Coquettish Rebirth

The acquisition of Marvel is really not a whimsical idea!Because Jia Hongjian suddenly remembered that in history, Disney acquired Marvel in 09, and the purchase price at that time seemed to be more than 40 billion US dollars!In 09, several of Marvel's self-invested films were released on the market, and the box office was not bad. Of course, the overall value has appreciated a bit. After Disney acquired it, Marvel has gone crazy all the way. The final "The Avengers" "Alliance" is also a way to make money!Why leave this kind of money-making opportunity to Disney?Is this the truth?And besides, didn't Katzenberg always hope to surpass Disney?We want to give up such a high-quality resource of Marvel to Disney, isn't it because we didn't strengthen ourselves, let Disney strengthen it?It's a big loss if you come and go!Besides, that fat man in Marvel dared to calculate Jia Hongjian in such a way, and he was thinking all day to use various means to get Jia Hongjian in to make a movie for them... What a ghost!If Jia Hongjian bought Disney, would this fat man dare to come over and tell his boss that he wanted him to make a movie for him?Dare to say that Jia Hongjian dared to interrupt his dog legs!

Historically, Disney invested US$150 billion in acquisitions. In addition to Marvel, it also acquired Pixar Animation, which had nothing to do with Jia Hongjian in time and space, and then acquired Lucasfilm, which was owned by George Lucas. It is really ambitious and wants to re-occupy the youth market, and then in 09, this Disney also reached an agreement with the Shanghai government to build a Disney amusement park in Shanghai!Although the matter of surpassing Disney is Katzenberg's personal ambition, I have to say that Jia Hongjian is not happy watching Disney!why?When he just acquired Pixar and before he partnered with Katzenberg and his DreamWorks, he made such a "Toy Story" for Disney because Eisner didn't take Jia Hongjian seriously. So Jia Hongjian directly abolished such a well-known animation in history in a rage!

Although it is now 07, Eisner has already left. , but Jia Hongjian is not a person who can easily forget hatred.Besides, forgetting hatred would not bring him any benefit!He, Jia Hongjian, is a very shrewd Shanghainese, he has more calculations than ordinary people, and as for whether or not to forget hatred, he is entirely concerned with his interests!If forgetting the hatred can gain him more benefits, he can pretend to forget it generously.But if forgetting hatred just makes him feel like a virgin, but has no actual benefits, then he can't bear to forgive the other party?So under such a situation, he is not going to give Disney any good face at all!He even thought about whether he should create obstacles for Disney by the way—for example, Jia Hongjian has a good relationship with the Shanghai government, so maybe we can hinder Disney's Shanghai Disneyland plan?At this time, when Disney sees that there is no way to attract mainland tourists faster, shouldn't they be depressed for a long time?

Speaking of which, the acquisition of Marvel, although it was Jia Hongjian's brainstorming idea, he is better than many leaders, that is, after he has an idea, he will make a good judgment. An idea is not suitable.For example, such a thing as the acquisition of Marvel.He has to consider whether there is any other use besides hindering and disgusting Disney, and is there any other benefit for him?First of all, Jia Hongjian will definitely make money for him, right?It’s still on the eve of dawn, and Marvel hasn’t invested in making movies yet, so even if you don’t know the specifics of Marvel’s current situation, you can still figure it out.After three or four years, Marvel will definitely not be at the current price!

Let's assume that the current acquisition price of Marvel is 30 billion, and Disney acquired it in 09 in history.At that time, "Iron Man" and "Invincible Hulk" had already been released, which fully proved that Marvel's own investment in making movies is effective. With such a commercial route proven, the future "market value" of Marvel will definitely It will go up all the way, so it is certain that Disney will pay more!And if Jia Hongjian buys now, 30 billion may be a bit too much.Maybe it can be done at about 25 billion!In this way, after three or four years, when Marvel's "Avengers" was released in 2012, wouldn't Marvel's "market value" soar to 80 billion U.S. dollars?After all, this is a price supported by market confidence.After all, there are so many Marvel copyrights, and the auction will definitely make more and more money in the future, so if Jia Hongjian wants to sell it at that time, the price will definitely soar very high!In other words, even if we just acquired Marvel as a short-term operation to make money, we can earn almost 50 billion US dollars in three or four years!This is definitely a super suitable investment?

