Coquettish Rebirth

"Our Jiewai Village, no, it should be called Jiewai Town now. According to statistics, there are a total of 2.1 migrants in our town. These people are located in more than 100 large, medium and small cities across the country, and they are all engaged in medical work. There are more than 200 special clinics opened by these people..." Zhan Guoguang introduced to Fang Hongjin with a blushing face at this time, he seemed to have no idea that Jia Hongjian and the others might be reporters.

"Now the country is slowly liberalizing the private medical sector. After all, there are too many people queuing up for public medical care, and medical resources cannot be allocated immediately, so our company is now investing in private hospitals. It is very simple to do this business. At the beginning, we only need money to clear the way , directly find a public hospital to rent a floor to contract a department, and then hire a few doctors from outside to open it. Now domestic public hospitals are embarrassed to open a special Xing disease department, and now there are many piao and prostitutes in the market. It is very easy to do business in this area. It is easy to say that people who are not sick are sick; dare to treat a disease with 10 courses of treatment; dare to sell a bottle of medicine for more than ten yuan to more than 200 yuan. Money is easy. I earned it back!" Having said this, Zhan Guoguang became even more excited!

He said with sparkling eyes, "Next, our company is going to enter the field of medical equipment, cooperate with pharmaceuticals, equipment and hospitals, and our one-stop industry will be considered complete! And there is a very good place to do this business, then That is, even if invalid or counterfeit and shoddy medical devices are currently used, or private hospitals deceive patients and cause medical accidents, these can only be regarded as medical disputes at best, either administrative punishment or civil compensation. After taking care of it, the most important thing to do when you come down for the checkup is to approve an [excessive medical treatment], and what is great is to pay a little money to the patient. Our hospital itself will not have any punishment, let alone worry about the possibility of going to prison... Ha ha!"

When Jia Hongjian heard this, why did he feel that this business was just for scammers?Originally, taking advantage of other people's ignorance to deliberately cause damage to other people's property - to make others spend more money, it should be considered a fraud.But this is considered excessive medical treatment in private hospitals?

"Hehe, Mr. Zhan told me all these little secrets in the business process, so you're not afraid that I won't invest and just open a hospital by myself?" Fang Hongjin asked Zhan Guoguang with great interest at this time. "Hahaha...that's a good question!" Zhan Guoguang laughed and said, "I can say that I'm a little conceited. It's because we have 2 people scattered across the country, and these people are all relatives. , and most importantly, each of them will not forget to build a good relationship with the local health regulatory agencies. Therefore, as long as we have enough funds here, we can open private hospitals all over China! This is our biggest advantage, having a family We can group together to monopolize the funds and contacts. It is rumored that other people’s individual hospitals can do it with us, but they can’t do it with us! We Hokkien people are the most particular about grouping, and this is our greatest advantage..."

Hearing this, Jia Hongjian began to wonder whether all kinds of men's hospitals and women's hospitals in later generations had a vague relationship with the Zhan family?But this is not the time to think about it, he only heard Fang Hongjin laughing, "Hahaha, Mr. Zhan is really quick to talk! Good! It seems that my vision is not wrong. But I still have a small problem. How is our company's relationship in Pushi...you know what I'm asking about..."

"Hehe, there is no need to worry about this Fang. Our Xiuyu District basically has a very good relationship with us from the bottom to the bottom, and the management in the city is also adequate. As long as things don't cause big troubles, the city basically won't take care of them." .Even if there is a big trouble...we also have our own solutions..."

After talking like this for two or three hours, Fang Hong, Jia Hongjian and others were invited to dinner by Mr. Nazhan, and the group returned to the hotel in the city after the meal. "Hung-chien, what should we do next? Shall we start making trouble with their city and district governments, or continue to talk?" Fang Hong immediately asked Jia Hongjian after entering the room.

Yes.Now I have reached a "crossroads" for private interviews, and I can go left or right.After pondering for a while, Jia Hongjian said, "Let's get more out of their words. It's best to find out their connections in the city and district. Only by digging them all out can we wipe out the roots. Otherwise, if we leave something behind, in case the ashes resurface in the future." Don't we come here for nothing?"

After all, Jia Hongjian opened his suitcase, took out an envelope from the interlayer of the suitcase, and handed it to Fang Hongjin. "Here is a bank note of 1000 million yuan, which is a post-dated check. After the specified date, the bank can cash it unconditionally. Later, you can show him this thing to strengthen his confidence. You can just sign the contract and give him the redemption ticket. Afterwards, I will ask people to go to the bank and the court to declare the loss of the redemption ticket, so they won’t be able to get the money when the time comes..."

When Fang Hongjin, Sun Yusheng and others heard this, they knew that Jia Hongjian wanted to play big!The 1000 million bank bills prepared in advance can definitely impress the other party and Xiao Chu's wariness. From the perspective of the other party, reporters or counterfeiters will never have the capital of 1000 million to make a redemption bill!And in this way, all the relationships behind the other party can be drawn out by following the vines!

