Coquettish Rebirth

Chapter [-] Changhong's Crisis!

When Jia Hongjian was thinking about the meaning of the moves of the three uncles and setting a route for Shuchuan Changhong, he unexpectedly received another call from Ni Runfeng. "Xiao Jia is not doing well! The three departments of the country jointly issued a document, saying that it is necessary to strengthen the shareholding reform of military enterprises after they have been transferred from the military to civilians. Our company itself is a corporatization pilot that started this year. It was originally a national key enterprise. This time, the three The ministries and commissions directly named our company to prepare reports for the Shanghai Stock Exchange to audit, saying that our company may be listed next year!"

For others, if the company can go public, it means that it can collect money, which is a great thing, but for Ni Runfeng, any changes that cause Jia Hongjian's plan to change are bad things!When Jia Hongjian heard this, he just said "Hehe, this is a good thing..." and suddenly realized that this seemed like an opportunity!

Yes, in the past, because he was only "kindly" helping Changhong in marketing and guidance, at most he, Jia Hongjian, only interfered with Changhong's general marketing direction, but never had much involvement in Changhong's own management structure, etc. aspects of the problem.But as a reborn person, Jia Hongjian knows what kind of changes will happen in the domestic color TV market in the future, but manufacturers without such foresight will always lead to various misjudgments due to previous experience-for example, In the history of 98, the sales volume of televisions nationwide in my country reached a historical peak. Such a peak stimulated many enterprises to increase investment and open production lines to produce more products for the coming year.

But in fact, the peak in 98 also represented the basic saturation of the urban TV market!At that time, the rural market should have reached a period of explosive demand according to the data, but due to various reasons such as logistics, the market did not explode, so the overall national demand in 99 was more than half less than that in 98. As a result, the increased production capacity of many companies directly went into the warehouse and became inventory!And in 2000, the national TV demand even hit a negative growth figure!As a result, TV manufacturers all over China are complaining!

Shuchuan Changhong is now different from the history. With Jia Hongjian’s guidance, they can avoid a lot of losses and avoid many detours, but none of them is stronger than other companies—at least than those three The stronger and superior management system of traitor enterprises will not work!Shuchuan Changhong is the card in Jia Hongjian's hand. He wants to use his Hongjian Research Institute to attack the three traitor companies. On the other hand, he has to show others how good Shuchuan Changhong is. The difference between a carrot and a stick can show the consequences of listening to him and being disobedient or even going against him!

In order to make Shuchuan Changhong more representative and advanced, Jia Hongjian suddenly felt that he should take advantage of this opportunity before submitting the listing report to investigate Changhong, but to reform Changhong. Only Changhong could become the "horse bones bought with thousands of dollars" in Jia Hongjian's hands!

Therefore, after pondering for a while, Jia Hongjian said directly, "We have to be strong ourselves to strike iron. Since we haven't seen what their intentions are, we might as well respond to all changes with the same. On the one hand, we don't care about them. On the other hand, start to transform yourself, I will come to the headquarters of your company in Mianyang tomorrow, and then I will have a good look at it and give you an idea for transformation!"

"That's great!" Ni Runfeng was extremely happy.After participating in Jia Hongjian’s symposium on the transformation plans of the first batch of [-] companies in Shanda Company, I saw that Jia Hongjian could think of a way out for the other party almost without thinking. At the scene, his envious Ni Runfeng almost drools!In his eyes, Jia Hongjian was basically a young genius who was almost like a fairy. A random idea of ​​such a young man could instantly cash out the hundreds of millions of stocks that Shuchuan Changhong had piled up in the warehouse!Such a great god offered to come to investigate in person. This kind of thing is simply something that can be encountered but not sought after!

Before Jia Hongjian went to Shuchuan Changhong, he always felt that since Changhong was transformed from a state-owned military factory, it was one of the 156 projects aided by the Soviet Union. It used to be the only one in China that could produce airborne fire control. Radar's factory, the management of such a place should always be much better than that of ordinary small and medium-sized state-owned enterprises.But after two days of research in Changhong, he was completely shocked when he saw a bank note by chance!

Why?Because Jia Hongjian actually discovered an answer that he couldn't believe his own eyes—this company with a factory as big as Shuchuan Changhong, which is about to go public soon, actually adopted a fucking partial distribution system ?

