Coquettish Rebirth

Chapter 581 Consent in principle and the 59-year-old phenomenon

"Director, do you think we're going to broadcast this plan to fly across the Yellow River?" Tan Xisong asked after entering the office of CCTV director Yang Guang with a draft and explaining the whole event to Yang Guang (). [Looking for novel material is here] Yang Guang held two pieces of paper draft in his hand and read it several times, then suddenly asked: "Jia Hongjian came up with this plan?"

Such a question really surprised Tan Xisong. You must know that she originally wanted to mention Jia Hongjian's name, but then Jia Hongjian asked her to say that she thought it up by herself, so that she deserves more credit ().At that time, Tan Xisong really refused for a long time before finally accepting this kind of care from Jia Hongjian, but he didn't expect that even if Jia Hongjian was hidden like this, the famous director of the station could still see the clues! "Director...how did you see it?"

"Hehe... It's not that I don't like you, but that the one in our station who can show this kind of skill to the extreme and calculate every link is Jia Hongjian." Yang Guang said with a smile.In fact, when he first watched it, he didn't realize that it was Jia Hongjian's handwriting, but he saw that the "Flying Yellow" operation will be held in five cities across the country for practice tours, and he will also pull various actors and singers to perform for the entire event. Preheating this kind of arrangement, he suddenly felt that it was Jia Hongjian's handwriting - in his opinion, this plan is simply too crazy and extreme, and the success rate is very high. Gradually, that young genius has never heard of anyone else being able to do it!

"Director...what do you mean?" Tan Xisong did not flinch at this time, but looked at Yang Guang with a smile. "Okay. You will write a detailed plan later and I will approve it. By the way, there is another thing. I heard from someone that the 8th session of the 10th National People's Congress will be held in two days. The revised "Advertising Law" "It is very likely that cigarette advertisements will not be broadcast on TV starting from January 1st next year. You should pay attention to this and inform those tobacco factories in advance to be careful not to participate in the bidding. Otherwise, even if we win the bid, we will not be able to show them next year. *"

Hearing Yang Guang's words, Tan Xisong was stunned. She had heard that the country seemed to be strengthening control over tobacco advertising, but she didn't expect it to be so soon! "Then... the title sponsor of League A, even if it's Marlboro, we can't advertise for them? I guess they will know about it. They won't be sponsoring next year..." She said with a bit of regret that after all, Marlboro will be the leader anyway. In the first year when an international tobacco giant sponsored League One, Marlboro was particularly willing to invest money, and placed a lot of tobacco advertisements during the broadcast of various 〖sports〗 games on CCTV, which also brought a lot of money to CCTV.

"There is no way to obey the organization's request. And tobacco is really bad on TV. It's fine for adults to smoke on TV. If there are tobacco advertisements on TV, children will learn it." Yang Guang shook his head slightly. This kind of thing is nothing more than our good deeds. If the east wall is gone, we can find the west wall to make up for it.”

"Okay, I see!" Tan Xisong nodded and left the office with the draft.The first thing she did after returning to her office was to call 97 to tell Jia Hongjian the good news. "Our Director Hung-chien agreed in principle!" "Congratulations to Sister Tan, too!" Jia Hung-chien laughed and said that he was not surprised because his plan can be said to be beneficial to everyone. Benefits—the common people spent money to get entertainment. Jia Hongjian made money while promoting himself through organizing this event, and CCTV also made money through broadcasting, and even Ke Shouliang got money from this event to fly across the Yellow River. It’s a typical win-win situation unless there are people It would be foolish not to agree that even if there is an accident, others would only be more likely to want cheaper input and more output and would not object to such an opportunity for cooperation!

"By the way, Hung-chien, you all must come to participate in this competition! If you come to participate, we CCTV can give you discounts, just like last year, and even give you a discount, no problem!" Tan Xisong privately told Jia Hong Gradually such a guarantee. *For her, such a guarantee is not considered a fraud. For example, the most money Jia Hongjian invested was 5000 million, and others invested [-] million. If Jia Hongjian and the others invested [-] million, they would get a [-]% discount when they received the money. What - isn't there a kickback in this day and age?Isn't it normal to give people rebates for buying things?

"Don't worry, Sister Tan, we will definitely go this year and definitely compete for the first place!" Jia Hongjian said so, but in fact he didn't really want to fight for the title of the king. The most affordable one is the next bid king competition, which is simply a "three-headed meeting"-playing tricks, showing off, and being taken advantage of!Jia Hongjian always participated in this kind of triumvirate meeting as little as he could.But the basic face still has to be given to Tan Xisong. If he doesn't want to bid for the king, then he should bid a little more conservatively. Anyway, after Huaxia Hi-Tech's example last year, many people will definitely compete this year ().

