Coquettish Rebirth

The media are really bragging about Huaxia Hi-Tech's products!It's really hard for them not to brag, because Huaxia Hi-Tech's products seem to have such an epoch-making status!After all, just from the name, this e-pad seems to represent, that is, "education"!No matter how you say this thing solves some social contradictions in the United States, at least in terms of meaning, it is indeed more significant than Apple's products!And from various perspectives, various reporters and writers felt that there was nothing wrong with Huaxia Hi-Tech's tablet.Why do you say that?Because although everyone has never touched the tablets of Huaxia Hi-Tech and Apple, they have picked out all kinds of problems on Apple's tablets!Why the back is too round, why the name is ugly, why there is no keyboard... Although these things are nitpicking, they do represent some people's perception of the Apple tablet!

As for Huaxia Hi-Tech's tablet, although it is similar to Apple's tablet in essence, at least Huaxia Hi-Tech has made up for the faults that everyone picked on Apple products.So at least in terms of senses, the media practitioners and many consumers think that Huaxia Hi-Tech's products are good.Although everyone has never touched this Huaxia Hi-Tech tablet, but somehow everyone has expectations for this tablet.To be honest, many consumers who are not students still think that Huaxia Hi-Tech's tablet is cheap, and then Huaxia Hi-Tech's system is not incapable of entertainment, right?So if you buy a Huaxia Hi-Tech tablet, it can also be used as a Huaxia Hi-Tech mobile phone with a super large screen that cannot make calls!It is also very interesting to use the video website of Huaxia Hi-Tech on the tablet to watch TV dramas or funny videos uploaded by various netizens!After all, with a big screen, it looks much better than a mobile phone, right?In some ways.In fact, this is also a misunderstanding of consumers about products.Whether it is the media or consumers, everyone has never seen or used a tablet. As a result, many people rely on their own imaginations that they don't know where they came from.I just felt that Apple's tablet is so bad, and then sprayed on such a shortcoming that I imagined.It can be said that this approach is very similar to our Chinese Internet trolls, or it can be said that trolls all over the world are similar.In such a situation, the company will actually have a headache - obviously our products are quite good, why do consumers think our products are inferior?How can we justify this?There are really not many ways to do this. Many times, consumers have prejudices, which are really difficult to solve. It can only be said that they should try their best and try their best to let them change such a prejudice.

At such a time.There is still a certain amount of time before the release of both parties, and both parties need to seize such a moment to promote.Huaxia Hi-Tech's sales date was on September 9rd, and Apple's progress was slower than Huaxia Hi-Tech's, and the number of machines was not enough, so the sales date must be later than Huaxia Hi-Tech's.At the earliest time, Jobs still valued such a product, and wanted to get several million in stock before selling it.But now seeing that Huaxia High-Tech's products have come out to "compete", he suddenly became anxious, so he decided to start selling when he got 3 units in stock!Even if it is out of stock by then, it will seem like a hot sale!Although some profits may be lost.But to be honest, if you really want to let Huaxia Hi-Tech sell well, Jobs thinks that Apple may not have a good chance of selling the ipad!For Apple and for Jobs, the current situation is actually quite critical.After their products are announced.To be so disliked by the industry!Can you believe it?And it is obviously the same thing, Huaxia Hi-Tech's e-pad is so popular in the media, can you believe it?Of course, Jobs was very upset about this kind of thing, and at the same time he was very anxious, because it felt like God was hacking their Apple. If he didn't work hard, wouldn't he definitely lose money?So at this time, before it has completely failed, it is time to promote it!Try to get the situation back before the ipad goes on sale!This is the best way to save the situation, isn't it?If it's done well, it's not necessarily a loss!

So at such a time.Apple has really started to operate from top to bottom, and it really started a comprehensive crisis public relations!How is this Apple going to deal with a public relations crisis?First of all, this is to find a well-connected "Wall Street Journal".First of all, Jobs himself accepted a formal interview with Martin!He is going to conduct a certain degree of "rumor refutation" through such an exclusive interview.After meeting Martin in his office, Jobs was not polite at all.It didn't take long for Martin to start interviewing him. "Mr. Jobs, thank you for accepting my interview. First of all, I would like to ask a question, that is, after your Apple iPad was announced a few days ago, the outside world seems to be unanimously optimistic about your company's products, and even pointed out some of the top ten shortcomings. What do you think about this? Are your company's products really so bad?"

