Coquettish Rebirth

~ri period:~month 5ri~

When Jia Hongjian just returned to China, some minor things happened in China. **() The first thing to get is that the central bank governor, who once met Jia Hongjian, and the future leadership core went to Lingnan to visit Zhao Xinxian's Sanjiu Pharmaceutical Industry.

After the future leadership core visited Sanjiu Pharmaceutical's headquarters factory, he felt very satisfied. Before leaving, the future leadership core proposed to take a group photo with the spirit herbs of the pharmaceutical factory, so he expressed his gratitude to Mr. Zhao Xin. Said: "Old Zhao, come here, call all your assistants over, let's take a picture together." As a result, the old Zhao Xin smiled slightly, then patted his chest and said: "We don't have any assistants in the factory, the entire group I am the leader, and everyone is under my direct management. I am the factory director, director, chief engineer, boss and vice president of the group.”

Fortunately, Zhao Xinxian was still complacent at this time, he didn't realize that this kind of thing happened in ancient times, that is, when someone liked a certain general under his command, the general picked a fruit from the tree and ate a bite before giving it to him. That is counted as helping to test the drug, but when you don't like it, all of this is a sin.

But now this Zhao Xin is considered a popular entrepreneur in China. In terms of advertising and marketing, this old Zhao has always had two inventions.The first one is that he, Lao Zhao, is the introducer of the advertisements printed on the top boxes of taxis.It is said that in 9 years, this old Zhao occasionally saw some advertising slogans and phone numbers printed on the back of the light box on the roof in an American movie. A second or two.But this old Zhao was suddenly inspired.On the second day, he went to the taxi company in Yangcheng to negotiate.Then, top boxes were installed on more than 400 taxis, and the slogan "King of Stomach Medicine. Sanjiu Weitai" was printed on them. These cars ran around in the urban area.The propagation effect is also surprisingly fast.So this form of advertising quickly swept the country.

Even this old Zhao was the instigator of finding celebrities to advertise in China. It is said that in [-], this old Zhao persuaded the famous old performing artist Li Moran, who played Deng Shichang in the old black and white version of "Jia Wu Feng Yun". An old man—come to advertise their Sanjiu Weitai ♀ This advertisement can be said to be the earliest celebrity advertisement in the country. When this advertisement was broadcast on CCTV at that time, it caused a sensation at that time, and even aroused great enthusiasm in the society. Discussion——Can celebrities endorse commercial products?Even how much did Li Moran charge for such an advertisement?

This kind of dispute has brought great trouble to Li Moran, one of the parties.But for the other party, Zhao Xinxian, it brought benefits!Sanjiu's reputation grew bigger and bigger, and in the four or five years of the late 90s and early [-]s, it can be said that there must be a Sanjiu in the most eye-catching company in China!

And what Sanjiu is most famous in these years is actually not these, but its famous "one-person mechanism". **() This so-called one-person mechanism means that Zhao Xin is responsible for everything alone: ​​in the company, Lao Zhao is the general manager and secretary of the party committee first.There is no deputy general manager below, but a separate "party affairs department", "finance department" and "personnel department" have been set up in the group headquarters to cooperate with his old Zhao's management □ even the president's office There are no settings in the ♀ Lao Zhao, there are only 5 secretaries, and the management of the ♀ three nines is unique in the state-owned enterprises at that time, and it can even be said to be unimaginable!In a certain way, this really broke through the rigid state-run system, even realized the separation of government and enterprises, created an efficient vertical management, and reduced all kinds of redundant staff!

Of course, the above statements are purely good words. If we talk about something practical, it is that if Zhao Xin is not a reborn person like Jia Hongjian, there is no way he can grasp everything and every opportunity like Jia Hongjian If you catch it well, then the result will be Xiao He who succeeds and Xiao He who loses!Because as an aborigine of this era, if a person spends his brainpower to judge everything, he will definitely make mistakes. The result is that there is no error correction mechanism if no one hinders him. When the leader's judgment is wrong, the entire group is blocked The higher the execution ability of building, the farther you go on the wrong path, and the closer you are to death!

Such a "one-person mechanism" of Sanjiu, Haier Group's "Haier Experience" and even Changhong's "Changhongmu" and Huaxia Hi-Tech's "Huake Method" were regarded as the four majors of this era by the documentary department of Zhongyang TV. A typical example of a high-performance enterprise.In this documentary, it goes without saying that the first three are state-owned enterprises, while Huaxia Hi-Tech was added as a kind of incident because of its miraculous growth, feedback to society and care for small and medium-sized state-owned enterprises. Quite typical.

Among the things that Jia Hongjian encountered when he returned to China, the first thing was that the core of the future leadership inspected Sanjiu, and the second thing was the broadcast of this documentary ♀ The last episode of the four-episode documentary was dedicated to Huaxia Gao Ke said all kinds of good things, which did not make Jia Hongjian very happy. Instead, what attracted his attention was the third incident after the documentary was broadcast...

