Coquettish Rebirth

Shi Yuzhu's big explosion this time has been prepared for a whole year!In this year, Shi Yuzhu's giant group invested more than 5 million yuan in the research and development of these [-] products!When he was working on it products, Shi Yuzhu realized that it was too hard to make money, but after selling off-plan properties, he found that it was so easy to make money from real estate, and when he represented Huaxia Hi-Tech's Life No. [-], he discovered that health care products It is easier to make money than real estate in this day and age!

Shi Yuzhu is very talented, but he feels that he is being tempted, by the lucrative industry of the health care product industry! In 1994, the national health care product market suddenly expanded to an overall size of 350 billion yuan after Huaxia Hi-Tech joined, which can be said to be the largest market in the domestic consumer goods market!In a huge market of 350 billion yuan, almost all grassroots teams with mud legs and no education are sharing the cake, and no giants from abroad have yet entered. Compared with the IT market, such a market is like heaven!

Once, in 93, Shi Yuzhu held a meeting.That meeting was held after the third-generation leadership core inspected the Giant Group. At that meeting, Shi Yuzhu summarized the advantages and disadvantages of his company. The shortcomings are obvious, that is, after experiencing success, their Giant Group Many people in the company have become a bit bureaucratic, or they have lost their self-motivation and the drive they had when starting a business!In this regard, while Shi Yuzhu put forward the thesis that "management is also productivity", he also began to look for the goal of a second start-up.I want to use this to stimulate the "wolf spirit" of the whole company.

This time he entered the market with 30 products. Although there are only more than 30 in the field of health care products, in fact, more than [-] products are his top priority!His intentions are obvious.That is to aim at the concept of "giant company = health care product sales professional counter" established by Giant Group as an agent of Huaxia Hi-Tech Life No. [-] for more than a year, as well as the brand advantage of Giant Group, to quickly grab super profits in the short term!And use this to transfer and alleviate some shortcomings in the development of leading industries and management.

In fact, Shi Yuzhu's current model.Basically, it is similar to the model of the later generations of Penguin, basically waiting for the predecessors to step on a road, and then relying on the brand and funds of their big companies, and then launching products in large quantities and starting hand-to-hand combat with small and medium-sized manufacturers who stepped on the road!In this way, quickly use the brand advantage and channel advantage to kick out the small and medium-sized manufacturers in an instant, and they directly occupy the market made by others!It's just that when Shi Yuzhu began to crush by relying on the advantages of scale.However, he made a small mistake—the previous leading industry and fortune-telling industry earned a little less profit, and faced a huge disadvantage in competing with foreign companies, but he neither quit this leading industry at this time, nor did he take the short-term The excess profits obtained are used to feed back the leading industries.There is no introduction of foreign advanced technology, no equity ownership of assets, etc., but the leading industry is so half-dead and followed by the health care product industry line to bloom first...

But it is a pity that after half a month of rapid progress.Soon Shi Yuzhu encountered big trouble.And this trouble came so fast, even faster than the super-giant battle to conquer the city and conquer the territory that he just launched half a month ago!In the time when Shi Yuzhu felt heartbroken just thinking about it, the overall coordination of the giant group's super-giant battle immediately caused confusion on the battlefield and camp!

It turned out that in order to support this huge superstar battle, the fast-selling talents of the Giant Group who had previously been trained as agents of Huaxia Hi-Tech products were completely overwhelmed!So I had to find a lot of people in the market at once to supplement the fast-moving consumer goods to supplement the "selling army"!In this sales force.Most of them are all kinds of graduates who have just left school. These graduates may be very talented, passionate and passionate, but they have no experience at all!On the other hand, those who make up the sales force are "mercenaries" who are experienced, but not loyal at all and have no blood!

These "mercenaries" can be said to be all promoters who snatch other health care product manufacturers - including even the promoters of Huaxia Hi-Tech!But among these people, after all, they all eat other people's food. They come to help the giant group, it is purely for money, it is impossible to have any blood or ideals, and will they even stand in the same trench with the giant group? It's hard to say - headed by the sales staff from Huaxia Hi-Tech, many of them took the money from their old employers and did not leave their jobs, and on the other hand, they helped the giant group like earning extra money.It's hard to say what about the salesmen of other companies, at least for those external promoters of Huaxia Hi-Tech, Huaxia Hi-Tech's products are easy to sell, and they are given a fixed salary plus a commission, while the Giant Group gives a commission, so naturally It is to do the essential work well first, and then help the giant group to pull it down by the way.