What is distribution system?Basically, it is similar to Huaxia Hi-Tech's way of selling oral liquid, but it is several grades behind Huaxia Hi-Tech's way!You must know that Huaxia Hi-Tech's method still limits one distributor in one area, and in the normal sales, Shuchuan Changhong actually directly reimbursed the products to large distributors with no limited area, and then ignored it!No, it can’t be said that it doesn’t matter. The large distributors rely on their own credit and relationships to get hundreds of millions of bills from the bank, and then give the bills to Changhong to exchange for products, and then distribute the products wholesale. Use cash or transfer to the bank, and the bank will transfer the cash written in the denomination of the bill to Changhong's account!

Comparing this backward distribution model with Shuchuan Changhong's title as the most comprehensive TV production base in China, Jia Hongjian couldn't believe his eyes!Where is the difference in such a distribution model? It is estimated that everyone can see it-after all, the distributor relies on his own credit and relationship to get the redemption, but in fact he does not give out real money, so there may be shortfalls. The opportunity of glove white wolf may also appear that after the distributor's sales are blocked, the risk suddenly increases, and then from the distributor to the bank to Changhong all have to go home crying to find their mother!

Distributors are not stupid, of course they will know the risks they face, so as long as they are not stupid, what will they do?Will get rid of the product as soon as possible!So what is the result of selling the product in the fastest time?That's a massive low price!In this way, Changhong himself has less troublesome things, but he also earns less money!Didn't Marx say that capitalists start businesses to make money?Why does it seem that Changhong started the company to save trouble?

Not to mention that the underground retailers of distributors are not stupid. After seeing the situation of distributors a few times, can they not come up with an idea?As long as small and medium retailers in several cities in a province join together to form an alliance, they can negotiate prices with distributors and purchase goods at lower prices!And what about that kind of large shopping mall?After all, this Changhong adopts a partial distribution system, that is to say, some products are distributed, while the other part of the products are distributed through formal channels - for example, manufacturers directly supply to large shopping malls!In this way, isn't it just my left hand pulling my right hand, my left hand grabbing money from my right hand, and my left hand competing with my right hand?

In the end, what made Jia Hongjian even more troublesome was that the largest distributor of Shuchuan Changhong—who directly took over 20% of Changhong’s product share every year—was a man named Zheng Baiwen!Although Zheng Baiwen sounds like a person's name, it is actually the abbreviation of Zhengzhou Department Store Stationery Company!This Zhengbaiwen company can be said to have been all-powerful in the 90s, playing with all kinds of weird distribution, but after 98, it was out of play, and it was directly criticized by Zhong Yang as a typical example for more than half a year!

Jia Hongjian originally had the impression that Zheng Baiwen started hooking up with Changhong in 96, but he didn't expect that the two companies had already started playing this game secretly!Faced with this situation, Jia Hongjian immediately felt that Alexander——according to history, the three traitorous companies would slowly start to establish their own complete du li sales system around 96—that is, in the future, they will often enter the market. The representatives of the manufacturers in the special area that can be seen, that is to say, the people who sell the three TVs may be salespersons of the mall, but the mall will directly send manufacturer representatives to do coordination work.In this way, the three companies can have a very intuitive and real feedback on the data of sellers all over the country, and it is easy to balance the interests of each region, so that they will not be cut off by their left hand and right hand!

If Changhong is not remodeled in time, then by the time of 98, Zheng Baiwen has become Changhong's right-hand man, even the artery and trunk!At that time, if Zheng Baiwen suddenly collapsed, how could Changhong, who lacked arms and legs and maybe even had his artery slashed, fight against those three families?I am afraid that Jia Hongjian, no matter how awesome he is, can only help Changhong survive first, and then he can think about other things. Then the "a thousand pieces of gold to buy a horse bone" in Jia Hongjian's hand will instead become his pointing others to take others Pointing to the half-dead example?

Fortunately, Jia Hongjian was able to discover this matter in 94, before the three companies really started to make efforts, which gave him enough time to check for gaps and make up for them!

A few days later, when Ni Runfeng held a high-level meeting and waited for Jia Hongjian to arrive in the conference room with a group of subordinates, he only saw Jia Hongjian who pushed the door and came in with a livid and serious face!

Zheng Baiwen's story is true, and interested students can search it on Baidu.Then I won’t write too much about Zheng Baiwen’s too specific origins, deeds, etc.~ In addition, today is the same as the fourth update~