Coquettish Rebirth

Speaking of 020, what should be done to let online e-commerce radiate to the real real economy?Of course, the first thing is to do group buying!Historically, this group buying thing was first made by the United States, but it took about two years to learn it in China.And before I went to study in China, there were indeed group purchases on some domestic forums. At that time, the practice was generally fan forums or other forums with friends. After everyone wanted to buy a certain product, they opened a group purchase. Sign up, count the number of people, and then go to the merchant to talk to the merchant and let the merchant deliver the goods uniformly in exchange for a cheaper wholesale price.Such an approach is the same as the group buying in the United States when it first started!

That's right, in fact, random group buying after 2012 was unimaginable when group buying first appeared in the world!The group buying in later generations may be due to the increasing number of consumers, so it is not based on a single product and a limited time limit!Directly, whoever wants to buy something, searches on a group buying website, finds that there are discounts and cheap ones, just buy it, and then go back and spend with the password, no need to form a group at all!But at the beginning of group buying, it is necessary to form a group!Even if you form a group with strangers, you have to form a group, it's a bit like a tour group!However, such a group buying method is still too rigid after all. Although such a method can bring a relatively large number of people to the store in a relatively short period of time, it is true that the store will come to a "low price running volume". But who said that such a grouping method must be used?

Want to know what the Internet economy is mainly about?The fight is the customer experience!Why do customers have to wait for the time to come or go group buying with a group of people they don't know?Is this awkward or not?If it’s a forum or something like that, it’s fine, although we’re all strangers, we’ve probably quarreled or chatted in online posts, which can be regarded as a nodding acquaintance compared to a relationship in reality Kind of right?At least the strangeness is not so strong.But when you buy a group on a group buying website, you are really with all kinds of strangers you don't know, and it will make people feel restrained right away!So Jia Hongjian thought.There is no need for such an "ancient" method that you must gather all the people to start a group. In fact, you can directly use a modern method of coming and going!

Of course, it is not enough to follow the way of China in 2012.Because the scale of group buying in China has grown in 2012, and the number of consumers is already large enough, so there is no limit on the time scale, etc. At this time, the merchants have confidence in their hearts!But it's different these days.In these years, we go to talk to merchants about discounts, but we can’t give a guarantee of the number of consumers and time, and merchants will definitely worry about losing money—take restaurants as an example, or even Jia Hongjian’s family For a high-end Chinese restaurant in New York, if you order a group purchase, you can get a 9% discount. I thought that 100 customers could come in one night, or at least 9 to [-] more, but in the end, a group purchase came. Or give others [-]% off.This is not a loss what is it?

So in order to give the business a certain amount of confidence, Jia Hongjian felt that there was still some work to be done, and maybe it could be made within a certain period of time?For example, their high-end Chinese restaurant will start to sell next month’s dinner positioning group buying business in advance, and it will stop at the beginning of next month, and then open the background authority of the restaurant. People’s restaurants can come every day to see how many people come to group buying, so that people should Will you be more confident?As for the number of consumers in group buying, we should consider a little more.That is to see our advertisement!Internet companies naturally want to burn advertisements crazily at the beginning, and everyone knows that they will burn advertisements.Only in this way can we have a basic disk.Otherwise, no matter how great the group discount is, no one will know about it, so it’s useless!

However, the specific measures can be considered in retrospect. Jia Hongjian only needs to think about the general aspects now.What is a big aspect?It's just what kind of goal he wants to achieve with such a group buying!He did group buying, to put it bluntly, to resolve the current atmosphere and trend of thought in the United States that is hostile to Huaxia Hi-Tech's online sales platform!It is to show that their Huaxia High-tech online platform can not only destroy the grassroots retail industry in the United States.In fact, it is still very helpful to other service industries!To put it bluntly, he is now trying to compete with the retail industry for the hearts and minds of consumers, just to compete for the hearts and minds of the people!So in such a group buying business, Jia Hongjian didn't expect it to make him money!As long as he doesn't lose money or loses less money, he regards this group buying as a public relations operation.It is to spend money to buy word of mouth!

