Coquettish Rebirth

The hardware of the car is almost ready, and the "software" is also proceeding in an orderly manner.The so-called software, of course, refers to the software in the entertainment terminal of the smart car.In Jia Hongjian's conception, the road star car is a two-door four-seater sports car.After the two doors are opened, you can directly get into the driver's seat and the co-pilot's seat, and if you want to enter the rear row of seats, you have to turn the driver's and co-pilot's seats forward to have room to pass.Then, between the driver and the co-pilot, there is a semi-enclosed center console that surrounds the driver's right half of the body and the co-pilot's left half of the body.Needless to say, on the central control, there is a huge touch screen about [-] inches in size and placed vertically in a rectangular shape, and then there are some physical knobs and buttons below the touch screen, followed by the gear lever and handbrake, and finally the car. Small refrigerator and elbow rests and such.

In front of the driver, there are no traditional separate tachometers, speedometers, etc., but they are combined into a single LCD screen.The surface of such an LCD screen is also treated with diffuse reflection, so that when the sunlight shines on the LCD screen from the side and rear, people can still see the numbers on the LCD screen.Naturally, the tachometer and everything have been directly digitized, and it is no longer a traditional dial or something like that.At the same time, the driver can know the speed and other information without relying on the instruments behind the steering wheel-on the top of the instrument panel, Tesla's engineers installed a refracting HUD according to Jia Hongjian's request. The effect is awesome!

Generally speaking, the hud head-up display or head-up display is the kind of fighter pilot when he is flying the plane to fight with other planes. A small piece of glass in front of the pilot can display the speed, attitude, and small icons to track and lock the enemy. Such a thing as Fang Aircraft.This hud is divided into several implementation methods in modern times, one is reflection and the other is refraction.Another one is diffraction.The so-called reflective ones are the so-called head-up displays that will appear on the Internet in the next few years and can be installed later on the car.In fact, to put it bluntly, this kind of thing is a thing about the size of a bb machine, with a small display screen, and then placed on the dashboard of the driver's seat, and then connected to the vehicle system.He will display some numbers that are just the opposite.In this way, through the illumination of the backlight source, these reversed numbers can be reflected by the windshield and look straight!However, there is a problem with this reflective head-up display or head-up display, that is, the windshield of a car is generally curved, and in order to have reflection and perspective effects, a film is added, so it is easy to cause reflection in the end The information is fuzzy and has ghosting!

What about a reflective head-up display?That is to place the display at a lower position and face the driver, and then place a mirror opposite the display, so that the content of the display will be reflected upwards, and then place a convex lens above the reflector.A flat glass that is almost parallel to the windshield is placed above the convex lens, so after reflection and refraction, the display content that enters the driver's eyes becomes straight!In this way, although there are a few more programs, the displayed content will be clearer, and more content can be displayed!After entering the 21st century, a brand-new diffractive head-up display will gradually be adopted on many military aircraft, so that the displayed content will be clearer and the viewing angle will be larger.

Jia Hongjian and the others used relatively mature refraction displays.In this way, the cost is easier to control, and on the other hand, there is room for upgrades in the future-it is impossible to make the product the best at one time.If we do the best once, how can we sell products in the future?Always let consumers have a new heart!Even if their cars haven't reached the point of replacement, we still have to get some new technology to make them itch, wanting to get rid of the old car and buy a new one!Only in this way can we make money continuously, right?

Having said that, such a refracting head-up display can be manually adjusted according to the driver's height.In this way, no matter how tall a person is, after sitting in the driver's seat, they can keep such a head-up display right in the center of their field of vision, so that they don't have to watch the road and pay attention to speed when driving. Take the focus off your eyes!Now such a head-up display, what the engineers and the others made is just a simple version-it just reflects the contents of the dashboard.Only the gear position, handbrake, fuel level, speed and speed are displayed, but when designing a new generation of products in the future, it will not only be upgraded to a diffraction head-up display, but also include navigation information!At that time, you can read the navigation information while driving without moving your eyes!

These high-tech things have greatly enhanced the brand appeal, right?These things are our only products in such a year!BMW and Mercedes-Benz are not doing this kind of high-tech aspect!When this was done later, didn't that cause a burst of exclamation in the US market?With this kind of exclamation and the strength of our "running score", to be honest, except for not shouting "born for fever", basically what Tesla does is similar to Xiaomi!It can even be said that Tesla is the high-end car version of Xiaomi!Why do you say that?How did Xiaomi get started?They know that as an unknown manufacturer, if they launch mobile phone products, it will be difficult to become well-known all over the country just by selling cheap products, because there are too many Chinese counterfeit mobile phone manufacturers doing this kind of thing!And if you call out running points at the beginning of making a mobile phone, in fact, not many people will listen, because there is no way to attract everyone's attention without other gimmicks!That's why they chose to build a mobile phone system first, and chose this method of small investment and quick results to let "enthusiasts" know their Xiaomi brand first, and then when they launch mobile phones, it will naturally be easily accepted by people.At that time, if you shouted "don't accept it and run a point", wouldn't it be easy for people to think that their mobile phones are cheap and powerful?With the double gimmick, isn't this phone easy to sell?

