Coquettish Rebirth

After finishing lunch, Idei Nobuyuki received a call soon, and Idei was a little surprised by the result reported on the phone.Then, he borrowed a landline like Jia Hongjian—then the phone rang, and after clicking on the speakerphone, a slightly vague old Japanese voice came out—"Is it Huaxia Hi-Tech? It's Akio Morita..."

After hearing this name, Jia Hongjian was visibly taken aback!Who is this Akio Morita?It is the saint of Japanese management!He personally changed the name of the former "Tokyo Communication Industry Co., Ltd." to "Sony". He, this old man born in 1921, is one of the biggest founders of Sony!This old man is in Japan, and that is the "Holy of Management" who is on par with Panasonic's Konosuke Matsushita, the "God of Management in Japan"!

"Oh press, why are you here? Are you still able to walk? Last year, I heard that you were sick. I was really worried. After all, Mr. Konosuke Matsushita has passed away..." Jia Hongjian's words sounded like a joke to Ri himself. Very disrespectful, but the meaning in the words is a bit special and intimate.It turns out that the title of "Oh Press Machine" means "Old Man" in Japanese. There is no honorific, and it is not the same as "Old Man" or "Old Grandpa", which means a little bit of respect , but completely treat the other person as an ordinary person.

Just after hearing Jia Hongjian's words, Idei Nobuyuki's face turned red and his eyes widened, as if he was going to come up and grab Jia Hongjian's collar for a fight at any moment!That Akio Morita is like a god in the eyes of the Sony people!It's almost like Jia Hongjian who has been in power at Huaxia Hi-Tech for 50 years!It can be said that Nobuyuki Jing is very restrained in not rushing up to fight now!But at this time, the old man Akio Morita on the phone said with a smile: "Thanks to you, you are still in good health, old man, hahahaha... By the way, is the well next to the phone? You little friend now Became the executive director? Congratulations! Haha, I don’t remember when you joined the company, but I do remember in 79… In February, you were appointed as the head of our Sony Audio Division, right? At that time, you were four In his early teens. But very hardworking..."

Hearing the concern of the old leader, Nobuyuki Idei burst into tears at that time, "Old president! I'm sorry for you! I didn't succeed in negotiating... You, who have suffered a stroke and recuperated, came out to clean up the mess... I, I. I I will resign and apologize!" It turned out that in 93 last year, the former sage of Japanese business management suddenly suffered a stroke and was hospitalized. Although he managed to save his life after using a knife, the old man in his 70s couldn't stand this kind of situation after all. After tossing, he directly chose to step down to cultivate, and now he doesn't know why.Akio Morita, who was recuperating, actually returned to Sony and personally called to talk to Jia Hongjian. This made Nobuyuki Idei feel that his work was too bad. As a result, the old boss who had been living for the rest of his life wanted to come out to wipe his ass. How could he have any face!

"It's okay, it's not your fault. I came to the company today for nothing. I haven't come to the company for a long time. Let me take care of myself. Instead, I'm bored to death. Hahaha... I came to see you today, and I happened to meet the board of directors The gang of kids here are arguing, I heard this Chinese kid is very interesting. Just make your own decision and call to ask, don’t think too much!" Akio Morita, who joined the Columbia Film Company in the United States, is now like Zhou Botong, an old urchin, laughing and talking, without any airs at all.

"Yes... old president, you must take care of your health!" Nobuyuki Idei, who will become the president of Sony in the 21st century, said to the old president respectfully like a son honoring his father. "Enn, I see. By the way, Xiao Jia, are you there? I just heard from the children on the board of directors. What did you mention that let Sony authorize you, and then you don't have to charge 6c? But we The 6c relationship is not...very good..."

"Nonsense..." Just as Jia Hongjian said this, the smile on his face suddenly froze!Damn it, he suddenly remembered that he didn't know in what year 6c was established!Historically, he remembered that around 99, the 6c company seemed to charge Chinese DVD manufacturers, so he naturally thought that since the DVD standard was established in 94, he was born again.Then there must be 6c now!But the old man suddenly said that the relationship between 6c is not good... This is simply ridiculous! The relationship between 6c is not good, Sony will mix with Panasonic in 6c for so many years?Even after they arrived, they joined the Blu-ray camp together—basically, the 6c back then was directly transformed into the Blu-ray camp!Is it possible that the relationship is bad?And everyone joins together to make money, can cooperate for more than 10 years, no matter how bad the relationship is, everyone can do business together!

