Coquettish Rebirth

In fact, Jia Hongjian wanted to continue to retreat for a while, to think clearly about all the things on his mind, but it was too late, he had to leave the retreat. [Top_Point] What happened to the novel?Because of an unexpected incident, the wave of doubts about Chinese products has gradually shifted to Huaxia Hi-Tech. The "Washington Post" in the United States, a newspaper that tends to report on politics, is actually very rare. industry matters. "Huaxia High-tech's supplier of aluminum alloy casings in China exploded, and many workers were injured..." Such a news report is really too fast!Just one day after Jia Hongjian learned of such a news, the American "Washington Post" actually reported it!

To be honest, such a thing is really just an accident!Even speaking of anything, it has nothing to do with Huaxia Hi-Tech. The only thing that has anything to do with it is that Huaxia Hi-Tech ordered a casing with such an explosive one!Such a factory is not a factory of Huaxia Hi-Tech at all, but a factory established by a Taiwanese who came to our mainland.The main thing I do is all kinds of metal processing, which is pretty good in the local area.Huaxia Hi-Tech's high-end flat-panel shell is an aviation aluminum alloy, in fact, they are grinding and printing the logo and finally doing various chemical treatments.Originally, this factory has been cooperating for many years, and nothing has happened.Recently, I don't know how the boss is overwhelmed. The ventilation equipment was not repaired on time, and it broke down at such a time!

This led to a problem, which led to the dust of magnesium and aluminum alloys everywhere in the workshop for grinding the aluminum backplane!The dust of this aluminum-magnesium alloy is terrible.Because something like thermite, which can burn through the steel plate after being ignited, is actually a mixture of aluminum powder and magnesium powder!Aluminum usually seems to be a very stable thing, but if it really turns into powder and disperses in the air, it is definitely a potential bomb!So for such a dust, that is, when the ventilation equipment fails, the aluminum dust slowly spreads in the workshop, and finally encounters the open flame caused by the failure of the ventilation equipment, and immediately explodes!

Such a deflagration has something to do with Huaxia Hi-Tech?Was it Huaxia Hi-Tech that made them explode like this?Was it Huaxia Hi-Tech who told them not to overhaul the ventilation equipment?Really not!But it just happened.Such an accident was considered by the American media to have something to do with Huaxia Hi-Tech!In fact, the "Washington Post" did not misinterpret it much.People reported such a news honestly, so it can't be prevented from being reported?Then, after the report was over, they mentioned by the way that the products of Chinese manufacturers had problems in the near future, which is considered normal.But after making such a normal move.It is really easy to mislead consumers!

Why is this misleading?This thing is just like the montage technique in the movie.Put two things that have no logical relationship together.It is easy to make people think that there is logic in the middle.For example, show a person's expressionless face, and then put a picture of food on the table or a picture of children playing.Then readers can make up various scenarios in their brains, and then make up all kinds of inner dramas with such an expressionless face!Even the simplest example is to publish a photo of a Middle Eastern person on the left side of the newspaper, and then put a scene of chaos after the explosion on the right next to it, which makes anyone immediately think it is a Middle Eastern person on the left Engage in a human bomb!But is there really any relationship between the two?

The same is true for the case of Huaxia Hi-Tech. Originally speaking, the factory explosion of an upstream enterprise such as Huaxia Hi-Tech was just an isolated production safety accident.But when such a news is followed by a review of the various quality problems of Chinese manufacturers recently, it seems that Chinese manufacturers have frequent problems recently. It seems that there is a vague reason behind this accident, it seems that it is because of How can people cause such things to happen frequently!But in fact, there is a hairy relationship between them!But no matter what, this happened suddenly, so we must deal with it!First of all, Jia Hongjian just made a phone call back to China, and asked Jia Gang and Su Ping in China to come to the front line to help the injured.In any case, this matter has already happened. In any case, this matter has something to do with Huaxia Hi-Tech. We should still behave in a high-spirited manner.Besides, this is a matter of human life and heaven, and trying to help others first is simply what should be done!

On the other hand, Jia Hongjian himself is preparing to lead Huaxia Hi-Tech and Sherlock Holmes to carry out crisis public relations on the US side!This crisis public relations, of course, is not the same as those domestic manufacturers do.In China, the first reaction of some manufacturers when doing crisis public relations is not how to turn bad things into good things, or try to reduce the degree and depth of the impact of bad things, but to do everything possible to suppress the news!That's right, no matter how big a company is, when it encounters some scandal or something, the first reaction is to pay reporters and newspapers. The first reaction is to use such a method to make the other party not report their own news!Even some newspapers are now very shrewd enough to avoid legal risks—because it is too obvious to directly collect money and then withdraw the manuscript, and it is too easy to be caught!So they are very smart to use various advertising investment models to collect money!For example, if manufacturer A wants to suppress some negative news, it may have to buy an advertising position on an unimportant page at a cost of 100 million 200 million a year.

