Coquettish Rebirth

To be honest, this feeling that Lao Xia appeared to be more popular than others, actually appeared too late.In other people, people have already felt the rush of Jia Hongjian's "people are more popular than people"!For example, Mr. Ni Guangnan, who is the technical director, already felt the feeling of "living with dogs for my age" in the 90s!And needless to say, this feeling was only felt after comparing with Jia Hongjian.Since the beginning of cooperation with Jia Hongjian, Jia Hongjian has been "showing off" his talent from time to time.It was often Jia Hongjian who came up with a good idea as soon as he hit his head.And the idea that such a group of brains came up with is really not the kind of idea that ordinary people pat their heads and thinks up, but it is really very feasible!And if the product is really made according to Jia Hongjian's idea, then you can find that the product is really classic!It really fills the vacancy in the market in terms of functions. It can be said that it can create a sales frenzy at once, and it surprises the competitors in the same industry. They are surprised that they didn't think that the product can still do this before. !

When encountering such a thing, Mr. Ni Guangnan felt that Jia Hongjian was really a young man to be feared, and then he felt how Jia Hongjian could come up with such a good idea at such a young age!At the same time, think of Jia Hongjian who has already helped his family create such a large enterprise at a young age, and then consider Jia Hongjian's age, and imagine Jia Hongjian who has such performance at this age in the future. A new idea that may come to mind as I grow older... Why doesn't this make the old man privately lament that his age has been lived on a dog?it is necessary!For Lao Xia, such a feeling of "living to a dog" is very fresh, and it has only recently.But for Mr. Ni Guangnan and many more people, they have long been used to Jia Hongjian's monstrous behavior by now, and they have become numb.I'm too lazy to feel this way anymore, I'm too lazy to be surprised, I'm too lazy to think about whether I'm living like a dog at my age!

Having said that, after Jia Hongjian gave the idea of ​​the second season to Lao Xia, of course he let it go--we are the boss, of course we have to be the shopkeeper!If we give the idea to the following people.If you want us to follow up on the progress of the project, what is the difference between us and the middle-level and grassroots leaders?The existence of the management system is to liberate the top managers from these daily and detailed and labor-intensive repetitive management activities with high creativity and low creativity, so that the top management can spend more time and experience in low repetitive but low-repetition management activities. In highly creative management activities.Of course, now Jia Hongjian doesn't have any low-repetition but high-creative management work to do. He is just waiting for the TV series of the rural children's basketball team to be released, and take a break along the way to see how the TV series is rated.

To be honest, such a TV series is one of the few that Jia Hongjian has been paying attention to the entire filming process over the years, so of course he paid attention to it - like the "Newsroom" back then.Then Jia Hongjian just came up with an idea, and he didn't pay much attention afterwards.It seems that he didn't keep staring at it during the filming process. At most, he got some contacts to help. He asked the former German Chancellor Schroeder to participate in the filming.So relatively speaking, the TV series that is going to be broadcast now is what Jia Hongjian has devoted the most energy to over the years-this TV series about rural lolitas changing their fate because of playing basketball, it is not just Jia Hongjian It was only given the idea, but he has been paying attention from the casting, to following all the way during the filming process, and even actually performed the duties of the producer.Come to solicit various sponsorships for TV dramas!

For example, Marbury's star cloth shoes and so on, although it is said that Jia Hongjian and Marbury's company have a joint venture.Then it will be implanted in TV dramas. Although this implantation is also an advertisement for Jia Hongjian's business, isn't this also an advertisement?On the other hand, in the film, various other things have product implants, such as the simplest jerseys, such as basketball.All kinds of protective gear, even various stationery items, and the cars that appeared in the play were all placed advertisements brought in by Jia Hongjian and his subordinates!Otherwise, do you really think that the things that appear in the TV series are really randomly found by the director and the crew?How can it be!How many products in this world can only be chosen by one brand, without any other competitors?As long as there are competitors, manufacturers need publicity funds.The manufacturer has publicity funds, and our crew can find ways to cooperate in the past!

