Coquettish Rebirth

Ding Haitao was puzzled by Jia Hongjian's strategy, but he was not a young man after all, and he didn't just stand up and question Jia Hongjian when he assigned tasks.He knew that he had to give the boss Jia Hongjian face no matter what, even if he had any doubts, he could turn around and ask them in private.But at such a time, Jia Hongjian, who had finished assigning the task, noticed Ding Haitao's inattentive and slightly puzzled expression. Ding Haitao was planning to ask questions in private after the matter was over, but Jia Hongjian was not going to do that. He directly asked Ding Haitao in the conference call—"Haitao, what's the matter, do you have a question? You might as well speak up if you have any questions."

Ding Haitao was taken aback for a moment, and subconsciously turned his head to look at the people around him, but at this moment he just listened to Jia Hongjian and said: "It's okay, as long as you have doubts about work, you can ask directly. Doubtful, for example, how can I find Ye Jing who is as beautiful as me and has a good family, then I will ask in private after the meeting..." Jia Hongjian made such a joke, and immediately everyone in the conference room laughed up.Ding Haitao also smiled, dispelled the doubts in his heart, and asked directly: "Mr. Jia, I wonder if our Huaxia Automobile has always aimed to improve its technical level and technology accumulation? We don’t buy brands very much. Why are we buying GM and Ford? As far as I know, these American companies often implement platform strategies. From sites to models, basically any sub-brand products are available. They are almost the same, but there is a certain difference in appearance, configuration and interior. If you really want to use an analogy, it’s like having a plastic surgery to make the face look like a butt, but the inside is still the same... …In this case, if we acquire those brands, we shouldn’t get any useful technology, right?”

Hey!When Jia Hongjian heard Ding Haitao's question, he really gave Xiaoding a thumbs up in his heart!Good question!He, Jia Hongjian, is not a person who is afraid of losing face, and he is also confident in his daily management. He believes that there will be no people below who are stupid enough to ask some unsightly questions without saving himself face.I also believe that no one in the company will deliberately sing against him in this kind of meeting.Since he has this kind of self-confidence, then Xiao Ding's doubts must be based on work-related doubts, and this kind of doubt may not only be Xiao Ding's, but others may also have it but did not say it.In such a situation.It is very necessary to unify the management of these Huaxia Motors and let everyone understand why they are doing this and what effect Jia Hongjian wants to achieve!Otherwise, if even the senior executives of Huaxia Automobile did not understand why they wanted to acquire foreign brands.Finally, through layer upon layer of layout and communication, what will the order transform into the ears of the grassroots staff?

Uploading and distributing is very important, but to do a good job of uploading and distributing, it is necessary to let the conveyer understand the core of the order and the task!Otherwise, the cadres are the ones who convey the orders, and it is easy to make up brains in the process of detailing the tasks, and it is easy to go astray!Because one of the jobs of the cadres is to make various abstract orders detailed and executable in accordance with the above spirit!

"Haitao's question is quite good! We will take this opportunity to acquire overseas auto brands, especially the sub-brands of Ford and GM, not just for one brand! Indeed, what Xiao Ding said makes sense. In Hyundai In the automobile industry, especially some automobile groups in Europe and the United States, it is very popular to carry out platform and modular design. For example, platform development starts from the development and design, to equipment foundation, production process, manufacturing process and even automobile The core components and quality control are integrated into a set of solutions, and then matched with various modular equipment like building blocks, which greatly reduces the various costs of the automobile group's design, manufacturing and maintenance. But such One way is to make the difference between the car brands under the banner not too big, and more often rely on marketing to forcibly distinguish the market image between the sub-brands. It’s like Procter & Gamble’s shampoo, Sassoon, Head & Shoulders, Pantene, etc. Rejoice is all theirs. But they have caused Head & Shoulders to specialize in anti-dandruff through publicity, Rejoice is for natural suppleness, and Pantene is for repairing damaged hair! In fact, there are really so many products in essence. Is there a difference? In fact, it is not necessarily!"

Said here.Jia Hongjian paused, "Then why are we taking advantage of the opportunity when the European and American subprime mortgage crisis has spread to the real economy to try to acquire the brands of the European and American Automobile Group? This is mainly because a few years ago, the European and American Automobile Group It is determined by the trend—at the end of the 20th century and the beginning of the 21st century, European and American companies began to merge. At that time, it seemed that companies could not keep up with the trend if they did not merge. It was also at that time. Like Volvo, Saab and other relatively small brands in Europe have also embarked on the road of seeking mergers and seeking a larger market. So Ford Motor acquired Volvo in 99, and GM officially acquired it in 2000 a year later. Purchased the remaining shares of Saab, thus fully merging Saab. But after a few years, such as Volvo and Saab, the merger with American car companies is not very good. The two American companies originally had many brands. It’s gone, it’s really impossible to expect people to give Saab and Volvo more resources. And when these two companies are in crisis, if calculated according to the sales of sub-brands, they will definitely divest some less high-quality products. assets, like Volvo and Saab, must be among them!"

