Coquettish Rebirth

Just when Jobs was wondering what Jia Hongjian was doing, and whether Jia Hongjian and the others had discovered some huge trap in the tablet market, he saw that Jia Hongjian shook hands with the old Murdoch who came on stage. After shaking hands, he confidently said to the reporters in the audience: "Many people are wondering why Huaxia Hi-Tech only launched a simple low-end tablet? Let me reveal the secret to you now, because we We will join forces with Mr. Murdoch's News Corporation to enter the teaching field in the United States. First, we will enter the field of textbooks in American universities and jointly launch all the electronic versions of textbooks used by the top 100 American universities! At that time, in these Students who are studying in university can download non-transferable e-books in our e-book store cheaply by purchasing a tablet computer from Huaxia Hi-Tech for $3. I can assure you that these e-books are very It’s so cheap, basically the book price is [-]% off the physical book!”

What?5% off?At that time, many people were shocked when they heard the price!You must know that second-hand books with good quality in textbooks in American universities are sold at 3% off!It's 3% off if the ones that are really used are very tattered!And now the textbooks sold by Huaxia Hi-Tech are directly 5% off. Although they are non-transferable electronic versions, although it seems that they are not as good as second-hand books and can be sold after they are used up, there is an electronic version of the reader to read textbooks. , This is already quite amazing!If there are a lot of classes, students don’t need to ≮long≮feng≮literature≮study, ≡.＠xnet︰et take a bunch of books to class, just use a tablet!Although it may be a little troublesome to take notes and the like.But it is already too convenient than the previous textbook!That's right, many of the people present have gone to college. Universities are everywhere in the United States, and even community colleges can be considered universities. Aren't there people who have gone to college everywhere?Under such circumstances, they know how expensive American textbooks are!Generally speaking, they buy a second-hand textbook with a better quality, which is 5% off the price, and then sell it after using it up. Of course, it is impossible to return the 3% off, and it may be reduced to 2% off the book price by profiteers. Even [-]% off!But many students still choose to sell.Why?Save trouble.How convenient is this bookseller to bring someone to collect it directly?On the other hand, if you find a buyer yourself, you may not be able to sell all of them, not to mention the time spent.In the end, it dragged on for a month or two and couldn't be sold in two or three months.Isn't this a bit of a smashing hand?Many people are really touched by this matter!Everyone suddenly saw that Huaxia Hi-Tech was going to enter such a field.Immediately shocked!And everyone is very curious, how did Huaxia Hi-Tech keep the price so low!Are those publishing houses willing?

Nonsense, would those profiteers be willing?But Jia Hongjian still can't deal with them?How did these profiteers drive the price of books so high?It was greedy for money in the first place!After this is greedy for money.The price is extremely high. Anyway, people know that, who would buy these books for ordinary people?Don't all scholars or students need to buy it?Since students want to buy it, no matter what the price, students should buy it, right?Although the textbook market is small, after people have grasped such a supply and demand relationship, their publishing house is the boss!If you have the ability, don't buy it as a student!And after the price is high, students really don't buy it, at least they don't buy it from the publishing house!Can people buy second-hand books?Then this entered a vicious circle. Other publishing houses saw that students bought second-hand books, and their sales volume decreased. In order to ensure profits, they had to increase the unit price, and even fewer people bought first-hand books when the unit price was increased!So even after Murdoch and the others signed the agency rights of the e-books, at first these publishing companies were unwilling to let Jia Hongjian and the others lower the price to 3% off!This is like killing them!At that time, Jia Hongjian asked Murdoch to tell them, if you don't lower the price of the electronic version, people will buy second-hand books, who the hell will buy the electronic version?If you get an electronic version, the income will be a bit low in the first few years at most, but after we eliminate those physical books, the electronic version will not let them sell pirated copies. The result is that everyone has to buy new electronic books!Of course, after saying this, these publishing houses are still not happy.At this time, there is no need for Jia Hongjian to say anything, Murdoch directly threatened that if he disagrees, ok, he will go to a chain of second-hand book rental companies in the United States later!And every company has a store next to every university in America!At that time, let's see if these companies can sell a book a year!

