Coquettish Rebirth

"For the slogan and concept of flying close to the ground, I really love and appreciate it!" Jia Hongjian said with a frenzied light in his eyes, as if he was talking about his favorite thing. It’s the same, “So when I asked them to design the secret next-generation pure electric vehicle, they used the fighter jet design concept! For example, we even used a head-up diffraction display to display speed and navigation, etc., which is shocking enough ?Then the center console and instrument panel in the cockpit have been specially designed to learn the mode of the one-level three-down multi-function LCD screen of modern fighter jets. We just want consumers to feel that they are driving like they are driving It's like flying a fighter jet!"

Jia Hongjian described incessantly how the design of the next-generation electric vehicle that Tesla internally researched was close to that of a fighter jet. What he said was what he could say, and what he said was basically superficial and A gimmick, something that other manufacturers can imitate in a few days if they want to make it!But these things he said are really in line with the appetite of Saab engineers!The slogan that people have shouted for decades is to fly close to the ground!The first generation of Saab designers were really aircraft designers - at that time, Saab Automobile had not yet separated from Saab Defense, and their factories were building cars and airplanes at the same time, so there must be many places that would use fighter jets The design experience is transplanted to the car.But up to now, Saab's automobile industry and aircraft industry have long been separated, but the two parties share a brand.Under such circumstances, Saab's designers often only retain a habit of finding inspiration from fighter jets to design cars. When they heard that Huaxia Automobile went further and incorporated the design of fighter jet cockpit into the car , Isn't that the feeling that you have found your own family all of a sudden?Didn't you immediately feel like you've found someone you like?

So all of a sudden, these engineers and designers gathered around Jia Hongjian to "enthusiastically" discuss the experience of designing cars with Jia Hongjian.The reason why we say "enthusiastic" is because the Nordic people's faces are relatively stiff due to the freezing environment all day long, and they even seldom smile. You can't see their enthusiasm!

After such a hot chat, these engineers obviously forgot how they wanted to resist Chinese acquirers before.Now they are surrounded by Jia Hongjian one by one, which really treats Jia Hongjian as a team leader—although Jia Hongjian is not like these designers and engineers, who have been trying hard to design fighter jets for many years. The concept was integrated into the car design, but Jia Hongjian is a businessman!Jia Hongjian is the boss of Huaxia Automobile!So in fact, Jia Hongjian was thinking about how to go about his car company from time to time.How the product should be done.So although Jia Hongjian was no match for these designers and engineers in terms of how to make cars safer and how to make cars fly close to the ground, how to find gimmicks for cars and how to use these gimmicks to attract these technical nerds.Jia Hongjian is very good at it!

After all, as a businessman, Jia Hongjian is best at marketing, which is to find out what the other party is interested in and then create a point that makes people feel bright, and finally let the other party pay for it!Isn't that what marketing is all about?Isn't it just selling products to consumers through various methods?But now Jia Hongjian's product is his personal image, he just wants to find all kinds of gimmicks that can make the professionals in front of him feel bright, and sell his personal image to these people, so that these people think Jia Hongjian is very ox!

For example, the issue of Internet access in cars has been discussed internally by Dongdong Huaxia Motors and Tesla, and various experiments are also being carried out.The specific method is to build a SIM in the car, so that the car itself can connect to the Internet while the car is driving!Such a concept was originally just a gimmick, but it was designed by Jia Hongjian to make the Tesla SUV look particularly high-end, and then based on such a thing, he designed various functions that can use the Internet, such as what kind of car On-board computer software upgrades, engine management software and gearbox programming upgrades, etc. After the functions are designed in this way, it seems necessary for the car to be able to access the Internet.If we cooperate with the communication provider later and ask the communication provider to provide a more cost-effective Internet package, then naturally consumers will love it, right?At that time, maybe the car owner and his family will not need to connect their mobile phones to 3G after they get on the Tesla car.Instead, use the car to connect to the Internet and share WIFI!This way, the Internet access fee is even cheaper!

