Coquettish Rebirth

"Why can't our suv have a way to run points? Why can't we attract consumers with its superior acceleration from [-] kilometers?" Jia Hongjian asked the old man rather strangely.Guo Konghui immediately said, "Because suvs are heavier! The weight of the car itself is heavy enough, plus the battery needs to be used more, and even suvs can carry more heavy objects than cars. ..." The question the old man mentioned is naturally a very important question in physics.There is a formula in physics, f=ma. When the output of the engine is constant, the greater the mass, the smaller the acceleration will be. Then in the test of the acceleration of the [-]-kilometer running score, the acceleration will be smaller. The worse the running score is!What's wrong with this?

Of course there are problems! "Why can't we use better motors?" This is the question Jia Hongjian asked! "But...Tesla has signed a large-volume order agreement with Tomita...Is it unreasonable not to make full use of it? After all, it can reduce costs!" Mr. Guo Konghui heard Jia Hongjian's idea of ​​using other motors, and suddenly I just can't understand it.In the old man's eyes, cars need to be mass-produced, and the cost must be kept down to increase profits, so the purchased parts must be used as much as possible!This is the same as signing a battery purchase agreement with Panasonic. If you purchase 1 million 18650 batteries at a time, the price of one can reach $1. But if you make two models at the same time, the second model does not use 18650 batteries. It is a battery with another specification from Panasonic, so Panasonic's asking price for 18650 may be 1.1 US dollars a piece!

This is a very real problem!After all, the more they purchase, the more batteries they can ship in the same product line for Panasonic. The production and sales volume has decreased, and the cost of fixed asset investment and other aspects has been diluted. Of course, the price can be lowered. , and even add to reduce the pressure on other people's inventory.Merchants are willing to give higher discounts when they see a large quantity of products ordered at once!But if you buy some of each product, although the overall inventory of the merchant is also reduced, the insufficient purchase of a product is not enough to reduce the initial cost of that product as a whole, which will cause the price of finished parts to not come down!So in fact, if any qualified CEO in the auto industry comes to make a plan.The priority must be to use the things purchased from Tesla!In this way, the inventory pressure and cost caused by the merchant's delivery of accessories after signing the purchase contract with Tesla can be digested as soon as possible, and the purchase cost can be further reduced at the same time!No matter how you look at it, it's a good thing!

But in Jia Hongjian's opinion, although this is the first choice, it is not a must! "That's right, in theory we should make more use of the accessories purchased by Tesla, but I asked them to order the accessories purchased by Tesla according to the potential needs of a Roadstar car. At the beginning, I considered various After the factor, I didn't want this SUV to use the motor of the Highway Star!" Jia Hongjian said and paused here, seeing that Mr. Guo Konghui was completely stunned, as if the old man had never thought of why Jia Hongjian would think so.So he explained in more detail.

"First of all, the role of Tesla's road star is to make the name of the entire company famous. It can be said that after Tesla's listing, our suv products need to be formally approved as the next product line for research and development. Trial production. And what such an SUV needs to do is to occupy the market as soon as possible before other giants react, and establish our dominant position in the market first! Instead of rushing to reduce costs and make profits If this Tesla is an independent company, they may be busy making money first, but they have Huaxia Hi-Tech as financial support behind them. What they need to do is to establish the framework first, and establish it in the shortest possible time A leading position in the electric vehicle market, so that it can follow BMW and Mercedes-Benz who reacted later!"

That's right, to put it bluntly, Tesla really doesn't have any outstanding hardware technology. The only thing they can do is their own technology.It is just a battery management solution!In terms of motors and batteries, they are all other people's goods!In other words, other competitors can also purchase!If BMW Benz really reacts, and people look at our products and prove that the electric vehicle market can be played, what if BMW Benz really shamelessly learns our approach?The family itself is a decades-old enterprise.He is a giant and has his own self-esteem, but what if he shamelessly loses his self-esteem in front of the market and money, what should we do?