Not to mention that if Jia Hongjian acquires Marvel, then Marvel will also have a Chinese background, and can rely on Jia Hongjian's resources to slowly enter the Chinese market-by then, it will not be about how to popularize American comic superheroes for the Chinese. , but to say that it can be the same as KFC selling rice bowls for Chinese consumers. We can let Marvel’s Chinese branch make some Chinese comic superheroes and so on, and make some stuff that Chinese audiences like to watch, right?Japanese comics have also slowly entered the Chinese market in the past few years. If Jia Hongjian remembers correctly, the genuine comics of One Piece have been sold in the Chinese market since 0304, which proves that the Japanese are also slowly taking over. Such a huge market that is still in its infancy.If we bought Marvel, we would definitely grab it too!In particular, Chinese people have not had much exposure to Marvel comics before, at most it was the Spider-Man cartoons broadcast in the 90s!

As long as Marvel can open up the market in China and get some local Chinese superheroes, don’t blindly follow the American style, but learn from KFC, try to localize as much as possible, and then make it into a cartoon and broadcast it on TV. After losing money and buying videos at a low price to bring popularity to the TV station, and the shouting children of the whole people know about our superheroes in China, we can still shoot our theatrical movies!According to things like Pleasant Goat, other people's theatrical movies can make money, so it's impossible for us not to make money!Didn't it mean that Disney later acquired the Pleasant Goat brand?We may not be able to make money from various peripherals at that time, but we can make money from theatrical movies. Although this stuff is not as profitable as peripheral toys, we can also follow the guidelines of the new era.Get some free-to-play mini-games on your mobile phone or something, which can be developed in the future!You can even use our superhero image to make some early education videos, and the parents will be willing to buy it?

So see no!Although it is difficult to curb piracy in China's peripheral toy market, we can indeed take advantage of the trend of Internetization, and we can do it well, and we can cooperate with the new trend of Internetization.Play a new generation peripheral mode!Now our video sites in China have an overwhelming advantage, and things like xcool, xdou, etc. have no way to compare with ours.At that time, we will use the law as a weapon, and whoever video site dares to secretly accept and upload our early education videos, we will sue them to death!At that time, the audience can only use our genuine video for early education?We don’t even need to charge consumers directly, as long as we add some advertisements specifically for children in front of the video, are we afraid that the video will not make money?And if this video makes money, isn't it the image of a superhero that makes money?Isn't Marvel making money?

Even let Marvel Company buy genuine T-shirts with superhero images at the price of 10 yuan a piece on the domestic Huaxia Hi-Tech platform at that time, will it definitely sell hot?At least it must be better than the pirated version, and it has a conscience!In this way, we rely on small profits but quick turnover.So the traditional physical peripheral market can also make a lot of money?Moreover, we can reduce a lot of intermediate costs only by relying on network marketing, which is of great benefit to both manufacturers and consumers!So in general, Jia Hongjian felt that if he bought Marvel, it would be beneficial and harmless!Even if it is said that he is tired of superheroes, but boredom is boredom, let's give a little advice at that time.You don't need to stare at superheroes every day, and you don't need to shoot superhero movies every day.Then it can make us a lot of money, how good it is!

So after thinking of this, Jia Hongjian had a good discussion with Katzenberg.Brother Katzenberg was immediately surprised by Jia Hongjian's idea!He didn't expect Jia Hongjian to actually want to buy Marvel!But to be honest, after Katzenberg thought about it for a while, he felt that such an idea was really good!This Katzenberg was originally a business operation, and he knew how to make friends with all kinds of dignitaries at a young age.Then after various job hopping, the former employer still praised him, this is what he has!You must know that this kind of job-hopping means treating the other party as a ladder, especially when the other party breaks the rules and promotes yourself, and has the grace of knowing you!This stuff doesn't work well.It feels like Katzenberg has a better chance and doesn't care about his previous benefactor!And Katzenberg not only handled it well, but even now has a messy relationship with his former employers except Eisner!

