Coquettish Rebirth

Now there are such a group of film managers, all of them are going crazy!When they told Jia Hongjian that they wanted to buy a copy, their attitude was directly—"Shut up! Take the money!" Such a "shut up and take the money" is equivalent to the "buy, buy, buy" in China. In other words, it means that when you encounter a product that is too attractive to you, you don’t need to make any sales introductions at all. The seller just shut up and just collect the money and deliver it with peace of mind!Now such a bunch of film managers have such an attitude, they hope that Jia Hongjian will stop talking, and everyone will sign a contract to buy a lot of copies, that's fine!

Each of them represents that their theater chain has signed the copy that can buy the most copies. Under such a situation, DreamWorks has made a statistical calculation, which is equivalent to the release of the third part of "Batman". At that time, 4000 theaters can directly screen it!When Jia Hongjian realized that there are now more than 4400 movie theaters in the United States, he was really shocked!When he brought Ang Lee's "Crouching Tiger, Hidden Dragon" to the U.S., there were only 3300 theaters at the time?It’s only been 7 years, and the direct increase has been 7/04?In the past 3600 years, the American film industry has developed so hotly?After the contract was signed and the copy was confirmed to be sold, Jia Hongjian immediately started to investigate. ◎, He didn’t expect that he didn’t seem to close the film industry for two or three years, how could it change so much all of a sudden? When Jia Hongjian was making movies around 4400, the number of movie theaters in the United States was only [-]?Why is it [-] all of a sudden now?This is growing too fast!He couldn't help being curious and didn't want to investigate!Because he is the owner of the film company, and he is in this business. If he doesn't have a general understanding of the industry dynamics, isn't this the rhythm of finding money?Isn't this asking someone else to cheat him?

As a result of the investigation, it was found that the development speed of the American film industry is really fast after entering the 21st century!According to the data, since 1991.Despite the continuous development of new technologies in the audio-visual field and the increasing number of entertainment items, it seems that the movie box office should be reduced, but in fact, the movie box office revenue in the United States has nearly doubled in 10 years. In 2004, the annual box office revenue of American movies was 95.39 billion US dollars, an increase of 2000% over 24.5!In 2004, only 2000 years have passed since 4, and the total domestic box office in the United States for the whole year has risen by almost a quarter.What kind of concept is this?In 06, although the box office revenue for the whole year was still around 93 billion, a little lower than in 04, it was still much higher than in 00.Such a data directly shows that the overall situation of the American film industry is improving after entering the new century, which will further stimulate various theater chains to invest in the establishment of new theaters, so all kinds of new theaters will be built in a few years, and finally This has increased the number of movie theaters in the United States by one-third!

On the other hand, in the American film market, there are also a large number of bad films forming the largest queue in the film lineup. year 2004.There are a total of 5000 films in the United States with a box office revenue of more than 19 million, with a total box office of 18 billion, accounting for 2070% of the total box office, of which 19 films have a box office revenue of more than 3 million, accounting for 9% of the total box office.The average box office of the other 464 films released was only 1660 million.It is still the law of the film market that a small number of films support the box office.From such a perspective, the box office of American movies is also a typical 20th rule-80% of the movies contribute 70% of the revenue!From this point of view, it is similar in each company, and it basically conforms to the previous rule of thumb in the 7s-if you invest in ten films.Then 2 will lose money, and [-] will break even or make a small profit.Only one will make a lot of money!

In fact, from such a perspective, such a film industry is very similar to the entertainment industry or the singing industry.Like entertainment stars, most of the money they earn for economic companies and record companies has to be subsidized to a large number of people who are not popular—in fact, these companies are just casting nets, and they have enlisted a hundred people. , maybe 90 of them won't be popular.There may be 7 that can still be known a little bit, and 2 are now half-red but not black, and only one can be very well-known.Then so many people who didn't mix well and those who didn't mix well will take up a lot of the company's funds, so what should we do?In the end, the company made up for it by drawing commissions from big stars!Of course, after making up for it like this, I still make money.That's why these companies are willing to fight for such an opportunity to find big stars!

While investigating the data like this, Jia Hongjian found that a lot of data in the American film industry is still very interesting—two trends in the development of American movie theaters have become more and more obvious in recent years: First, with the suburbanization of American living in the 80s The drive-in theaters that emerged with the carization of life are gradually sluggish and will soon withdraw from the stage of history; secondly, a large number of modern multi-hall cinemas connected with large commercial districts and shopping-malls have emerged, gradually replacing traditional single-hall cinemas.In this way, it also explains why the number of theaters has skyrocketed in the past few years-because the traditional single-hall theaters in the past are similar to traditional Chinese movie theaters, one theater has one screening hall, and there can be thousands of numbers in it. People, this way is of course not as good as Duoting can make money.As for modern multiplex theaters, the number of people in a single hall may be very small, that is, about 200, but a movie theater may have three or four halls, so that the number of seats in a new movie theater may not be comparable to that of an old movie theater. Just use more quantity to make up for it!No wonder the number of cinemas has increased so much in just a few years!

