Coquettish Rebirth

It was very simple for Jia Hongjian, Ni Guangnan and his father Jia Gang to come to the capital because of the PHS mobile phone that Jia Hongjian had discussed with the Ministry of Posts and Telecommunications before he went to Japan.The last time I came here, it was to talk about the value-added services of various mobile communication content, and at the same time, the two sides communicated about their respective progress.Before going to Japan, Jia Hongjian once gave Ni Guangnan a plan, which contained Jia Hongjian's design concept and solution ideas for PHS mobile phones, and now this old man Ni Guangnan has put this plan in this period of time. A PHS that embodies Jia Hongjian's ideas has been designed.

The purpose of coming to the capital this time is to officially start a joint promotion with the Ministry of Posts and Telecommunications, and prepare to start the "warming up" for the launch of this PHS mobile phone.Regarding the warm-up, Jia Hongjian also pointed out that Chapter [-] Houwa is habitual in first advertising first, fully mobilizing the market's hunger and thirst before launching products, although doing so may be preempted by peers Selling to make wedding dresses for others, but among the international mobile phone giants entering the domestic market, which one is willing to develop mobile phones as cheap as PHS?He, Jia Hongjian, wanted to take advantage of the other party, who could take advantage of it?

To place an advertisement, Jia Hongjian naturally thought of the content of the advertisement.What to shoot and who to shoot are very important issues. This time, Jia Hongjian did not find Zhang Yimou or Jiang Wen to advertise as he did in early 94, although it is this year or even a celebrity to advertise. The main trend of the 21st century, but Jia Hongjian, a literary and artistic youth, naturally doesn't want to play with such low technical content!

In Jia Hongjian's idea, an advertisement like Shi Yuzhu's Melatonin is simply too simple and rude. Although the effect is very good, it does not show Shi Yuzhu's talent at all!But Jia Hongjian is different. Jia Hongjian wants to make advertisements that are effective and have a humanistic atmosphere. This kind of high difficulty that seems to be played by young literary and artistic youths is Jia Hongjian's challenge. The goal.

Originally, when he came to the capital, Jia Houwa Hung-chien's mind was really empty.He didn't think about how to shoot this advertisement.But after staying in the guest house of the Ministry of Posts and Telecommunications, he was bored and wanted to find some inspiration. He suddenly saw a TV series called "Monkey Baby" on Capital TV.

Many post-90s or even post-00s may not know about this TV series, but Jia Hongjian, a post-70s generation, does know about this TV series—to put it simply.This TV series is about the story of Liu Xiaolingtong and his family, or to put it more simply, it is about their family affairs.

Liu Xiaolingtong's father's stage name is Liulingtong, and this Liulingtong does not only have one son.After Liu Lingtong, born Zhang Zongyi, married his wife Yan Chagu in the 40s, he did not ask for a second wife like some big names in Liyuan back then, but loved his wife and had five sons and three daughters.

Among the five sons and three daughters, Zhang Zongyi did not want all the children to inherit his mantle and become the Monkey King of the Southern School.Instead, they chose Zhang Jinxing, the most talented child who is also most interested in playing monkey.This child was born in 50. In 57, he followed his father, Liu Lingtong, to perform at the Sino-Soviet Friendship Building in the capital to receive domestic and foreign heads of state and state guests. At that time, the child named Zhang Jinxing was praised by Premier Zhou and Premier Zhou hugged him in his arms and gave him a stage name - Xiao Liu Ling Tong.

But it is a pity that this little six-year-old boy was 16 years old.Suffering from leukemia, when he was being treated in the hospital, he didn't even forget to practice the exercises every day.When the disease is getting worse.Zhang Jinlai, the youngest of the five boys and the one with the best relationship with Zhang Jinxing, came to visit his brother.At that time, the six-year-old child, Zhang Jinxing, said in tears that he wanted to play the most handsome Monkey King Sun Wukong just like his father, but it seemed that there was no other way.As a result, Zhang Jinlai, a kid who was only 5 years old at the time, swore to his brother on the spot, saying that he would help his brother realize his wish.

And this 5-year-old little boy will later become a six-year-old boy.Zhang Jinxing was 16 years old when he died. 16 years after his death, his younger brother who used to wet the bed with a runny nose has become the best Monkey King actor in China. Starred in "Journey to the West" in 1982!

To be honest, Jia Hongjian, a literary youth, was at this age in his previous life.I watched this film during the summer vacation, and I was so moved that I got "sand in my eyes".I don't know why, but when Jia Hongjian saw this TV series, which was accompanied by the memories and emotions of the previous life, Jia Hongjian was particularly impulsive to find Liu Xiaolingtong to shoot this commercial.For nothing else, is this moving!