Such a car Internet problem, expressed from Jia Hongjian's design ideas, is the above-mentioned things.But after some processing by Jia Hongjian, it's different - is the data link popular among fighter jets now?Is it true that the radar of some early warning aircraft detects the enemy outside the long-distance visual range, and then directly shares the information with the fighter through the data link, so that the fighter pilot can directly know where the enemy is and how far away?Even several fighters can cooperate through data links.One fighter can lock a certain fighter, and then another fighter can launch a missile to hit the locked fighter... Then Jia Hongjian made such a design for the car to connect to the Internet, saying that it was inspired by the data link on fighter jets and other military aircraft. , isn't this the end?Doesn’t this suddenly make the Norwegian engineers and designers feel that Jia Hongjian should be one of them?

Then there is the question of what kind of car’s on-board computer information is open to ordinary users-some cars in the past few years have really started digital transformation, what kind of car’s engine management software and what kind of built-in firmware for the transmission, that’s all Part of the digital transformation.For some luxury cars, you only need to connect the data cable to the engine or gearbox during the car inspection, and you can see the dense program data and so on.But these things are not disclosed to consumers!Accessible only by professionals!As for Jia Hongjian’s design, it is to connect the on-board computer with the super-large flat-panel display on the center console, and then use the built-in new Android system and the redesigned car data-oriented front-end interface for consumers. This allows consumers to see various information inside the car directly through the center console!

For example, the running status of the engine, the running status of the gearbox, how is the tire pressure, how many liters of fuel is there in detail, how much fuel is consumed per kilometer on average, and how much power is in the car's battery... These things are actually really important. The function is not too revolutionary, but it can make consumers feel that they have been exposed to content that they could not reach before, and make them feel that they can understand their cars in more detail!Then after Jia Hongjian made some speeches, these designs became the inspiration Jia Hongjian got from the digital transformation of fighter cockpit instruments-modern fighters have undergone avionics transformation, and they have added some function display.These displays may be only one, two, two or three display screens, and each display screen may be about 10 inches, but there are many buttons around, and various information can be displayed by pressing different buttons.From what altitude, flight status, to the status of various weapons of the aircraft or maps.Jia Hongjian said that he was inspired by the design of these fighter jets, so he wants to make these things in the car as well!

This makes Saab's engineers and designers regard Jia Hongjian as a confidant!Absolutely!If it is true, the designs that Jia Hongjian mentioned are all superficial!All of them are things that other families can quickly copy. It can be said that they are just such a small idea that came up with a slap in the head.But these things, after Jia Hongjian's three-inch tongue, became how he thought about how to design cars based on fighter jets, and became his own Saab designer at a young age. , completely rethink how to design cars with a Saab philosophy!After such a detailed discussion, when night fell, such a group of designers and engineers almost became Jia Hongjian's fans, they almost became Jia Hongjian's fans!

And when selling his image to Saab's designers and engineers, Jia Hongjian did not forget to add some of his own personal goods.For example, quietly guide these people to think about how to design products to make the company better!Making the company better does not necessarily mean changing the design concept of the car, nor does it mean changing the previous Saab style of investing a lot of money in research!Jia Hongjian chose the method of persuasion, which is to suggest that everyone change the price of the Saab from the price of an Audi to a price similar to that of a Porsche!Start going the upscale route!

Originally, the cost of a car remains high and the sales volume is not very good, so there are only two ways to go.Either give up your own characteristics, lower costs, and then increase sales, and start playing to win by volume.Walking on such a road, it is almost the same as Audi!And the other way, that is, since the cost cannot be suppressed, it is better to increase the price, to further improve the product, and then go directly to the high-end route, directly changing from Audi to Porsche!Even if the sales volume is still low in this way, the profit of a single product will increase, which will also turn the company into a profit, right?And what Jia Hongjian poured into Saab's engineers and designers was to tell them that there was no problem with the previous design ideas!It is to tell the people of Saab that they are not going the wrong way, that they should not be perfect, that they should imitate Audi as GM asked them to do, but that they are not perfect enough!It is to improve the design and manufacture of products, to eliminate all kinds of small problems, and to further sublimate Saab's brand!Then everyone cooperates to sell this further sublimated brand to China, which is growing rapidly and is already the second largest vehicle market in the world! (~^~)