Coquettish Rebirth

To be honest, the digital camera was included in Jia Hongjian's post-rebirth development plan, and it was something that he hadn't considered at all. Why?Because at least from the experience in 2012, ordinary civilian digital cameras must be replaced by cameras on mobile phones. After all, in 2012, a Nokia mobile phone actually developed a 4000-megapixel camera... At that time Jia Hongjian also complained about whether you buy a mobile phone and get a camera for free, or buy a camera and get a mobile phone function for free?

Even if it is to develop the camera function, in Jia Hongjian's prediction, when he is ready to make a mobile phone, he can just learn how to make a camera. There is no need to make a digital camera product.But what if now, in order to help Shanghai photosensitive, start to develop in the field of cosmetics machines in the field of digital cameras?Talents have to be collected from the beginning, and then the old talents of Shanghai Sensitivity basically don’t need them...

To be honest, whether it is Olympus, which is very famous in the field of digital cameras, or Ricoh, which is not very well-known, they were actually not digital camera companies at all in 94!It can even be said that their old line of business has nothing to do with digital or anything like that!

For example, Olympus, what this company did before, unless you are a professional in the industry, you will not guess it-this product used to be a microscope!And the Ricoh of 〖ri〗 makes printers and copiers!Does any of these companies have anything to do with the film industry?And the Fujifilm company that was fighting with the porn giant Kodak all over the world before, has anyone heard of it in the digital camera field?

This proves that Jia Hongjian's hesitation is completely correct—after the film factories all over the world have entered the digital age, none of them can smoothly transform into digital camera manufacturers!The only possible thing is Kodak, but Kodak played himself to death with his own brain damage.Leaving aside Kodak, other film manufacturers have nothing to do with optics and electronics, and their R&D personnel who are originally cosmetics don't understand these things.Film What is the old story of film manufacturers about?It's all about chemical reagents, about printing, about photosensitive chemistry!Which of these things is related to digital cameras?If this kind of old film company wants to enter the digital camera industry, to put it bluntly, basically all the old employees will be fired, and then a group of optical and electronic talents will be recruited from scratch!

In later generations, Kodak played itself to death because after Pei Xuede stepped down, they found a former boss of HP printers to be their boss, so this guy from HP convinced everyone that in the future digital age, ordinary people all over the world will also I will take pictures with a digital camera and find a street print shop to print them out and put them in an album.So at the beginning of the 21st century, Kodak promoted digital printing shops all over the world. As a result, after the Internet was created, Kodak was surprised to find that it seems that digital photos do not need to be printed so that others can see them!

Originally, at this time, Kodak had so many stores around the world, so much capital, and a brand that people all over the world knew.In fact, even if they switch careers to make fast food, they might live a good life in 2012, but Kodak just played themselves to death inexplicably. When they died, they probably wanted to test the more than 1000 digital cameras they had saved. Patents pit other people's money...

And Fuji Film was not having a good time in the 21st century. After being squeezed out of the [China] market by the Kodak plan in 98, they encountered the digital wave that began after 2000. As a result, every year thereafter The sales volume of color film has been declining at a rate of 25% year by year, and in 2004, Fuji Film couldn't bear it anymore. Hua spent almost 100 billion yuan in transformation!What have they transformed into?Utilizing their own chemical bases...they make cosmetics!

It turns out that collagen is an indispensable raw material in the process of film production, and the main component of human skin is collagen. Fujifilm has been dealing with collagen every day during its more than 70 years of operation. The technology of collagen is very thorough, and the principles inside are mastered, and such a technology and principle are applied to cosmetics.The extension of technology has been realized - because after the film is produced using collagen as a raw material, in order to prolong the use time of the film, it is necessary to resist oxidation.It is the so-called collagen anti-oxidation technology, and this technology can be transformed into a particularly magical anti-aging cosmetic...

etc!Jia Hongjian seemed to have thought of something suddenly. If the Fuji company could do this in history, why couldn't Jia Hongjian let Shanghai Sensing do it?Fujifilm has to consider the anti-oxidation of collagen. Does Shanghai Photosensitive not consider it?At most, it is relatively less than others think, and the level of anti-oxidation is slightly worse!But it's also awesome to make cosmetics!

