Coquettish Rebirth

To be honest, if you want to work in the catering industry, even though what you want to do is to find something for Ye Jing to do, it is a bit like the second generation of all kinds of wealthy families. In fact, the daily life is completely dependent on rent. The rent of the house is pretty good, but in order not to waste themselves, they will still find a job and just do part-time jobs or something.After all, the Jia family does not rely on such a business for food, and it is really difficult to promote high-end Chinese food in such a world, especially the Western world, so in fact, it is enough to just throw it to Ye Jing for fun, even if it is an annual loss. It doesn't matter if it's a million dollars or something, play with it for girls!But the problem is that a person like Jia Hongjian has obsessive-compulsive disorder. Although he thought so at the beginning, after he really made up his mind to do it, he immediately threw himself into thinking, and then completely I forgot such a rule!

How do you say this?First of all, let’s start with the positioning of the restaurant—we want to build a restaurant, but this is not about building a small restaurant at the gate of the community, or just having a good cook, good taste, cheap price, and clean things. It tastes good, the price is cheap, and the things are clean. This is also the positioning!When doing business, you must think about your own positioning. What kind of consumers do you face?Set up a small restaurant at the entrance of the community. This is for some residents near the community to have dinners on holidays or for families who don’t want to cook and come out to eat, or even young people who are too lazy to cook every night after get off work and come directly to pack something.First of all, it must be cheap and close to the people!After all, if you want to charge the same price as a big hotel for a small restaurant, wouldn't that be self-defeating?No matter how delicious the taste is, no matter how good the ingredients are, it can’t be priced at this price!Think about where you are positioned, then look for the differences between yourself and your competitors, and try to create your own irreplaceable advantages, the so-called core advantages, which will make it easy to do a good job in business!Even if it looks like opening a store on x treasure in the previous life.To open a shop.Then you must first consider what advantages your own supply of goods has, and you must consider what price you can achieve.It is the best store of its kind, and it can still make money by selling a product for 100.Here we get the goods at least 120, there is no way to do this f*ck!On xbao.Get the price of the source of goods, this is the core competitiveness!We can get the same product at 8% off the price of others, we are awesome!As long as you use some means, you can basically do it in a short time!It was even like some hooligans Jia Hongjian met in his previous life. He did not know how to get a batch of sneakers, all of which were Nikes. Really can sell more than 100 pairs!Of course.It is estimated that these shoes are all stolen or obtained in some way, but doing business on xbao also needs to do this, and they must also get low-priced goods!

In other words, we can get the goods that others can't get, this is the most awesome all of a sudden!For example, such as Nike's foreign trade last order or something, the price of genuine quality and fake products, it would be unreasonable if they still sell well!Therefore, as a business elite, Jia Hongjian wanted to help Ye Jing create such a restaurant, so he must think deeply about the unique competitiveness and core competitiveness of such a restaurant!First of all, our restaurant is on the most exclusive street in New York.There are so many well-known restaurants within 10 kilometers nearby.There are so many French restaurants and Italian restaurants. It can be said that this is an occasion where well-known chefs all over the world compete, in such a region.How do we attract American consumers, especially the high-end consumer groups in New York?How can we grab consumers from Italian food and French food?This is definitely something to think about!Although it is said that we can open a restaurant and play casually, but even if we play casually, it doesn't mean that we can fool around when we research, right?Being serious about things is one of Jia Hongjian's great strengths, and of course it's also the reason why he is so tired.But even though he was tired, he still had a sense of accomplishment when he saw that he could succeed in the end! …There are really many things to think about. For example, if we want to attract consumers, should we first decide on the flavor?How is this flavor settled?Do we have a completely Chinese taste, or are we localized like American Chinese food that China has never heard of, such as "Furong Egg", "Tso's Chicken", and "Li Hongzhang Offal"?Although saying any restaurant goes into a new area.Localization is a must.It's like authentic Sichuan cuisine opening a restaurant in Shanghai, let alone making it sweeter.At least not that spicy!Otherwise, everyone in Shanghai will have diarrhea after eating it!It's like Lingnan cuisine has gone to the north to open a store, so it must have a stronger taste.People in the north eat more than people in the south.It is really easy to be unbearable if you eat heavy food due to the humidity and heat in the south, and light food is the kingly way.Even in a land like Lingnan that is full of "miasma", even the locals who live here and there will be given a headache by the "miasma"!What is miasma?In fact, it is the water, soil and climate that make people easy to get sick!

So Lingnan people have a little headache all year round, and they always want to drink herbal tea!What is herbal tea?It sounds like Jiaduobao, but it's actually not a thing at all!This herbal tea is actually a traditional Chinese medicine soup!It is a medicine that is boiled out of various Chinese medicinal materials and used to treat a series of symptoms such as headaches, brain heat, and heatstroke!Can this stuff taste good?This thing is "good medicine tastes bitter"!Northerners can spit it out when they drink that shit for the first time!Then Jiaduobao added a lot of sugar water in order to make the herbal tea that such a Lingnan talent drank be sold in the north, and turned it into a kind of thing that added a little bit of herbal tea flavor to the sugar water. It turned out that this thing was not sold nationwide Is it good?This is localization, this is improvement!But what kind of Jiaduobao do Lingnan natives drink?People would rather go to buy Chinese herbal medicines and go home to cook bitter herbal tea for themselves than to drink any kind of sugar water!

