Coquettish Rebirth

After Jia Hongjian made the plan, Changhong and the engineers and designers of his company who had studied other home appliances for several years soon contacted the personnel of Huaxia Hi-Tech, and the two sides began to develop new smart phones together. electrical appliances.This Changhong company has long started to enter the field of other home appliances. After all, after 1998, the domestic TV market has been close to saturation, and the annual sales growth rate has dropped significantly.Although it is said that Huaxia Hi-Tech allowed Changhong and the others to avoid the money spent on researching flat-screen and super-flat screen tube TVs, as well as the money wasted on wrong routes such as rear projection and plasma—not to mention, if it wasn’t for Jia If Hung-chien urges Ni Runfeng to rely on Huaxia Hi-Tech's LCD panel, then Ni Runfeng thinks he will definitely choose rear projection and plasma!

After all, from many perspectives, rear projection and plasma really look like the future direction of TV development!In the past, the CRT TV faced a huge technical problem - because of the structural problems of the CRT itself, when the CRT TV basically reached 30 inches or more, the cost would double or even increase several times!So before plasma technology was developed, a rear-projection TV appeared on the market.This rear-projection TV is actually a projector, but it is not like an ordinary projector. Instead of placing the projector on one side of the audience, it is placed on the other side of the screen, so it is called a rear projection TV. Casting - projected from behind the screen!

With this kind of rear projection technology, because there is no need for a picture tube, the screen can be made very large-it is a breeze to install a 40-inch rear projection!It's not hard to even make it bigger!Back then it seemed that rear projection was the way of the future!But in fact, rear projection also has a big problem-in the simplest terms, because it is a projection, a projector must be installed in the machine!As a result, the size of the rear projection is relatively large!For example, after 2000, the large-scale color TVs that appeared in shopping malls, stations, etc. were all taller than a person. In addition to the screen, there was a lower body below the height of the TV cabinet.That's where you put your projector related stuff!

So here, this rear projection is a bit unsuitable for ordinary families to buy and use - isn't even the TV cabinet going to be eliminated?Perhaps the TV cabinet is not too important, but rear projection also has many technical shortcomings.For example, because a projector is used, the rear projection of the necessary light bulb in the projector cannot escape!In the rear projection, a light bulb with high power is indeed required to provide the light source!With light bulbs, LEDs had not yet entered the projector market at that time, so incandescent light bulbs were still used.After a long time, the brightness of the bulb will decrease and it will wear out, so in fact, after a few years of use of the rear projection, the bulb still needs to be replaced!What a hassle!Moreover, the result of using a light bulb is that the power consumption is high, and the heat accumulation is serious at the same time, and the requirements for heat dissipation are relatively high!

Therefore, rear projection was not popular in China for a few years at that time, and soon TV companies ushered in a new gambling opportunity-whether to choose plasma as the future new technology direction or LCD?At that time, it seemed that Ni Runfeng felt that plasma was the direction of the future.Why?Because the plasma effect is good!This plasma can display pure black, unlike liquid crystal, it just does not display color and it is black!And the effect of plasma color reproduction is better.Also more colorful!At the same time, there are not as many problems with the reflection speed of LCD, that is, it will not slow down.The only problem with plasma is that it may burn the screen and consume a relatively large amount of power!

What about plasma burn-in, that means that if a certain part of the screen has been displaying the same thing for a long time, then such a pattern will be "burned" on the screen, even if the video source does not have this pattern, the screen will It will also show a faint pattern like this!That is, if there is a family member who watches CCTV all day long and never watches other channels.Then I watch it every day for a long time, and then maybe half a year or a year.When you start watching DVDs on TV, you will find that there is actually a CCTV logo on the corner of the screen!Although there was such a problem with plasma, Ni Runfeng felt at the time that these were all minor problems, and no technology was perfect from the very beginning.He feels that these problems of plasma will definitely be solved in the future.Isn't the future the world of plasma?

But who knew that Jia Hongjian insisted on choosing LCD at that time, and even swore that Huaxia Hi-Tech had the confidence to win such a war between plasma and LCD!To be honest, Ni Runfeng was really upset at that time. Although he agreed to Jia Hongjian, it was more because of Jia Hongjian's face of helping them grow Hongjian for many years.I don't want to refute Jia Hongjian's face just because of such a thing - if it hurts feelings, even if Changhong chooses the right plasma this time, Jia Hongjian will definitely not help Changhong with ideas in the future!So this is a choice between short-term interests and long-term interests. In the end, Ni Runfeng chose long-term interests, that is, he gave up plasma for Jia Hongjian.

