Coquettish Rebirth

This time, the nba China game happened to be hosted by Huaxia Hi-Tech as the Chinese contractor.As the contractor, this time Huaxia Hi-Tech did not choose Huaxia Hi-Tech’s Huaxia Grand Stage. Such a venue was the earliest gymnasium for [-] people in Shanghai, which was later bought by Huaxia Hi-Tech for the holding and shooting of the Huaxia Hi-Tech Spring Festival Gala over the years. site.Such a big stage in China can hold more than ten thousand people when it is full of people for cultural performances.But the problem is that we are indeed a sports competition this time, so the competition venue must also stay. In this way, the number of people that can be arranged will be reduced.So in the end, after some internal selection at Huaxia Hi-Tech, the venue was finally chosen in a tennis center in the southwestern suburbs of Shanghai.

This tennis center really has a lot of capacity - it can accommodate 1.4 people!It can be said that it is now the top three venues in China that can be used to hold basketball games!Although there is still a stadium with 8 people in Shanghai, the stadium is a football field after all, and the difference between a football field and a basketball field is still very big, and the football field still has a lawn. suitable.But the tennis center that Huaxia High-Tech is looking for is different. This tennis center is originally a hard tennis court that can be turned into an outdoor or an indoor. It can be outdoor or indoor. It is said that it has four petals on the top of its head Canopy that can be opened and closed.When the four-petal roof is closed, it becomes an indoor stadium, and when the roof is unfolded, it becomes an open-air stadium!

On the other hand, the competition area of ​​the tennis court itself is not made of precious materials such as turf, but the most common cement and asphalt!So in fact, it is very easy to lay the wooden floor required by the basketball court above this kind of court!And in terms of size, the tennis court is just bigger than the basketball court - the size of the tennis court is such a rectangular area of ​​36. meters.The standard size of a basketball court is 28 meters x 15 meters!So this is the reason why Huaxia Hi-Tech chose such a venue!

After hosting such an nba China game, Huaxia Hi-Tech used its own media and provincial sports and news broadcast platforms to spread advertisements nationwide!And it's not just Huaxia Hi-Tech's family that's doing this—Huaxia Hi-Tech's holding company, Huaxia Tourism, also got involved and became Huaxia Hi-Tech's lower-level ticket dealer!Why do travel companies become ticket sellers?Because the ticket sales this time are aimed at wealthy people and basketball fans across the country!It's not just for Shanghai locals!Think about it, just for the star concerts held here in Shanghai, these past few years have not only promoted the local Shanghai.Some surrounding cities are also being promoted in order to attract surrounding passenger flow. Under such a situation, our nba China game is only aimed at the Shanghai market?Among other things, among the four cities of Beijing, Shanghai, Guangzhou and Shenzhen, the other three cities except Shanghai and Shanghai are also quite worth developing!Even the provincial capitals of all provinces in the country can be developed!

In this way, there are more than 4000 tickets, which are positioned to give high-end basketball fans across the country an opportunity to experience the NBA live.Why don't you fly at this fare?Historically, the cheapest ticket price for the NBA China Game is 200-300, which can be said to be affordable by the most ordinary fans!The key lies in the question of whether you can buy it or not!And the top seats near the side of the court can even cost thousands or even tens of thousands of yuan!Huaxia Hi-Tech scoffed at this kind of pricing!why?Because Huaxia Hi-Tech knows that there is no shortage of rich people in China these days!Moreover, our tickets are still sold nationwide, so if the price is low, it is better to sell them directly in Shanghai!

更不用说这次nba中国赛还不仅仅是什么有了中国球员的nba球队过来跟全是老外的球队比拼，而且还是两个有中国球员的nba球队进行比拼！这是什么概念？这噱头就值多少钱呢！所以这次面向全国发售的这么一个nba中国赛的票，那最便宜最便宜的都已经到了888一张了！就这还不打折！还只是票价钱！接着下来那就是1288、1588、1888，然后就是2888、3888、5888、8888、18888这么几个等级的票！这价格绝对可以把？

On the other hand.Now that the schedule of the nba China game is confirmed, these tickets will still be sold all over the country.Then there will definitely be audiences from all over the country coming to Shanghai within a very concentrated time!Isn't this the same as a tour group?In this way, wouldn't it be good to let the tour group act as a ticket agent and transport the guests here by the way?For example, the cheapest 888 ticket, if it includes round-trip accommodation and a bus to the game site and send people back to the hotel after the game, and then travel around Shanghai by the way, the asking price is 2000 yuan per person!And it's just a plane back and forth - don't forget that Huaxia Hi-Tech also has its own airline!So this kind of discount for group guests is all fat and water will not flow to outsiders!

