Coquettish Rebirth

Chapter 551 Jianlibao's Luck

Xiao Zhang took the initiative to stand up and walked to the end of the cabin to find the stewardess and asked Jia Hongjian for a can of Jianlibao (). (Just find the material for the novel) After returning, this Zhang Fenggu, who is already the vice president, took out a white handkerchief with blue flowers from her pocket like a caring little maid, and carefully looked around the mouth of the Jianlibao can After wiping for a long time, as if to make sure that there was no dust on the noodles that would be drunk by Jia Hongjian, he opened the pull ring and handed him the Jianlibao.

"Thank you, Xiao Zhang, for being so careful. She will definitely be a good wife in the future." Jia Hongjian smiled and praised Xiao Zhang.It is definitely necessary to praise Xiao Zhang, but it is a bit ambiguous to say this kind of thing, or it is a simple compliment to the unintentional person, but it is a bit ambiguous to the caring person.Sure enough, Xiao Zhang looked up happily at Jia Hongjian's flushed face and shining eyes, as if this kind of praise had far exceeded her expectations.After being so pleasantly surprised, Xiao Zhang pursed his lips and lowered his head, "I'm not too good. Many people can do the same as me... Oh, it's a pity that Teacher Jia didn't win the prize. It would be great if we could win a prize." ah!"

After Xiao Zhang changed the topic, Jia Hongjian didn't continue to say anything, he took the pull ring and looked at it, only to see "Thank you for tasting, keep working hard" written on it, and suddenly he thought of something. In the 21st century, the movie "Crazy Stone" also specially filmed three villains in a southwestern province who were still defrauding people of money with the scam of prize pull rings.It's like the effect shot in a movie. In the 21st century, if someone yells in public that his pull ring has won a lottery, basically everyone around him will regard this guy as a liar.

不过在这个年代可是不会的在这个年代里面那要是拉环中奖了可是一下子能让周围所有人瞩目的()!据说这个拉环中奖的模式就是在91年的时候由健力宝的老总李晶伟先生亲自突发奇想的想到的。*这样的一个小拉环可能会让一家普通人家中奖5万元人民币。这样的一个重奖让当时的老百姓们疯狂顺带着让健力宝的销量也疯狂了!计算到93年年底的话那么健力宝的年销售额然高达18亿元!甚至比同省的保健品全国第一品牌太阳神还高5个亿!

If this is seen by others, this is a prosperous age!But inside Jianlibao.Especially Li Jingwei.The person who brought the Jianlibao brand to glory has already sensed the impact of the health care product market on the beverage market!Especially Huaxia Hi-Tech, a peerless dark horse that suddenly rushed out at the end of 93!At that time, Li Jingwei had paid close attention to Huaxia Hi-Tech since October. When he probably heard that Huaxia Hi-Tech had a monthly turnover of at least 10 million yuan, Li Jingwei felt that it was troublesome to open the door!

That's why he started to do everything possible to prepare to go to the United States to make a gimmick to seize the American market because this is Huaxia Hi-Tech's No. [-] life.The banner it played was like it was in the middle of beverages and health products. Even the advertisement looked like it made the common people feel like they could drink a few cans a day if they had nothing to do, but would the common people drink a few cans of Jianlibao a day?But who knew Huaxia Hi-Tech had preempted the matter of wanting to enter the US market!At that time, Li Jingwei was thinking of buying an office building in the United States first, and then relying on this gimmick to build momentum in China to promote sales while opening up the American market.As a result, Huaxia Hi-Tech first got the billboard in Times Square in New York, USA, and bought an office building. The shock of this gimmick has been weakened a lot. Can this prevent Li Jingwei from having a headache?

Now, after 10 months, Li Jingwei has to admit that the marketing in the United States has failed. [] Originally, he was thinking of taking advantage of Clinton's mid-term election, when life was hard or something, to take advantage of the opportunity to make an advertisement, but he found out that Jia Hongjian took the lead again!Looking at Huaxia Hi-Tech, which is ahead everywhere.Seeing that Huaxia Hi-Tech and Coca-Cola are squeezing the domestic carbonated beverage market together, Li Jingwei really feels out of breath!

