Coquettish Rebirth

ps: Read the exclusive story behind "The Legend of Coquettish Rebirth", listen to your more suggestions on the novel, pay attention to the official account (add friends on WeChat-add official account-enter dd), and tell me quietly!

Soon, Jia Hongjian's editing of the film was almost done, but at this time it could not be called a sample, because it was still waiting for post-production. n∈, for a movie like this, the post-production time would take more than half a year!We can only wait for Christmas to be released, and it is impossible to release it now.Under such circumstances, it can be said that everyone can only imagine in their heads that after Jia Hongjian's film is successfully produced in the later stage, no one will be able to see the finished sample film with his own eyes in the near future, even Jia Hongjian Not gradually.Under such circumstances, Jia Hongjian could only put down such a movie and start thinking about operations related to "Batman". As for a film like "Batman", after going through screenings and experimental small-scale releases, the response was very good. The theaters ordered copies one after another. In the end, more than 4000 theaters booked to be released. Such a "Batman" film can be said to have definitely established a popular foundation!

However, besides the large-scale release, the foundation of popularity still needs to pay attention to a publicity!In such an era, it was originally an era when the wine was fragrant and the alleys were deep. If you don't know how to drink basically even the best things, you may lose money and fail to sell them.After all, the pace of the year is fast, and there is a so-called information explosion. There is too much information that comes into view every day, and publicity must be carried out to grab a place in the hearts of consumers!Besides, when Nolan was working on the "Batman" series in history, the manufacturers were equipped with viral marketing to match the publicity!The original Warner could do this, so wouldn't Jia Hongjian be at a disadvantage if he didn't do it?

In the history of Nolan's "Batman 3 The Dark Knight Rises" such a film, it used two or three viral marketing techniques!What method did they use?First of all, let me talk about what Jia Hongjian remembered.That was a few days before the official advertisement of "The Dark Knight Rises" was launched. It is said that a so-called declassified cia document suddenly appeared on the Internet in the United States.In such a declassified document, there is an introduction to a scientist, saying that the scientist was from Eastern Europe and had developed nuclear bombs for the former Soviet Union. Later, after the drastic changes in the Soviet Union and the East, this person lost his job.In the end, I went to the United States to work... And in such a so-called declassified report, there is a photo of such a scientist, which is not very clear.In fact, such a so-called cia decrypted file is actually used for virus marketing. Such a so-called expert from the former Soviet Union is actually the old man who was kidnapped at the beginning of the original "Batman 3"!

This is just a first-hand viral marketing, and the second-hand viral marketing is sending gifts to various magazines.It's just that such a gift is a bit special. Inside the envelope is a small box rolled up with a map.As for the map in the small box, it really looks like a map of Gotham!Then several places were drawn on the map with a red marker.In fact, these few places are the places that Bane will attack in the movie!And such an email, the sender's name is Bain!That's right, the second hand of this viral marketing is to send emails to the media in the name of Bain, so that it will definitely attract the media to report, right?In this way, without spending money, the media can actively report and attract the attention of the audience, although it is not the audience that is attracted to come over to help spread the news, and then continue to add value.But it is also a good strategy to attract the media to help spread the word!

The original version of "Batman" can be marketed in this way. How can the new generation of "Batman" created by a business genius like Jia Hongjian not carry out viral marketing?That has to come.However, Jia Hongjian did not like the viral marketing method of the original "Batman".Because he felt that if he came to make it, it would definitely be able to make it even more powerful!So what kind of viral marketing methods do we use to spread our "word of mouth"?Hmph, who is our Jia Hongjian?When we made such a film, we thought about it—don’t forget what we are talking about in this film, we are talking about Batman being opposed by the masses!So if we want viral marketing, it will directly lead to a discussion about whether Batman should exist or whether Batman is going to become a legendary dictator. Isn’t this viral marketing?

