Coquettish Rebirth

When the joint intelligent air-conditioning development team of Changhong and Huaxia Hi-Tech heard Jia Hongjian's idea of ​​understanding, everyone's jaws were almost dislocated!That's right, especially the engineers sent by Changhong.Among the engineers they sent over, there were a few young talents who had been hired in the past few years. These people had never seen how good Jia Hongjian was before, at most they had only heard of it.Some of them didn't think so at first, but now that they saw Jia Hongjian's miraculous proposal with their own eyes, they immediately believed it!Really, when they heard the work arrangement issued by Changhong Company for them to jointly develop smart air conditioners with Huaxia Hi-Tech, some of these young talents felt very depressed, because they felt that air conditioners were nothing to be smart about. of!

But since the company has made a decision in this regard, they must come to study.Although it is said that it is a joint research and development with Huaxia Hi-Tech, it is impossible for them to say that they have no idea how to do smart air conditioners at all, and it is impossible to leave everything to Huaxia Hi-Tech for research, right?So the so-called smart air conditioner they researched before they met with the people from Huaxia Hi-Tech was linked with the mobile phone, and then they could use the mobile phone to control the temperature or something.To be honest, they themselves are not satisfied with this kind of research - because just thinking about it, they know that the mobile phone controls the air conditioner... This gimmick is too frustrating!But let them think of other gimmicks, they really can't think of them!

Until now they heard such an intelligent direction that Jia Hongjian said, it really opened their eyes, they really never thought that it could be done like this!According to Jia Hongjian's idea, the air conditioner doesn't necessarily need to be linked with the mobile phone. It only needs to add some probes and cpu, plus certain built-in programs, so that such an air conditioner can be turned into a user's habit. And tools for collecting climate details everywhere!In this way, although the air conditioner itself does not seem to be very smart.But after uploading this information to the manufacturer through the network, the engineers of the manufacturer can constantly adjust the built-in software program of the air conditioner according to the information, so that the air conditioner becomes more intelligent indirectly!Although the air conditioner is not smart, but people are smart!As long as the air conditioner is connected with people, it can be continuously intelligently "transformed", so isn't the air conditioner intelligent?

And if you think about such an idea carefully.Although the investment in software may be relatively large, the relative improvement in user experience is not a star!These young talents really did not expect that Jia Hongjian, a layman, such a peer with no relevant experience in air-conditioning research and development, or even relevant education experience, could come up with such an awesome idea!It can be said that many people suddenly felt that they finally understood why Jia Hongjian was about the same age as them, but Jia Hongjian could be the boss!In fact, what they didn't know was that Jia Hongjian didn't become a boss because of these abilities. In fact, he became a boss because of being a boss. Being a boss is like being at the helm of an enterprise.Isn't it necessary to think about how the company will develop in the future? Isn't it necessary to think about how the company's products will be in the future?

Although he is a reborn person, in the field of smart home, Jia Hongjian doesn't have much to learn from, at least in the case of air conditioners, he has nothing to learn from.How did he come up with such a good idea?I thought about it years in advance!Although he, Jia Hongjian, is a little prince of ideas, but many times he can't come up with a good idea with a tap of his head, and it takes time to hone more.It takes a certain amount of time to think slowly to come up with ideas.All kinds of engineers in the company, what they have to do every day is to focus on various details.It is thinking about how to improve a certain detail of the product, which takes most of their energy.And because the future of the company is not directly related to them, at least the company will not pay dividends to them when the company is better in the future, so they will not spend all their time thinking about the future of the company when they have no company shares. what to do!

But Jia Hongjian is different, this is his family's company.This is his industry, can he not think about it?Others do the specific work every day. In fact, he doesn't have too many things to spend energy on, except for all kinds of emergencies that he needs to pay attention to all day long.So in fact, he spends most of his time every day thinking about what the company should be like in the future, what the company should be like in three years and five years.He has to follow this expectation for the future.Then think about how to achieve these expectations, and then think about how to make a layout.All of this is the result of thinking!It can be said that the job of engineers is to realize the concepts determined above and form a real product, then Jia Hongjian's job is to imagine what the concept of the future will be in his head!If his job is like this, then after ten years of work, he can certainly become a relatively good talent in such a position!