After hearing such an obviously illogical statement, Jia Hongjian suddenly realized something, that is, maybe 6c doesn't exist in this era!And that old man was too experienced, he didn't directly ask himself who 6c was, but used such a fishhook to catch Jia Hongjian's words!At this time, Jia Hongjian was stunned for only two seconds, and his mind was already running fast thinking about countermeasures! "Hahaha... So you Sony haven't started working on 6c actinium... I thought you Sony was so smart, it turns out that without Mr. Sheng Tian at the helm, they are stupid and have no self-motivation..."

"Xiao Jia, what do you mean?" Although Akio Morita heard Jia Hongjian's arrogant words, he was not angry. Instead, he asked kindly, even like a cliché.But what the old man didn't know was that Jia Hongjian was pretending to be arrogant on purpose now! "Well... I brought in the role of your Sony, thinking that your Sony has already designed the dvd standard with other manufacturers, and you have so many patents in your hands. Needless to say, you manufacturers will definitely exchange with each other Patents, so that each other can use other people's patents for free. So I thought you would go a step further and form an alliance together to block other companies from this alliance, so that they have to pay to produce dvd machines , bought a production license, but you haven’t established it yet? It’s really... hey..."

After Jia Hongjian said this, the old man Morita Akio stopped talking immediately, while Idei Nobuyuki stared at Jia Hongjian with wide eyes in surprise—he was obviously shocked by Jia Hongjian's words, as if he hadn't expected it at all. Jia Hongjian is so awesome that he can enter the role of other people's companies and think about the future for others!Is this why it is so difficult to negotiate with this Mr. Jia?Is this man the God of Management in China?Could it be that when he is in business, it is like playing Go, constantly calculating the appropriate next step for an unrelated company?Then how does he use and deal with it?This is too scary!

After pretending to be [beep] and completely turning around the situation of accidentally leaking the truth, Jia Hongjian didn't give the other party time to think at all, and he asked Morita Akio directly like a cannonball: "Hey, Father, since you haven't started to build 6c, then let's change the requirements. If we want to produce DVD machines in the future, we will only use your Sony's patented technology. At the same time, unless we produce ourselves, we can only buy your bald heads, chips, etc. Wait, and will not use your patents to imitate your chips. In return, how about you exempting us from the patent fees for using your patents? The components will naturally be bought from you at market prices... In addition, what about 6c, you It can be regarded as my gift, and I will give you Sony’s suggestions. You can find factories such as Rili, Philips, Panasonic, and Pioneer. You license patents to each other, and then build patent barriers to block future competitors! Let’s share the cake together !"

Now, Jia Hongjian is turning his back on the customer. It can be said that he has instantly turned the unfavorable situation into a very beneficial situation for him - he turned his leaked things into advice for the other party, although the other party would definitely not treat it as a gift. But after all, if they really do this in the future, it must be inspired by Jia Hongjian!

"But your sales scope must be limited to the Chinese market! If you exceed the Chinese market, you will have to pay patent fees! In addition, even if you use our patent a little bit, your self-produced decoding chips can only be used by yourself and cannot be sold to others! Otherwise, we will charge patent fees!" Suddenly, Akio Morita added an additional condition to Jia Hongjian's conditions - obviously the old man didn't want Jia Hongjian and Huaxia Hi-Tech to rely on China's cheap labor and then rely on low costs to go The European, American and Japanese markets have impacted Sony's own market!This is to keep Huaxia Hi-Tech in a small area even if you admit defeat!Let Huaxia Hi-Tech stop making trouble!

However, what this old man never imagined was that after the end of the 20th century, Chinese people could basically afford a DVD player at home!Even after 0506, dvds have been washed away by the Internet and there is no market!But that's it. In 05, the number of household DVD machines in China reached a terrifying number - about 8000 million units!Even in the three years from 03 to 05, the cumulative sales reached 4000 million units!What is this concept?Even if one Huaxia Hi-Tech earns 100 yuan, then 4000 million units are 40 billion yuan!Although the business is much worse than that of health care products like Life No. [-], but in history, China has been the hottest time for health care products in the past few years, and there will never be anything as profitable as the current health care products at other times!

Although he was satisfied with only occupying the Chinese market, Jia Hongjian couldn't agree so simply, otherwise the other party would definitely be suspicious! "At least Southeast Asia must be added!" "No! Most Hong Kong, Dawan, Greater China and the mainland will be packaged together for you!" So after a lot of bargaining, Huaxia Hi-Tech soon owned the dvd of the future Greater China. The privilege of exempting the market from paying patent fees!With this privilege, even if there is a market cut-throat war in the future, if the price of the machine is the same, Jia Hongjian and his family can earn 4 dollars more than others, which is a little more than 30 yuan!Although one does not seem like a lot, what about 1000 million? What about 5000 million units? (to be continued)rq