Coquettish Rebirth

"Isn't this empty-glove white wolf a bit too risky? And that hunger marketing guy, where did you learn it?" Su Ping asked her son very puzzled. "What should White Wolf do now? Use our family's 40 yuan to buy a production line and find a factory building? Where can I find it?" Jia Hongjian smiled and explained to his mother, "As for hunger marketing... with your girls Learn it. When you women are being chased by a man, don't you subconsciously know that it is too easy for the other party to chase the other party and you will not cherish it... The reason is the same."

At this time, Jia Gang and Su Ping looked at their son in a daze, thinking about what his son thought. When a man chases a woman, the woman really thinks that way.But why has no one ever used this kind of petty thinking between men and women in business?How come no one can comprehend by analogy like Jia Hongjian?Neither of them need to consider the possibility of the success of this kind of hunger marketing, because as long as they put themselves into consumers who don't know the inside story, they can be sure that they will definitely be hooked!

Genius!Their son is a genius!Their son is indeed a genius!Jia Gang was so beautiful that he almost didn't know his last name, "Hahahaha, my Jia Gang's son is indeed much smarter than other people's sons! Wife, you gave me a good son!"

Seeing his father and mother laughing happily, Jia Hongjian ate the sunflower seeds without saying a word.His plan was born out of He Boquan's original plan adopted in history. In the original Le Pepsi plan, He Boquan traveled to half of the country's provinces, municipalities and autonomous regions to get about 1700 million yuan, so he paid it all at once. He earned back the 1000 million yuan capital that Ma Junren had lost.But at that time, Le Pepsi had its own filling production line, so He Boquan was basically producing while auctioning the exclusive sales rights, and there was no way to use hunger sales at all.

On Jia Hongjian's side, it is precisely because their family has little money that they need empty gloves and white wolves to collect money from sellers in various provinces and cities before they can find factories and production lines. There must be a blank period between merchants.Seeing the blank period that would inevitably occur, the reborn evil Jia Hongjian simply designed a hunger marketing strategy.He can't forget the hunger marketing method of Xiaomi mobile phones in his previous life. It is said that once hundreds of thousands of mobile phones withdraw, they will be robbed in a day or two...

"Dad, okay, don't laugh, I'll tell you how to do this hunger marketing..." Jia Hongjian thought that he was going to be the second-generation rich man in the future, so he simply put the words in his mind right now. The plan told Dad, "If hunger marketing is to constantly lure consumers, then what I said before is just an appetizer, and what I want to talk about now is the real feast!"

Seeing that he had attracted the attention of his parents, Jia Hongjian raised his legs and explained while eating melon seeds: "The so-called hunger marketing is to have consumers who have goods, what is meant to lure consumers is to let them see it but If you can't eat it, it's like a very good woman who hangs around a man every day, but just doesn't let the man chase her. When she sees the man chasing her hard, she shrinks back, As soon as she saw that the man was downcast, she would go up and tease him, so as to make the man more and more hungry... no, hungry."

After taking a sip of water, Jia Hongjian continued to eat melon seeds and talked with his parents about science: "So, the same is true for our hunger marketing. How to do it? After we receive the money from the seller, we will go All provincial TV stations and municipal TV stations have bought the midnight and morning advertising time! Then there are more than 12 hours of rounds of advertising bombardment a day, from praising our company's greatness, glory and correctness, to talking about how our products work well, from our Just as the private company with the highest tax payment in the country came to us to support the tuition fees of out-of-school children in the west, no matter what, I just picked it and said..."

Su Ping was shocked when she heard this, "Buying so many TV stations' advertising time? Don't we have enough money?"

"Mom, you are worrying unnecessarily." Jia Hongjian opened a bottle of Coke and drank it, "Didn't I say that we don't buy advertisements between 10:10 p.m. and 10:12 p.m.? The advertisement between [-] o'clock in the morning of the next day, you think, isn't the TV station now at [-] o'clock or [-] o'clock in the evening, and then there is no program? Then just put a colorful striped pattern all night, and it will not be until the next morning There is a program? Then let’s buy this period of time as a package, how much money can we get? Can you buy [-] a month? Well? Then we will take turns to put our advertisements..."

The method mentioned by Jia Hongjian was invented by the newly established Sanzhu Pharmaceutical Company after 94.In this era, many provincial and municipal TV stations basically stop broadcasting at midnight because the number of viewers is too small and no advertisers are willing to place advertisements at this time. TV shows to watch!

