Coquettish Rebirth

Ni Guangnan does not agree with men playing games after get off work. In this old man's view, men help their wives with housework after returning home. If they don't want to do it, they can do some unfinished work during the day, and then learn something and read books. Yes, how nice, why do you want to play games?Of course, the old man also knows that the habits of young people are different from those old men, so he can accept such a thing as playing games.On such a basis, of course he would think that such a design by Jia Hongjian is very good!During the day, you don’t need to turn on the computer to download, you don’t need to turn on the TV to download, you only need to use such a router that most people turn on every day to download, and it will naturally save power!For the old man who has been used to saving all his life, this is quite a design that suits his appetite!

"Okay, that's a good idea!" Ni Guangnan praised this idea, and at the same time felt the dreadful future.When he met Jia Hongjian for the first time, he thought Jia Hongjian was quite interesting, but at that time he never thought that Jia Hongjian could have such a strong product design ability—although Jia Hongjian thought at the time That's right, the discussion on technology, industry and trade is very popular with the old man, and he also supports the old man's research and development of program-controlled switches, which makes Ni Guangnan willing to "transfer" to Huaxia Hi-Tech.After the transfer, Jia Hongjian proposed a concept of PHS, which made Ni Guangnan realize Jia Hongjian's ability for the first time!Back then, there was really no technical difficulty in such a thing as PHS, but everyone just didn't expect it!

Later, Jia Hongjian suggested step by step from Xiaoling to the mobile phone, and later suggested a plan for a small portable notebook similar to a tablet, which was even more surprising.But to put it bluntly, these surprises are all formed under the condition that the positioning of the previously existing products has been changed, and the functions have not changed significantly.Originally, the PHS was to make the wireless microphone of the landline into the appearance of a mobile phone, and the predecessor of the tablet such as the portable notebook.It's just a laptop that's shrunk down even further!These things can only prove that Jia Hongjian has a very good sense of the market. It proves that Jia Hongjian can keenly feel some products that the market lacks, and at the same time, he can make small changes to existing products to meet the market's expectations.

But now the transformation of such intelligent electrical appliances is completely different!Although the concept of intelligent electrical appliances existed a few years ago, many manufacturers, experts and scholars have put forward their views.But after all, no one has made such a thing. After all, the ideas of so-called intelligent appliances are not suitable for realization.And the plans proposed by Jia Hongjian are so feasible!Whether it is a TV or an air conditioner or a washing machine or a rice cooker.Those plans are all that no one else has thought of!This can be said to be a kind of innovation from scratch!And when I was thinking about this so-called smart hub just now, Jia Hongjian thought of allowing the router to be remotely monitored and directly downloaded from the router. Ordinary products have been unearthed with new functions!With such a function, it can be said that such a product has become taller in an instant!

However, although the idea is very good, as a technology expert, Ni Guangnan also understands a little bit - in many cases, it doesn't mean that the product will sell well if the idea is good, the function is good, and the quality is good! "But if we do this, the price of our router will be very expensive, right? I guess it will cost 700? Can it be sold at this price?" Such a question did not stop Jia Hongjian from asking, "Of course, At such a price, it is already considered a high-end product in the ordinary civilian market, but considering what kind of consumer group our products are targeting - first of all, we are targeting consumers who purchase together with our various smart appliances In my definition, these consumers should buy our things when they are preparing to get married and start to decorate their new houses. When buying our things, they may buy our products from color TVs to refrigerators to air conditioners. Products. When tens of thousands of dollars are used to buy our electrical appliances, we can spend an extra 700 or 800 to buy a matching high-end router. This is not a big deal..."

Jia Hongjian knows the truth of this, and it is easy for ordinary people to understand - if ordinary people are only asked to buy a router worth 7 or 800 yuan, they may never pay for it in their entire lives.It's like if a person buys a fountain pen, the red one is 10 yuan, and the blue one is 12 yuan. This person likes blue fountain pens.Will he buy a blue pen?A person goes to buy a car, 50 yuan for a white car, plus 1000 yuan to let him choose the color, would this person spend 1000 yuan to choose a blue car he likes?The answer is basically yes.Why is there such a difference?Mathematically speaking, it costs 2 yuan more to buy a pen to pick a color.It costs an extra 1000 yuan to buy a car and choose a color. Obviously, it is more expensive to buy a car and choose a color.In reality, more people will choose to spend 1000 yuan to buy a car they like instead of spending 2 yuan more to buy a blue pen.Why?From a psychological point of view, people’s consumption calculations are based on multiples: buying a blue pen costs 2/10=20% more; buying a blue car costs 1000/500000=0.2% more, and 0.2%< 20%, so people will think it is more cost-effective to buy a car and choose a color, and they will find various reasons for themselves: the car will last for a long time, it is so expensive, of course they have to buy one they like.