In the end, who knew that after several years of development, Jia Hongjian's Huaxia Hi-Tech really beat the plasma with LCD!That's right, compared with plasma, LCD is indeed not a particularly good TV display device. It is true that the color reproduction is not accurate, it is true that it has no features, and even has a lot of shortcomings.But the shortcomings of this LCD are all in the "picture quality", and you can immediately produce TVs and sell them on the market when you pick them up!But the plasma is different. If this plasma is to be promoted on a large scale, it has to solve the problems of high power consumption and screen burn-in. This is for technical research!So before the plasma technology has been solved, it turns out that the market has been occupied by LCD!

Especially when Jia Hongjian from Huaxia Hi-Tech took Ni Runfeng and the others to Germany to buy a TV factory like Schneider, and even sold LCD TVs to Europe in a roundabout way!Although Huaxia Hi-Tech's LCD TV and Samsung's LCD TV were considered competitors at that time, the two were also partners—the two parties were almost equal to joining hands to use LCD to grab the plasma market in Europe!Similarly, in the Chinese market, plasma has not yet solved the problem, and LCD has become popular, and the market has been almost divided and almost occupied!No matter how awesome this plasma is, it can only follow behind the LCD to eat ashes when it comes out!This immediately made Ni Runfeng very surprised. He really didn't expect Jia Hongjian to be able to cash in on his "blown bull"!I really didn't expect Jia Hongjian to lead Huaxia Hi-Tech to complete such a war against plasma!As a result, Huaxia Hi-Tech's LCD panels are selling well all over the world!

Various domestic TV manufacturers, including Changhong, basically choose LCD panels from Huaxia Hi-Tech. On the one hand, the technology is not much behind that of South Korea and Japan, and on the other hand, the price is much cheaper than that of Japan and South Korea. !Then domestic manufacturers such as Changhong, after purchasing cheap panels, sell the finished TVs all over the world. It can be said that the high-end products are Samsung and LG, and the mid-to-low-end products are from China. The situation of domestic products!It can be said that Jia Hongjian not only helped Changhong win the future technology war, but also helped Changhong enter overseas markets by the way!Didn't this surprise and admire Ni Runfeng?Then, relying on the LCD TVs that Changhong has obtained in the overseas market and the domestic market, the sales and profits of Changhong for several consecutive years are quite good!

After the sales and profits increased significantly, Changhong remembered the sudden saturation of the domestic market in 98, so they began to plan ahead to prevent the future saturation of the global TV market, and they thought of entering the field of home appliances. .In the past, under the guidance of Jia Hongjian, Changhong had already entered the field of black goods—that is, in addition to televisions, he also made some DVD players, power amplifiers, etc., but they really didn’t make white goods!What is this white goods?Refrigerators, washing machines, and a series of things such as microwave ovens, etc., are generally made of white in appearance, so they are called white goods.But just when Changhong wanted to enter such a field, suddenly Jia Hongjian brought a group of American, Japanese and even European manufacturers over to ask Changhong to help with OEM, and cooperated with Changhong in the southwest of the motherland. Established the largest home appliance OEM factory cluster in China!

As a result, one-third of the global production capacity of microwave ovens is in the Southwest, one-quarter of the global production capacity of washing machines is in the Southwest, and one-half of the production capacity of refrigerators is in the Southwest of the motherland!As a result, Changhong suddenly found that he seemed to be making his own brand...can he slow down a bit?Anyway, after Zhao Yong came to power, Changhong did not work hard to develop its own brand of white goods, but put more effort into helping OEMs!When it comes to OEM, they still adhere to Jia Hongjian's strategy of "eating the plaintiff and the defendant"—sometimes they first do the OEM for the Japanese, so that the Japanese can compete with the Americans on price, and then help the Japanese The Americans forced by the Japanese have nothing to do, and then take the initiative to talk to the Americans about OEM!The result is that I don't put much effort into building my own brand, and I can make a lot of money just by relying on OEM!

Now, if you want to make your own brand of white goods, you may not be able to use the core technologies of some foreign manufacturers... But who said that what we must do is full of so-called high-end core technologies?How high-end can high-end things like refrigerators and washing machines be?How much can consumers care about these so-called high-end patents?At that time, Thomson TV Company in France had more than 3000 patents for CRT TVs, all kinds of high-end!The results of it?When the dynasty changes, isn't it a setback and various losses?So now that Changhong is making white goods, it doesn’t need too many patents. As long as it makes a product that is about the middle level of the market, and then cooperates with the gimmick of smart home appliances made by Huaxia Hi-Tech, isn’t it almost the same? (To be continued..)