However, although the total box office receipts of movie theaters are increasing and the number of movie theaters is increasing, the number of audiences entering the movie theaters seems to be decreasing-the number of moviegoers in the United States has increased from 1984 to 20 in the 11 years since 9910 million, an increase of 15%.However, since 3610, the number of American moviegoers has declined for two consecutive years.The expansion of the movie audience is facing difficulties.Analyzing the current audience of American movies, movie audiences can generally be divided into four categories according to their viewing frequency: "fixed audience" who enter the theater at least once a month, "floating audience" who enter the theater at least once within 28.6 months, and more than "Scattered audiences" who only enter the theater once in 2003 months and audiences who never enter the theater.In 2, 4% of regular viewers of American movies.6% of floating audiences, 6% of sporadic audiences; and 2004% of theater attendance are created by fixed audiences, which shows that the main consumers of American movies are relatively fixed people who love movies, and watch movies as a A regular lifestyle audience forms the mainstay of American cinema.

At the same time, among movie audiences, the main force is young people aged 18-24.The population of this age group accounts for 22% of the total population of the United States, but the number of moviegoers accounts for 38% of the total; and the proportion of fixed audiences in this group of audiences accounts for more than half.This fully shows that the main audience of the movie is young people.This is also doomed to assume that the core audience of major American productions is mainly young people between the ages of 18 and 24, between the ages of 7 and 8.It is precisely because of the younger age of the audience that the themes, styles, genres and tastes of American movies are more inclined to teenagers.Conversely, it is the teenagers entering the movie theaters during the holidays that have contributed to the increase in the box office of American movies in the summer.While teenage moviegoers are the mainstay, the number of older American moviegoers continues to rise. In 2004, audiences over the age of 50 accounted for 25.3% of the total audience, almost equal to the number of audiences aged 12-24.This shows that in the United States, movies are also an important part of the leisure life of the elderly.

Today, pg and pg-13 films suitable for children have become the mainstream of commercial films. In recent years, the concern about the decline of moral standards in the American entertainment industry and school violence has made people worry about the negative impact of pornographic and violent content in movies. The decline in the number of R-rated movies and the box office is the result of the self-regulation of the US film industry and the supervision of the US Federal Trade Commission.It is also the result of market regulation.In order to strive for a wider range of theater releases and a wider audience, the production of pg and pg-13 films will be the development trend of mainstream commercial films in the United States.On the other hand, among movie audiences, gender and marital status do not seem to have a particularly significant impact on movie-watching behavior: whether male or female audiences, single audiences or audiences with families, regular audiences and mobile audiences The proportion has remained at around 5% for five years.But for families with children, when the children are under 60 years old, the proportion of family fixed audience is much smaller than that of families with children between 12-12 years old.This is probably because parents have to give up movie time in order to care for young children.Or choose another way to entertain your family.

After reading these market research data, I have a general grasp of the current market.Jia Hongjian turned his attention to the movie peripheral market such as DVD.According to the data obtained by DreamWorks from the MPAA Film Association, in 2004, every 10 households in the United States owned 9.02 VCRs, which was the third consecutive year of decline.At the same time, every 10 households own 6 DVD players, compared to 2000.increased more than 5 times. In 2004, the number of rental and sales of video tapes in the United States was 1.49 million, a decrease of 2000% compared with 77.6;It can be seen that dvd is replacing video recorders and has become the mainstream home entertainment item in the United States. In 14.62, the average American audience watched videotapes or DVDs for 2000 hours.An increase of 7% over 2004.At the same time, the per capita spending on DVDs was US$78, an increase of 2000% over 52.9.From such a perspective, with the decrease in the number of audiences going to the cinema, it should be that more people have started to choose to watch DVDs and the like?

On the other hand, the subscribers of basic cable TV in the United States reached 1995% in 65.7, and there has not been much change in the past 10 years. In 2004, the number of paid cable subscribers in the United States was 3500 million, the first decline in 20 years, a decrease of 2003% compared with 12.2; but at the same time, the number of digital cable TV subscribers based on new technologies continued to rise, reaching 2700 million, an increase over 2003 14.5%.However, Jia Hongjian's Huaxia Hi-Tech's video website relies on the cheap on-demand and playback of genuine resources, and the number of paying users has directly increased from 0 to 1700 million in two years!The annual turnover has reached 3.3 million US dollars. From such a perspective, watching blockbuster movies on the Internet is obviously a method that Americans are more and more fond of!

On the whole, the scale of the American film industry is currently in a period of stable adjustment, and even shows a slight downward trend.Too much reliance on teenage audiences, too much reliance on summer blockbusters, has affected the number of American movie audiences.At the same time, American films have stepped up the development of overseas markets, and the increase in overseas markets has been very large. At the same time, the market outside the theater is also gradually expanding.The big film industry is closely related to the big film market. Looking at such data, Jia Hongjian has also gained a deep understanding of the film environment over the past few years. When he makes films such as Inception in the future, he will You can make full use of these data!For example, how about designing the preset audience as teenagers? (To be continued..)