That's right.Our Jia Hongjian is the main creator of such a film, if a recording of a conversation between us and Nolan or something else is suddenly published on the Internet.Or it could be some other anonymous person suspected to be our staff, who suddenly broke the news on the Internet that when Jia Hongjian and Nolan conceived such a movie, they thought about whether Batman would become a great dictator , Do you want the people to overthrow Batman's dictatorship... This will definitely cause an uproar among American movie fans at once?That's right.Among American movie fans, this Batman has always been a friend of justice!That's a superhero who has always been a positive character!Would it be surprising that such a superhero would suddenly become a villain?

Villain?That's right!In the long-term propaganda of a country like the United States, dictatorship is bad and forced!Although it is said that before the disintegration of the Soviet Union, the United States did not dare to say that it was democratic, but after the 90s, they dared to say so!Now that they have invaded Iraq, they are all saying that they want to bring their own democratic regime to Iraq!Your sister put it 20 years ago if the United States dared to say such a thing, their own people in their country would be sprayed to death, okay!Because in those years, democracy was the banner of the red camp, and the banner of this camp in the United States was freedom, not democracy!The United States has always claimed to be a free world rather than a democratic world!But since the 90s, American blockbusters have increasingly regarded themselves as the most democratic existence, and they began to describe the Communist camp as a dictatorship, and then said that dictatorship must be bad!Even after some kind of power has ruled everyone and led everyone to move forward efficiently, such a power may still go bad in the future, and once it goes bad, it will be quite bad!

Even such a law and routine can be applied to computers. In many cases, the routines of American blockbusters are what computers can allow people to live efficiently, but one day computers discover that human beings are the ones that will destroy their own existence. If they are human beings, they should simply imprison human beings... Does this kind of routine make people feel familiar?And is such a routine similar to Batman?Batman protects the common people in all kinds of ways, and even in the end, he brought an army of robots to forcibly protect the common people. Isn’t this approach a bit like an omnipotent computer controlling human beings?In the eyes of Americans, this approach is absolutely wrong!Especially in the absence of various renderings and preparations, it is easy to just say that Batman is dictatorial, so it is easy for people to think that Batman is crazy!So this will naturally make Americans quite worried!They will definitely be angry in various ways, and they will not understand why Jia Hongjian and the others want to adapt the Batman movie like this!They will definitely protest!

But didn't Jia Hongjian want viral marketing?That's right, viral marketing!Who says viral marketing has to be a "good name"?We use this kind of "bad reputation" to hype, let a large number of potential consumers know about our movie in a short period of time, and at the same time let them pay attention to such a movie, isn't that the best result of viral marketing?As for how to turn attention into real money after passing the viral marketing in this way, that is another operation.But no matter what, Jia Hongjian's plan was ready. Soon after he prepared the plan in detail, he talked to Katzenberg and others, and then he was ready to publicize it.

Soon, a post suddenly appeared in the movie and animation forum of the Huaxia Hi-Tech platform.Such a post was reposted from an unknown blog. In such a blog, the author vaguely stated that he was an employee in DreamWorks, and he also participated in Jia Hongjian's "Batman" before shooting.He said that before Jia Hongjian and the other main creators actually considered turning a very powerful and righteous character into a great dictator who relies on powerful computers and various robot teams to monitor the entire city. I really don’t know Jia Hongjian How did the Chinese think that such a classic character was designed like this...

Such a veiled revelation immediately caused people in the anime and movie forums to explode!Everyone has known for a long time through the publicity of various media that now should be exactly the time when DreamWorks is preparing for "Batman 3", and it is said that it may be released in the middle of the year.Then at such a time, someone suddenly brought up such a topic, didn't it immediately remind everyone of the movie "Batman 3"?So such a revelation means that Batman was designed by Jia Hongjian to become a great dictator?wipe?Can this be tolerated?At that time, many people felt that this was absolutely unbearable!Batman has been changed into a great dictator, which is simply ruining the original work, which is equivalent to changing Superman into a homosexual!It's not that there's anything wrong with homosexuality, but this changed the core content of the original work beyond recognition!Can this be tolerated? (It’s a great event to drop pie in the sky, cool mobile phones are waiting for you! Follow up~click the official account (add friends on WeChat-add official account-enter dd), and participate immediately! Everyone has a prize, now follow dd WeChat immediately Official account!) (To be continued..)