And how did Tesla do it?They are making new energy pure electric vehicles. In such an era, no big brand automakers have taken the risk of launching pure electric vehicle products. Therefore, if they launch a product, although the product itself is quite gimmick, their brand has no gimmick.It will still make the common people hesitate to buy.In such a situation, what should they do?Doesn't it just make it seem more feverish, and use "running points" to show that your company is very technical?The high running score makes consumers feel that Tesla's cars run so fast and accelerate so fast, as if the technical reserve is very good.It even runs faster than a Porsche 911. Porsche is an old factory that has been around for decades, and it is still one of the top ten sports car brands in the world!And Tesla's car runs faster than the Porsche 911. Does it mean that at such a price of about [-] US dollars, Tesla's technical reserves are no less than Porsche's?In this way, wouldn't the gimmick come, wouldn't it make consumers interested?

And why didn't Tesla choose to do software and the like?Because cars are different from mobile phones, the time and space when Xiaomi and the others made their fortunes was in the era of the proliferation of smartphones. What do smartphones play?Isn't it the system?In terms of hardware, Samsung's hardware is often better than Apple's hardware!And did the car have an operating system like a mobile phone at the beginning?No!And is there an open source system like Google's Android that allows small companies to transform and form their own unique systems?No!So why did Tesla position itself in such a marketing way?It can be said that if it were not for the subprime mortgage crisis in the United States, there would be huge differences within Tesla.The people who started the joint venture turned against each other because of lack of funds, otherwise Jia Hongjian might not have such a chance to buy Tesla!

After Jia Hongjian took over, if he wanted to play with Tesla, he would of course continue to maintain the various development policies originally formulated by Tesla.At the same time, he also planned battery replacement stations covering the entire United States, so that when the network of battery stations is established, it will not be a dream to sell 3 cars in the United States that year!Of course, 10 cars are sold a year, which is not bad as a single model.Especially for a luxury car priced at US$3, being able to sell [-] taels a year is a sign of success.You must know that Tesla was originally positioned as a high-end product.That was a very smart decision - because high-end products are sold at a high price, we can take full advantage of the time when there are no competitors in the market to seize the market, and then earn a particularly large amount of profits through high premiums!This is similar to Apple's original development strategy!

After taking over Tesla, Jia Hongjian knew the cost of the Tesla Highway Star—for the 7000 batteries alone, he placed an order directly with Panasonic. The Big Boss of Money injected a lot of money.At the same time, because Jia Hongjian has confidence in the market, this led Tesla to place an order for Panasonic's 18650 lithium batteries to buy 1 million lithium batteries at a time!This time to buy 1 million lithium batteries, the price given by Panasonic is very reasonable, 7000 dollar a piece!So in total, the battery pack in the Highway Star car cost less than $7000 to buy all the batteries.Even if you add some safeguards and the like, the price of the overall battery pack will not exceed $2900 in the end!Then the frame and chassis of the whole car cost a total of [-] US dollars. This adds up to the cost of the whole car, except for the power unit, which is the electric motor and transmission, and the cost is less than [-] US dollars!

Then the Daiwan Tomita motor used in the power system is not expensive. After the motor used on a car and a simple gearbox, the total purchase cost is about 2 US dollars!Adding it all together, a Tesla Road Star that sells for $10 actually costs only $50 in materials alone!Coupled with the investment of the head-up display Jia Hongjian and the others got, the huge LCD touch screen, and various internal software, plus the wages of various employees, various warehousing, transportation, and sales costs, in the end It is not a big problem to maintain 5% of the profit like Apple!A car can earn almost 10 US dollars, and 15 to [-] cars are sold in the United States a year. This is a big business with a profit of [-] billion to [-] billion US dollars!

Not to mention, the in-vehicle entertainment system in this car also provides enough advertising interfaces, how much we can earn from advertising fees alone!After the products are launched and sold, we will continue to invest the transferred profits in the development of new products. If other companies have not yet developed cheap electric vehicles, if we develop a pure electric vehicle of about 20 yuan , Now it can occupy the world's largest middle-class car demand market again, right?At that time, it may not be a problem to sell a million units of this car a year!At that time, it will definitely become a dominance all at once! (To be continued..)