In such a situation, since consumers have spent tens of thousands of dollars on our products, why not spend a few hundred dollars more on our routers?And this router is not bought for nothing, not to say that buying it is no different from more than 100 routers, but you can still use this router to play with many new functions!In this regard, Jia Hongjian knew that most of the consumers he set would definitely be willing to pay more for this product!What about other consumers?It is impossible for him to sell such a product and only focus on consumers who are about to get married. He also said before that he would target consumers who already have children.According to a poll released by Pew, an authoritative American survey organization, in China, as many as 68% of the respondents believe that parents put too much academic pressure on their children, which ranks first among all 21 countries surveyed. 24 percentage points higher than second-placed India.Only 11% of Chinese respondents think that parents put too little academic pressure on their children, which is the lowest among all 21 countries surveyed.The situation in the United States is completely opposite: only 11% of people think that parents put too much academic pressure on their children, and as many as 64% of the respondents think that the academic pressure on children is too little.

The problem of the huge academic pressure of Chinese students has been criticized by the Chinese people for a long time, and it goes without saying here.Paradoxically, even though most people realize that their children are under too much academic pressure, why don't they lighten their children's burden easily?Because children become the last shock absorbers, taking over part of the social and life pressure passed on from their parents.The parents of school-age students are generally between 25 and 50 years old. These working people are the group most directly facing social problems and life pressure. They not only have to shoulder the responsibility of the pillars within the family, but even have to bear the responsibility of the imperfect social system. The pressure brought about: own pension, parents pension, child rearing, buying a house, medical insurance, etc.They can't bear to see their children "wasting their studies" in school after queuing all night to get their admission places.They can't bear to see their children "mischievous" in school after working hard all day.After they lost their dignity at work in order to survive, they were complained by the teacher that their children were "disappointed" in school.They can't bear to see their children "old and sad" after all the hardships they have suffered, and continue to suffer the misfortunes experienced by their parents in the future.

Even this kind of excessive monitoring and intervention on children will cause the problem of forced marriage after the children grow up.This actually reflects the uneasiness of the parents of most ordinary families in China about their later life.Most of the elderly Chinese parents spend their entire lives in a step-by-step manner under the arrangement of the organization.After retirement, it is difficult for them to establish other meanings from their own lives, so looking forward to having a grandson has become a great consolation in their later years.At the same time, due to China's economic development for more than 30 years, it is still impossible to establish a pension system that benefits most people; and the traditional concept of "raising children for old age" is in jeopardy in the face of the reality of only children.Therefore, in a sense, Chinese parents’ forced marriage of adult children also reflects Chinese parents’ anxiety about retirement in old age.In their view, their children's later life will be considered stable after they get married and have children; otherwise, their later life will still be "in the wind and rain."

In addition, there is another subtle factor that makes the forced marriage of adult children by parents in some Chinese families look like a wonderful irony.Since most Chinese families adhere to traditional and conservative family values, they often unknowingly suppress their children's social and personality development during their adolescence.Some parents who are forced into marriage in the modern era were the ones who broke their hearts for their adolescent children 10 years ago, and took all kinds of strict precautions to prevent their adolescent children from falling in love; during college, they were worried that their children would not be able to control them, and they would not approve or even obstruct their children's love.Long-term excessive control has inhibited the social development of children, resulting in a considerable proportion of marriageable young people lacking the psychological preparation for love and marriage, as well as the skills and grasp of establishing and maintaining intimate relationships.This has led some parents to sincerely believe that their children cannot establish a proper marriage relationship on their own without their own active intervention.These phenomena of adult children "not growing up" due to excessive discipline in the early years can be regarded as the bitter wine brewed by some forced marriage parents.

Of course, Jia Hongjian is aware of these social phenomena, but he is not planning to mediate them, but to use them!But how? (to be continued..)