Coquettish Rebirth

That's right, as a species like humans, there is actually a model for addiction.Such a model, in fact, was originally the result of research on psychological addiction by some medical experts.As for such a study, it does not start from some place like drugs, but from the perspective of "masturbation" that many people can't quit.The earliest research was done on little white mice. Of course, this does not mean first teaching the little white mice how to masturbate, and then seeing how to wean the little white mice.It’s about putting a male mouse and a female mouse in a cage by accident, and it turned out that the male mouse was having sex with the female mouse in all kinds of craziness!As a result, the sex was fine, after a while, the male mouse had no interest in the female mouse!

This "a period of time" does not mean that he lost interest after having sex a few times a night, but that after a few days or weeks, he suddenly discovered that the male mouse has all kinds of "needs" for the female mouse. No more responses!This makes medical researchers very curious!In particular, the researchers knew that they had had a 7-year itch for their wives, and felt that having sex with their wives was a routine way of paying public food. Why did the mice have the same reaction?Then the researcher took out the dissatisfied female mouse and replaced it with a new female mouse, and then the male mouse who was lazy and didn't want to have sex before started to hey again with all kinds of excitement Phew!Then after a while, the little male mouse started not wanting to do it again, and then changed to another little female mouse, and the little male mouse started to sow seeds desperately again!

The final result of such an experiment is the so-called Coolidge effect!That is, the effect of automatic adaptation to new mating partners!The name of such a so-called effect does not come from the inventor.Rather, it comes from an old story that US President Calvin Coolidge and his wife were said to have visited a poultry farm.During the visit, Mrs. Calvin asked the farmer how to produce so many fertile eggs with such a small number of roosters.The farmer proudly explains that his roosters perform duties dozens of times a day. "Please tell Mr. Coolidge," the first lady replied emphatically.Upon hearing this, the President asked the farmer, "Does the cock serve the same hen every time?" "No," replied the farmer, "there are many different hens." "Please tell Mrs. Coolidge." The President replied...

Moreover, such an effect is not only effective on male mice, but also on females. When a new mating partner is introduced, most mammals will show great enthusiasm for mating!Or the constant high-pitched mating urge!Such a thing seems useless to study, but it actually explains a lot of things in many other seemingly unrelated industries—for example, in various livestock breeding industries, why is it usually a male creature to be the seed , and then paired with various females?

If such a question is asked, it will really make many people find it funny, and everyone will think that it is because of such a male gene!So of course such a male gene must be left behind!But actually.Not only that!After years of various attempts, various ancestors discovered that after one male is paired with n females, the efficiency of mating and production has improved a lot!For example, male creatures usually have a weak period after launching their "milk". If the object is a mating partner, then the weak period of the male creature will be longer, but if so What about a strange female coming in when it's weak?Then this male will soon be full of glory, and then he will go up and make a new small animal!

In fact, such a reaction, females also have.But much weaker than males.In short, the result of the research is an instinct of mammals.In order to spread their genes more widely, males have a kind of stimulation in their instincts and encourage them to find more strange females to mate with!This is a primitive reward physique!And such a thing that rewards physical rewards is dopamine, in other words, it is a chemical substance that can bring pleasure to mammals!As for such a chemical substance, it will be secreted according to a series of things such as food, sex, group socialization or novelty!That is.In fact, it is a biological instinct for human beings to "like the new and dislike the old"!

The limbic system of the human brain is the hub of emotions, drives, impulses, and subconscious decision-making.Inside the limbic system there are reward circuits that dopamine activates to drive us to take actions such as eating, mating, bonding with offspring and taking risks, to help us survive or pass on genes.All addictive substances and activities increase dopamine.That's what makes them addictive. **Is it addictive?Yes, drugs and heroin have been found to image similarly on brain scans.But addictive substances and activities don't lead to lasting pleasure.Once dopamine successfully initiates the behavior.It just goes down, waiting for the next opportunity to sway your behavior.It’s like liking the new and dislike the old, that is, after the dopamine secretion decreases once, new things come, which stimulates the production of more dopamine, so there is more “fun”!