Although it may be a bit painful for ordinary people to accept such a price, especially for ordinary people in other places.But therein lies the problem.Even if these people have a ticket of 200-300, they are unlikely to come to see it—unless they live in the vicinity of Shanghai, otherwise, assuming they live in the capital, 200 a ticket, come to Shanghai to watch the game .How much is the travel and accommodation expenses?Ordinary income people, especially those who are married and have children, basically don't know how to spend this money to come and see!People might as well wait and see if the TV station broadcasts it or not!That's more economical!Therefore, such a high ticket price does not affect the sales of cheap tickets too much!For the fanatical young fans, especially those around Shanghai, of course they like 200-300 tickets, but if it comes to 888 tickets, they can't afford it!It's just a bit of a pain in the flesh!If you really want a young couple to watch it together, take a bus to Shanghai, find a hotel to stay for a night, watch the game for one night, and leave the next morning. That’s about 2000 yuan, isn’t it just a couple? What is the price of domestic travel?That's not even counting the shopping!Isn't it just one month's salary for a young man who has just entered society?This is really not unaffordable!

In such a situation.After the vigorous marketing of Huaxia Hi-Tech's subsidiaries, half a month before the start of the nba China game, all the tickets were sold out!In this way, Huaxia Hi-Tech invested in the billboards for the Bucks, and it can be said that it was earned back at once, and it also earned a lot more!In this way, it means that we have earned at least a few NBA billboard advertisements!

As time progresses little by little.The two NBA teams have also come to Shanghai.They didn't come one day earlier, but three days earlier. They came here to beat the jet lag and adapt to the venue. Although such a China game is actually just a preseason game, it is just an NBA team The warm-up match between them is just a game for everyone to test the abilities of new players and all kinds of fringe players who are begging to enter the team. Whether it's the Rockets or the Bucks, they both take such a China game seriously!These two teams came here this time, and they really brought the entire main lineup!

Why?Because at least for these two teams.China is now their largest market, even bigger than the local market in the United States!Not to mention Houston, just talk about Milwaukee, which is the largest city and lake port in Wisconsin.It is located on the west bank of Lake Michigan, generally speaking, south of cities like Chicago, and is a major industrial and commercial city in Wisconsin.According to the US census data, the urban population is only 62.31, and the greater Milwaukee area includes various satellite cities in the surrounding four counties.In the end, the population of the greater Milwaukee area is only about 180 million!In China, it is at the level of a very ordinary prefecture-level city!It is really a lot to catch in the country!

Such a Milwaukee Bucks team really doesn't make much money-the boss invests more than 7000 million U.S. dollars a year in such a basic set.Player salaries are about 6000 million U.S. dollars, and the other 1000 million U.S. dollars are various staff salaries and various daily expenses.If people really want to make money, the most basic thing is to rely on tickets and local TV broadcast fees.Tickets are basically an average of $40 a ticket for the regular season, and their Milwaukee stadium is at a level between 1.8 and 2 people.If the game is full, there will be a total of 41 home games, and the final number will be 82.Multiply that by the $40 average ticket price, and that's $3280 million.But the problem is that a team like Milwaukee didn't have very good results before-they won't be able to change places in the seventh place if they have good results!So their attendance must be dissatisfied!

But even with a full house, that's a turnover of 3280 million U.S. dollars.The expenses in the first half of the year are topped, and then the retransmission fee of the local TV station can get more than 300 million US dollars, which adds up to exactly half a year's expenses!At the same time, like when watching a game at home, the parking lot is also a good way to make money-during the 2 hours of a game, parking is not free, but 10 dollars a time!In this way, 5000 cars drive over for one game, that is 50000 US dollars per game, and 41 games are 2050 million US dollars!In this way, most of the overall expenses have been earned back, and relying on some messy drinks, food, mascots, key chains, jerseys and other things in the stadium, this is almost enough to give in the end. The boss is just making a little money!

And this time when they came to China to compete, Huaxia Hi-Tech made an agreement with them in private that they could sell jerseys for them all year round in Huaxia Hi-Tech's online mall!Not only Milwaukee, but even the Rockets have a jersey sales channel in China!Even if they all know that there must be all kinds of pirated jerseys rampant in China, at least they can sell genuine jerseys now!They didn't have sales outlets in China before!Moreover, it seems a bit too much investment to travel across the ocean to open a sales point just for the Chinese market!This time, relying on Huaxia Hi-Tech to help, and without their investment in channel costs, it can be said that every jersey sold is their free money!Just for this kind of thing of picking up real money for nothing, can they not bring all the main players over to fight hard? (To be continued..)