Coquettish Rebirth

With the broadcast of the TV series, the ratings of Jia Hongjian's TV series about rural children's sports, which was not favored by the industry at first, really continued to rise all the way.When more than a dozen episodes were aired, the ratings reached 9%, and then as the plot progressed deeper and deeper, of course the ratings continued to rise all the way.After more than a dozen episodes, after the little girls won the championship of the city's basketball game, and then went to participate in the national competition and were slowly reported by reporters and became famous in the province, the ratings had already rushed to 12. % up!Then when the well-known middle school coaches in the province came to inspect, and then called a few students to the provincial capital for trial training, the ratings were as high as 14%, and at the end of the day, the girls were all picked up by various provincial key and provincial When the key cities and prefecture-level cities were recruited, and the little girls were happy that their fate could finally be changed and thanked the protagonist, the ratings of that single episode even reached 17%!

Then when the parents of the protagonist's girlfriend came to "force the palace", the ratings of such a finale reached a new high of 19%!And this means that on average, the overall average ratings of such a drama will be as high as 9.9%, which is close to 10%!What does this number mean?This means that Jia Hongjian's drama instantly became the highest-rated TV drama of the year!It can even be said to be the drama with the highest reputation, the best ratings, and the best market response during the year!Such a data has the effect of a bomb explosion in various TV stations!Especially for TV stations with more ideas like Mango TV, I don’t know how many times they have held a meeting to analyze a drama like Jia Hongjian!

In the past, Mango Channel held executive meetings to analyze Jia Hongjian's dramas. They were all analyzing why the ratings of such a drama were so high, whether they could learn from it, and whether there was something wrong with their market sense. Later, they researched it. The result is that their sense of the market is still correct. Jia Hongjian's film has a good effect, just like the popular and well-received "Titanic" appeared in Hollywood. This film is also at the top of the historical box office list top three.Then he also won various awards at the Oscars. It can be said that both the artistic level and the commercial level have been greatly affirmed.Can the achievements and methods of this kind of film be learned by other Hollywood films?Certainly not!Therefore, other Hollywood manufacturers did not see that they immediately followed suit and made "XXXX", nor did they see a film that mixed disaster and love to achieve the same results.Other manufacturers in Hollywood continue to go their own way.Or make money by making commercial films with obvious commercial elements, so why did Mango Channel change?

However, the content of the analysis in such a meeting is different. If we say that after the previous meeting was discussed, Mango TV still insisted on its own path, and turned their "Ugly Invincible" into a more "thunder drama" .If they are going to pay more attention to the low-end and mid-end viewers, then their current meeting is to analyze how much money Jia Hongjian and his China Satellite TV can make through such a drama!That's right!Although Mango TV is not going to learn from China Satellite TV, or from Jia Hongjian's plot and theme operations, it doesn't mean they can't analyze the profitability of their products, and it doesn't mean they can't learn how to place advertisements!

Jia Hongjian's rural children's sports-themed film impressed the executives of Mango TV the deepest, that is, all kinds of embedded advertisements without trace.Originally, domestic audiences, especially young audiences, especially like to catch the "tells" of movies and TV shows.For example, the scenes of gangsters in movies and TV shows.Young people like to take screenshots and put them on the Internet. Like some advertisements, young people also like to take screenshots and put them on the Internet.In fact, the executives of Mango Channel are more sensitive and professional than the netizens who like to do these things!They can play an episode of TV series back and forth a dozen times to study the placement of advertisements in it!After all, Mango TV relies on advertising for a living. They are professionals, and their motivation is different from that of ordinary netizens who like to catch their feet!

Mango TV is well aware of how many product placement ads there are in a TV series like Jia Hongjian, maybe even better than Jia Hongjian himself, but they just don’t know that such a TV series relies on these placement ads How much money was made!China Hi-Tech is not a listed company, nor is China Satellite TV.So this means that Huaxia Hi-Tech, the parent company, and its subsidiary, Huaxia Satellite TV, have absolutely no reason to disclose their financial information to the public!So in the end how much money such a play made, except for the people who dealt with China Satellite TV and China Hi-Tech, basically everyone relied on guesswork!Even many employees in China Satellite TV rely on guesswork to estimate how much money this film has made for the station!

