Coquettish Rebirth

Ye Jing followed Jia Hongjian to pay attention to Ssangyong and SAIC for a few days, and after listening to Jia Hongjian's analysis of the reasons why SAIC and Ssangyong had come to such an impasse, she suddenly thought of something, and hurriedly asked: "Hung-chien, wouldn't the Saab and DSI we acquired be the same? I feel that Saab is similar to Ssangyong. Saab is not well-known in our country. Their main engine technology and automobile manufacturing positioning are also in the big row. Quantitative... Will Saab not be able to open up domestic channels? Will it be the same as Ssangyong in the future?"

Hearing Ye Jing's question, and seeing her somewhat anxious expression, Jia Hongjian was suddenly happy, and he smiled and kissed Ye Jing.As a result, this kind of behavior made the second monk Ye Jingzhang puzzled! "What's the matter? You talk! What are you doing?" "I saw you working hard to learn how to run a business, watching you think hard, and knowing that you did all this for me and for us, so I was moved." .” Jia Hongjian smiled and hugged Ye Jing. "Hmph, it's good if you know... By the way, hurry up and tell me, will Sabo be like Ssangyong?" After Ye Jing jiaojiao, she suddenly remembered the previous question, and hurriedly asked.

"No!" Who knew that Jia Hongjian replied firmly.He didn't even wait for Ye Jing to ask, and started to explain directly, "Why didn't Saab become like Ssangyong? First of all, Saab mainly makes cars instead of SUVs. Ssangyong mainly makes SUVs, but such a SUV The model dilemma is that the market is not very big in China. Consumers don’t know much about SUVs. In their opinion, SUVs may be just off-road vehicles, which are used to drive various wild road conditions. For other overseas countries, since 2000, it has been a process of rising oil prices. The fuel consumption of SUVs is higher than that of cars, not to mention that Ssangyong's SUVs still have large displacement, even if they use diesel oil, this is actually not true. It’s not very easy to sell. So they don’t take advantage of the Chinese market and other countries’ markets, and at this time, their own brand is not good. It’s normal to have a bad result.”

After talking about this, Jia Hongjian paused, "For example, in China, although diesel is cheaper than gasoline, but diesel trucks are not enough to refuel, how can there be cheap diesel for SUVs! Saab is different, Saab itself Although the models are turbocharged engines with a displacement of 2 to 0, they are still gasoline engines after all, so relatively speaking, they will not sell well in Europe. Because Europe, especially Germany, oil prices are quite expensive! The price of oil is much more expensive than in China. At the same time, there are not as many trucks there as in China. Relatively speaking, the supply of diesel is relatively sufficient, so of course ordinary people are more willing to drive diesel cars, saving money! And diesel cars themselves are cheaper than gasoline. The car is also fuel-efficient! Of course, diesel power is sold well in Europe. But it is strange in the United States. Diesel in the United States is actually more expensive than gasoline! So for American consumers, when the overall price of oil is cheap, gasoline is enough for people. , and when the oil price is high, it is more expensive to buy a diesel car. Why do people buy a diesel car? So relatively speaking, Saab’s sales in Europe are not very good, which is normal. Easy to sell!"

"In terms of technology, Saab itself has more technology than Ssangyong. Saab, you know, they started making cars after World War II, and it has been five or sixty years now. As for Ssangyong, they only started in the 60s. Established enterprises. In the 80s, South Korea became the four Asian tigers. In the 80s, South Korea lifted martial law and military control, and then began to vigorously develop its economy. Before that, South Korea’s life was much harder than North Korea! In other words, compared with China In the case of the reform and opening up. Even if it started in the 70s, we established Huaxia Automobile in the 80s. This is the same as SsangYong’s establishment in the 90s. In fact, for their respective countries, they are in a similar process. Both are countries with rapid economic development and ordinary people’s income. At the beginning of the increase, when the demand for automobiles was approaching, automobile companies were established on both sides.

