Coquettish Rebirth

An old fox like Murdoch, such a veteran strongman, has developed two small newspapers left behind by his father in the past 40 to [-] years, which are not in good business conditions, into a news empire that spans almost all continents of the earth How could it be possible to give Jia Hongjian an answer quickly? "Why did you think of entering the field of textbooks?" the old fox asked with great interest. "Because the price of textbooks is too expensive now, it proves that this industry is unhealthy, that we have the space to destroy them, and that we can bring down the price and turn the profits into ours!" Jia Hongjian also made no secret at this time, full of said ambitiously.The old fox nodded, as if agreeing with Jia Hongjian's words, but he quickly asked again, "But if the price is lowered, our profit will also decrease.

You have to know that in the field of textbooks, it is not possible to make a lot of money with a low price.The cost is quite high. In the United States, California, Texas, and Florida have the largest populations and the largest number of young people, so these three states have 20% of the students in the United States, and these three places are all state-designated textbooks.Textbook publishing companies across the United States are staring at the three state governments to flatter them, and even hold teacher seminars all day long, inviting teachers from the three states to read textbooks, eat, drink and have fun, thereby influencing the tone of the teachers in the three states. Indirectly affect the choice of the state government... This way the cost is not low..." After Murdoch finished speaking, he looked at Jia Hongjian quietly to see how he reacted. The old fox Murdoch knew that it was actually in the field of textbooks , It’s not necessarily easy to do something. Because those textbook giants have worked hard for many years before, it’s really not easy to do it simply by relying on low prices. In the United States, the education system It’s a bit like China. The textbooks are also divided into regions. China has the People’s Education Edition Jiangsu Education Edition, and each province has its own textbooks. The same is true in the United States. Among the 50 states in the United States, 27 states are free to choose textbooks. Schools can choose their own textbooks. Selection. There are still 23 states that limit textbooks. Among the 23 states, some states limit a range, and then you can choose textbooks within the range, and a few states firmly specify textbooks. Unfortunately, The three states with the most young people and relatively good education quality happen to completely restrict teaching materials. Therefore, all publishing houses have concentrated their efforts to attack these three states, and everyone is fighting for these three states. As a result, everyone's costs have risen—in addition to the need to hire people to compile textbooks, is it costly to hold various seminars to attract officials and teachers who vote? So relying on how many years of experience I have worked hard in the publishing industry For such a half-closed market, Murdoch really feels that it is not easy to do. He thinks that this market is not just cheap, and it is different from the usual fully market-oriented newspaper market, not that it is sensational Some or adding some pictures of half-fruit girls can be sold well! Therefore, what makes Murdoch curious is, how does Jia Hongjian want to work hard in such a market? How does he want to work in such a closed market? , making a commotion? This is what Murdoch wants to know most! He expects Jia Hongjian to come up with some ideas that surprise and excite him!

And at such a time, I only heard Jia Hongjian say: "What if we provide an electronic version? The electronic version does not require printing costs, and at least 10% of the cost can be saved?" That's right!Jia Hongjian knew a little about the publishing industry.In China's publishing industry, half of the royalties to authors are between 7-15%, and then printing costs are between 25% and 30%, which adds up to almost 30%-40% of the book's selling price, and then Another 20% discount is given to sellers such as Xinhua Bookstore, so in the end the publishing house only earns 30%-10%.Moreover, such a profit is only gross profit, and a bunch of things such as storage costs and even advertising costs have to be removed.If an individual wants to publish by himself, he has to spend money to find an ISBN, and after the completion, he has to pay for printing costs and storage costs, and of course the final profit will fall into his own pocket.In the United States, no matter how low the printing cost is, why should it stand at 15%?Even [-]% is possible!In such a case, is it possible to effectively reduce costs?

As a result, as soon as Jia Hongjian finished speaking, he listened to Murdoch questioning, "Electronic version? But this is only 10% to 15% of the cost. If we lower the price, it is impossible to reduce it so little. If you want a low-price storm, it can’t be just a 9% or 85% discount, right? It must be a 7% discount or even more? As a result, our income will still be affected, and it’s not impossible for other companies to follow us Competition..." Murdoch's words sounded interesting, but Murdoch underestimated one thing!At this time, I heard Jia Hongjian say: "Yes, the electronic version seems to be just less printing costs, but Rupert, don't forget that our Huaxia Hi-Tech's mobile phones and even future products are all It supports online shopping. What if we make a mobile phone that is about the size of a book...just a mobile phone without communication functions? We can ask the seller, and we don’t need to find bookstores and various channels for sales , and there is no need for storage costs, we can control the selling price 100% in our own hands! In this way, we sell according to the 6% discount of the book price, and we earn more than other companies. The money received is not less than the other party!"

That's right, the most important feature of the digital age is that due to the storage characteristics of the network, the storage costs in reality disappear!In the past, to set up a DVD rental store in the United States, you need a huge storefront to get a lot of bookshelves to store DVDs and so on, but in modern times, you only need to get a little space on the Internet, and the storage cost will be greatly reduced!To put it bluntly, in order to maintain the temperature and maintain a moderate level, how much does it cost Huaxia Hi-Tech to dig a big hole in the desert of Nevada to build an underground server storage warehouse?How many movies can be placed on these servers?And if the same amount of movies are made into DVD tapes, how much space will be stored in the city, and how much will the storage cost be?

There is even a shipping fee for the physical book. A series of fees are too much. The electronic version can save almost all of it. This is the room for price reduction!It's like Amazon in history, they sell books on the website.The physical book is sold at a wholesale price of US$9.9, and the electronic version of the same book can be sold for only about US$4.9!Aren't all the transportation and storage costs and printing costs saved in the middle?Therefore, Jia Hongjian is confident that in such a field of textbooks, the price of easy books will be reduced to 5% off or even lower!Such a statement really surprised Murdoch!That’s right, Murdoch never understood why Jia Hongjian suddenly said that he wanted to enter the field of textbooks. He felt that although the “market value” of such a field was huge, the competition would be fierce and it would not be easy to do so. .But now he finally understands, he finally found out what Jia Hongjian's intention is, it turns out that Jia Hongjian should have developed something special, it is equipped with their new Android system of Huaxia Hi-Tech, and he is going to promote this system ,Right?

Absolutely!Doesn't an old fox like Murdoch know what Jia Hongjian is thinking?As long as Jia Hongjian said something crucial, Murdoch could draw inferences immediately!Now Murdoch understands that Jia Hongjian did not think about making money in the field of textbooks, or that he could leave most of the profits to Murdoch, and what Jia Hongjian might do is to let their system Covering small, middle and high schools!In this way, the students got used to Huaxia Hi-Tech's system before they left the campus. Will they change to another system in the future?And what's more, these students used Huaxia Hi-Tech's products, so they directly became Huaxia Hi-Tech's cash cow!Because these students can't just use Huaxia Hi-Tech's products to learn, right?If you download a little application or something, you need to watch the advertisement, which is to give Huaxia Hi-Tech money!It can be said that Huaxia Hi-Tech's new Android system has really reached the point where it does not make money on the surface, and it can do business at a loss for consumers!As long as they can attract consumers, they will become Huaxia Hi-Tech's cash cow after the consumers gather!