The third thing is that in the September issue of "Reform", an economist named Wu Jinglian published an article by Ming Wei "Let go of fire-proof state-owned small enterprises".In this article, it is finally clearly stated that "letting go of the small" should become a new way to deepen the reform of my country's state-owned enterprises.Originally, this kind of thing was spread by various gossip before, but no one had ever explicitly said or agreed in any public occasion.It is said that the source of this gossip was first two years ago, in 9, when Zhou Shulian, one of Wu Jinglian's old colleagues and former director of the Institute of Industrial Economics of the Chinese Academy of Social Sciences, proposed "support the heavy burden and let the rest go." claims.

Originally, if this article by Wu Jinglian is correct in history, it should have been published in February 95, and the result was that local state-owned and collective enterprises began to surge in the southeast coast in 2. The experiments on property rights clarification began to surface.From then on in history, the enterprise will enter a new era with the theme of ownership reform and struggle, and at the same time, various tragedies and comedies will be staged one by one.

In this day and age.It seems that the historical events have changed a little bit.In this time and space, not only the theory of grasping the big and letting go of the small was born in advance.And it also brought something completely different from before—in Wu Jinglian's article, he actually proposed that the specific method of "grasping the big and letting go of the small" is to form a joint venture similar to what Huaxia Hi-Tech did in Shuchuan!

The specific meaning is.Grasp all high-quality enterprises in large, medium and small state-owned enterprises.According to the region, industry, etc., large, medium and small merged into a huge aircraft carrier-style group enterprise.On the other hand, let go of small state-owned enterprises that are not very competitive and of poor quality, and the local government owes them to gather these small enterprises together to form several small group companies, so as to compete with foreign or private enterprises. Joint venture!For these small businesses, the state wants to let go of control, to achieve partial separation of government and enterprise, and separation of management rights and ownership!

This transformation method is completely different from the original appearance in history.To be honest, when Jia Hongjian saw that the central yang think tank had seen some of what Jia Hongjian did, he actually came up with such a method.But there is one thing he can be sure of, that is, this kind of reform will at least be much better than the national mass layoffs in history.In the history of mass layoffs across the country, the workers suffered losses from various small enterprises that were all scattered. Now under the influence of Jia Hongjian, they want to form various small group companies.Even if some people will be laid off and re-employed due to work attitude or redundant staff, at least most of them will not be laid off—after all, the goal of such a group company is too big.Far more eye-catching than selling a small state-owned enterprise individually!

It can be said that the plan proposed by Old Wu Wu Jinglian in this article has a lot to do with what Jia Hongjian has done in the past year.Originally, it took until 95 and 96 in history. After the two years of hard struggle after the dissolution of Batumi, the national enterprises that finally won their own territory in the market gave Wu Jinglian confidence. In this time and space, Jia The great nationalist uprising caused by Hung-chien in advance seems to make Wu Jinglian think that the foreign giants are basically paper tigers, such as Panasonic, Sony, and Whirlpool. They are all reactionaries, and they are all paper tigers.

Not only Lao Wu sees it this way, but in this time and space in China, many experts, scholars or people in the business circle see it this way.They have not experienced all kinds of experiences of being suppressed and about to collapse in history, so now they feel that since four or five companies such as T, Shanghai Jiahua and so on have been united together, they can eat up foreign companies through various marketing divisions. market, then if a "big group fleet" is formed in the form of an aircraft carrier, such a strong alliance should naturally "disappear the masts and sculls in smoke while talking and laughing" when facing foreign giants, and directly beat the gringos back to their hometown and let them The foreign devil was so frightened that he peed in tears and went home crying to find his mother...

Even, in Lao Wu’s article, he was the first person in China to mention the concept of "the world's top 5". The ranking of the world's top 5 is a ranking made by the American "Fortune" magazine The list is a ranking of global companies based on sales and total capital, and is released on time every month.Originally, China's first enterprise to enter the top 5 was in 9 years, and the Bank of China was inexplicably involved in the help when it was not aware of it in the spring.But at that time, few people across the country knew that there was such a list in the world. Even after the Bank of China knew about it, it thought it was some kind of boring ranking list and ignored it for a while.

But now, Wu Jinglian is starting to promote the top 5, because he got the news through the English media, saying that starting from 95, this "Fortune" magazine will change its previous habit of only ranking some industries, and for the first time will list the top 5 in the world. Companies in all industries and industries are included!And such a moment of revision is what Wu Jinglian believes is the critical moment for Chinese enterprises to fire the first shot of the "Autumn Harvest Uprising" and shape the great rejuvenation of the Chinese nation!He even described the ranking of the world's top [-] in this way-this thing is the annual business world sports meeting!Being on the list is equivalent to having a gold medal!

As for words such as "Grand Games" and "Gold Medal", the leading cadres at all levels in China have a spontaneous impulse in their blood. Wu Jinglian proposed that the ranking is the Great Games, and being on the list is to compete for the country and the nation. When faced with the situation, the government, the local government, and the academic circle rarely reached a consensus that they should support those companies that are competitive or have potential in the market as soon as possible, and help them become stronger. Da, use all efforts to send them to the top 5 gold medal companies in the world next month... No, it is the ranking of the top 5 companies in the world! (