Coquettish Rebirth

Such an unexpected plot designed by Jia Hongjian, of course, made such a TV series attract a large number of audiences in China!When Jia Hongjian was watching TV with Ye Jing, he was also swiping the app data with his mobile phone.What app?An app for TV's internal ratings statistics!With the development of the times, China Nielsen, a ratings survey company, has completely updated its method of calculating ratings.In the earliest days, the ratings surveys in the industry were based on a sample of [-] households across the country, and then through door-to-door surveys or telephone surveys, to sample and count the ratings.Such a method is of course quite outdated, so when Huaxia Hi-Tech and ac Nielsen jointly established a joint venture, they adopted a new statistical method. So through the built-in software of the set-top box and the transmission through the cable TV cable, it is possible to transmit the ratings in real time!

And such an approach, almost ten years later, is even more updated!Although the overall concept is to use set-top box products to count real-time ratings, with the development of network technology and machine hardware in the new era, the statistics of ratings are no longer comparable to ten years ago-ten years ago, Although it is said that the instantaneous ratings can be calculated, for example, the ratings of a certain set hot episode is played, which can be calculated, but the results will have to wait until the next day!But it is different now. With the development of network technology and computer hardware and software technology, it is now possible to check the ratings in real time!

In other words, in fact, the ratings within two to three minutes can be queried directly in the background of China Nielsen's software!And such a software background of China Nielsen, of course, is provided for use by various TV stations for a fee.At the same time, because Huaxia Nielsen is still backed by Huaxia Hi-Tech, a technology giant at this time, and Huaxia Hi-Tech has its own sphone smartphones and other equipment, so it is completely normal to develop an app!Then after such a combination.The result is that as long as the backstage of China Nielsen is connected to the mobile phone, through the account specially authorized by China Nielsen, you can remotely watch the ratings of all TV programs that are broadcasting "at this moment" directly through the mobile app at home!

Of course, when it is said to be "at this moment", there is actually a bit of a delay, about 2 to 3 minutes.And when there are too many people inquiring, there will be some freezes and slow refresh.But in any case, this is the technological benefit of the new era!This kind of stuff was completely unimaginable before, so when such a function was developed, it really made the executives of various domestic TV stations applaud!They can directly check the audience ratings of key programs in the channel anytime and anywhere with their mobile phones at home. What else can help them intuitively understand the market's reaction to their programs?

As for Jia Hongjian, when he checked the app, he found out that the ratings of this TV series were not too high when it first aired, around 1%.As a TV show.The ratings can reach 1%, which is quite good.After all, such a data is not a sample survey data, but a large-scale real statistical data!Families across the country watch TV, as long as they use the limited TV set-top box of radio and television, then the data will be automatically counted in the background.As for the audience rating, it actually counts how many households out of the total number of households able to watch TV in this time period have watched the TV series.That is to say, assuming that there are 10 households with TV and cable TV installed at the same time, it means that they have the ability to watch TV for a short period of time.But it doesn't matter whether they turn on the TV or are away from home for something.These one hundred households are all the users who are watching.Then if there are only 1 households watching TV with their TVs turned on at a certain time, and only 1 household is watching TV dramas of China Satellite TV at the same time, then China Satellite TV’s ratings will be 10%, and its market share will be 10%—— That is to say, in such a period of time, [-]% of all the people watching TV have attracted to watch our TV series.

So this 1% ratings really represent a lot of viewers!There are 13 billion people in our country, 12 billion people are able to watch TV.That's okay, right?Among the 12 billion people who are able to watch TV, based on the calculation of a family of three to four members, then there are 1 to 300 million families.These 400 to 1 million households are the majority of TV viewing in China, regardless of whether they can turn on the TV or not.Regardless of whether they watch TV or not, they are also watching the market, and the ratings still have to use them as the denominator.So 1000% ratings means that 1 million to [-] million households watched Jia Hongjian's TV drama the first minute after it aired, which means that about [-] million people watched it in just one minute!This is already a good result!