Martin's question is really an opportunity to defend himself!This is the question asked by the old friend reporter, so just bring the ladder to the front of your eyes, okay?So Jobs replied with a serious face at this time, "This question is very good. I am actually very puzzled by the negative things that the outside world has encountered after the release of the iPad, because these people put forward negative opinions and think that our iPad has shortcomings. Man, no one has ever touched our machine! They haven't even seen the real thing! How do they have the guts to criticize our product seriously? As if they have used it! There is a saying that goes well, don't just look The cover of this book is to evaluate a book, and these people are making such a mistake now. They are too eager to jump out and evaluate, as if they can’t show their authority and wisdom if they don’t rush out to evaluate! Shit! "

When he said this, Jobs really felt a bad breath!The previous comments from the media really pissed him off!For a group of media people to hold the right to speak really means that they are in a terrible mess. Do they really think that they have grasped the truth and everything they say will become a reality?nonsense!But Jobs knew that scolding alone was not enough, if he wanted, he could scold severely for an hour here!If those who hacked his products were present, they would definitely be scolded by him and want to commit suicide by jumping off the building!But because this is not a face-to-face scolding, it is an interview. It is useless for him to scold him. No matter how good the relationship with him is, the reporter will not write all the content of scolding him for an hour. After all, there is a space limit, right?

So Jobs wanted to start how to reverse this situation at this time-"According to my life experience, it is unreliable for others to say how good a product is. I had an experience when I was in college, you know Well, a teacher of mine recommended a book in class called "Catch-Up". At that time, the teacher said that such a book was so excellent and of great significance. He also introduced The famous Catch-Catch-[-] - a pilot can't refuse a mission unless the pilot is insane, so he can request not to fly. But how can an insane pilot think he is insane and request not to fly? Those who will apply must be normal people, so no one can refuse to fly! At that time, the teacher introduced this book so well that I was so excited that I bought it immediately. Do you know how I feel after reading it? The feeling is that maybe this book is really good, but it's really not for me! I was going crazy when I read this book, the missions in it are erratic, and everyone is like a madman , even a so-called normal person is like a lunatic in a mental hospital! Everyone has no logic! Well, maybe it's a classic, but it really doesn't suit me..."

After talking about this, Job paused, "So the key point I said is here. If someone says a product is good or bad, you believe it. This is irresponsible to yourself. How do you know that the product is good for you? How do you say it? How do you know it’s bad if you haven’t used it? There are too many people in your life who will tell you that you should do this and you shouldn’t do that. Fuck them if you want me to say it! Lao Tzu Do whatever you want! So don’t believe those reviews, they slap their heads before even using them, how can you trust them? And in order to let everyone touch our products in person, in order to let everyone feel our Whether the product is a good product or not, our Apple company decided to conduct free trial activities in our Apple display stores and authorized certification stores in all cities in the United States. From the day after tomorrow, these stores will add a few iPads that can be tried for free. Whether this iPad is easy to use or not, I invite consumers to go to our store to try it out and experience it for themselves. Anyway, it doesn’t cost money, and only your own feelings are true, and what others say is false! "

Whoa!This idea is very good, let consumers try it out by themselves, so that as long as some consumers really come to try it out of curiosity, they may be converted into consumers!Such an approach will of course cause some losses - those display machines are definitely not suitable for takeaway, but don't forget that Apple's machines are never repaired in person, and they are directly given to an official refurbished new machine for consumers to use.So it must be in stock!As long as a display machine like this is maintained a little better, isn't it good to do this kind of maintenance and stocking up?That's right, this is the smartest way Jobs came up with, and it's also a way he came up with to reverse the bad situation as much as possible!In conjunction with such an exclusive interview, their various advertisements of Apple in the United States will also be replaced by advertisements for free trials on ipads!All this is to reverse the impact of the previous negative evaluation as much as possible!

On the other side, Jia Hongjian is also accepting an exclusive interview, and he will also take some targeted measures in response to some previous media comments and the form of public opinion...