Coquettish Rebirth

That's right!Jia Hongjian has absolute confidence in his vision!Although he gave Katzenberg a certain amount of credit when he said it, in fact, it is his own credit for guessing Marvel's strategy!And such a credit, of course, fell on the advantage of Jia Hongjian's rebirth!He, Jia Hongjian, as a reborn, of course has a clear idea of ​​what Marvel will do in the future!In 2008, "Iron Man" was put on the screen, and the global box office of the film reached 5.8 million. , starting from this film, Marvel's movie universe project was officially launched. The autobiographical movies of the four giants of the Avengers share the same world view, and each of them is interconnected and paved the way for each other, thus outlining a complete and unified movie universe.

Warner, [-]th Century Fox, Sony and other major producers with superhero copyrights have also followed Marvel's approach, overturning the settings of previous superhero movies, and gradually expanding their respective universes: Fox used "X Wars Police: Days of Future Past restarts the X-Men movie universe, all popular characters return one after another, and there will be a new version of "Fantastic Four" in the future.Sony's "The Amazing Spider-Man" series is also not to be outdone, and has now tapped villain resources.Even Warner, the former old rival, has started to restart the DC movie universe with "Man of Steel", and can't wait to connect with "Justice League" as soon as possible.

The production concept of the Marvel Cinematic Universe has shaken the Hollywood pattern that has long been dominated by comedy, action, romance, and sci-fi genre films, and has successfully conquered audiences around the world with films adapted from subcultures.Superhero movies have never been as controversial as they are today, and let a hundred flowers bloom.Marvel's entrepreneurial spirit of "self-produced and sold" and "turned over to be the master" has also greatly encouraged other industries.For example, the French game company Ubisoft has established a film studio following the example of Marvel, and the film version of its flagship game "Assassin's Creed" is the first film and television work independently invested by the company.

The debate about "Marvel** is better" or "DC** is better" has not diminished in the fandom.Marvel movies have always been criticized for not being more profound than DC, but what is certain is that so far, none of the Marvel movies in the two major stages have failed miserably. "The Avengers", "Captain America 2" and "Guardians of the Galaxy" have been well received, and people's original definition of "superhero movies = popcorn brain fragments" has been slightly changed.The innovation of Marvel movies in terms of movie entertainment and genre integration is unmatched by peers.Although as a commercial movie, Marvel movies are also stereotyped movies, binary opposition, three-act structure and mainstream ideology are all old routines that cannot be shaken.But then again, the scariest thing about commercial films is not neatness.If it is not neat, it is not called a commercial film.The most frightening thing is that since it is positioned as a commercial film, it does not bring the audience a more novel and sincere entertainment experience.For example, the characters are not prominent enough, the jokes are rote, the rhythm is inappropriate, the scenes are repetitive and monotonous, etc.The magic weapon of Marvel's success is knowing how to seek breakthroughs in the visual style of images and stories, as well as repositioning comic characters in movies.

For the most entertaining "Avengers" like the "All Star" in 2012, in addition to the inherent entertainment attributes of the film provided by the fusion of cast and comic characters, the Avengers are gagging, arrogant and cute The jokes caused make the whole viewing process full of wit and wit.The emergence of contradictions between characters also plays a role in outlining the characters and setting off each other.The naturalness of the jokes and the three-dimensional lovability of the characters have turned into a kind of persuasion, making the whole story and characters more believable. The story of "The Avengers" is very compact, and it only happened in a few hours. The director Joss Whedon's urgency of the whole film's rhythm is appropriate, and it is inevitable that there will be no peeing in the whole process. The visual spectacle of "The Avengers" is obvious to all audiences. The first group of superheroes on the screen is doomed to be "loved" for the special effects scenes of the film.

And the most important thing is such an "All-Star" film. Before that, many superhero biographies paved the way for this film.So in addition to the necessary plot in the whole film, there are all kinds of wonderful fights!And because there are not many heroes in total.And the primary and secondary are clearly defined, so it is really enjoyable to watch it in the end!I really have the feeling of "Guan Gong fighting Qin Qiong" that we Chinese say!If such a film is not popular, what else will be popular?And it was because they saw that Marvel made a lot of money with such a series of gadgets, so Warner, who was a little conservative before, stepped up and shouted that they would also be All-Stars!So didn't it be said that after Nolan's contract ended, Warner would make some Batman v Superman or something?Isn't this just to interact with the two most popular and well-known characters in the world first, and to make a scene of Guan Gong fighting Qin Qiong to attract the audience to grab the market!