For example, for jerseys, basketballs, and various protective gear, we seek cooperation with manufacturers, and the manufacturers give us money so that we can let their products appear in the show.For example, all kinds of stationery, even cars, are of course implanted.Needless to say, cars are naturally implanted by Huaxia Motors. Although it seems easy to promote its own advertisements, it seems that it is not as hard as it is to pull other brands, but in fact Jia Hongjian is so rich that he does not let others go!Of course, this kind of embedded advertisement is effective. As long as the TV series is popular enough, then the effect of embedded advertisement will be good. Otherwise, why would all manufacturers rush to insert advertisements?The essence of such a thing as advertising is to advertise widely, that is, to let the name of the product appear in the ears of consumers over and over again, that is, to let the image of the product appear in front of the eyes of consumers over and over again, so that consumers When you have a consumption opportunity, you will immediately think of our products!The implanted advertisement is a kind of invisible advertisement, which is to convey the image and name of the product to the eyes and ears of consumers inadvertently.

So to be honest, even if you find someone else to do the placement, with Jia Hongjian's sharp tongue, how could no one come to invest in the placement?At most, it’s just that everyone disagrees on the amount of money invested. For Jia Hongjian himself, he probably has an expectation for the future popularity of such a TV series, so he himself knows the value of placing advertisements best. How, so why leave such a good implantation opportunity to others?On the other hand, in order for such a TV series to have a big enough scene, and even to have enough gimmicks, Jia Hongjian not only contacted NBA star Marbury himself to participate in the TV series, but even tried every means to contact NBA China. game!

Although it is said that after the NBA China Games was hosted by Huaxia Hi-Tech, not only did it not lose money, but it also made money, but we must take into account Jia Hongjian's thought and hard work for such a TV series!Can other TV dramas think of things like tossing about the NBA China Game?Is it their energy that can be tossed out?Obviously not!So like making money in the nba China Games, it is because Jia Hongjian knows how to do business, and that is also the characteristic of Jia Hongjian not suffering from business, not because he pays little for this TV series!

Under such circumstances, he has paid so much for this TV series, how can he not pay attention to the performance of this TV series?And such a result will come out soon - after two weeks of waiting, such a TV series about the rural children's basketball team will soon be shown on China Satellite TV.To be honest, within half a month, such a TV series definitely became the main brand of China Satellite TV, and it really tried its best to advertise in various gaps!It can be said that as long as the audience who usually watch China Satellite TV and watch TV dramas broadcast by China Satellite TV, not to mention 100%, at least [-]% of them know that such a TV series about rural children's basketball will be broadcast!

Although many people may think at the first time how China Satellite TV would think of producing and broadcasting such a TV series about rural themes and rural children's themes, they will subconsciously feel that they are not interested-because many adult viewers subconsciously feel that Rural-themed TV series, it should be TV series like "Fence-Woman and Dog" filmed in the 80s and 90s. Those TV series were good in those days, but they are too rustic now!In the past, rural themes were close to life, but now that there are so many urban populations, how many urban people would feel that rural themes are very close to them?Then of course they subconsciously feel that they may not be interested.And coupled with the stereotyped prejudice against rural people in society-not trendy enough, very rustic, it is even easier for people not to be interested in this kind of TV series with rural themes.

Originally, many consumers were subconsciously not interested in rural themes, and then China Satellite TV's drama was still a rural children's theme, so it made people feel that they would not be interested.Many times, many adult viewers, when they hear children's themes, immediately feel that this stuff is for children!Just like animation and comics, they just think that this stuff is for children before elementary school graduation. Adults should not read these things, and they will feel very boring after reading them!For example, in the 80s and early 90s, there were many children-themed movies and TV series in China, such as "Thunderbolt Beibei", isn't that just for children?Is this kind of thing suitable for adults?So it's no wonder that adults feel that children's themes are not suitable for adults.

It can be said that if this drama is not invested and filmed by China Satellite TV, if it is not the creative product of Jia Hongjian, a well-known Hollywood film producer and well-known domestic film master, if this drama is not supervised by Jia Hongjian and it is still broadcast on China Satellite TV If it is released, it is put into other companies to invest in the filming, and if other producers are creative and supervised by other people, then it is estimated that it will be difficult to sell such a play to a TV station!Because the TV station is not stupid, when people see this subject, they may not even watch the content and directly say that they will not spend money to buy it!In this way, how can this TV show be broadcast?

Under such circumstances, such a rural children's TV series still has so many gimmicks, which really made many viewers curious about such a drama.They really wanted to know what a rural children's TV series that didn't interest everyone would be like if it was produced by Jia Hongjian! (To be continued..)