Coquettish Rebirth

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Jia Hongjian's sincerity is not uncommon in many Hollywood industry professionals who regard it as a good movie. ↖, when many playwrights write scripts, they always adhere to the principle of "I want to think about ideas, I really can't think of them, and then choose the one that feels best to me among the ideas I have come up with". A more sincere method.As for Jia Hongjian's method, it is a method he often uses.Compared with him, of course there are many people in Hollywood who may not be able to compare, but there are also people who are more sincere than Jia Hongjian!

For example, the legendary "James Cameron"-this old card has basically never made a film after "Titanic". It is very strange for him to do so.Because a great director like Spielberg, no matter in history or in such a time and space, will still have a work every few years at least, and Cameron can really It took 12 years in history to produce a work!What is he doing?According to his own statement, or according to the standard answer he repeated: "wait for the maturity of the image capture technology." A large part of his more than ten years of preparation for "Avatar" was just "waiting for the technology to mature".

Cameron, who graduated from the Department of Physics at the University of California in the United States, had long ago had the ambition to use technological means to create visual effects.That is, since then, this ambitious young man has worked hard to create opportunities to attract the attention of producers.In fact, after 30 years of directing career, Cameron still likes to complete his technical breakthroughs in every movie. Except for "Terminator", the National Film Institute's Best Visual Effects Award took the trouble to nominate each of his films.And most of the time the trophy was finally awarded to him.This mad scientist who invented his own 2003D camera system in 3 actually had the opportunity to make this film a long time ago, but why did he wait and wait?The reason is that he feels that 3D is not fully mature, and in order to achieve the first visible and convincing live-action 3D movie, he and his team have struggled for 4 years without a day off.Not breathing at all.All the efforts are because he absolutely firmly believes that 3D is a revolution in the entire film industry, and regards "Avatar" as part of the revolution.

In addition to technology, Cameron's persistence in details is also amazing.In Cameron's view, movies cannot be told nonsense, even including alien languages ​​that come out of thin air.Paranoia can achieve great success, no wonder Cameron is called "madman".Professor Paul Flomo from the University of Southern California, a linguistics expert, was invited by Cameron to create the Na'vi language.Based on the prototype of the script given by Cameron that contains more than 30 Na'vi vocabulary.It took Flomo 4 years to explore and create a usable and complete language system with grammatical rules and language structure - Na'vi language.This set of languages ​​fully meets Cameron's requirements: rhythmic, fluent, and infectious.Together with Cameron, Flomo named all the animals, plants and regions on the planet Pandora. Each name has three languages: English, Latin and Na'vi.In the end, these were compiled into a 3-page Pandora Encyclopedia.

Of course, the word sincerity seems to be a bit abused in later generations.It seems that if you want to praise a film, the film critics will say that the film is sincere and want to criticize a film.Just say no sincerity.I don't know where this sincerity comes from. Is it the length of preparation time, the number of stars, the production cost, or the hard work of the actors and directors?But the most puzzling point is when did watching movies become sincere?I can't criticize because I have sincerity.So we need to support and watch?Because you think a movie is not sincere, so you have to trample on it and say don't watch it?Could it be that the current film critics have become psychiatrists, who can conduct psychoanalysis from movies and analyze the sincerity of directors and actors in making and shooting movies.Don't we wait for the people to go to the movies, but to do psychoanalysis?Is it stupid to watch a movie and not do psychoanalysis?Is the director shooting and the actors acting just to set up a case of psychoanalysis for everyone?

In Jia Hongjian's opinion.This sincerity actually lies in attracting the audience, not in other places.Full of sincerity, that is, even a small production must make people laugh or look good, so that word-of-mouth can be raised!It is such a kind of movie that down-to-earth wants to entertain the audience.It's not something messy, seeing the movie industry making money, just thinking about getting a script.Find two celebrities, and after a bit of hype, they release it to cheat money, so obviously, that kind of hype is definitely not a sincere approach.Especially in the Chinese film industry, this sincerity matter seems to make people think that it should be carefully considered.Some people have spent several years filming and shouting about their sincerity, but they have attracted a lot of big stars, and they are still bad movies and still not making money. Movies are mass entertainment, and they are popular art. If it is not for awards, but for In terms of business, then obviously the final box office is the only indicator of success.