These 1000 million people are still the ratings in the first minute of the TV series, just representing those people who have been locked in front of the TV and waiting for the TV series to start!There are still many people who may watch the show before it starts, and then dial to another channel to watch it for a while, and then switch to the channel after finding that the TV is almost on the air?Is it possible that something happened and I came back late?It can be said that with China Satellite TV's various promotions in the early stage, the ratings should rise all the way within 1 minutes-are new viewers constantly switching channels and starting to watch this TV series!And whether such a TV series is good or not, and whether it catches people or not, it depends on the data performance after 10 minutes-if the TV series does not catch people, then in general, there will be an objective loss of ratings after 10 minutes!Because the viewers find it boring, they have already switched channels after watching it for 10 minutes, so a large number of users are lost in this way, isn't it just a drop in ratings?By reviewing the ratings data like this, it is true that you can quickly find out whether the design and shooting of the TV series are good or not!

So how about the data of such a TV series hosted by Jia Hongjian?That's pretty darn good!Within 1 minute of the TV series starting to air, the ratings were 1%, and then 3 minutes later, when the flashback began, explaining why the protagonist came to this mountain village school to apply for a job, the ratings were still rising all the way, not dropping at all. mean!The ratings went from 1% to 1.3% directly!That's almost 1300 million people! It attracted 3 million more viewers in 300 minutes. How big is this increase?And 15 minutes after the TV series aired, the plot probably explained all the flashbacks, and when the first suspenseful point was over, the ratings were as high as 2%!This is what 2000 million people across the country are watching!And in such a period of time, the number of people who really turned on the TV is actually only 3 million people!So to be honest, our market share is already one-fifteenth!

Generally speaking, no matter if it is a TV drama or a TV show, it actually keeps losing viewers when it is broadcast—because all kinds of people have hundreds of tastes, so anytime, anywhere, some people will think that the content currently being broadcast is not interesting , or for one reason or another, viewers switch channels or even turn off the TV.Therefore, the ratings must be good. In fact, in addition to reducing these lost people as much as possible, we must also try our best to catch those viewers who temporarily change channels during the broadcast!Only in this way can the overall ratings be kept stable or even increased!As for the TV series produced by Jia Hongjian, after it was aired, according to the statistics on the mobile app, the number of people lost so far is quite small!And the audience attracted along the way is always there!This is the guarantee of rising ratings!

After the protagonist finished reviewing the reasons for his "going to the countryside", the protagonist asked the principal why he was not welcome to be a mountain village physical education teacher, and at this time the principal explained the reason - if the protagonist takes him for three and a half months, and then greets him If you don't fight and run away, won't the mess be left to the teachers in the school?Seeing that the protagonist is from a big city and looks very idealistic, the principal will of course be heartbroken!Then the protagonist made various guarantees that he would not run away, and then the principal said that even if the protagonist stayed, the school would not support the protagonist's basketball education much... Such a plot is simply amazing!Because domestic TV dramas are made, at such a time before the first episode, all kinds of deliberately prevent the protagonist from doing good things!According to ordinary people's thinking, young people with western style in the city idealistically support education in mountain villages. Teachers and students in mountain villages should welcome them!But why is this headmaster not welcoming at all, and also disgusted in various ways, even trying to use words to run the protagonist away?

Such a plot setting that conflicts with the thinking of ordinary people really makes the audience want to stop!After all, people are curious. After seeing such a plot where the protagonist wants to do a good job but is not going well, they will of course be curious about what will happen next. At the same time, they have foreseen that the protagonist will definitely encounter many difficulties in the future. !Then they had a kind of blind confidence in Jia Hongjian, and they felt that Jia Hongjian didn't seem to be able to design the protagonist like ordinary screenwriters. How could it go smoothly?Maybe arrange for the main character to actually run away in the end?Thinking of this, the audience will certainly not change channels, and of course they will not give up such a TV series!So when the first episode ended, the ratings had risen to 2.1%!This is still the first episode!If this is put in the last episode, how much will the ratings be? 3% is definitely not a problem, is it?What about the 5%? (To be continued..)