It can even be said that as long as there are enough advances, Shanghai Photosensitive can completely follow the transformation route of Fuji, and slowly transform into medical equipment based on the experience gained from the field of medical X-ray film and the relationship with the hospital. Even [medicine] products!And [medicine] is something that comes from chemistry!

Later, in 2008, Fuji, which basically succeeded in transformation, their case directly became one of the MBA teaching plans of Harvard Business School!in this transition.Fuji has developed the original pure photosensitive chemical film pillar into three legs of "document processing", "information business" and "imaging business".Among them, "document processing" refers to various printers or office equipment, while "information business" includes medical equipment, life sciences and cosmetics departments, printing systems, and display polarizing film production departments for flat panel displays. Wait, but the original film field and the digital camera field that I wanted to develop in vain only accounted for 19% of the turnover of the Fuji Group after the reorganization, and 81% of the turnover was brought by the newly transferred business!

Now that the jewel of the Fuji Group is in front, Jia Hongjian also began to think that he could try to eat up the three domestic film companies with very low profitability, and then he could even join forces with the Honglin Instrument Factory in Shangshuchuan.In this way, with the foundation of optics and chemistry, it is not impossible to get a cosmetics group like "Little Nurse" to come out!

You must know that the local cosmetics brand Little Nurse in the Chinese market was only founded in 1992.Historically, according to the survey and statistics of the famous market research company ac Nielsen, the brand awareness of Little Nurses is as high as 99%, and its market share in 2003 reached 4.6%, making it the third largest skin care brand in China.When such a company was acquired by L'Oreal, what was the judgment behind L'Oreal?At that time, L’Oreal is said to have felt that the three major cosmetics brands in the [China] market, such as Dabao, lacked a professional marketing concept, which meant that even Dabao didn’t know who he was selling the product to!

Look at Dabao's advertisements, most of the time this product is advertised for men, and in the early 90s, it was even "Li Dongbao" No, it was Ge You who advertised, and the content of the advertisement was just about skin care. Is this for men or for women?If you want to sell it to men, you should just add a little bit of manliness, just like the men's vitality revitalizing lotion that was often broadcast on TV in 2012, and if it is aimed at women, you must shoot it delicately!

L'Oreal's acquisition of Little Nurse not only has the intention of getting rid of a competitor, but also wants to promote its marketing concept abroad for many years to mainland China. After acquiring Little Nurse, L'Oreal used the first The trick is to clearly give the little nurse the strategic positioning of "〖China〗China's No. [-] skin care brand".Regardless of the final result of this strategic positioning, if they have this idea, it proves that there is indeed a lot of room for manipulation in this market!Since L'Oreal can use this space, why can't Jia Hongjian?

Having thought of an idea, Jia Hongjian directly called Director Zhao of Shanghai Photosensitive Film Co., Ltd., "Hey, Director Zhao, I'm Jia Hongjian, Xiao Jia. Let me ask you something. Does your factory research collagen?" "Ah? Collagen? Research! How can we not research this film? We use up a lot every year, and we have also studied a lot of technologies to resist the oxidation of collagen. After this collagen is added, our entire body The film will be more elastic. If the collagen is oxidized, just like the aging of the rubber band, our film will lose its elasticity and luster, which will affect the shelf life of our products, so we have been researching, To be honest, we are now preparing to bring in experts from European film companies..."

Hey!This old Zhao, as soon as he heard that there was an opportunity to talk about technology, this guy couldn't keep his mouth shut, or what?Jia Hongjian didn't listen to his rambling, and just hung up the phone.Fortunately, he hung up in time, otherwise Jia Hongjian couldn't guarantee that he wouldn't impulsively yell at Lao Zhao——shut up!

After hearing what old Zhao said, Jia Hongjian knew the rectification of the photosensitive film industry in his mind!Now even if the country wants to throw three national photosensitive companies that are on the verge of bankruptcy to Jia Hongjian, he is confident that these three companies will become very rich within five years!

So, he didn't take much rest, directly booked a ticket to Tianjing, and then prepared to fly to Tianjing the next day!If you want to do some research, you have to do all the research, and then put your thoughts directly to Mr. Zhu, who is the core of the future leadership, in one go! (To be continued. You are welcome to come to Qidian to vote for recommendations and monthly tickets. Your support is my biggest motivation.)! ! !