimed at the touch market Life is not good! The reason why win7 has performed so well in history is because it made up for many shortcomings of a system like vista before, and then maintained the consistent advantages of windows, which was successful.And win8 is because Microsoft wants to combine their computer operating system with mobile devices, so they made a strange thing that is neither good nor bad!And such a weird thing, obviously does not please consumers, and even was forced to get the start button back in win8.1!

Therefore, in Jia Hongjian's view, if Microsoft wanted to get involved with the touch platform in advance, it is likely that they lost the desktop market because they valued the touch platform too much!As a result, more people do not upgrade win7 but continue to use xp!Wouldn't this be Microsoft's loss by then?And even if Microsoft put win7 on the tablet, but because it is different from the historical era, in such an era, there is no such thing as i5!So at that time, the performance of the cpu may not be able to make the tablet run win7 smoothly, so if win7 is really seduced by Jia Hongjian and tends to touch the mobile market, then Microsoft will be in big trouble!

Therefore, it can be said that Jia Hongjian thought about it and finally felt that Microsoft should not be a threat. If there is a threat, it would be better to say that there are a large number of low-end and mid-end manufacturers in China.Because only they can do such a job of making windows tablets so cheap that they can be popularized everywhere!Relatively speaking, Microsoft is just a paper tiger, just an old paper tiger who can't keep up with the times, and how to make decisions seems weird like an old man!Instead of thinking about the threat brought by Microsoft, in fact, it is better to consider the threat of those copycat manufacturers and many manufacturers who have started to transform and operate their own brands from copycat manufacturers!

But at such a time, it happened that Jia Hongjian received a call from Olsen, the co-chairman of ams.The old man often called Jia Hongjian. The old man and the young man often acted as if they had forgotten their old age. The two often chatted about the industry, technology, products, and so on.And for such a contact, the old man just happened to talk about such a thing as a tablet! "Hung-chien, I was rummaging through things in the warehouse today, and suddenly I came across a... tablet we made almost ten years ago? Is that what you called it? What we made back then was a display that only had the function of receiving. It’s just the screen... You said at the time that touch could be included in the future, but I thought about it today, and I think it’s not very reliable to add touch to this thing, right? Even if you do touch, it’s just a near-complete reception Even if you can send messages or type something, it’s just a simple entertainment receiving terminal, and it still can’t be a production tool..."

ha?After hearing what the old man said, Jia Hongjian really sighed secretly in his heart.why?Because even in this age, this old man still doesn't want to see all kinds of personal computers!This old man is already in his dozens of years old, and his lifetime cognition really cannot be changed. People just think that computers are only suitable for the use of companies and other people, and they are suitable for people to use as production tools!For such an old man, is it true that a thing like a tablet can only be used as an entertainment toy and cannot be used for production?But the problem is, who said that tablets must be used for production... eh?Jia Hongjian suddenly realized a problem!That's why he once felt that the Sophie made by Microsoft was actually the biggest threat to Apple's iPad?Because Microsoft's overall ecological chain is huge, and Microsoft's system has a variety of professional software!And Apple's macosx or other computer systems, at most, music editing and video production may be a little easier to use, and other professional software Apple computers do not have it!

So in Jia Hongjian's cognition, Apple's ipad is an entertainment tool for watching movies and playing games on the road, while Microsoft's Sophie can play more powerful games on the computer, and at the same time It can be used as a laptop to type and do work!If you need to type to do work, will it become a production tool?For example, some people are going on a business trip tomorrow, but they almost stayed up all night tonight, but they haven’t finished their work yet. In such a situation, can people use such a Sophie to catch up with work on the plane or on the high-speed rail?Even Jia Hongjian had some friends on the Internet in his previous life, but they all used tablets instead of digital boards.What is a digital board?

That is, in the past, all kinds of artists who used computers to draw pictures used something equivalent to a very large handwriting tablet. After matching with a special pen, they can draw lines of various thicknesses and support different pressure sensitivity, etc. Combined with the ability to modify the drawing software on the computer, the efficiency of drawing this drawing is many times higher than drawing on paper!So if an artist uses something like a Sophie with a stylus and draws on the go, will that work?Not to mention whether the vehicle is swaying or not, at least people can work, right?Even people can continue to draw and draw in the hotel, right?Does this conform to what old man Olsen said?Has it become a production tool?Is it because Microsoft's Sophie Po has the function of a production tool that Jia Hongjian thinks that Microsoft's tablet is a big threat?

So can we think of a way to compete with Microsoft in advance by allowing our tablet to have a part of the ability to be used as a production tool?