Jia Hongjian guessed right. There are quite a lot of people who want to participate in this year's competition. Besides Ji Changkong's Qinchi Liquor Industry, Shi Yuzhu's Giant Group, and even a large number of cigarette factories!But just after Jia Hongjian and Tan Xisong hung up the phone number 97.The name of this boss is Zhu Shijian and he is the director of Yuxi Tobacco Factory.

Although this Yuxi Cigarette Factory was established in 1956, most of the time in its decades of history was one of the many small cigarette factories in Tiannan Province, which was not well-known at all.Before this Zhu Shijian came to Yuxi Cigarette Factory, Yuxi Cigarettes and Hongtashan Cigarettes of this factory were simply two of the most unknown cigarette brands in the local area!But when Zhu Shijian came to this small cigarette factory at the end of 1979, Ma led the cigarette factory to develop rapidly!

In the 80s and 90s, Hongtashan cigarettes from Yuxi Tobacco Factory were the best cigarettes available to ordinary people all over the country!At that time, the price of this kind of Hongtashan cigarettes was 200 yuan a pack even when ordinary people only had a salary of 10 yuan a month!It is even more expensive than many foreign cigarettes!After these developments, the current Yuxi Cigarette Factory is simply the largest single cigarette factory in Tiannan Province!But this Zhu Shijian didn't just relax like that.

In the third quarter of 94, he heard that the country had begun to loosen control and was ready to release the establishment of aircraft carrier companies. Smart, he immediately knew that his opportunity was coming!Relying on the support of the provincial party committee and the provincial government and relying on the profits of their Yuxi factory, they merged and ate up many cigarette factories in the province in September and October.At this moment of rapid growth, Zhu Shijian was preparing to change the name of Yuxi Cigarette Factory to "Yuxi Hongta Tobacco Group" at the beginning of 9, and at the same time preparing to advertise his group's tobacco advertisements on the CCTV platform!

But at this time, he suddenly received an advertisement from Tan Xisong, the head of CCTV's advertising department. How could this not make him feel short of breath? "Is Director Tan's news accurate?" He asked hastily. "Basically, there is no problem. Besides, the tenth meeting of the National People's Congress will be held on the 27th. It will take two or three days. If this amendment is passed, you will hear it directly on the TV news." Tan Xisong is a little sorry say().

On the other side, Jia Hongjian, who had just contacted Ke Shouliang to inform CCTV that the incident might be broadcast, suddenly thought of something.Just now Tan Xisong talked about the tobacco factory on the phone 97. When he mentioned the tobacco factory, Jia Hongjian said that he remembered a well-known figure in the history of the tobacco factory——Zhu Shijian, who was sentenced to life imprisonment in history. Zhu Shijian actually sat there for a while. He was released from prison in his 70s. This old man started contracting to grow oranges on barren hills. This kind of "red orange" was regarded as a pioneer by many guys who later succeeded in MBO. Many people spent a lot of money to buy this kind of red orange. Zhu Shijian became a billionaire again when he was in his 80s...

However, what Jia Hongjian thought of was not how legendary Zhu Shijian's experience was, but the many "lessons learned" that Zhu Shijian brought to future generations.It can be said that Zhu Shijian made the world understand what is called the "59-year-old phenomenon" and began to face up to the issue of the treatment of leaders of state-owned enterprises.It turned out that Zhu Shijian had spent nearly 30 years bringing the formerly unknown Yuxi Cigarette Factory to the most profitable cigarette factory in the country. After he was facing retirement, he began to feel that it was inconsistent—although he could get the provincial party committee and provincial zhengfu every few years. A special reward of 100 million was issued, but he still felt unconvinced and felt that the Hongta Group at that time should belong to him!

So in the end, he felt that he was at a loss and could not leave any benefits for his children. On the eve of his retirement, he transferred part of the funds of Hongta Group as the "benefit fee" of his family for so many years.But if this kind of thing is discovered, it must be sued.Since Zhu Shijian was sentenced to life imprisonment, the country began to improve the treatment of leaders of state-owned enterprises——Zhu Shijian’s successor will directly enjoy a million-year annual salary...

Jia Hongjian felt that there was nothing to regret about Zhu Shijian being in prison. People who did something wrong would be punished. However, this kind of state-owned enterprise leader made money from the state-owned enterprise and then felt that he didn't get any big money. He felt that he had lost the money. This kind of thing happened everywhere in the mid-to-late 90s. It is not a pity that these people finally did wrong things and went to prison. However, what is a pity is that many companies that were originally excellent were left half alive by the employees of those companies. It was simply a disaster without reason-there was nothing wrong with them, but the factory suddenly became unprofitable, where did they complain?

Jia Hongjian felt that he should write a chapter to mention this matter a little bit... (to be continued)

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