Such a group purchase is of no help to large retailers such as Wal-Mart, and it is not very helpful to grassroots retailers, but grassroots retailers have to live their own way. ——In short, without Huaxia Hi-Tech, these grassroots retailers would also face the pressure of various large retailers such as Wal-Mart!Their original purchase volume was not as large as Wal-Mart and the like, and the price they got was naturally not as cheap as Wal-Mart, so in this case, how could they sell it cheaper than Wal-Mart?More expensive than Walmart for sure!Therefore, if the convenience stores on the street want to survive and not be squeezed to death by large retail companies, they must find their own way and sell some things that may be temporarily used by families in nearby communities but don’t want to travel too far to buy them!For example, oil, salt, soy sauce and vinegar, halfway through cooking, suddenly found that one of the oil, salt, soy sauce and vinegar is gone. Shouldn’t you buy it nearby?Even if it's a little more expensive, just buy it!You can't drive half an hour to a nearby hypermarket to buy, and then drive half an hour back, right?

This is a typical case of dislocation competition between a small convenience store and a large convenience store!So to be honest, as long as these convenience stores do a good job in the nearby communities, Jia Hongjian’s online sales platform often just steals the business of Wal-Mart and other stores. In fact, it grabs the business of convenience stores on the street. Not bad - after all, consumers still have time to drive to places like Wal-Mart on weekends to make big purchases, but now they put this kind of big purchases online!When cooking, you need oil, salt, sauce and vinegar. Shouldn't you buy it at a nearby shop?So to be honest, Jia Hongjian's online platform actually does not put a lot of pressure on small and medium-sized enterprises in the United States, but it is more aimed at various large and medium-sized enterprises in the United States.And if we get such a group buying now, it will help various small and medium-sized enterprises more!After all, you have only seen group buying in various street stores where the consumption is not expensive. Who has seen group buying in banquets in five-star hotels?Even if a five-star hotel buys a group, at most it’s a buffet, afternoon tea, and the like!

Therefore, after our group buying has helped various small and micro enterprises and even medium-sized enterprises, won't we be able to buy people's hearts?After all, all kinds of small and micro enterprises are the bulk of the various labor forces and jobs, and there are still few large enterprises!Just like in a city, how many people are there for various shop owners and waiters?But how many people are there in various large shopping malls and various hypermarkets?Individually, it must be that there are many jobs provided by large shopping malls and hypermarkets, but what if they are counted together?How about looking at it from a larger perspective?Even in the United States, a small number of people work in large companies, while most people work in small, medium or even micro-enterprises!This is just like when we had a revolution in our country, the working class in the cities was a minority, and most of them were peasants in the countryside, so we still have to learn from the revolutionary policy and come to the countryside to encircle the cities!

In this way, although American politics is still influenced by money, the problem is that we have bought the hearts of the people and established the broadest united front, so that when the time comes, consumers and the bosses and employees of a large number of small and micro companies will naturally be biased in their hearts. Let's, in this way, when manufacturers like Wal-Mart are ready to do something to us, and they find all kinds of unscrupulous media to discredit us, then the brainwashing effect on ordinary people will not be good!At that time, they will also have resistance, and Huaxia Hi-Tech is not short of money!If we don't do something to win people's hearts, these ordinary people may believe that if the media fools them, they will be fooled and pushed out as pawns. It will appear that all kinds of public opinion are against China High-tech, wouldn't the other party have more excuses in this way?And we bribed the crowd to prevent public opinion from rising, and then we are fighting for money with the consortium, isn't it not easy to be passive, and it is not easy to be bullied?Even going a step further, why can't we fool the public opinion?

Of course, for a better and faster layout, such a group purchase should be rolled out across the United States as soon as possible, and it cannot be said to be slow like our domestic group purchase.Historically, domestic group buying started in 2010. If it is fast, it will take a year or two to spread to four or five hundred cities across the country. This is so fast that people can only make money by financing. .But we must do it faster than them!In Jia Hongjian's current head, the plan is that there will be more than 100 cities in the first batch!Basically, it follows the posture of coming to three cities from each state in the United States!In this way, at least the relatively well-known cities in every state in the United States have our layout, and then slowly expand downwards, so the momentum will rise immediately? (To be continued..)