It is actually very difficult to guess like this, and the people at Mango TV also know that such a drama is very popular.However, the placement of advertisements is different from the advertisements inserted in the middle of broadcasting TV dramas.The commercials that are inserted in the middle of the TV series can be sold temporarily, and the advertising time must be clearly marked!Such a clear price tag can of course be heard by peers, but the placement of advertisements is different.The placement of commercials should be negotiated before the film is broadcast-this is already quite late, in fact, it is best to negotiate before shooting, so that a lot of prop money can be saved during shooting!And talk about placing advertisements before the TV series is filmed.Then the price is really hard to find out.After all, even if a listed company bought the qualification to place advertisements, there would not be a detailed entry in the financial statements showing how much advertising funds were invested in Jia Hongjian's TV series!People will only show how much advertising expenses have been invested in a certain month!And such an advertising fee is still calculated with the advertising fees of various other TV stations and other media!

So wouldn't it be useless to hold such a meeting at Mango Taiwan?Of course not!There is no impenetrable wall in the world!Although most of the placement advertisements Jia Hongjian gave to his own company or companies related to him, the problem is that there are still some companies that are not related to Huaxia Hi-Tech!And the bosses of these companies may not be able to control their mouths!Especially after they spent less money than commercials in the middle of TV drama broadcasts and achieved similar results, these bosses will of course feel that they have picked up a big deal, and they may be happy to leak all kinds of rumors ah!For example, a certain sports brand, because it sponsored the advertisements for implanting jerseys and various protective gear in a drama like Jia Hongjian, ended up spending 2000 million yuan to buy advertising time in front of the TV. Money works!But how much did the boss invest?In addition to the worthless sponsorships such as physical jerseys and protective gear, the real advertising placement fee is only 500 million!

Of course, this price is not what the boss personally told the executives of Mango Channel, but the rumors circulating in various markets.And such rumors are now a basis used by the executives of Mango Channel to calculate how much money Jia Hongjian made from his films!Although they also know that such calculations are unreliable, at least the general direction is correct, at least the approximate order of magnitude is correct!So after such a calculation, they found that the basketballs in the TV series are American Wilson basketballs, and the advertising investment is about 500 million, right?After all, I have to give the ball a close-up from time to time.Then jerseys and protective gear are 500 million, and then the clothes worn by adults in the play are sponsored by several brands. Why does this cost 300 to 500 million?The sneakers are Xingbli brand. Xingbli Jia Hongjian and the others have invested in it. If they didn't, how could the sponsorship fee be 500 million?These few things alone can almost have more than 1000 million to 2000 million advertising fees!Then it seems that the car in the show is sponsored by Huaxia Automobile. If this car is sponsored by another company, why does it cost several million sponsorship fees?

So the executives of Mango Channel calculated with their fingers, and felt that it is very, very possible for a TV series like Jia Hongjian and the others not only to recover their investment, but also to make a small profit before it is released!A TV series like Jia Hongjian's is very well-produced, but because it is a fashion drama and there are no particularly well-known actors, the cost of an episode of 100 million is considered pretty good. !Although the investment level of 100 million TV dramas per episode is only mid-range in China, some costume dramas even have a large investment of 150 million to 200 million per episode!But the money was spent on various props, costumes, make-up, and actors' remuneration!Jia Hongjian didn't have any well-known actors in a play like Jia Hongjian's. Even all kinds of middle-aged people were practical supporting roles who were looking for good jobs and low prices. The 100 million investment would definitely be given to them!So in this way, for such a TV series with less than 30 episodes, the investment is 3000 million yuan, right?

And the executives of Mango TV can calculate the income from placing advertisements to be close to 4000 million, so how can they make money before the film is broadcast!Coupled with the various advertising revenues during the broadcast, it is really easy for China Satellite TV to earn 2000 million or more for such a drama!What is the concept of investing 3000 million yuan in a play and making a profit of more than 2000 million yuan?The return on investment is close to 100%!Although the content and themes of Jia Hongjian's films are not convenient for Mango Channel to learn from, but this kind of placement advertisement makes money...should they be able to learn from it? (~^~)