Regarding the best advertisement, he has always believed that it should not just brainwash consumers to know about this product.Instead, it should move the audience, assimilate the audience into consumers, let the brand be established in the hearts of consumers, and thus create an intangible asset for the enterprise that cannot be bought by money!

And this kind of emotion seems to be connected with the emotion in front of me.So, Jia Hongjian took the phone and called Tan Xisong, asking for the number of Liu Xiaolingtong's home.After he wrote down the phone number, he was surprised to find that the six-year-old boy seemed to live in the capital.

At night, thinking that Liu Xiaolingtong should be home by now, he made a phone call.It was a woman who answered the phone, she sounded pretty good, maybe it was Liu Xiaolingtong's wife, "Hello, is this Liu Xiaolingtong's home?"

"Yes, who are you?" The female voice on the phone was exceptionally sharp, and the taste of what she said was the same as that of Ye Jing. It sounded like a crisp Beijing movie, and there was a sense of heroism. "That's right. I'm Jia Hongjian, manager of the General Affairs Department of Huaxia Hi-Tech. Our company is now cooperating with the Ministry of Posts and Telecommunications. A phs PHS mobile phone is about to be promoted nationwide. At this time, our company's leadership found Liu Xiaoling Tong The autobiographical TV series "Monkey Baby" filmed by Mr. We found that the kind of nostalgia and memory that this TV series wants to express is similar to the kind of contact with family members that our phs PHS mobile phone wants to bring to the people all over the country. The care is very similar, so I would like to make an appointment with Mr. Liu Xiaolingtong and his family to see if there is any opportunity for cooperation."

Speaking of Jia Hongjian, who has been reborn from the 21st century, this kind of words, the use of words, and the demeanor are not comparable to people of this era.In this era in China, it is either the kind of saying that everything is gay that has been handed down from the 7080s and [-]s, or it is imitating the barking of Hong Kong and Taiwan gentlemen and ladies, but the internal level of temperament cannot be imitated.Jia Hongjian's remarks, to the woman next to the phone, were sincere and well-educated. It sounded like a Chinese senior executive of a foreign-funded company... Wait, it seems that Huaxia Hi-Tech is completely of indigenous blood ?Well, Huaxia Hi-Tech is different!

"Oh, that's right, I'm really sorry, I'm Liu Xiaolingtong's lover, my name is Yu Hong, and my lover Liu Xiaolingtong is currently filming a movie called "The Age of Red"...Look at this Okay, I'll get him the day after tomorrow... yes, I can find him the day after tomorrow, he should have less roles that day, let's tell the crew that we can ask for a leave of absence, and then we will have an interview at that time, do you think so?" Yu Hong said It's very reasonable to come here, and it looks like someone who can be the master of the house.

"Okay, let me tell you my mobile phone number? This will make it easier for you to contact me. If we can meet up the day after tomorrow, please call me tomorrow night so that I can make an appointment for the meeting. Do you think this is okay? "Tsk tsk, Jia Hongjian couldn't figure out why he showed his gentlemanly demeanor to this wife.

After leaving the number, Jia Hongjian, who was about to hang up the phone, suddenly heard a very embarrassed question from Yu Hong—"That... I'm sorry, I can ask you, how much does your company come up with?" Money to ask my lover to do this advertisement?"

"Hehe, I can also understand your question, money, right? I can give you a guarantee here that money is definitely not the threshold for cooperation between us. However, the specific amount needs to be determined after we meet. Let Mr. Liu Xiaolingtong and you have a look at the copy of the advertisement, you two think it is suitable, there is a position, we are talking about the price, right?" Jia Hongjian's voice was very calm and trustworthy, and a little gentle , it sounds like an old senior is educating newcomers with love.

"Yes, yes, then I'll call you tomorrow night, see you later, bye." Until she hung up the phone, Yu Hong didn't understand why she was so obedient.She came from a military family, and she was a soldier of the "Second Artillery" before!Although it belongs to the art troupe, it is also considered a soldier!Later, she married Liu Xiaolingtong, so it's not like she hasn't seen the world. Why does she seem to be led by the nose all the time today?

On the third day, the two sides quickly met in a high-end restaurant near Wangfujing. When Yu Hong and Liu Xiaolingtong saw that Jia Hongjian looked like a 20-year-old Jia Hongjian, they really liked it. I was taken aback.It wasn't until Yu Hong heard Jia Hongjian's voice and confirmed that the young man in front of her was the one who called her that day that she reluctantly accepted this reality.

"Mr. Liu Xiaolingtong, our advertising case is planned like this. The specific process is that you stand in front of the camera and retell the things about you and your second brother as if you were talking to a friend... The movie Monkey Baby" is real , It was filmed in 93 in history, and it really moved Tangzi when she was in elementary school. It was the first time that Tangerine knew the word leukemia when she was still young... Even this TV series has 8 episodes, and Tangerine still remembers it now ... (to be continued) rq!!!