The three plants back then bought this kind of "garbage time" that no one wanted at an unimaginably cheap price, and then played various shoddy advertisements in turn. Ranked No. [-] Health Supplement Manufacturer!

However, Su Ping, who didn't know these historical stories, was still a little hesitant at this time. She looked at her husband and found that he was also frowning and thinking, so she asked her son, "Then who would watch the advertisement at this time? The common people have to go to work the next day, and they must be asleep at this time, so isn’t it a waste of money to buy advertisements at this time?”

Jia Hongjian held up a finger and shook it from side to side, "Mom, you, it's just the pattern Tucson is broken, and Sangmu Timus takes the clothes (es-naive, sometimes childish)! Think about it, you can't sleep at night What kind of people are the sleepers? They are either insomniacs or the elderly who sleep lightly. Aren’t these two groups of people the most needed consumers of health care products? Moreover, the basic unit of human society is the family, where there is a family, there is a pillow. The wind exists. The elderly watch our advertisements a lot, and they will talk all day long. Then what do you say when their children buy skin care products for the elderly? And, don’t we even buy the advertisements in the morning? Old people in the morning If you don’t go to work, you can only watch TV when you’re bored all day long. You can see our advertisements when you watch TV, and you can see our advertisements no matter which channel you switch to. Implantation effect! When they think of the concept of health care products, gifts or beverages, our products are the first thing that comes to mind!"

At this time, Jia Gang suddenly asked thoughtfully: "You mean... through this kind of advertising bombing, which is a bit like carpet bombing, let consumers think that our company has the strength of the world's top 500?" Hey !Jia Hongjian's father is very smart!When Sanzhu was doing this, many old people in China thought that their Sanzhu company was at least at the level of China's top 500. They didn't know that the registered capital of this company was actually only 30 yuan!

"Afterwards!" Jia Hongjian said again at this time, "We can hire a large number of grassroots doctors, or simply medical students, with about 100 million yuan. Why are we looking for these people? Let one send medical treatment to the countryside." , Come to a nationwide free clinic! In those towns, there were only a few barefoot doctors who had received simple training, but now we are here to show our love, sending all grassroots doctors and medical students to the countryside, and visiting all the towns in China And we don’t need to pay too much travel expenses, we just need to find someone nearby, at least the medical schools and nursing schools in various provinces are definitely in favor of this kind of field practice opportunity! In this way, we will pay for it, and both ordinary people and medical students will benefit. Isn't it great? It doesn't cost much money, but it can definitely establish a corporate image of the best in China!"

Jia Gang was completely excited at this moment!He has already imagined the wonderful prospect of going step by step according to his son's plan!Yes, when their company has not yet produced enough products, spending such a small amount of money to do public welfare, but what they get is a huge reputation!They don't even need to take care of those doctors and medical students to recommend farmers to drink their Jia's products. They only need to help them check their health and see their diseases. These simple people can regard Jia's products as their first choice in life!

The more Jia Gang thought about it, the more he felt right, the more he thought about it, the more he felt that his son was nb, and the more he thought about it, the more he wondered why no one else on this earth could come up with such a good idea?In fact, what he doesn't know is that someone will indeed make the same plan after a year on this earth.In that time and space, Sanzhu Industry would hire a large number of experts to go to the countryside for free consultations, but these experts all took Sanzhu's money, no matter whether they found the common people's illness or not, there was only one prescription - drink Sanzhu!

That is to say, with such various marketing methods, the three plants that were formerly distributors of Shanghai Onli No. [-] oral liquid were able to become independent, and in a blink of an eye, they were thrown out of the former owner by a hundred or dozens of streets!It is because of these aggressive and strong advertising and marketing that the three plants were born and won the second place in the domestic market within a year!The market for carbonated beverages like "Oriental Magic Water" Jianlibao, which is directly forced by Shenyang Feilong, is shrinking!Even the employees of Jianlibao's marketing department were forced to start copying Sanzhu's advertising plan helplessly!

This is the era of big marketing in China's reform and opening up!This, together with CCTV Biaowang, educates Chinese manufacturers on the importance of marketing!

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First of all, I would like to apologize... It seems that I have misremembered the capital of the province... The capital of Liaoning Province is Shenyang, and the capital of Jilin Province is Changchun... I don't know how to remember that the capital of Jilin Province is Jilin City, thinking that Changchun seems to be the capital of the province, so it is probably Liaoning ...

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