But during the Lunar New Year holiday, when everyone is free and lacks entertainment, the sincerity problem is really a disaster!This Lunar New Year movie really does not worry about the box office, and it can even be said that the rhythm of "people are stupid and money comes quickly" is everywhere.During the Chinese New Year holiday, when you walk into the cinema, it is really crowded.And basically children are the main force, a child must bring at least one adult, and some even the whole family is dispatched, grandparents also come together.You said that some animated movies can be good for children, even if adults feel bored, it can be regarded as playing with children and enjoying family happiness.However, when adults find it unattractive, and children also find it unattractive, apart from being lively, it is just lively.Directors are all joining in the fun to squeeze into the Lunar New Year stalls, and how many of them dare to say that their movies are not bad.The movie that has been promoted for more than half a year, has a lot of fresh meat and big beauties, and invited a bunch of stars to support it. After watching the premiere, no one talked about the movie itself. They can only talk about who is handsome and who has a beautiful view. Why?You know.

Of course, if you have good acting skills, you don't need to squeeze in the Lunar New Year stalls. Life is full of stages.The Queen of Music finally made headlines when he successfully proposed.Soon, brand public relations drafts were flying all over the sky, the diamond ring was sponsored by the brand, the flowers and the cake were sponsored by the brand, and the one who really paid for it might be the small plane.Hehe, tears of joy, from now on anyone who says that Jia Hongjian's acting skills are not good will dare to be anxious with anyone.

Jia Hongjian even remembered the time when "Crazy Primitives" was released. The film was released with zero negative reviews and word-of-mouth success, which really made people feel full of sincerity! "Crazy Primitives" was created by the original crew of "How to Train Your Dragon" and "Madagascar". Since its release in the mainland, the box office has exceeded 4000 million in two days. "Crazy Primitives" has continued to gain momentum, and even in some studios, the screening rate of "Crazy Primitives" has surpassed that of Zhao Wei's films!However, the reputation of "Crazy Primitives" is far more exciting than the box office.Since the film was released in mainland China, word-of-mouth has been overwhelming, and the always demanding Wenqing film review website also gave it a high score of 9.2, which is by far the highest-ranked film in the film category.

The almost advertising-style praise of a group of big Weibo accounts and industry stars made the onlookers feel "crazy".The well-known film critic "Dark Night Rider" commented: "This is an animated film with excellent 3D effects, a family film that warms and tears, a road film with growth significance, and a film full of strange scenes and monsters. A fantasy film, a crazy comedy that is cute and joyful, in short, it is an unparalleled good movie." Director Gao Qunshu strongly recommended it on Weibo for several days in a row: "Father loves children and takes more responsibility after watching it. Mothers watch it I love my husband, I love the world. The old man loves his son-in-law and granddaughter after watching it. The daughter loves the whole family, the sun, the boy, and tomorrow after watching it. I have the confidence and motivation to live and continue to make movies after watching it. In short, it is suitable for all ages. It is worth watching more than five times." He also fell into self-criticism, first posting and then deleting a very stimulating Weibo: "Facing "Crazy Primitives"... I am ashamed, ashamed, life is better than death."

Jia Hongjian once met a filmmaker who volunteered to recommend "primitives". He said that he felt that a good movie must help it earn more box office in order to encourage filmmakers to make better movies.He believes that the film's success lies first in the film's wide audience, "from children to 80-year-old people, it is suitable for the audience." The theme stories, such as the overprotective father, the rebellious daughter, the old urchin-like mother-in-law, etc., are finally reflected in simple words such as "No matter how difficult you encounter, don't be afraid, work together, and you will always achieve a better tomorrow" The concerted efforts of the whole family, "This is the highest state of family carnival." Third, the film is extremely watchable in terms of technical design and details.That buddy believes that the above three points are exactly what Chinese films lack. "In terms of technology, attitude, and investment, the gap between Chinese films and others is too great. They are completely aerobic, which reflects sincerity and dedication. Let everyone I feel comfortable watching it personally." He also said that through "Primitive Man", Chinese filmmakers should really reflect on serving the audience. He reflected that he had too many ideas in the films he directed before, "The next film must be to make the audience feel comfortable. .”

That's right, honest storytelling like this, and making up your mind to serve the audience is the key to sincerity! (It’s a great event to drop pie in the sky, cool mobile phones are waiting for you! Follow up~click the official account (add friends on WeChat-add official account-enter dd), and participate immediately! Everyone has a prize, now follow dd WeChat immediately Official account!) (To be continued..)