Then in the mid-to-late 90s, Ssangyong encountered the Asian economic crisis.And our Huaxia Automobile has been established for more than ten years now.So to be honest, what technology has Huaxia Automobile developed by itself?There is really no accumulation of independent technology!What kind of technology can a new enterprise accumulate in the past ten years?The technology of our Huaxia Automobile was introduced after we bought Luofu, and now we bought Saab and DSI for the technology.In short, Ssangyong, like our Huaxia Motors, has no technology itself, so after the acquisition of Ssangyong, how can such a company without technology market its products?Enterprises do not have technology, what advantages do the cars they make have besides being the most beautiful?What's more, fans of SUV models agree more with RAV4 and CR-V, which have extremely high sales in the world! "

Jia Hongjian stayed for about a minute for Ye Jing to digest the content, and when the time was up, he continued: "But Saab is very skilled. Although these technologies may not be popular in general, at least it looks like Saab uses turbocharging. Decades of experience, that is what we urgently need at Huaxia Hi-Tech! So for us, the acquisition of Saab is much better than SAIC’s acquisition of Ssangyong, at least in terms of absorbing technology! On the other hand, the essence of Ssangyong’s previous crisis , That is, the management level is too poor and the sales volume is too low. Although Saab’s sales volume is too low and it does not obey GM’s management, we have successfully convinced Saab’s personnel that before we signed the acquisition agreement, we were with Saab Have the representatives communicated? Didn’t they convince white-collar workers and blue-collar workers to accept our acquisition and agree with our plan for Saab’s future route? If this is the case, after we take over Saab, they won’t disobey Management! And your husband, how clever I am, will I not seize the key position at Saab? Will I let their subordinates join forces to make trouble? It's impossible!"

That's right!No matter what Jia Hongjian said, we are born to like to ponder people's hearts, and we are still reborn, so we have decades of mixed society experience for no reason, so we can see people's hearts clearly!Under such circumstances, Jia Hongjian could manage all kinds of smart Chinese people, let alone those straight-hearted Nordics!To be honest, the "national character" of Europeans is also diverse.Everyone says that the Germans are stubborn and the French are romantic, but in fact the Italians are... to put it bluntly, scum, all kinds of bastards.Doing business with Germans and French is okay, but doing business with Italians is really terrible.Although they are also Europeans, but the Italians, especially the southern Italians, if they really say something, they will fart, and they themselves will fart.I said to meet at three o'clock, but it would be nice to meet at five o'clock!So if Jia Hongjian is really going to manage the Italians...he really doesn't like it, it's really too much of a brain!But Jia Hongjian is happy to manage the Swedish cousins ​​of the Germans!On the one hand, the Swedes are also relatively rigid, unless they agree with the manager's thinking, otherwise it is awkward to the end!With the Swedes agreeing with us, it will be easy to manage for at least a few years!

"In addition, the difficulty of Saab's promotion is much easier for us than SAIC's promotion of Ssangyong. Ssangyong has no technology and is not well-known, and to be honest, SAIC has not developed any excellent marketing technology after all these years. SAIC is originally It developed by selling German magic cars. German magic cars entered China early, and the brand is strong. It is already at a level that does not need marketing. It only needs to advertise to let consumers know that German magic cars have released new models. Then the sales will keep increasing, and 4S stores even require consumers to pay more to pick up the car. And we Huaxia Automobile has developed over the years, in order to promote its own brand, how much marketing has it done? Our own marketing level is much lower than that of SAIC. In addition, Saab in our hands has more technology than Ssangyong. Saab is actually the only 5-star full-score brand in European car safety experiments. It is much easier to promote than Ssangyong! Besides, the Swedish brand military industry Quality, it sounds much better than Korean cars!"

In fact, before Jia Hongjian bought Saab, he had already thought about how he would go in the future!As for SAIC, to be honest, they may not have thought about how to arrange Ssangyong to walk, even if they have thought about it, they don't have a detailed understanding of the difficulty and possible problems!Who told them to make all these years are German magic cars, the mode with the lowest difficulty is the lowest difficulty mode when they get started, of course they will not be able to master the level!But Huaxia Motors is different here. Jia Hongjian had a clear understanding of possible problems early on, and he was avoiding these risks and problems along the way. There is an expectation and a plan.In this way, won't we have a much higher success rate in operating Saab than SAIC in operating Ssangyong?

"As for DSI, although the Australians are relatively weak, the size of DSI is not big after all. To put it bluntly, it is a breakthrough. We only lost [-] to [-] million US dollars, but we can also switch to the gearbox. Technology, so the worst is the worst, that is to say, if we spend money to buy technology, so what if DSI goes bankrupt in our hands? According to the plan, we will spend a few years to digest and absorb DSI's things, and then sell most of the shares in a few years later, let DSI go out independently, and become such a neutral company that sells gearboxes to domestic companies, then we will rely on With the sale of gearboxes, DSI can live a pretty good life! And in this way, let’s not talk about how much money we make, at least we won’t lose much money! In this way, we didn’t spend much money inside and outside, and we got the technology , isn't that good?" Jia Hongjian said calmly in front of Ye Jing's adoring expression. (~^~)