This is something we have to consider!Later, BMW and Mercedes-Benz followed our example and bought Tomita motors and Panasonic batteries.And then relying on the decades of experience in designing cars, why isn't the designed car better than Tesla's?And they also have their own brand advantages!At that time, with the same price and the same "running score", when consumers face brands such as Tesla and BMW Mercedes-Benz, even if half of the consumers switch to BMW Mercedes-Benz, it will be a loss for us!At that time, people with running scores can also boast about it. At that time, such things as new energy, zero emissions, and protecting the earth can be promoted like this!At that time, people will rely on the basic skills of business operations to grab the market, so what should we do?

After all kinds of small and medium-sized companies with good ideas succeeded in starting their own businesses in history, they took a road that proved feasible, and were quickly followed by various giants. With their scale advantages, brand advantages and operational advantages, the giants were stunned. It is normal and common that small and medium-sized companies that come up with good ideas cannot survive!Even if Tesla has its own unique battery management technology, is Tesla the only company in the world researching battery management technology?At that time, can BMW and Mercedes-Benz directly purchase companies that are also researching this technology on the market?People directly buy such small and medium-sized companies, and then don't they have technology?And when the time comes, what can really be used for competition, we really have something that others don't have, and that is the in-vehicle entertainment system that Jia Hongjian wants to develop, which is the concept of the so-called smart car.

However, the applications used on the car cannot be shared with the mobile phone after all.At that time, Jia Hongjian is not 100% sure how much such a gimmick of a smart car and a car central entertainment system will be able to attract consumers!This is not the same as a mobile phone after all!When consumers buy a smartphone, they can immediately feel that it is very different from traditional feature phones, which will immediately make consumers sticky and start to turn the tables immediately!But for such a thing as smart cars, there is not a good example in history to learn from, and there is no successful path to copy!A reborn person like Jia Hongjian couldn't copy other people's ideas, so he could only rely on his own feelings.So what if the concept of such a smart car is not as earth-shaking as the mobile phone market?What if a lot of consumers feel that it is acceptable to buy electric cars from BMW and Mercedes-Benz instead of Tesla's smart cars?This is not impossible!

After all, really speaking, how many things can the car intelligent system do?In addition to the necessary functions such as navigation, what other functions can Tesla and Huaxia Hi-Tech provide that consumers feel they must have, but others cannot do?In fact, there may not be any!Because to put it bluntly, a car is just a means of transportation!The mobile phone can be used as a personal entertainment center, can be used to surf the Internet, play games, take photos, etc., but the core function of the car is transportation!If there are other people in the car, the passengers can watch movies, surf the Internet or play games, but what if the driver is alone?It's impossible for him to drive while watching a movie, right?It's impossible for him to drive while playing games, right?And if you can use the car entertainment system while waiting for traffic lights or waiting for people, isn't it the same for people with smartphones?

So there is a problem here, that is, the in-vehicle entertainment system does not actually have a core competitive advantage, and there is no attractiveness that attracts consumers who feel that they can't do without it!If this fails to attract consumers, half of the consumers will defect to BMW and Mercedes-Benz, and that is our disadvantage!At that time, BMW and Mercedes-Benz will catch up, relying on their internal management skills, they may climb back to the leading position in the auto market in a few years, and then Jia Hongjian and the others are simply helping others make wedding dresses !You must know that when Jia Hongjian bought Tesla, he didn’t just want to occupy a certain market from scratch and make money!He has a lot of plans to make money, why must he invest in Tesla?

He chose Tesla mainly because he valued the car market, because he thought about allowing Huaxia Hi-Tech's cars to go abroad in the future, and because he wanted to slowly establish a high-end luxury car brand under Huaxia Hi-Tech!In this case, in Jia Hongjian's strategic conception and layout, how much money Tesla can earn back per unit time is really not a particularly important achievement!Instead, how much market share he has, how successful he can quickly establish a hegemony foundation, and compete with several giants in new energy vehicles, that is what Jia Hongjian is concerned about!So under the condition of such a concept and layout, the cost rises a little bit, and then re-order a more powerful motor, is this something difficult to understand? (To be continued..)