Even after it seems that Marvel was acquired by Disney.As the funds increased, they used Disney channels to produce films like "Agents of S.H.I.E.L.D." to continue to expand their influence, which can be regarded as officially turning their former comic characters from the subculture of the youth market. In the market, it has expanded to the mainstream market for adult audiences!From such a perspective, no matter how much Disney has helped, Marvel's thinking is quite clear.And such a turnaround is really a good fight!Especially Marvel's fast film release rhythm, at least in such a turnaround, it was like punching the old master to death, making it too late for Warner to react!

In 08, Marvel made the first "Iron Man" by itself. At this time, Warner has not reacted, which is completely understandable.But after arriving, there are a lot of hints in "Iron Man 2" that he will unite with other heroes!It's not just that there's a hammer in the New Mexico desert at the end of the credits!This is clearly the hammer of Thor!Doesn't this mean that Iron Man will meet Thor in his story?Even in the play, there was a semi-finished Captain America shield, and then Iron Man met with Cyclops at the end of the film, and there was a virtual news screen on the right side of the screen, and the content reported by the female reporter on the screen at that time It was the news when Hulk fought in 08!

Jia Hongjian felt that if Warner Bros. was a company full of business operations, then at such a time it would definitely be possible to determine what Marvel was going to do!Such a time, if I remember correctly, it should be 2010!And "The Avengers" was in 2012!In other words, Warner actually has two years to respond. If they react in a timely manner, even if Nolan still has a third Batman that has not been filmed at this time, he can still shoot one at this time. A Superman-themed movie, and then hint at the end that you're going to meet Batman or something?

If there is such an easter egg, it will definitely arouse the interest of movie fans. Then Warner will make various efforts to quickly release a Batman vs. Superman movie around 2012 or even 2013. It will definitely not be all at once. In terms of rhythm, he was thrown out by Marvel so much!But what about the result?As a result, Warner did nothing!Before Jia Hongjian was reborn, he knew that in 05 or 06, Warner was jealous of Batman being made good by Nolan, and then he made a Superman back, but the box office was mediocre and then he gave up. At the end, he saw someone else’s Marvel. After making a lot of money, they are ready to launch the reset "Superman-Man of Steel" in 2013!

But in this way, the reaction was completely slow by more than a beat!It was 08 when Marvel made the first movie in their series!At that time, people were ready to form a "movie series" in the future!But what about Warner, when they launched the reset Superman to prepare for the Justice League in the future, it was already 5 years behind Marvel! 5 years!Many things can be changed in the past five years!Just like this, it was the result of when Marvel was restrained, and the copyrights of various X-Men and Spider-Man were still in the hands of others.If the copyrights of the X-Men and Spider-Man are in the hands of Marvel, wouldn't Marvel want to get rid of Warner by several blocks at once?

However, Jia Hongjian was very sure about such a matter, he knew that only he could guess it, and Warner would never guess it!If Warner has the ability to guess it, they don't have the ability to catch up quickly, otherwise they will not let Marvel grow bigger in history!However, his self-confidence cannot be explained to Fatty Bai in detail.So seeing that Fatty Bai seemed to want to ask something more, he directly changed the topic, "Oh, my friend, I remembered something to tell you. I was interrupted by you before and I didn't have time to say it... ..." Just now when Jia Hongjian said this, the fat man recalled that Jia Hongjian had rejected him earlier, didn't he?All of a sudden he became anxious again!

But who knew that he just got anxious and before he had time to speak, he heard Jia Hongjian continue to say: "Although I don't plan to cooperate with you to make a movie, I have to say that I am still very interested in your company." I am also very optimistic that you can come up with such a development idea smartly. So... I am going to acquire your company. Yes, now, on behalf of the board of directors of Huaxia Hi-Tech, I formally propose an acquisition invitation to your Marvel Entertainment Company , I will send someone to contact you in a few days..." "Wait... what are you talking about?" Fatty Bai felt that his brain was not enough!What the hell?Jia Hongjian said he wanted to buy Marvel?Don't be kidding... Brother, fuck you, you are really my brother!The fat man suddenly remembered that Jia Hongjian was not only one of the bosses of DreamWorks, not only a well-known Hollywood up-and-coming director, but he was also the son of the chairman of Huaxia Hi-Tech!And Huaxia Hi-Tech is such a Chinese company, that's very impressive!Now whether it is online platforms or mobile phones, they have already dominated the US market, okay?If DreamWorks might not be able to spend the money to acquire Marvel, then China Hi-Tech is likely to be able to!

This is how to do?As the president, this fat man knows that he really has no say in this matter, because only the old men on the board of directors are qualified to negotiate for the matter of selling shares to acquire the company, and although he is the president, the fat man Just a part-time job! (To be continued..)