Therefore, even if he doesn't need to know too many engineering details, he only needs to roughly think about the direction in which various products will develop in the future, and then find a few engineers and other subordinates to come and ask him if the idea in his head can be realized , isn't that all right?He is the boss, why does he have to understand all the details so deeply?Therefore, apart from the astonishment of these talented Changhong engineers, Jia Hongjian said another topic that surprised them even more-"Of course, if the cost of software is high, then according to the usual pricing strategy, it will definitely lead to The price of our products is much higher than that of other companies’ ordinary products, which will lead to higher thresholds for consumers. The higher the price of a single product, the lower the sales volume. Everyone knows this. So in the future, I will consider that we have such a The product can learn from Apple, and if Apple's computer system is upgraded, it needs to pay for it..."

That's right!Jia Hongjian fully considered the problem of sales decline caused by the increase in product prices—for example, a 1.5-horsepower air conditioner usually sells for about 2500 yuan. The chip must also be able to connect to the Internet and automatically upload the collected information to the server, not to mention having server resources, and software engineers who are constantly researching and analyzing the uploaded data, and then updating the air conditioner based on the data. Built-in software... Aren't these all costs?To put it bluntly, Jia Hongjian felt that after such an investment, the price of each air conditioner might increase by about 1000 yuan!

In this way, the air conditioner of another family is 2500, and our air conditioner is 3500. How can we compete?To be honest, in terms of quietness and power saving, the initial situation of our air conditioner may be similar to that of the 2500, but for consumers, they feel that the extra 1000 yuan spent will have to wait for our later software adjustments to save them Electricity bills, I don’t know that it will take ten or eight years to save electricity bills!Then people might as well just buy 2500, right?In this way, according to Jia Hongjian's habit of cheapening all products to stimulate sales, it must not work.So he thought of learning from Apple!Although Apple's computer is sold to consumers with the machine and operating system when they are bought, it seems that there is no charge for minor upgrades, but that is only a minor upgrade of the version without charge!For example, there is no charge for minor version upgrades such as upgrading from 10.8.6 to 10.8.7, but there is a fee for upgrading from 10.8 to 10.9, such a major version update!

This kind of payment may not be used to or understood by many Chinese consumers. For example, for Apple mobile phones, which are more popular in China in history, the system upgrade is the same as Android, and the upgrade is free of charge!After all, the mobile phone system is to provide a platform, and if people want to make money, they can get commissions from other places.But the air conditioner is different. It is impossible for the air conditioner to allow consumers to blow cold and warm air while using the air conditioner to shop online or download software, right?Therefore, it is basically impossible to turn the air conditioner into a platform and make money from other places.Then, considering the issue of the initial price, Jia Hongjian decided that it would be better to get something that pays for system upgrades!

For example, we can provide small upgrades for each system for free, but when there are relatively large upgrades, relatively large version updates will cost money!The price may not be expensive, 35 ten is enough, and we can even promote it - after the consumer buys the machine, a cd-key can be printed on the manual, such a cd-key allows the consumer to carry out the machine for free. A big upgrade to experience!In this way, after a major upgrade, consumers should know how many benefits the upgrade can bring, right?In this way, a large proportion of them will choose to pay for upgrades in the future, right?Of course, how much has the upgrade of the built-in software of the air conditioner changed? This kind of thing can only be felt by perceptual perception, which is really inaccurate, so Jia Hongjian thinks that the air conditioner and mobile phone can be linked here—— For example, after the air conditioner is running, you can use your mobile phone to see the instantaneous power consumption of the air conditioner. After running it for one night, you can use your mobile phone to check the power consumption of the air conditioner last night and how much it cost consumers!In this way, don't consumers know how much benefit our system upgrade brings them?

What a great idea!At the same time, if consumers don’t want to upgrade and don’t pay, then we will let them—of course, after our cost rises, we will still sell according to the market price. If consumers don’t upgrade, it means we will lose money!Of course, we must minimize such non-paying consumers!We can ask the customer service to call these consumers and ask them what they are not satisfied with so that they did not pay for the upgrade!This is always full of sincerity, right?And there are more channels for feedback, right?And because our air conditioner needs to be connected to the Internet, so we are not afraid of piracy!We directly do not support offline updates!In this way, wouldn't the money paid by consumers for updates go into the company's pocket?What a genius idea! (To be continued..)