It sounds like it's really advertising, but isn't it actually sending money to other newspapers?After the newspaper received the money and signed the advertising contract, it just found a reason to withdraw the reporter's manuscript, and then gave the reporter a little compensation.This is the end if no one reports anything.No problem for anyone to check!At least on the surface there is no problem!Although there seems to be some connection between selling the advertising space and withdrawing the manuscript, people can actually say that there is no logical relationship between the two. Son!How can this convict others?

In such a situation, it can be said that the crisis public relations capabilities of domestic companies are really zero!If one day all newspapers do not accept money, or one day they encounter trouble in foreign markets and need them to conduct crisis public relations, think about it and know that they will be absolutely dumbfounded at this time.Absolutely no idea what to do!But Jia Hongjian was different.When Jia Hongjian was in China a few years ago, he had already led Huaxia Hi-Tech to carry out crisis public relations several times. At such a time, he still doesn't know how to carry out crisis public relations?In fact, for Jia Hongjian, he has long known that there are several key points in dealing with a public relations crisis.But domestic companies rarely learn from it!

First of all.This is the time to do crisis public relations.That is definitely a mistake to admit!Because anyone can do it, but admitting mistakes is actually more effective than explaining.When a crisis is triggered, explanation is basically tantamount to sophistry.Facts will be interpreted as nonsense.Therefore, the more sophistry and shirk responsibility, the easier it is for consumers to feel that the image of such a company is ugly!As for the second point, it is more effective to take the initiative to lower your figure than to be tall.The lower our posture, the higher the other party's self-esteem. This is why adults never have the same knowledge as children, and can always tolerate children.As long as we lower our heads as much as possible, the other party will subconsciously think that killing people is nothing more than a nod to the ground. Since the head is already nod to the ground here, it is almost enough!

And the third point is that taking the initiative to take responsibility is more effective than buck-passing. "Drop handsome and protect the car" is more effective in the brand crisis of modern society!Sometimes the boss comes out and admits his mistakes. On the surface it looks ashamed, but in fact he earns more word of mouth!And fourth, that is, proactive and transparent processes are more effective than avoidance.The clearer you can see, the less suspicious you will be, and if consumers are suspicious, they will not be suspicious in a good direction.For example, the high-speed car rear-end incident, the authorities may think that the announcement of some things will have a negative impact, but in fact, if you cover it up, everyone will speculate even more, and all kinds of rumors will appear more and more!

Of course, on the surface it seems that there are such a few core points, but in fact it is not possible to follow these four points every time, because every time the situation is different, if you can follow this one every time If the list is to do it, why do you need a professional public relations company?The boss of any company can learn for half an hour, and when something happens later, can’t it be done according to these four rules?In fact, like Ajisen Ramen, they were exposed. When the pork bone soup noodles came out directly with soup dumplings, their business plummeted, and then the stock plummeted.And when something similar happens to Yonghe Soymilk, it seems that Yonghe uses it very interestingly!

This Yonghe Soymilk has always said that their soymilk is freshly ground, but it was suddenly revealed in 11 that it was actually made from soymilk powder!Two days later, Yonghe Soymilk admitted for the first time that there was brewed soymilk.Four days later, Yonghe Soymilk held a press conference. Chairman Lin Bingsheng and President Lin Jianxiong admitted that some stores did have brewed soymilk, and announced that the brewed soymilk would be clearly displayed in a prominent place in the store to protect consumers' right to know; at the same time, Yonghe Soymilk guaranteed that the soymilk powder does not contain If any additive is detected, a heavy compensation of 100 million yuan will be paid; Yonghe also invited relevant experts to explain the difference between fresh grinding and punching to the media and the public at the press conference.Subsequently, although some media and critics still questioned the handling of the incident, the impact of the incident on consumers has been quickly resolved, and the operation of Yonghe Soymilk returned to normal soon after being slightly affected.

Speaking of this matter, Yonghe just admitted his mistake. They didn't have any serious accountability, but they didn't say anything to investigate to the end, but there was no guarantee that it would be a fresh grind in the future... They just It’s true to say that we made it, but what we made must be very fresh, hygienic and safe.Then it happened!Isn't this miraculous?Did the boss lose face when he came out?It's not ashamed, they just made a promise, and then it's over!

And Jia Hongjian and the others are conducting crisis public relations in the United States this time, and the previous theory must be inappropriate—for example, in China, if a person has the courage to admit that he has done something wrong, it is easy to get everyone’s approval. Goodwill will make it easier for everyone to forgive him.But this is not the case in the United States. Many times in the United States, people pay attention to "if you don't argue for yourself, who will argue for you"?People think that those who honestly admit their mistakes are either honest and good boys, or they are simply stupid!So what should Jia Hongjian do with this matter? (To be continued..)