Coquettish Rebirth

"But for such a large-scale publicity, in terms of publicity fees..." Shigeru Miyamoto said a bit embarrassed. The internal judgment of "Pokemon" in Nintendo is probably more than 100 million copies and less than 200 million copies. A sales volume of [-] can already be regarded as the annual masterpiece on GB.However, although it is an annual masterpiece, the promotional cooperation that Nintendo can give is still very limited. At most, it is advertising in the Nintendo-related magazine "Nintendo Power". It was a bit difficult in terms of publicity expenses. At least Nintendo felt that after Jia Hongjian acquired two companies in a row, he didn't have much money to invest in publicity.

But Jia Hongjian was doomed to make them lose Chapter 3100 Marketing is king!Look, he, Jia Hongjian, knows that this game is going to sell a terrifying record of 3100 million sets worldwide in history, not to mention that Jia Hongjian also added some content of the future Pokemon series to this first edition in advance. In the game, the sales volume will be higher than this 4000 million sets, and it is not impossible to hit the record of [-] million sets of "Super Mario Bros.", the current number one selling game on the fc red and white machine!

Under such circumstances, Jia Hongjian still has to worry about how much advertising money to spend?He even made this game to promote cartoons, and the purpose of making cartoons is to let more people know about Little Lolita. To achieve this goal, no matter how much money you invest, as long as you don’t lose money, or even a small loss It's nothing, so what investment problem is he afraid of?

按照历史上口袋妖怪两个版本卖了3100万套计算，一套3900ri元的价格去掉500ri元的任天堂抽成，一盘游戏就可以赚到3400ri元，也就是差不多37美元不到38美元也就是310元人民币左右！这样一来的话，3100万套那总共贾鸿渐就能收入9610000000元第四六一章 营销为王！人民币，合计96亿1千万人民币！

With such an income, even after deducting all kinds of messy taxes and fees, how could Jia Hongjian finally have 60 billion yuan in his hands?In this way, it means that Jia Hongjian only needs to ensure that the promotional expenses are within 60 billion yuan and he will be ok.That is, less than 7 million US dollars is ok.If this is the calculation, then it is more appropriate to think about how to spend 7 million US dollars on publicity.

Of course, this is a relatively natural algorithm. A market operation genius like Jia Hongjian will never be reduced to the point where it takes 7 million US dollars to promote it to open a market.But for him.Spending 2000 million US dollars as publicity expenses is just like drizzle.

"The publicity fee is paid by our company. The only trouble is that Mr. Shigeru Miyamoto can help us contact the necessary media." Jia Hongjian said with a smile, "If our parent company is in China, we will It is not a big problem to get [-] million US dollars in cash, so money is not a problem at all..."

When he said this, Shigeru Miyamoto was startled. He never thought that a Chinese company could earn [-] million US dollars in a month. This is very rare even in Japan!Not to mention that the company's name hadn't been heard before.That's not to say Miyamoto is arrogant.As a person who doesn't care much about social news, it really shocked him to tell him that there is such an unknown big company in a country whose international status seems to be average.

"Oh, okay, I will report back to President Yamauchi later, as long as the president does not object, I will help." Shigeru Miyamoto could only answer like this at this time.When Yamauchi Pu learned that Jia Hongjian wanted to invest a large amount of money in publicity, he quickly agreed.In his opinion, although this game may not be able to sell 400 million copies as Jia Hongjian himself said.But a score of 200 million is still no problem.At such a juncture, it is naturally good to invest a little more publicity funds.

It's just that this old man Yamauchi has never been to China.He didn't know what kind of word-of-mouth Jia Hongjian was in China, so he basically thought that what Jia Hongjian wanted to promote must be the same as the usual propaganda in this era, that is, to publish a poster of a game in a magazine, Then write about the characteristics of this game, and then write about the sale time and so on.

Although it is true that Jia Hongjian did the same, but the specific content and slogans did make Mr. Yamauchi almost have a heart attack. In the new issue of Japan's top game magazine "Famitsu", Jia Hongjian Actually spent a lot of money to buy the layout of the two middle color pages, and then put two dark color pages inside, with a big word on it - "The era of Chinese games is coming! China's top geniuses lead on basically no English Any game promotion - no game introduction, no photos... Anyway, almost everything about the game is not introduced, and it seems to tell consumers that there is nothing other than Chinese production!

At least after Yamauchi Pu saw this advertisement, he felt that Jia Hongjian wanted to die!He has lived for six to seventy years, and has never seen a foreigner advertise in Japan like this. You must know that it is very easy for the Japanese to firmly boycott foreign products!

But when Jia Hongjian was invited by him.Looking at Jia Hongjian's confident face, the old man was a little puzzled again, "You ordered this advertisement? Aren't you afraid that if you make it like this, it will not be sold in Japan at all?"