But Li Jingwei didn't give up even if he felt out of breath.He began to conduct a detailed analysis of several companies in the health care products market by leaps and bounds ().After collecting all kinds of information and then analyzing the conclusions drawn, it is obvious that the Feilong and the three plants in the north have learned a part of Huaxia Hi-Tech's strength.What Flying Dragon learns is that all kinds of advertising bombing are quite similar to Huaxia Hi-Tech's uninterrupted reincarnation advertising bombing of all provincial TV stations across the country throughout the night!This flying dragon is very fierce, just like the old men from the Northeast going down the mountain. They may not be like Jiangnan talents or Lingnan talents. But their impact like a tiger going down the mountain is very The bombardment of the astonishing three-axed advertisements like Zhang Fei directly occupied a lot of the sensitive market such as the Sanbei market, which is easy to be moved!

Although the three plants have a lot of publicity, they are not as crazy as Feilong. What they learned is another model of Huaxia Hi-Tech-Based Revolutionary Struggle Theory.Here comes a countryside encircling the city!Naturally, Huaxia Hi-Tech has the largest market share in rural and urban areas across the country. Under such a market share, the three plants can still use the same method of encircling the city from the countryside to create their own in the rural and urban areas of the Greater Jiaodong Province. Myth!

These two companies are too crazy to promote their various exaggerations that seem to be reckless, which makes Li Jingwei feel that these two companies are simply rogues.The kind that makes people unable to compete seriously!However, there is still a company in the health care product industry that does not make false claims, but the strength of this company makes Li Jingwei feel that there is no way to compete. With the support of Jia Hongjian, Huaxia Hi-Tech directly confirmed it within a year. It has confirmed its position as the leader in the health care product industry!

If Feilong has a ferocious three-axes and three plants encircling the city in the unscrupulous countryside, then Huaxia Hi-Tech has both the three-axes and the countryside encircling the city. At the same time, because they don’t make false propaganda, they also carry out various publicity from time to time, so the word-of-mouth and brand are very loud and hard to make others basically There is no way to beat them through normal competition!

At the time when Jia Hongjian was leading the team to Japan, Li Jingwei really had no choice but to give orders to all the employees in his company to encourage everyone to offer advice and so on.Nowadays, there are still a lot of marketing planning and advertising planning that are handed over to him.

Li Jingwei picked up a copy by himself and looked at it. The advertising plan is said to have adopted the publicity methods of Feilong and Sanzhu, which are very exaggerated.At the beginning, the employee wrote, "If Huaxia High-tech's Life No. [-] can take the route between drinks and health products, then our Jianlibao can also ()!" Then the employee wrote a scene script in this script Jianlibao Company received a letter of thanks written by the children of an old man who was bedridden for a long time.It turned out that this long-term bedridden old man had tried various medical methods, but none of them could effectively cure or relieve his pain. After occasionally drinking Jianlibao carbonated drinks from Jianlibao Company, he was miraculously cured!Then the family members sent the rest of Jianlibao to the relevant medical unit for testing, and it was found that Jianlibao carbonated drinks can effectively improve the internal environment of the human body, restore the spirit and eliminate fatigue, improve appetite, adjust the electrolyte balance in the human body, and even enhance physical strength and intelligence. , Immunity and even irregular menstruation in women, uterine contractions have a certain effect on impotence and immobility in men!

Nima!Is this still a Jianlibao carbonated drink?This Nima is a powerful pill sold by quack warlocks!Is this a magic potion that cures all diseases?This is definitely not a carbonated drink?After much deliberation, Li Jingwei still rejected this plan.However, within half an hour after the killing, the manager of the marketing department immediately opened the door—"General manager! If we don't do this, we really can't compete with health care products! Now we can compete with false propaganda and exaggerated publicity. We can't exaggerate. There is no way to compete. We can’t compete openly if we don’t falsely advertise too much!”

Having said that, Li Jingwei still disagrees with the manager of the marketing department, so he just said together: "Mr. Li, we really have no choice. If we don't do well, the distributors have said that they won't buy our products in large quantities. Besides, our Jianlibao It has a tradition of health care. When the women's volleyball team won the 84 Olympic Games, it was reported by various media that our Jianlibao was the Oriental Magic Water? Isn't it normal that the Oriental Magic Water has some health benefits?"

After thinking about it deeply, Li Jingwei sighed and shook his head, "We still can't do this... Although many people do this, they are rushing towards the cliff. We can't just watch them murder and set fire to the golden belt now. Just follow stupidly, or they will fall off the cliff in two or three years, and it will be dangerous for us to follow closely. Such false propaganda is too dangerous. Didn’t you see that tlc made false propaganda once before and was sued by many consumers How much money did they lose in the end?"

Even if Li Jingwei is sober and calm enough, it is because of his calmness that Jianlibao was able to escape from the health care product market crash in the past two years, but they still cannot escape other fates in the end... (This site ..Your Your support is my greatest motivation.)

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