However, after Fang Hongjin showed Jia Hongjian's bank notes skillfully in front of Zhan Guoguang and others, although Zhan Guoguang decisively and sincerely regarded Fang Hongjian as "brother" as Jia Hongjian expected. "Yes, but he didn't rush to take Fang Hongjin to meet his local relationship, but started a lesson for Fang Hongjin and the group!

"Mr. Fang, my brothers and sisters settle accounts clearly, and we all do business in partnership. Since you have brought all the money with such sincerity, my surname Zhan can't be cowardly. Here I will tell you in detail the profit model and benefits of our medical company. Some details, so that you will understand that you definitely did not invest this money in vain..." After speaking, Zhan Guoguang began to introduce.

First of all, he introduced how to build a private hospital from scratch in other places. At first, you need to rent venues, equipment, and doctors to minimize the risk of sunk costs, but you must invest a lot of money in advertising! "When opening a new hospital, we will basically sign contracts with local newspapers and TV stations, and the contracts are all exclusive, that is, the other party can only advertise our hospital! Live with other competitors! If the advertising effect is good, we will start to take root and establish a good relationship with the local zhengfu. The first thing to look for is the health supervision department, and then there are public security, industry and commerce, fire protection, taxation, etc. Build a good relationship, and then we will make a lot of money. Of course, there will be times when the advertising effect is not good. Then we will withdraw! Anyway, everything is rented, and the most is the loss of rent and advertising fees. It’s not big, and we have relatives from hometowns in more than 100 cities across the country..."

If it develops, then there will be a black-hearted operation mode-first of all, if you are not sick, say you are sick, regardless of whether you are sick or not.Check with various medical equipment first, and the inspection alone can generate a lot of expenses.Then a minor illness is called a serious illness, and the illness that can be cured in a week has to be delayed for a month, until the money you bring with you for medical treatment is exhausted.Finally, when you can use 20 yuan a box of medicine, I will give you 200 yuan a box of medicine.The state stipulates that private hospitals are for-profit hospitals, and drug prices are set by themselves!

"And the following are the most important things!" Zhan Guoguang said with a smile, his eyes were full of pride - "This is an exclusive invention of our family. That is to train the doctors in our hospital as salesmen! First of all, the doctor must be packaged. For example, a doctor hired from outside on the side of the road, after packaging him, he becomes the attending physician of the People's Liberation Army General Hospital in the capital! How expert is this? How convincing is this? Many customers—no , patients, especially those from rural areas, are superstitious about the abilities of big-name doctors. At the same time, we will also teach doctors to use the principles of psychology to make money as much as possible. For example, when we meet a person who is very cautious and cares about himself Healthy, such people have a large proportion of women, or are high-ranking and influential people, so we should scare them! For example, when you see embarrassment or slight dissatisfaction on their faces, you can say that there is so-and-so. I don’t want to follow the doctor’s recommendation, and as a result, my condition recurs, or I ran back and forth many times, which caused a lot of delays... If you scare me like this, 0% of the people will obey me obediently!”

At this time, Zhan Guoguang seemed to be showing off his own invention. The more he talked, the more excited he revealed more inside stories-"We are stimulating the sales ability of doctors. We will definitely educate them if we don't Judging the patient's ability to pay, not using sales skills flexibly, and only blindly pursuing turnover is tantamount to "killing the chicken and picking the eggs". Good sales skills are to let customers pay from passive payment to active payment, and good sales skills are to balance customer satisfaction And the method of economic benefit. The sales technique is a method of increasing pressure step by step after having a general judgment on the patient's ability to pay!

To use an analogy, you can’t wait for the customer to say “this medicine is so expensive” before persuading them, but if you see something wrong with the customer’s expression, you can directly help them settle the score—although the medicine is a bit more expensive, But it gets better quickly, and there are no major side effects, and it won't interfere too much with your daily life. Cheaper medicines may cause drowsiness or a little relapse... This medicine is tens of dollars more expensive than that medicine, But the curative effect is good, let the customer go to work one day this morning, it will save the customer from being counted as a day of sick leave!

Even the doctor prescribes to the patient not according to the actual needs of the patient's condition, but according to the patient's psychological state!For example, when prescribing medicine, don’t foolishly prescribe it according to the course of treatment, but pretend to be concerned and ask - if this medicine, how many days will I prescribe it for you?This way you don't have to keep running over to prescribe medicine.In this way, through the authoritative image of the doctor itself in the hearts of ordinary people, coupled with this little psychological writing skill, we can make patients feel that our doctor is too caring, and that they are really cheated by us and give us some money. We really robbed us of all our money. When he left, he was still grateful to us, and even recommended his relatives and friends to come! "

Having said this, Zhan Guoguang took a deep breath, "Mr. Fang, the business we are going to work on together is full of artistry, with little risk and great rewards, and at the same time being praised by others. Such a good name, I really can't think of anything that can match this industry! It's a gold industry!"

Well, some of the things mentioned in this chapter were not thought up by Juzi behind closed doors. They are based on real evidence...to be continued. .