At this point, Jia Hongjian paused for a moment, ready to talk about the most critical point - "At the same time, don't forget that Saab and Volvo have only been integrated into the European and American automobile groups for less than ten years, and they have been accumulating for decades before. The technology! In ten years, their technology may have come to a standstill, and their technology may not be able to stand out in the most mainstream market. But for us Huaxia Automobile, it is rare. Advanced technology! The Luofu model we introduced before has a thorough understanding. The Luofu is still the technology of the late 80s! And Saab and Volvo are both the technology of the late 90s and 2000! This is 10 years ahead of Luofu! This is the most advanced technology that we can buy with money now! As for the more advanced technology, needless to say, as long as those giants don’t go bankrupt, they will never sell it to us! How can they mess up if they sell it to us? ?At the same time, because the technology of Saab, Volvo and other brands is 10 years behind that of the auto giants, it is relatively easy for other auto giants to nod and sell them to us!"

At this time, Ding Haitao understood immediately. It turned out that the acquisition of sub-brands was not for the sake of selling money, but for technology!He Ding Haitao is a student of the best car design master in China, and he is also a proud student of Master Guo. Of course he loves technology!Now when he heard that foreign technology was to be imported for digestion and absorption, he immediately felt as if he had been beaten with chicken blood, and his whole body was full of passion and strength! "Mr. Jia, let me take the lead in handling this matter? Let me take the lead in talking about the introduction and acquisition! As long as we can introduce advanced foreign technology to our company, digest and absorb it, and let our own technology develop by leaps and bounds, let me not It doesn't matter if you eat or sleep!" He said directly to Jia Hongjian in a state of excitement.

Jia Hongjian saw Ding Haitao's drive through the computer screen, and immediately smiled, "Sometimes it's not a good thing to rush too much, this matter should be handled according to the division of labor just now, and you will still help as the deputy of the team." When we talk about business, we have to look like we are talking about business, and we can’t seem too eager, you know? Look at how many women want to buy things, but how many of them seem to have to buy as soon as they enter the store? They are determined to win, Then you will definitely be slaughtered. And it doesn’t matter if you want to show it or not, even if you are not satisfied with the price and turn around, you can get a good price instead! Although our company has a lot of money, it saves money by buying a brand, so we can have More money to buy more brands and more technology? You are not good at bargaining and negotiating, you have to let a professional do it, you are suitable to provide technical support for professional negotiators!" Jia Hongjian said with a smile .

In the previous division of labor arrangement, he just let someone else be the leader of the acquisition team, while Ding Haitao existed as the deputy team leader.As soon as Ding Haitao heard that he wanted to acquire technology, he immediately got excited and became the leader of the team, but Jia Hongjian couldn't follow his wishes!This is also to protect Ding Haitao. If he nods and lets Ding Haitao succeed in snatching the class and power, what will happen to the person who was originally assigned to be the team leader?People may also think that he was the one who made the decision, but suddenly became the second-in-command, wouldn't he feel a little uncomfortable?How to let the right-hand men below have the drive to rush to work, and at the same time control the drive of the subordinates so that they don't hurt each other, and don't let each other start fighting for power, this is what the boss needs to do!The atmosphere in Huaxia Motors is quite good now. There may be some factions, but there are no conflicts between the factions.Could it be that Jia Hongjian insisted on pampering Ding Haitao, causing conflicts between several factions, and destroying the good atmosphere in the company?Of course not!

Ding Haitao's previous request was impulsive, but after hearing Jia Hongjian's words, he also calmed down.When he thought about it himself, he really felt that this matter might be a bit offending, but fortunately, Jia Hongjian's persuasion was to save everyone's face, so after Ding Haitao came back, he turned to the person who was mainly in charge of the negotiation. Lao Zhang smiled apologetically, "Brother Zhang, I'm sorry, I was a little excited when I heard about technology just now, I shouldn't be grabbing power! Mr. Jia is right, professional matters must be left to professionals, Brother Zhang You are the most professional negotiator in our company, you must be in charge of this matter!" The big Zhang heard Ding Haitao's softness, smiled and forgot the unhappiness just now... (~^ ~)