Such a threat from Murdoch is too powerful!That's really frustrating, these publishing houses can't do anything about it!Why do you say that?Because although Huaxia Hi-Tech has been helping everyone sell books on the Sherlock Holmes platform, if Huaxia Hi-Tech forces everyone to lower the price, these publishing houses will definitely not dare to ship to Holmes!This is the struggle between the factory and the distributor. If the distributor dares to squeeze the interests of the factory too much, the factory can fight to the death!But the problem is that Huaxia Hi-Tech, a channel provider, is not just fighting with them!There is a predator like Murdoch next to him!If the two join forces to form a chain of second-hand book companies, it will definitely be powerful and threatening!If there is really a large second-hand book company coming out, it can be said that this will definitely make the publishing house disgusting to death!

Why do you say that?Because generally speaking, after some film and television company makes a movie, don't they also release DVDs?Why don't those companies that rent out dvds have disgusting film and television companies want to die?Because the movies produced by this film and television company are usually released once. After ten or eight years, there will be a high-definition version or something, and in the future there will be a 3D version or something, but the book is different, what about the book? Can there be a revised edition in one year!Even if it is not unscrupulous to have a revision every year, it is normal to have a revision every two or three years.Really speaking, is the revised version really different from the previous version?Really not, in fact, it is just a way to cheat money!So even if DVDs are rented, the DVD rental company bought a large number of DVDs in the first edition, which is at least a sales figure, and in the future, the DVD company will give the film and television company a share, so the film and television company also acquiesced.But this is not the case when it comes to books. There is no company that specializes in renting out second-hand books on the market. Use the revised edition, otherwise why do people have to buy new books to rent?

To put it bluntly, these companies directly buy second-hand books from the students without paying a penny to the publishing house, and then rent them out like this. Is there any way for these publishing companies?There is no fart!If they could revise a large part of the book differently, they would have done it long ago, because doing so would also kill the second-hand book market!In fact, because of the existence of the second-hand book market, it proves that they cannot revise on a large scale!In this case, even if the second-hand book rental company is finally judged by the court to give them a share of the publishing company, it is estimated that the money they will get for the share will be far less than the current sale of such an expensive book!In this way, wouldn't they be at a loss?That's why it is said that Murdoch and Huaxia Hi-Tech are such a big threat!

Under such a situation, Jia Hongjian proposed another plan, that is, certain advertisements can be added to such an electronic version of the book!That's right, who said that textbooks can't add advertisements?Maybe there is such a rule in China, and people still think that textbooks are relatively sacred things, but here in the United States...why not?After joining the electronic advertisement, Huaxia Hi-Tech said that they can not take a penny!After these advertisements were released in the past, Huaxia Hi-Tech always paid a commission on a regular basis!But now Huaxia Hi-Tech said that they can not share this part, but give it to these publishing companies!And in this way, the money those publishing companies get is not much less than publishing a physical book!Because physical books actually have a lot of printing costs and storage costs!In the end, even if they sell an e-book with a 3% discount, they will not make much less money than before, and if they can seal up the second-hand books, they will definitely make money in the long run!Under such a situation, these publishing companies smiled and shyly asked to cooperate with Jia Hongjian and the others as if nothing had happened before.

But speaking of it, why did Jia Hongjian and the others want to give up their profits?Because I have to slap a sweet date!Isn't this the way of the Chinese people to control others?According to the United States, it is carrots and sticks!This is all about giving benefits and threats!Jia Hongjian and Murdoch have already threatened them before. Threats alone may make the other side submit in a short period of time, but it will definitely not work after a long time. If Apple follows suit and enters such a field, these companies will defect collectively !So you must give the other party sweet dates, let the other party know that it is good to follow Huaxia Hi-Tech, and Huaxia Hi-Tech is also very ruthless!So unless you can get huge profits from others, it's best not to betray!

Having said that, at this time Jobs saw in front of the computer that Huaxia Hi-Tech had actually produced an electronic version of textbooks, and there were also a large number of [-]% off books... This means that Huaxia Hi-Tech is going to invade the teaching market!To invade the student market!This, this, this... is this a good thing or a bad thing?From some perspectives, it seems to be a good thing for Apple, because Huaxia Hi-Tech and Apple will not compete directly.But on the other hand, Jobs couldn't help but wonder if Jia Hongjian and the others chose the teaching market, does it mean that the teaching market is better?