"I ordered it, don't worry, I know exactly what I'm doing, if I don't feel at ease, I can even sign an agreement with your company, that is, I can add a little more to all the cassettes in your company at the cost price in advance Buy it at a profit, so that your company doesn't have to worry about the game not being sold?" To the surprise of Mr. Yamauchi, Jia Hongjian seemed to have a kind of rebelliousness unique to Chinese people.In front of an old man like him, no matter who comes from the game industry in Japan, he will obediently bow his head and pretend to be a grandson, but Jia Hongjian's current words seem to be talking on an equal footing, and they are quite disrespectful look!

This strange behavior did not make the old man Yamauchi Fu furious. Instead, he acquiesced in Jia Hongjian's behavior, as if he wanted to see what Jia Hongjian was going to do.After a few days, the previous advertisement on "Famitsu" can be said to have attracted the curiosity of too many people, even if some people are in their teens.I already have the idea of ​​boycotting foreign things, but if they are to boycott, they at least need to know what the game is called?

So countless people began to write or call "Famitsu" magazine to ask what the Chinese game was, but the magazine really didn't know!In desperation, many people started calling Nintendo directly to inquire.All of a sudden, Nintendo's phone mms were in a hurry, and this situation made Mr. Yamauchi a little curious.

Then, a week later, Jia Hongjian placed another advertisement on Famitsu, this time on a pure black background with only one line of words on it—"Don't buy that game made in China!" This time Not to mention Mr. Hiroshi Yamauchi, even the people from the "Famitsu" magazine feel that they can't stand it at this time-oh my god, there is a game company that spends a lot of money on advertising to make children not buy the games he made.Is there anything more incomprehensible in the world than this?

But again unexpectedly, this time more people called and wrote to inquire. This time, even many students who were not interested in seeing games made by Chinese before began to wonder why a company would advertise. Make people not buy their games?Is this an ad from the real Chinese company, or is it some other competitor doing something malicious?

At this time, not only ordinary game fans became curious, but even serious media became curious!First of all, serious media such as "Sankei Shimbun", which has a good relationship with Nintendo, began to report very curiously. "Sankei Shimbun" and other media went to "Famitsu" magazine to find out, but got such a reply-"The advertisers said that they are unwilling to disclose their identities now, but they will explain themselves in September. The answer to the mystery..."

Such a mysterious approach.All of a sudden, the whole Japanese society began to pay attention.They began to be very curious about why this advertisement was made like this, who made this advertisement, and what the content of that Chinese game was.What quality is it?All of a sudden, the sales of "Famitsu" magazine have increased a bit, and it seems that some non-game fans are curious about the update of the advertisement!

As a result, after another week, the advertisement in the middle color page has changed this time. It is no longer the previous method of deliberately tantalizing people—it has become even more tantalizing!I saw that in the middle color page advertisement this time, there are four horizontal rectangles juxtaposed on the red background of the two pages, and inside the rectangles are comments from four editors of "Famitsu" respectively!

Many readers immediately realized the difference. This kind of comments from the four editors is the famous way of scoring games in the Japanese "Famitsu" column!Such a scoring column can be said to be the most authoritative scoring in the Japanese game industry!And the reason why "Famitsu" magazine can become the number one selling game magazine in Japan, the objectivity of this column's scoring is definitely attributable to it!

Even now in 1994, there has never been a work with a perfect score in "Famitsu" magazine!Even after scoring 36 points.Then the game can claim to have entered the "Platinum Palace", which is the best proof of the quality of the game!Historically, this full-score game will not appear until 1998-Nintendo's "The Legend of Zelda-Ocarina of Time" will become the first game with a perfect score in history, and even in 2012, there are only 18 games in total. This game got a perfect score!

And on this middle page advertisement, there is actually this kind of format similar to the rating of Fami!There are also comments from four editors!Inside these four rectangles.It's not like the usual famitsu ratings are scored by each editor at the end, only comments are released, but that's it, it's already very curious how professional and objective editors will evaluate that Chinese game!

"It's a very original game with a very high creative score, which is simply amazing. This editor can't believe that this is a game made by a non-game master, let alone a game thought up by a previously unknown Chinese producer. !"

"The picture is very good. Although the gb handheld is only in black and white, the art is very meticulous and not shoddy at all"

“Cao control feels very good”

"Game Xing is very good! It can be said that I have never played such an interesting game~~-update and first launch~~, this editor spent almost all working hours playing this game a week, and even wanted to take it home to play after work , if it wasn’t for the other party’s company that restricted you to play only in the company, you would definitely take it home and play all night!”

"System design is so much fun, it's hard to put it down!"

This line of evaluation made those players feel like kittens are scratching their hearts!Oh my god, so many good reviews?No matter how good the games are on the market now, they will be singled out, but this game hasn't been singled out yet?But the objectivity of Famitsu's editors is trustworthy... My God, how many points are there? It's really curious! (to be continued)! ! !