On the other hand, because of the weakness of Chinese culture, it is really difficult for Chinese food to develop in New York, the cultural center of the United States, in an era when European and American cultures are strong.Originally, there were many obstacles to the internationalization of Chinese food, but if it were to develop in the capitalist base of the United States, there would be even more problems!If Jia Hongjian remembers correctly, he remembered reading some materials before he was reborn, saying that China's catering industry achieved a total market sales of two trillion yuan in 2011. From such a perspective, it is really true. is good!But even at that time.The internationalization of Chinese food has not yet taken the first step!Relatively speaking, if you go to countries such as Japan or South Korea, you should still have some success in developing the internationalization of Chinese food.

For example, Jia Hongjian probably remembered that Chinese restaurants in the Japanese market accounted for about 5.8% of the total market share.by contrast.French restaurants accounted for 0.9%, and Italian restaurants accounted for 2.1%.Korean restaurants accounted for 3.1%.Then in the Roppongi Building in Japan, there is a high-end Chinese restaurant Lijiacai-these relatively high-end restaurants in Japan, many of which were opened by Chinese who even went to Japan to work hard decades ago. After decades of development, the second and third generations have gradually transformed it into a high-end hotel. How much effort has been put in during this process!And this is Japan and South Korea, which are separated culturally!If you want to go to the United States, which is hundreds of thousands of miles away, and want to get it out within three to five years... then it is really not a simple matter!

And if it is really high-end, Jia Hongjian is not willing to specifically target the Chinese market.Although New York is such a metropolis in the United States, it is a place with a lot of Chinese in the United States.At present, there are more than 4000 million overseas Chinese and overseas Chinese in the world, covering more than 160 countries and regions in the world. The proportion of Chinese businessmen who have been or are currently engaged in the catering industry accounts for more than half. Chinese food culture has become an important link and foundation connecting overseas Chinese and overseas Chinese in the world.These seem to be very suitable for the internationalization of Chinese food. However, Chinese restaurants are also the first choice for many Chinese to start a business in a foreign country. However, since most overseas Chinese restaurants are family-style and small-scale operations, they are only regarded as the primary link of capital accumulation. Therefore, they often fall into the misunderstanding of low-end and cheap, resulting in the fact that the operating status of the overseas Chinese food industry does not match the reputation of my country's "gourmet kingdom".

After the Chinese went to the United States to work hard.At least half of them run various Chinese restaurants!They invented such wonderful dishes as hibiscus eggs and Zuo Zongtang's chicken!Then these dishes have been transformed to the point where the Chinese are not used to eating them!Moreover, these small restaurants have formed a mindset in the United States. It seems that Chinese food can be called outside restaurants after all other restaurants have closed in the middle of the night, and they are still cheap.This immediately lowered the level of Chinese food a bit!And really say it.Because of the particularity of Chinese food, the takeaway dishes are not very different from high-end dishes, at least to say the least!For example, the takeaway in the United States is pizza, but in the real high-end restaurants in the United States, it is basically impossible to eat pizza!why?Because this pizza is the same as a hamburger hot dog, which is the level of fast food like Roujiamo!Try a Roujiamo in a top restaurant in China?This will all be turned around by the waiter to the police station, okay?People directly think that they are here to find trouble!

But Chinese food is different. What do American Chinese restaurants take away?Mushu Pork, Sweet and Sour Pork, Kung Pao Chicken... These things can be ordered in big restaurants!So this has resulted in a result that Americans who are usually used to the menus of fast food and regular meals are completely different, suddenly walked into high-end Chinese restaurants.How would they feel when they found that many of the dishes here have been eaten when they order takeout?At that time, the first feeling was whether the taste tasted the same as that of a takeaway restaurant.Then I felt that this restaurant is so cheating, people sell such cheap dishes, and he sells so expensive here?It's definitely possible, right?So this involves all aspects of the problem.Even the problem of taste is the last thing to be solved!

Before the taste, even the decoration style is a question that needs to be considered in detail-what is the overall decoration style of this f*ck?Is it traditional Chinese or a modern mix of Chinese and Western?Although the Chinese style is good, it seems that all the higher-end Chinese restaurants are decorated in Chinese style!We have seen too much of this kind of Chinese decoration, and it is not new.And if it is made into a modernized mix of Chinese and Western, will this not have a strong cultural flavor?Will there be no such exotic style?It’s like some Muslim restaurants in China that try to make it Central Asian style... So this is a question that needs to be carefully considered, and it’s a question that needs to be carefully handled... With these problems, can Jia Hongjian Do you invest?