When a person sees the kind of expectation generated by a new interesting movie, and sees a product that is about to be launched on the market that he is very interested in, it will cause dopamine to be secreted in the brain, but as time goes by, these There will be less and less dopamine, that is, just like a man getting tired of his wife, people will also lose interest in these things that they used to be very interested in!So this also explains why girls spend a lot of clothes impulsively, and in the end, a lot of clothes they buy are out of season without wearing a few!Because the girl's sense of novelty has gradually weakened over time, and she may not be very interested in those clothes in the end!As for such a phenomenon, it will be used by various sales industries, so various shopping malls will design all kinds of dazzling things, just to stimulate the impulse of all kinds of people to consume impulsively, to make use of everyone's subconscious Novelty!

At the same time, after such a natural and primitive reward mechanism is extended, eating can even be addictive!Because as a creature, the instinct is to let yourself live first.You need to eat all kinds of things to survive!And some people have really succeeded in becoming addicted to food, that is, even when they feel full, they still can't help eating more when they are faced with delicious food. Fat Man was born!And anorexia is such a stuff.That is an awesome kind of addiction, and it is even more addictive to resist the instinct of living beings to eat to keep themselves alive!How addictive is this?After a detailed study by medical researchers, they found that after being addicted to it, it can really transform the brains of people and many animals, so that people start to be less interested in things that they were interested in before. And then I'm particularly obsessed with something that brings out dopamine.

The thing, in a nutshell, is that people with anorexia are no longer interested in eating, an activity that used to give them great satisfaction.I am particularly fascinated by this new thing that can make them secrete dopamine without eating now!There are some interesting chain reactions in the middle, first of all, it is to desensitize the things that were previously interesting, that is to say, to reduce the secretion of dopamine, and then strengthen the new addictive things to produce a sensitization reaction, that is, to These new addictive gadgets produce more dopamine!And such a sensitization reaction is actually like someone opening a path in the jungle, leaving a path.And the more you do, the wider the road will be and the easier it will be to walk.This forms a kind of conditioned reflex, which makes it easier for people subconsciously to obtain dopamine through such a "road"!

Why do we talk about such an addiction system?Because generally speaking, in the design of games, it is necessary to study the addiction model and addiction system. Through the initial novelty, a pathway will be opened in the player's brain, and then through continuous repetition, the player's brain will The roads inside are getting wider and easier to walk.So this is equivalent to an addiction in the end, and it makes people want to stop!This, coupled with various social elements, will make users more sticky and make it more difficult for people to leave!In Jia Hongjian's opinion, such a thing can also be used in TV dramas!In the TV series.The various unexpected events that we design from time to time, various unexpected fresh plots, plus various cool plots, can actually become various conditioned reflexes to enhance addiction, Strengthen the dopamine you get from watching our movies, this can make everyone addicted!

Of course, such an addiction is definitely not the same as taking drugs or something.That's too exaggerated, what we call addiction, that is, it can make the audience feel addicted to it, and it makes the audience feel that it is better than other movies, TV series and so on!Just such a little bit of research from psychology and medicine can allow us to apply the concept of addiction to this, how awesome is it?At the same time, the desensitization reaction can make other games, movies, and even other TV series look less interesting. At the same time, the sensitization reaction makes our TV series very, very interesting. When there are fewer and fewer people watching TV by themselves, try to catch the ratings as much as possible!This sums up to the end, that is the ratings and advertising fees, and that is Jia Hongjian's fame and reputation!

Of course, such a theory of addiction may be viewed with disapproval by many ordinary people, and may feel that this is not the case at all!But in fact, this is really the case, because it is not only the addiction of drugs that is called addiction. The power of alcoholism may not be as strong as drugs, but it can also make people addicted continuously, right?Things like smoking addiction are not as good as drugs, but it also makes many people unable to quit, right?Even some medical scholars in the United States have realized that many people in modern society are already addicted to the Internet. Even if they have nothing to do with the computer, they will keep refreshing some webpages to try to pass the time. Tell them to turn off the computer, they simply don't know what to do!Such a person is actually just like a mild addiction to other things, and they are also desensitized and sensitized!Because of desensitization, I am not so interested in other things, and because of sensitization, I find it interesting to be online even if I have nothing to do! (To be continued..)