For this group of mercenaries, they never thought that they would be both prosperous and harmless with the giant group. To use the Internet buzzwords of the 21st century to explain it is-"Festival cao? What is that, can it be eaten? How much is it?" One catty?" When the Giant Group's business is booming, this group of mercenaries will make trouble--promoting their self-worth, saying that the current good business is due to them, and they want the Giant Group to give more commissions!If the Giant Group's business is not booming, then I'm sorry, these people may take advantage of the chaos and take advantage of the Giant Group, and they will just say goodbye!

So, on the No. 95 day of January 1, after being reported four times in a row by the "People's Daily", Shi Yuzhu had to hold a meeting of the head office and announce the "reorganization of entrepreneurship"!Behind this entrepreneurial rectification, no one else knows how the lofty and feather-loving Shi Yuzhu lost his temper, but some people do know one thing, that is, within the Giant Group, the so-called R&D department invested 20 million yuan. In fact, the manager of the advertising department works part-time by the way.Moreover, there has never been any "R&D department" in the Giant Group. In other words, at least the IT department and the pharmaceutical department still have two small-scale teams working on research and development, while the most popular health care product department is only led by the manager of the advertising department. A group of talented scholars and talented women from famous universities who graduated from the "Department of Foreign Languages" or "Department of Chinese Language and Literature" or "Department of Journalism"!

For example, in January of 95, the soft article "Sharks Don't Get Cancer" that suddenly appeared in newspapers around the world advertised the health product "Shark Cartilage". "Yuan Bin, Ph.D. from UCLA", came from a graduate of the English Department of Shanghai Foreign Language School who didn't know what health care products were all about!Not only that, the promotion, copywriting and even soft articles and cases of any other giant group's health products are all nonsense!All are fabricated by talented men and women!It can be said that behind this so-called super-large battle of investing 5 million yuan and listing 50 shopping malls across the country at the same time, Shi Yuzhu is backed by not some returnee doctoral students, not some researchers from the Chinese Academy of Sciences, but some Talented men and women who rely on imagination and words to make a living!

And this group of talented men and women who rely on their imagination to make a living, when they encountered troubles that lasted for 20 days, they suggested this to Shi Yuzhu-these competitors must be behind these things!It must be that they gave the mercenaries money to make the mercenaries make trouble!In this regard, talented scholars and talented women full of imagination suggested that they simply find a small manufacturer with conflicting products to start a war!Under the advice of talented scholars and talented women, Shi Yuzhu chose a very interesting company as the target of the war. The name of this company is-wahaha...

That's right!Whether it is Wahaha or Huaxia High-Tech, they are actually private companies and have not been listed, so the merger of the two companies does not need to be announced at all.After Jia Hongjian acquired most of Wahaha's shares, he didn't announce it to the outside world, but he didn't deliberately conceal it either. At least many people in the beverage and food industry had heard the rumor.However, it seems that Shi Yuzhu, who was busy with the battle before, didn't know about this matter. With his approval, the Giant Group actually declared war on Huaxia Hi-Tech's subsidiary under very funny circumstances!

Among the more than 30 health care products launched by the Giant Group, there is a so-called "giant eats delicious" product that "helps children appetize". Needless to say, this product is naturally not a product of scientific research, but is completely talented and talented in Chinese. The crystallization of our imagination.However, the efficacy of this product is exactly the opposite of the "Wahaha Children's Nutrient Solution" that Wahaha has not stopped marketing.After the "Entrepreneurial Reorganization" in late January, in a brochure distributed across the country, the talented men and women of the Giant Group wrote: "It is said that wow haha ​​children's nutrient solution contains hormones, which will cause premature sexual maturity in children, and at the same time cause many childhood illnesses".

As for the effect brought by such a brochure, needless to say, anyway, Zong Qinghou unknowingly found that the sales of wow ha ha children's nutrient solution were not good. Gradually pointing to a comprehensive transfer to the food and beverage industry, so I didn't investigate too carefully.However, this matter was discovered by colleagues, so the gossip spread to the ears of the reporter of "China Business Times".So, at the end of January 95, an article suddenly appeared on the "China Business Times"-"The collision between giants and Huaxia-is it false propaganda, or is Huaxia Hi-Tech really tainted?"

The war between the Giant Group and Huaxia Hi-Tech started like this without the knowledge of both parties... (to be continued) rq