But besides being optimistic about such a plan, Katzenberg quickly realized the problem—"We don't have enough money?" He said in a hurry at that time.That's right, although DreamWorks is now a medium-sized film company in Hollywood, and often relies on Jia Hongjian, Spielberg, and Nolan's films to attend the Oscars, but to be honest, DreamWorks still has no way to keep up with it. Hollywood's big film companies are more than financial resources!For example, the global box office of Jia Hongjian's films is only 20 billion US dollars. The North American box office share can be higher, but the overseas box office share is lower. In the end, Jia Hongjian himself contributed about 8 million US dollars to the DreamWorks box office. , plus other dvds are a mess, the total can reach about 15 billion US dollars so far, and then add a few films of "Harry Potter" made by Spielberg, which also contributed more than one billion US dollars to the DreamWorks, plus Nolan's filming, DreamWorks should have more than 30 billion US dollars in cash.

But the problem is that while Dreamworks is making money quickly, it is also expanding rapidly!So there is really not much money left!For example, a few years ago, Jia Hongjian said that DreamWorks would enter the American TV drama industry. In order to develop American TV dramas, DreamWorks now produces four or five TV dramas for takeaway every year at the same time!Although it is said that four or five TV series will be produced at the same time, each one only needs the previous episode to let DreamWorks invest. If the investment effect is good, then the TV station will be booked, and it will be guaranteed.But the problem is that the first episode of an American drama is going to be filmed, and it's not something that can be done with hundreds of thousands of dollars!Although the price of good actors in American dramas is lower than that of Hollywood movie stars, the better ones cost hundreds of thousands or even millions of dollars per episode!This requires people to come over to make a film. If it is a feature film, the first episode of these leading actors will cost millions or even tens of millions of dollars!This is just actors, plus various sets and special effects to meet the deadline and reduce the overall cost... It is not an exaggeration to say that the first episode of a film invested 3000 to [-] million US dollars!Because the quality of the first episode directly affects whether the whole drama can be purchased!Some American TV drama companies directly pay a lot of money to invite various well-known directors to shoot the first episode of TV dramas!One can imagine how much money everyone spent on the first episode of American dramas!

So every year when I shoot American dramas, the cost of the first episode alone is almost 1 million U.S. dollars.Then there are also two departments in DreamWorks, the animation department and the special effects department that were merged and then reorganized from DreamWorks’ own animation department and Pixar animation department. These two departments study new computer animation and special effects technologies every year, and purchase various Top-notch machine, the money thrown in is really not a small amount!You must know that although there are as many special effects studios in the United States, many well-known studios close down every year, because they have to spend money every year. It is really difficult without the support of big companies!Together, these two departments spend [-] million yuan a year, which is the price for maintaining their top level in the industry!Then, the money they can earn back every year is more than [-] million. It can be said that the return is relatively small, but in order to maintain the competitiveness of DreamWorks, it must be invested!

Plus all kinds of messy departments, and the recruitment of all kinds of better talents, not to mention the investment of 4 triple-A masterpieces every year, each of which costs 1.5 million to 2 million US dollars!At the end of the day, isn't there not much money left?A lot of money has to be invested in operations!Moreover, there are various dividends distributed to shareholders. After the money is taken away, the company's remaining cash needs to be used to diversify risks and make some investments... Isn't this cash flow absolutely not enough to acquire Marvel?If you want to raise money to buy Marvel, it will definitely hurt DreamWorks at once!After all, if you have to withdraw money from many fields at once, it is the same as withdrawing money from the stock market, and you will lose potential profits!

Katzenberg was worried at this time, but he didn't expect Jia Hongjian to say this-"It's okay, if it doesn't work, I can buy it with my own money. When the time comes, Marvel and our DreamWorks will become the same boss." Brother companies will do..." (to be continued...)